Latest news with #Formula1EtihadAirways
Campaign ME
09-07-2025
- Business
- Campaign ME
Ethara awards PR retainer for brand, Abu Dhabi Grand Prix to The Romans
Ethara, an events and entertainment company, has appointed The Romans as its lead PR agency. The multi-year retainer includes work streams across corporate brand, live events, venues (such as Yas Marina Circuit, Etihad Park, Etihad Arena, among others), and the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Following a nationwide competitive pitch, The Romans bagged the six-figure partnership due to its reputation for dynamic communications strategies. 'The Romans bring a reputation for bold, creative communications that reflects our own ambition and energy,' said Andrew Stass, Brand Marketing and Communications Director, Ethara. 'As our new PR and communications agency, we look forward to working together to craft richer, more resonant stories that amplify our brand, our events, and the experiences we deliver across the region.' The move is also a result of Ethara's vision for growth in the future. 'As Ethara continues to grow in an increasingly competitive industry, elevating our brand and deepening engagement with our diverse audience segments remains a strategic priority,' Stass said. Commenting on the win, Joe Lipscombe, Partner, The Romans, said Ethara is a 'dream client for a UAE-based agency.' 'When it comes to live entertainment, Ethara is the pride of the Emirates, having become a force of nature on the global stage,' he said. 'From growing and pioneering the Formula 1 race weekend experience to transforming the region's music, culture, and sports landscape, its innovative and creative spirit has rewritten the script for MENA-based live entertainment.' Lipscombe called the Formula 1 Etihad Airways Abu Dhabi Grand Prix 'a crown jewel' in the region's events calendar. 'We're buzzing to help shape how the world experiences it,' he said. 'As an agency known for blending cultural intelligence with earned impact through our sports & entertainment work, we're itching to get stuck into the task of further elevating Ethara's story with the edge, energy, and creativity it deserves,' he concluded. Ethara also works with comms agency Seven Media in the region on general PR and comms services, according to PRWeek.
Korea Herald
03-07-2025
- Entertainment
- Korea Herald
Abu Dhabi Celebrates its Starring Role in F1: The Movie at Yas Marina Circuit
ABU DHABI, UAE, July 3, 2025 /PRNewswire/ -- Following the regional premiere of F1: The Movie which took place in a showstopping setting at Yas Marina Circuit, a special "Making Of" video has been released, with highlights and cast and crew comments on how some of the most adrenaline-charged scenes were captured during the 2024 Formula 1 Etihad Airways Abu Dhabi Grand Prix. Celebrating Abu Dhabi's starring role in the film's creation and bringing the story full circle, the footage and images follows a red-carpet premiere event which was held on a custom-built cinema set directly on the circuit, transporting guests into the heart of the film, a real-life location that served as both a key filming ground and a central narrative backdrop. Newly released behind-the-scenes images and footage reveal the scale and ambition of the Abu Dhabi shoot, featuring exclusive interviews with director Joseph Kosinski, producer Jerry Bruckheimer, and lead actor Brad Pitt as they reflect on their experience filming in the UAE capital. Kosinski described it as a "privilege to film in Abu Dhabi," citing its stunning locations, unwavering support, and the warmth of the people as key factors that made it a special place to create. Bruckheimer praised the "phenomenal cooperation" from local partners and expressed deep appreciation for the effort that brought the film's vision to life. Pitt added simply, "Abu Dhabi is so awesome," capturing the cast's appreciation for the unique setting and experience. F1: The Movie, which is showing in cinemas now, was shot in Abu Dhabi on three separate occasions, totalling 29 filming days across iconic sites including Yas Marina Circuit, Zayed International Airport, and twofour54 Studios. Key racing sequences were shot live during the Grand Prix, a cinematic first showcasing and a testament to city's ability to enable groundbreaking storytelling. The project was made possible through the close collaboration of the Creative Media Authority (CMA), Abu Dhabi Film Commission (ADFC), and local production partner Epic Films. More than 280 local crew members supported the shoot, alongside 15 UAE-based interns, who were embedded within the international production team to gain hands-on experience. The production further underscores Abu Dhabi's growing reputation as a world-class hub for cinematic storytelling. With its iconic architecture, seamless production support, infrastructure, and production rebates, the Emirate has already attracted major global franchises including Mission: Impossible Dead Reckoning Part One and Dune: Part Two and continues to rise as a destination of choice for international filmmakers. Mohamed Dobay, Acting Director General of the Creative Media Authority, commented:"From production to premiere, Abu Dhabi has played a signature role in bringing this story to life. This project is a milestone for our filmmaking ecosystem, from the scale of the collaboration to the depth of local talent involved. Hosting the premiere on the circuit is a proud moment for the Emirate." Sameer Al Jaberi, Head of Abu Dhabi Film Commission, added:"This film demonstrates the full scope of what Abu Dhabi offers as a global production destination. From live Grand Prix shoots to seamless logistics and a deeply skilled local crew, F1: The Movie is a prime example of how our rebate programme and ecosystem can support world-class filmmaking from start to finish." The Abu Dhabi premiere experience featured a specially curated guest journey, including Formula 1 racing simulators, a close-up viewing of the official APXGP car, and exclusive access to props from the film, such as the helmet and racing suit featured on screen, further transporting attendees into the world of F1: The Movie. The event marked the conclusion the film's global rollout, marking a full-circle moment at one of its most iconic filming locations. F1: The Movie was produced by Apple Studios in collaboration with Formula 1 Management, the FIA, and all 10 Formula 1 teams, and is distributed globally by Warner Bros. Pictures. The film is now screening in cinemas worldwide.
FACT
21-05-2025
- Entertainment
- FACT
Post Malone to perform at this year's Abu Dhabi Grand Prix
Tickets are now on sale for the Kingdom Arena show. Do the songs Circles, Rockstar and Sunflower get your toes tapping? Well, you'll be thrilled to hear that Post Malone, the man behind the hits, is coming to Abu Dhabi. The American rapper has announced that he is performing at the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2025 on Friday, 5 December, and here's what we can expect from the show. Post Malone, real name Austin Post (aka that guy with tattoos on his face), hails from Syracuse, New York. The rapper has gained critical and commercial success for his blend of hip-hop, rock and trap. Over his career, he has won multiple awards including three American Music Awards and ten Billboard Music. Plus, he has been nominated for ten Grammy Awards, including Album of the Year. In 2024, he released his sixth studio album, F-1 Trillion. The release saw the singer move into the country music genre while topping the album charts in the United States and the United Kingdom. He teamed up with the country stars Blake Shelton, Luke Combs and Morgan Wallen. He featured on Taylor Swift's album The Tortured Poets Department on the track Fortnight, and on Beyoncé's most recent release, Cowboy Carter on the track Levii's Jeans. Plus, he performed with Beyoncé at her 2024 NFL Halftime Show. The world-renowned rapper, who has sold 95 million singles and 13 million albums in the US alone, promises to captivate the Riyadh Season audience with an electrifying performance. The rapper last performed in Abu Dhabi and Saudi Arabia in December 2022. Post Malone will perform in Abu Dhabi on 5 December, joining the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2025 line-up alongside Benson Boone on 4 December, Metallica on 6 December and Katy Perry on Sunday, 7 December. Access to the Yasalam After-Race Concerts is exclusively for Formula 1 Abu Dhabi Grand Prix 2024 ticket holders. General admission tickets start from AED 1,025, grandstand tickets start from AED 1,695, and hospitality tickets start from AED 5,605. And for those who like to be front and centre, Golden Circle tickets will be your pass to the best views. We'll see you at the races! GO: Visit for tickets and more information.
FACT
21-05-2025
- Entertainment
- FACT
Metallica to rock the Abu Dhabi Grand Prix 2025 concerts
Abu Dhabi, get ready to rock. It's that time of year again. The Formula 1 Etihad Airways Abu Dhabi Grand Prix 2025 is turning up the volume, and we are buzzing with excitement because the Yasalam After-Race Concert Series has announced another international artist for this year's race weekend. Metalheads in the UAE, prepare to unleash your inner rock star because the kings of metal, Metallica are set to blow the roof off the Abu Dhabi Grand Prix 2025 concerts on 6 December. Formed in 1981, Metallica has been the driving force behind heavy metal's global domination. With James Hetfield's unmistakable vocals, Lars Ulrich's thunderous drumming, Kirk Hammett's electrifying guitar solos, and Robert Trujillo's bass mastery, this rock band is a powerhouse of musical talent. Metallica's discography boasts a treasure trove of headbanging anthems. From Fade to Black to Master of Puppets and One, each song is a sonic adventure. With several Grammy Awards and induction into the Rock and Roll Hall of Fame, they have repeatedly proven their musical prowess. Metallica will perform in Abu Dhabi on 6 December, joining the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2025 line-up alongside Benson Boone on Thursday, 4 December and Katy Perry on Sunday, 7 December. And the party's only getting started — more big names are yet to be announced. The show forms part of Metallica's M72 World Tour, which features a series of stadium shows in North America, Australia and New Zealand. The tour supports their 2023 album, 72 Seasons, and features the 'No Repeat Weekend' format, which has included two-night stands in cities such as Toronto, Nashville, and Philadelphia, with different setlists each night. Whether you've been a fan since the 80s or just discovered them recently, there's something timeless about Metallica's music that speaks to the rebel in all of us. Air guitars at the ready. We'll see you there. GO: Visit for tickets and more information.
Gulf Insider
21-05-2025
- Entertainment
- Gulf Insider
Abu Dhabi Grand Prix 2025: Post Malone to Perform
Nine-time diamond-certified and GRAMMY® award-nominated artist Post Malone has been confirmed as the Friday night headliner for the 2025 Formula 1 Etihad Airways Abu Dhabi Grand Prix After-Race Concerts, returning to Etihad Park on December 5, 2025. The announcement was made by Ethara, organisers of the Grand Prix and the Yasalam after-race concerts, as part of a blockbuster entertainment line-up that includes Benson Boone on Thursday, December 4, Metallica on Saturday, December 6 and Katy Perry closing the weekend on Sunday, December 7. Feel just like a ROCKSTAR! 🔥Global superstar @Postmalone joins the #AbuDhabiGP After-Race Concerts line-up! 🎉More artists to be announced tomorrow! 👀👉Friday, 5 December At Etihad ParkExclusive to #AbuDhabiGP ticket holders.🎟️#PostMaloneAtF1 #F1 #Yasalam2025 #Ethara Formula 1 Etihad Airways Abu Dhabi Grand Prix (@abudhabigp) May 20, 2025 'We are absolutely thrilled to add Post Malone to the 2025 line-up, His performance in 2018 at the Abu Dhabi Grand Prix was a special Yasalam moment, and we are thrilled to welcome him back to the Etihad Park stage,' David Powell, Ethara's Chief Strategy & Business Development Officer said. The 2025 edition of the Abu Dhabi Grand Prix, which is scheduled from Thursday, December 4 to Sunday, December 7, marks the event's 17th year and continues its position as the season finale of the Formula 1 calendar. With demand surging, fans are urged to secure their tickets now at the official website. All ticket holders gain access to the After-Race Concerts, with golden circle upgrades offering priority stage access. One-day passes, garden on Yas packages, and a variety of premium hospitality experiences are also available. Post Malone, known for hits like Circles , Rockstar , and Sunflower , holds the Recording Industry Association of America (RIAA) for the highest-certified single of all time. In 2024, he released his first country album F-1 Trillion , with lead single I Had Some Help debuting at No.1 on the Billboard Hot 100 for six consecutive weeks. The Grand Prix weekend will also feature top-tier motorsport support races, including the FIA Formula 2 World Championship and the Formula 4 Middle East Championship, both concluding their seasons at Yas Marina Circuit Ethara, the regional powerhouse behind the event, operates a portfolio of leading venues including Yas Marina Circuit, Etihad Arena, and Zayed Sports City. Also read: Abu Dhabi Announces Car Manufacturing Plans as It Eyes $27bn Automotive Plan and 7,000 Skilled Jobs
