Latest news with #FormulaOne™
Express Tribune
02-05-2025
- Automotive
- Express Tribune
Hollywood and Formula 1 collide as IWC celebrates F1 film with Mercedes stars in Miami
In a high-octane fusion of film and motorsport, IWC Schaffhausen celebrated its partnership with the upcoming F1 movie during the Miami Grand Prix weekend. The exclusive event featured Mercedes-AMG PETRONAS Formula One™ Team Principal Toto Wolff and driver George Russell, alongside Hollywood powerhouses including producer Jerry Bruckheimer and stars Kerry Condon and Simone Ashley. The collaboration marked a unique crossover as real Formula 1 met its cinematic counterpart. The film, which stars Brad Pitt and Damson Idris, was shot over two years at actual Formula 1 Grands Prix™, providing fans with an unprecedented level of realism. Mercedes driver George Russell spoke about the surreal moment of sharing a podium with Brad Pitt and his excitement heading into the Miami Grand Prix. Producer Jerry Bruckheimer and actresses Kerry Condon and Simone Ashley expressed their thrill at shooting during live F1 races, emphasizing the film's commitment to authenticity. Toto Wolff echoed this, calling the movie a true representation of the sport's spirit and adrenaline. IWC Schaffhausen, a long-time Mercedes-AMG PETRONAS partner, also sponsors APXGP, the fictional 11th team featured in the film. As part of the project, IWC designed an exclusive APXGP watch collection, worn on-screen by Brad Pitt's character Sonny Hayes and other cast members. The Ingenieur Automatic 40 with its striking green dial is the star of the collection and was showcased at the event. The celebration not only highlighted the synergy between Hollywood and Formula 1 but also positioned the F1 movie as one of the most authentic motorsport films ever produced.
Yahoo
24-04-2025
- Entertainment
- Yahoo
ASTON MARTIN ARAMCO FORMULA ONE™ TEAM LAUNCHES COLLABORATION WITH THE ROLLING STONES
SILVERSTONE, England, April 24, 2025 /PRNewswire/ -- Aston Martin Aramco has teamed up with British rock royalty, the Rolling Stones, with an ultra-exclusive, co-branded merchandise collection fusing the speed and precision of Formula One™ with the rebellious spirit of rock and roll. The limited-edition collection includes hoodies, tees and caps sporting one of the world's most instantly recognisable symbols of rock and roll – the famous Rolling Stones tongue logo – blended with the iconic Aston Martin wings. Launching exclusively at The Rolling Stones store, RS No.9 Carnaby Street in London's Soho on Thursday 24 April, a selection of Aston Martin Aramco fans have won the chance to attend the launch event and will be the very first to purchase the collection. Members of the team's fan programme, I / AM, will get priority access to the merchandise on the Aston Martin Aramco official online store on Friday 25 April. For early access to the collection, fans can sign-up and explore at: The collaboration launched this week with a digital campaign, with content featuring the Stone's song 'Hot Stuff' as the centrepiece. The collection builds on the team's expansion into wider culture across music, fashion and sport, and comes after a memorable collaboration with Tems at F1 75 Live at the O2 Arena earlier this year. Miss the first DROP? Further exclusive I/AM DROPS will be revealed throughout the season. Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One™ Team: "This collaboration with The Rolling Stones combines two British icons famed for passion and style. The activation forms part of our wider strategy to bring the team into new spaces across genres including music, fashion and sport. This is just the beginning, with several exciting projects to land in the coming months." David Boyne, Managing Director, Bravado UK: "This capsule collection brings together two British icons, blending fresh takes on classic Rolling Stones imagery with inspiration from the precision and performance of the Aston Martin Aramco Formula One™ team. Each piece reflects a shared passion for legacy, innovation, and energy. We're confident that fans of both the Rolling Stones and Aston Martin Aramco Formula One™ will connect with the story behind this unique collaboration." Photo - - View original content to download multimedia:
