Latest news with #FinancialLiteracyCarnival
Barnama
7 days ago
- Business
- Barnama
mySalam Receives MBOR Recognition For Longest Financial Literacy Livestream
REGION - SABAH > NEWS TAWAU, July 6 (Bernama) -- mySalam, the national takaful protection scheme managed by Great Eastern Takaful Berhad, has earned recognition from the Malaysia Book of Records (MBOR) for successfully hosting the longest non-stop financial literacy livestream via TikTok LIVE. Head of mySalam, Syuhaib Ithnin, said the 24-hour broadcast on the @mysalamofficial TikTok account, held in conjunction with the Financial Literacy Carnival at Eastern Plaza here, began at noon yesterday and garnered over 3.2 million likes, 12,000 comments, 2,000 shares and 17,000 views. 'We have set a new benchmark for financial education through more innovative approaches in today's digital world. This mission, dubbed #24jJamBijakWang, was led by mySalam and the Financial Education Network, with support from the Malaysian Takaful Association and TikTok Malaysia as our digital partner. bootstrap slideshow 'During the 24-hour session, we covered various financial topics including scams, takaful protection, basic investments, tax planning, debt management and zakat. We also featured inspiring stories from influencers such as Abang Tukang Masak and Ahyat Ishak on financial management,' he told reporters after the MBOR recognition ceremony for mySalam here today. At the event, MBOR official Edwin Yeoh Tiong Chin presented the certificate to Syuhaib. Syuhaib said the #24JamBijakWang initiative was not just about setting a record, but also about demonstrating how digital tools can reshape traditional perceptions and make financial education more engaging and inclusive through interactive content. He added that it is more than a campaign - it is a movement to empower individuals to make informed financial decisions, build resilience against economic challenges and lay the foundation for long-term financial well-being. 'This is just the beginning. We realise that we need to explore various strategies and approaches to enhance financial literacy education,' he added. -- BERNAMA
The Sun
7 days ago
- Business
- The Sun
mySalam sets MBOR record for longest financial literacy livestream
TAWAU: mySalam, the national takaful protection scheme managed by Great Eastern Takaful Berhad, has made history by securing a place in the Malaysia Book of Records (MBOR) for hosting the longest continuous financial literacy livestream on TikTok LIVE. The 24-hour broadcast, held under the #24JamBijakWang initiative, took place on the @mysalamofficial TikTok account alongside the Financial Literacy Carnival at Eastern Plaza. The livestream attracted over 3.2 million likes, 12,000 comments, 2,000 shares, and 17,000 views. Syuhaib Ithnin, Head of mySalam, stated that the achievement marks a new milestone in financial education through digital innovation. 'This mission, led by mySalam and the Financial Education Network, with support from the Malaysian Takaful Association and TikTok Malaysia, aimed to make financial learning more interactive and accessible,' he said. The session covered essential topics such as scams, takaful protection, investments, tax planning, debt management, and zakat. Influencers like Abang Tukang Masak and Ahyat Ishak also shared personal financial management experiences. MBOR official Edwin Yeoh Tiong Chin presented the certificate to Syuhaib during the recognition ceremony. Syuhaib emphasised that the initiative goes beyond breaking records. 'It's about transforming financial education into an engaging, inclusive experience using digital tools. This movement empowers individuals to make informed financial decisions and build economic resilience,' he added. Looking ahead, mySalam plans to explore more strategies to enhance financial literacy nationwide. - Bernama
