India growing Mangoes for 4000 Years, still lagging behind! can Mukesh Ambani's ‘Amnagar' be game changer?
According to a report by financial advisory firm FinFloww, Mexico earns $575 million (around Rs 4,945 crore) from its 22.5% mango export tax, while India, with only 0.13% of its mangoes exported, generates just $148 million (Rs 1,272 crore).
While India has been cultivating mangoes for thousands of years, Mexico began its production just 35 years ago. But Mexico's modern agricultural practices, organized export system, and quality-oriented approach helped them to lead in mango exporting countries.
As per FinFloww, India faces challenges like poor cold-chain infrastructure, fragmented farming, bureaucratic red tape, and mango varieties unsuitable for international markets. Around 40% of the total production rots before reaching consumers. Mukesh Ambani's 'Amnagar'
The report highlights how Mukesh Ambani's 'Amnagar' project which is a mango farm in Gujrat's Jamnagar can be a game changer. It is 600 acres in Jamnagar, Gujarat. It is Asia's largest mango orchard, with over 130,000 trees and more than 200 varieties.
Reliance has invested in modern agricultural technology, world-class production practices, and complete supply chain control to create a fully integrated model. This model can inspire other big farmers in the mango industry and help India to grow its mango export.
Jio revolutionized India's telecom sector, the 'Amnagar' project could transform India's agri-export model. FinFloww also believes that Ambani's initiative can change the way India produces and exports mangoes.
Global demand for mangoes is projected to reach 65 million metric tons by 2025. If India acts fast, it can face competition.
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