Latest news with #FoodForwardSummit
Zawya
21-04-2025
- Business
- Zawya
Krohne showcases role of measurement technology in the future of food at Saudi Food Manufacturing 2025
Riyadh, Saudi Arabia — KROHNE Middle East proudly participated in Saudi Food Manufacturing 2025, where regional leaders, global experts, and technology pioneers convened to shape the future of food production across the Middle East and beyond. At the event's flagship Food Forward Summit, KROHNE underscored the vital role of precision measurement technology in transforming the food and beverage sector—linking Saudi Vision 2030 goals with on-the-ground industrial progress. During the summit, Henrik von Scheel, architect of Industry 4.0 and renowned futurist, forecast: In five years, Saudi Arabia will be the centre of the future of food along the Silk Road. This statement reflects the momentum behind the Kingdom's transformation. With more than SAR 90 billion in planned investment into food and agriculture and an annual sector growth of 7.3% CAGR, Saudi Arabia is emerging as a regional innovation hub (Invest Saudi). Jay Gadhavi, General Manager of KROHNE Middle East, highlighted the strategic value of KROHNE's involvement: 'Saudi Arabia isn't just scaling up—it's stepping into a leadership role in food innovation across the Silk Road economies. At KROHNE, we believe the backbone of this transformation is measurement. The ability to generate reliable, actionable data is what enables safer, more sustainable and more efficient food systems.' KROHNE's instrumentation technology empowers producers to deliver traceability, efficiency, and quality from raw materials to final product. Applications highlighted at the event included: Steam optimization in sugar production: energy use reduced by up to 20% with better °Brix control Inline pH monitoring in fermentation: up to 40% fewer batch failures, improving yield and reducing waste These capabilities are increasingly important as regional producers aim to meet international food safety standards while improving operational sustainability. Ryan Kromhout, KROHNE's Global Food Industry Expert, who joined the panel discussions, noted: 'You can install the best systems in the world—but without people who understand and trust the data, real change won't happen. Digital transformation must be cultural as well as technical.' The summit's atmosphere echoed this sentiment, with consensus among experts that aligning people, process, and purpose is critical to the region's food security ambitions. KROHNE is proud to support this transformation—delivering measurement solutions that not only monitor but empower the next generation of food producers across the GCC and along the Silk Road. ABOUT KROHNE The KROHNE Group is a global manufacturer and provider of process instrumentation, measurement solutions and services in many industries. Founded in 1921 and headquartered in Duisburg, Germany, we offer local contacts for instrumentation projects of any size in over 100 countries. KROHNE stands for innovation and highest product quality as one of the market leaders in the process industry. KROHNE, as a family-owned century-old entity, has a vested interest in empowering our customers in a just transition towards net zero and is proud to be AHK's (German Emirati Joint Council for Industry and Commerce) Sustainability Series partner, a member of the United Nations Global Compact UAE chapter and a member of IRENA's Alliance for Industry Decarbonisation. KROHNE is also ECOVADIS Silver Certified. KROHNE is an independent family-owned business, fully owned by the Rademacher-Dubbick family. KROHNE ensures they put people and planet before profits through highly-engineered industrial measurement technology that make sustainable business decisions easier. Visit for more information. For further information please contact: Jonathan Ashton Head of Marketing and Communications KROHNE Solutions – Middle East and Africa Expo City Dubai Sustainability District, 6 Mangrove Quarter A Unit 1 Second Floor P.O. Box 17344 Dubai United Arab Emirates
Trade Arabia
15-04-2025
- Business
- Trade Arabia
Strategic deals signed at SaudiFood Manufacturing show
SaudiFood Manufacturing 2025, the largest F&B Manufacturing event in the kingdom, opened its doors for its second day at Riyadh Front Exhibition and Conference Centre as visitors continued to explore the exhibition halls while interacting with companies launching new innovations and engaging in commercial trade deals. The day saw Food Specialities Limited (FSL), an award-winning ingredient solutions provider and Kerry Group, a leading and innovative global food giant, announce a strategic partnership. This collaboration will enhance product offerings with a range of emulsifiers and shelf life solutions with Kerry's CalPro NIACET Brand to the food industry in the region. Dash Dhawan, CEO, FSL, said: 'We are proud to partner with Kerry, one of the largest multinationals in the food ingredients industry and are excited to service the bakery, confectionery, dairy, oils & fats industries. These discussions have been ongoing for some time and we are pleased to officially announce this partnership at the Saudi Food Manufacturing Show in the presence of our regional customers. 'From a technical and application perspective; speed, flexibility, and deep knowledge of regional taste profiles are essential. With Kerry's long-standing local presence, knowledge and strong infrastructure, combined with FSL's technical labs and application capabilities, we are confident in offering a true end-to-end one-stop solution for customers. This partnership will strengthen FSL's go-to-market strategy and allows us to support customers with shorter lead times and full supply chain solutions.' Inanc Isik, General Manager of Middle East Türkiye Pakistan (METP) at Kerry Group, said: 'It's a special moment for us as we announce a new partnership in the GCC and Saudi region—a key milestone that aligns perfectly with our strategy of localisation. 'As a local manufacturing company based in Saudi Arabia, we already have teams on the ground and innovation centres in place. This new partnership now gives us access to the strongest distribution network in the region. What this means for our customers is that we can deliver value and cutting-edge ingredient technology much faster, particularly in the bakery sector, through this powerful collaboration.' Opening the Food Forward Summit, Dr Maha Tahiri, CEO and Founder of Nutrition Sustainability Strategies, gave the audience fascinating first-hand insights into GLP-1 medications. She emphasised the importance of placing frameworks that combine medication with nutrition and behaviour with a key focus on being supported by governments to help accelerate development and promote wellbeing. She explained: 'Saudi Arabia is leading by example in the region by putting in guidelines for Type 2 diabetes and ensuring the infrastructure is in place. Today it has 30 per cent of the market in the Middle East and Africa region which shows they're very advanced. However, more needs to be done for others to follow in their footsteps and I urge all governments worldwide to have a very comprehensive approach to ensure there is efficient behavioural assistance for people so they can have a healthy lifestyle.' Also taking to the stage was futurist, strategic foresight expert, and founder of ANTICIPATE, Mathias Behn Bjørnhof, who looked to the future of food manufacturing, navigating AI, Automation and Sustainability. He commented: 'We need to consider AI as the brain, automation as the muscle, and sustainability as the footprint of where we want to go. These are important aspects which not only offer a new paradigm for the future of food but one that can work together.' He predicts the world is entering the era of 24/7 lights-out factories with minimal human intervention and gave an example of Unilever's factories, which run on digital twins, and their 99.8 per cent success rate when it comes to on-time delivery. A number of panel discussions were also held as attendees gained an understanding on the key trends of food production and manufacturing. Among the topics was smart logistics with Saeed AlSuwaidi, Founding Executive Director – OneCamel, Abdullah Alotaibi, Founder and CEO – Nabt, Rami Younes, General Manager - Swisslog AG, and Abdulaziz Alsebaie, Founder - saying that companies must always think about what consumers want with a focus on embracing technology that will help produce and deliver fresh food more efficiently. NEOM Investment Fund (NIF), the investment arm of NEOM, revealed a strategic investment in Liberation Labs, a global pioneer in precision-fermentation biomanufacturing. The partnership will set the foundation for Liberation Labs to support Topian, NEOM's food company, in designing and developing an advanced precision-fermentation facility in the Kingdom. Liberation Labs develops and operates purpose-built biomanufacturing facilities that utilise precision fermentation to produce basic food ingredients. The process offers a scalable and sustainable solution to traditional food production methods and can be used to produce high-value proteins without the need for animals. Away from the stage, over 550 global businesses showcased their innovations at the venue with visitors getting a first-hand view on products and services on tomorrow's food manufacturing. It also provided an opportunity for companies to forge new business relationships and attract investment. Faiz Ahmad, owner of MAFA company, which offers competitive solutions and services in the F&B industry said the event is a key platform to widen its reach to new markets from around the world. He said: 'Participating in this show has been extremely beneficial, connecting us with international clients and allowing us to begin exporting our locally produced machines to other markets. There's a clear correlation between our growth and Saudi Arabia's strategic expansion in this sector.
Zawya
15-04-2025
- Business
- Zawya
Strategic deals signed at SaudiFood Manufacturing show
SaudiFood Manufacturing 2025, the largest F&B Manufacturing event in the kingdom, opened its doors for its second day at Riyadh Front Exhibition and Conference Centre as visitors continued to explore the exhibition halls while interacting with companies launching new innovations and engaging in commercial trade deals. The day saw Food Specialities Limited (FSL), an award-winning ingredient solutions provider and Kerry Group, a leading and innovative global food giant, announce a strategic partnership. This collaboration will enhance product offerings with a range of emulsifiers and shelf life solutions with Kerry's CalPro NIACET Brand to the food industry in the region. Dash Dhawan, CEO, FSL, said: 'We are proud to partner with Kerry, one of the largest multinationals in the food ingredients industry and are excited to service the bakery, confectionery, dairy, oils & fats industries. These discussions have been ongoing for some time and we are pleased to officially announce this partnership at the Saudi Food Manufacturing Show in the presence of our regional customers. 'From a technical and application perspective; speed, flexibility, and deep knowledge of regional taste profiles are essential. With Kerry's long-standing local presence, knowledge and strong infrastructure, combined with FSL's technical labs and application capabilities, we are confident in offering a true end-to-end one-stop solution for customers. This partnership will strengthen FSL's go-to-market strategy and allows us to support customers with shorter lead times and full supply chain solutions.' Inanc Isik, General Manager of Middle East Türkiye Pakistan (METP) at Kerry Group, said: 'It's a special moment for us as we announce a new partnership in the GCC and Saudi region—a key milestone that aligns perfectly with our strategy of localisation. 'As a local manufacturing company based in Saudi Arabia, we already have teams on the ground and innovation centres in place. This new partnership now gives us access to the strongest distribution network in the region. What this means for our customers is that we can deliver value and cutting-edge ingredient technology much faster, particularly in the bakery sector, through this powerful collaboration.' Opening the Food Forward Summit, Dr Maha Tahiri, CEO and Founder of Nutrition Sustainability Strategies, gave the audience fascinating first-hand insights into GLP-1 medications. She emphasised the importance of placing frameworks that combine medication with nutrition and behaviour with a key focus on being supported by governments to help accelerate development and promote wellbeing. She explained: 'Saudi Arabia is leading by example in the region by putting in guidelines for Type 2 diabetes and ensuring the infrastructure is in place. Today it has 30 per cent of the market in the Middle East and Africa region which shows they're very advanced. However, more needs to be done for others to follow in their footsteps and I urge all governments worldwide to have a very comprehensive approach to ensure there is efficient behavioural assistance for people so they can have a healthy lifestyle.' Also taking to the stage was futurist, strategic foresight expert, and founder of ANTICIPATE, Mathias Behn Bjørnhof, who looked to the future of food manufacturing, navigating AI, Automation and Sustainability. He commented: 'We need to consider AI as the brain, automation as the muscle, and sustainability as the footprint of where we want to go. These are important aspects which not only offer a new paradigm for the future of food but one that can work together.' He predicts the world is entering the era of 24/7 lights-out factories with minimal human intervention and gave an example of Unilever's factories, which run on digital twins, and their 99.8 per cent success rate when it comes to on-time delivery. A number of panel discussions were also held as attendees gained an understanding on the key trends of food production and manufacturing. Among the topics was smart logistics with Saeed AlSuwaidi, Founding Executive Director – OneCamel, Abdullah Alotaibi, Founder and CEO – Nabt, Rami Younes, General Manager - Swisslog AG, and Abdulaziz Alsebaie, Founder - saying that companies must always think about what consumers want with a focus on embracing technology that will help produce and deliver fresh food more efficiently. NEOM Investment Fund (NIF), the investment arm of NEOM, revealed a strategic investment in Liberation Labs, a global pioneer in precision-fermentation biomanufacturing. The partnership will set the foundation for Liberation Labs to support Topian, NEOM's food company, in designing and developing an advanced precision-fermentation facility in the Kingdom. Liberation Labs develops and operates purpose-built biomanufacturing facilities that utilise precision fermentation to produce basic food ingredients. The process offers a scalable and sustainable solution to traditional food production methods and can be used to produce high-value proteins without the need for animals. Away from the stage, over 550 global businesses showcased their innovations at the venue with visitors getting a first-hand view on products and services on tomorrow's food manufacturing. It also provided an opportunity for companies to forge new business relationships and attract investment. Faiz Ahmad, owner of MAFA company, which offers competitive solutions and services in the F&B industry said the event is a key platform to widen its reach to new markets from around the world. He said: 'Participating in this show has been extremely beneficial, connecting us with international clients and allowing us to begin exporting our locally produced machines to other markets. There's a clear correlation between our growth and Saudi Arabia's strategic expansion in this sector. Looking ahead, we are continuing to expand internationally. We're bringing in advanced technologies from Germany, implementing them locally, and exporting globally." - Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Zawya
15-04-2025
- Business
- Zawya
SaudiFood Manufacturing 2025 showcases strategic landmark deals and advancements driving global manufacturing sector growth
RIYADH: SaudiFood Manufacturing 2025, the largest F&B Manufacturing event in the Kingdom, opened its doors for its second day at Riyadh Front Exhibition and Conference Centre as visitors continued to explore the exhibition halls while interacting with companies launching new innovations and engaging in commercial trade deals. The day saw Food Specialities Limited (FSL), an award-winning ingredient solutions provider and Kerry Group, a leading and innovative global food giant, announce a strategic partnership. This collaboration will enhance product offerings with a range of emulsifiers and shelf life solutions with Kerry's CalPro NIACET Brand to the food industry in the region. Dash Dhawan, CEO, FSL, said: 'We are proud to partner with Kerry, one of the largest multinationals in the food ingredients industry and are excited to service the bakery, confectionery, dairy, oils & fats industries. These discussions have been ongoing for some time and we are pleased to officially announce this partnership at the Saudi Food Manufacturing Show in the presence of our regional customers. 'From a technical and application perspective; speed, flexibility, and deep knowledge of regional taste profiles are essential. With Kerry's long-standing local presence, knowledge and strong infrastructure, combined with FSL's technical labs and application capabilities, we are confident in offering a true end-to-end one-stop solution for customers. This partnership will strengthen FSL's go-to-market strategy and allows us to support customers with shorter lead times and full supply chain solutions.' Inanc Isik, General Manager of Middle East Türkiye Pakistan (METP) at Kerry Group, said: 'It's a special moment for us as we announce a new partnership in the GCC and Saudi region—a key milestone that aligns perfectly with our strategy of localisation. 'As a local manufacturing company based in Saudi Arabia, we already have teams on the ground and innovation centres in place. This new partnership now gives us access to the strongest distribution network in the region. What this means for our customers is that we can deliver value and cutting-edge ingredient technology much faster, particularly in the bakery sector, through this powerful collaboration.' Opening the Food Forward Summit, Dr. Maha Tahiri, CEO and Founder of Nutrition Sustainability Strategies gave the audience fascinating first-hand insights into GLP-1 Medications. She emphasised the importance of placing frameworks that combine medication with nutrition and behaviour with a key focus on being supported by governments to help accelerate development and promote wellbeing. She explains: 'Saudi Arabia is leading by example in the region by putting in guidelines for Type 2 diabetes and ensuring the infrastructure is in place. Today it has 30 per cent of the market in the Middle East and Africa region which shows they're very advanced. However, more needs to be done for others to follow in their footsteps and I urge all governments worldwide to have a very comprehensive approach to ensure there is efficient behavioural assistance for people so they can have a healthy lifestyle.' Also taking to the stage was futurist, strategic foresight expert, and founder of ANTICIPATE, Mathias Behn Bjørnhof, who looked to the future of food manufacturing, navigating AI, Automation and Sustainability. He commented: 'We need to consider AI as the brain, automation as the muscle, and sustainability as the footprint of where we want to go. These are important aspects which not only offer a new paradigm for the future of food but one that can work together.' He predicts the world is entering the era of 24/7 lights-out factories with minimal human intervention and gave an example of Unilever's factories, which run on digital twins, and their 99.8 per cent success rate when it comes to on-time delivery. A number of panel discussions were also held as attendees gained an understanding on the key trends of food production and manufacturing. Among the topics was smart logistics with Saeed AlSuwaidi, Founding Executive Director – OneCamel, Abdullah Alotaibi, Founder and CEO – Nabt, Rami Younes, General Manager - Swisslog AG, and Abdulaziz Alsebaie, Founder - saying that companies must always think about what consumers want with a focus on embracing technology that will help produce and deliver fresh food more efficiently. NEOM Investment Fund (NIF), the investment arm of NEOM, revealed a strategic investment in Liberation Labs, a global pioneer in precision-fermentation biomanufacturing. The partnership will set the foundation for Liberation Labs to support Topian, NEOM's food company, in designing and developing an advanced precision-fermentation facility in the Kingdom. Liberation Labs develops and operates purpose-built biomanufacturing facilities that utilise precision fermentation to produce basic food ingredients. The process offers a scalable and sustainable solution to traditional food production methods and can be used to produce high-value proteins without the need for animals. Away from the stage, over 550 global businesses showcased their innovations at the venue with visitors getting a first-hand view on products and services on tomorrow's food manufacturing. It also provided an opportunity for companies to forge new business relationships and attract investment. Faiz Ahmad, owner of MAFA company, which offers competitive solutions and services in the F&B industry said the event is a key platform to widen its reach to new markets from around the world. He said: 'Participating in this show has been extremely beneficial, connecting us with international clients and allowing us to begin exporting our locally produced machines to other markets. There's a clear correlation between our growth and Saudi Arabia's strategic expansion in this sector. Looking ahead, we are continuing to expand internationally. We're bringing in advanced technologies from Germany, implementing them locally, and exporting globally." The SaudiFood Manufacturing returns for its third and final day on Tuesday with show timings from 2pm – 10pm daily. Tickets to the event are complimentary for trade professionals are available on About KAOUN International KAOUN International is the independent events company and wholly owned subsidiary of Dubai World Trade Centre (DWTC) established to organize and manage events internationally. Derived from the Arabic word 'universe', KAOUN International's mission is to 'Create Limitless Connections' for the industries and markets in which it operates. Created to leverage the 40-year legacy of DWTC's events management business and drive future MICE sector opportunity in the MENASA region. KAOUN International delivers game-changing live experiences that build robust business connections, create opportunity, and stimulate economic growth, building on DWTC's extensive portfolio of business and consumer events spanning multiple sectors, including technology, food and hospitality, sustainability, broadcast and satellite, automotive, talent development and leisure marine. About dmg events dmg events is a leading organizer of face-to-face events and publisher of information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today's rapidly evolving landscape. With a presence in over 20 countries and organizing more than 90 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, food & beverage and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, Singapore and India. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, ADIPEC, Gastech, EGYPES, The Hotel Show, INDEX and The Saudi Food Show. For more information visit Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT,
Zawya
07-04-2025
- Business
- Zawya
Second edition of SaudiFood Manufacturing to spotlight megatrends & innovations in food production
The Food Forward Summit will bring stellar line up of global industry experts to the Kingdom RIYADH – Building on the phenomenal success of its inaugural 2024 edition, the second SaudiFood Manufacturing show is set to return from 13 – 15 April at Riyadh Front Exhibition and Conference Centre. This year's edition will be packed with exhibitors, buyers and international expert speakers as the Kingdom continues to enhance its position as a regional leader in the F&B industry. The event will be held under the patronage of Saudi Arabia's Minister of Industry and Mineral Resources, His Excellency Bandar bin Ibrahim AlKhorayef, with the Saudi Authority for Industrial Cities and Technology Zones (MODON) as Strategic Partner. SaudiFood Manufacturing is the first and only dedicated F&B manufacturing event in the Kingdom spanning processing, packaging, ingredients, supply chain solutions, and control and automation, convening the industry to chart a course towards a more sustainable, resilient, agile and efficient future in the Kingdom. The exhibition will convene over 550 global brands, including industry powerhouses: Allagro, Al Wataniya, Anasia, Azelis, Brenntag, Buhler, FSL, Kanoo, Kaydee, MEPEQ, Multivac, Napco, Novonesis, Provisur, Reda, Sapin, UCIC and many more. Country pavilions exhibiting this year include: France, Netherlands, UK, Turkiye, India, Switzerland, Spain, Pakistan, Egypt, Jordan, China and Italy. The staging of the event comes at a time where Saudi Arabia's food sector is valued at $55 billion, with the growth of food industry companies in Saudi Arabia increasing by more than 31% in recent years. The burgeoning Saudi F&B manufacturing industry continues to reflect strategic growth and importance within the nation's economy. Saudi Arabia's Ministry of Environment, Water and Agriculture (MEWA) announced plans last year to localise 85 percent of the country's food industry by 2030. Trixie LohMirmand, CEO of KAOUN International, said: 'SaudiFood Manufacturing has established itself as an industry-leading trade event, garnering interest from leading global production players, and serves as a powerful springboard for the industry to take its place at the heart of Saudi Arabia's burgeoning industry, transforming Saudi Arabia's food processing landscape.' The Saudi Authority for Industrial Cities and Technology Zones (MODON) continues its pivotal role in supporting and empowering the food manufacturing sector through its strategic partnership for the second consecutive year with the Saudi Food Manufacturing Exhibition, the most prominent platform in the Kingdom and the region for showcasing the latest technologies and solutions in this vital sector. This participation is an extension of MODON's efforts to develop the food industries sector, as a strategic pillar for achieving national food security and a major source for boosting non-oil exports. This is in line with the objectives of the National Industrial Strategy and Saudi Vision 2030. Business solutions with an immediate and measurable impact For professionals in F&B manufacturing, the SaudiFood Manufacturing Show offers a strategic platform for exhibitors to present their products, services, and solutions to prominent buyers, with opportunities to discover tailored solutions for your business, build new professional relationships, strengthen existing ones, and execute high-value business deals over the three days. Tony Meghabghab, Founder & CEO of MEPEQ commented 'Saudi Food Manufacturing is MEPEQ's door to engaging and connecting with local and regional manufacturers in the Saudi F&B industry, especially those looking to be key players in the transition to Industry 4.0'. Strategic insights from an international speaker line-up Away from the exhibition floor, the Food Forward Summit will also convene over 50 of the global industry's most dynamic and engaging experts, decision-makers and thought leaders, to offer fresh new perspectives, insights and inspiring strategies on the biggest topics facing the industry. Topics will include how AI and cutting-edge innovations can accelerate sustainable food solutions and support Saudi Arabia's ambitions in food security and biotech. Opening the conference on Day 1 will be strategist and futurist keynote speaker Prof. Henrik von Scheel, best known as the originator of the 4th Industrial Revolution. Named the 'leading authority on strategy' by the Financial Times who has evolved the mainstream thinking and management practices of today´s businesses. He has also been acknowledged as 'the most influential management thinker of our times', and served as an Advisory Council Member for the Artificial Intelligence Act and EU Climate Change Board. Speaking ahead of the event, Prof. von Scheel, said: 'Saudi Arabia is on the fast track to become the food hub of the largest trade route in the world. A range of experts including myself will explore the megatrends shaping the next decade of the Food Manufacturing industry, and deep dive into ground-breaking technology integration, sustainable practices, innovative packaging and consumer-centric solutions that are redefining the future of food.' Further speakers taking the stage, and speaking for the first time in KSA, include: CEO & Founder of Nutrition Sustainability Strategies – Dr Maha Tahiri, Futurist & Founder of ANTICIPATE - Mathias Behn Bjørnhof, CEO & Founder of AI Bobby - Dominik Grabinski (set to deep dive into protein innovation and how it aligns with Saudi Arabia's vision 2030); Alternative Protein Pioneer, Co-Founder & CEO of Bon Vivant - Stéphane Mac Millan; CEO of Food Future Group – Alex Ward; Founder of Boon - Advait Kumar; Founder & CEO of Nabt - Abdullah Alotaibi; CEO of Majlis – Igor Sergunin; Founder & CEO of Edonia – Hugo Valentin; Manager of KROHNE's Global Food Industry Division - Ryan Kromhout; Founding Executive Director of OneCamel - Saeed AlSuwaidi and many more. SaudiFood Manufacturing show timings are from 2pm – 10pm daily. Tickets to the event are complimentary for trade professionals and available on
