Latest news with #Fospha
Yahoo
29-05-2025
- Business
- Yahoo
New Research Shows Brands Achieving 145% Revenue Growth Through YouTube and Demand Gen
AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Fospha, a full-funnel marketing measurement platform, has launched its latest research Playbook spotlighting YouTube and Demand Gen as key drivers of scalable, profitable growth in 2025. With brands under pressure to deliver both efficiency and long-term performance, Fospha's new insights reveal that full-funnel investment in Google's upper and mid-funnel solutions is not just a brand-building exercise—it's a growth strategy. The Playbook also spotlights insights from WPromote, a leading marketing leadership agency with deep expertise in Google's ecosystem. Key findings include: +32% YoY revenue growth for brands scaling YouTube and/or Demand Gen. +145% YoY revenue growth for brands increasing spend by >400%. 18% higher new customer conversion rate for Demand Gen versus the paid media average. 65% headroom remaining for profitable growth in Demand Gen and YouTube. Unified ROAS uplift of 45% for Demand Gen and YouTube when including their impact on Amazon sales. 38% YoY increase in YouTube ROAS and 19% drop in CPA. 15.9x undervaluation of YouTube and 12.8x for Demand Gen using Last Click attribution. Despite these results, many brands still underinvest in these channels due to poor visibility into their impact. Fospha reveals that traditional attribution methods significantly undervalue top and mid-funnel activity, limiting scale and slowing long-term growth. One case study highlights River Island, which saw YouTube revenue increase by 950% and achieved $1.8 million in incremental revenue after scaling investment using Fospha insights. "Fospha has become a crucial part of how we guide strategy and make investment decisions—especially in upper-funnel channels like YouTube," said Elvis Mugera, Paid Media Lead at River Island. "With full-funnel measurement, we're finally able to quantify what brand leaders have long suspected: YouTube and Demand Gen aren't just nice-to-haves, they're essential engines of profitable scale," said Sam Carter, CEO at Fospha. "Marketers now have the evidence they need to make bold, confident investment decisions—and to shift from gut feel to growth certainty." To download the Demand Gen & YouTube Playbook, visit About Fospha Fospha is a full-funnel marketing measurement platform, empowering leading retail brands to spend smarter and grow faster. For over 10 years, Fospha has pioneered privacy-safe measurement, restoring visibility lost due to data privacy changes and providing brands with the granularity of attribution and the predictive power of MMM in a single algorithm. For more information, visit Logo - View original content to download multimedia: SOURCE Fospha Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
29-05-2025
- Business
- Yahoo
New Research Shows Brands Achieving 145% Revenue Growth Through YouTube and Demand Gen
AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Fospha, a full-funnel marketing measurement platform, has launched its latest research Playbook spotlighting YouTube and Demand Gen as key drivers of scalable, profitable growth in 2025. With brands under pressure to deliver both efficiency and long-term performance, Fospha's new insights reveal that full-funnel investment in Google's upper and mid-funnel solutions is not just a brand-building exercise—it's a growth strategy. The Playbook also spotlights insights from WPromote, a leading marketing leadership agency with deep expertise in Google's ecosystem. Key findings include: +32% YoY revenue growth for brands scaling YouTube and/or Demand Gen. +145% YoY revenue growth for brands increasing spend by >400%. 18% higher new customer conversion rate for Demand Gen versus the paid media average. 65% headroom remaining for profitable growth in Demand Gen and YouTube. Unified ROAS uplift of 45% for Demand Gen and YouTube when including their impact on Amazon sales. 38% YoY increase in YouTube ROAS and 19% drop in CPA. 15.9x undervaluation of YouTube and 12.8x for Demand Gen using Last Click attribution. Despite these results, many brands still underinvest in these channels due to poor visibility into their impact. Fospha reveals that traditional attribution methods significantly undervalue top and mid-funnel activity, limiting scale and slowing long-term growth. One case study highlights River Island, which saw YouTube revenue increase by 950% and achieved $1.8 million in incremental revenue after scaling investment using Fospha insights. "Fospha has become a crucial part of how we guide strategy and make investment decisions—especially in upper-funnel channels like YouTube," said Elvis Mugera, Paid Media Lead at River Island. "With full-funnel measurement, we're finally able to quantify what brand leaders have long suspected: YouTube and Demand Gen aren't just nice-to-haves, they're essential engines of profitable scale," said Sam Carter, CEO at Fospha. "Marketers now have the evidence they need to make bold, confident investment decisions—and to shift from gut feel to growth certainty." To download the Demand Gen & YouTube Playbook, visit About Fospha Fospha is a full-funnel marketing measurement platform, empowering leading retail brands to spend smarter and grow faster. For over 10 years, Fospha has pioneered privacy-safe measurement, restoring visibility lost due to data privacy changes and providing brands with the granularity of attribution and the predictive power of MMM in a single algorithm. For more information, visit Logo - View original content to download multimedia: SOURCE Fospha
Yahoo
19-05-2025
- Business
- Yahoo
New Fospha Research Reveals Brand Investment Drives Higher AOV 85% of the Time
AUSTIN, Texas, May 19, 2025 /PRNewswire/ -- Fospha, a full-funnel marketing measurement platform, has launched its groundbreaking Glow Report, providing marketers with the first causal framework connecting brand investment to real financial outcomes. Key insights: Leading indicators predict business outcomes: Engaged visits and branded search impressions are early signals, moving quickly in response to brand campaigns and reliably forecasting future results. Sustained brand spend protects pricing power: Brands that invest consistently in brand see year-over-year improvements in Average Order Value, while those spending less than 5% experience decline. Discovery channels drive future demand: TikTok, YouTube, Snapchat, and Demand Gen campaigns show significant impact on leading indicators. Snapchat drives 103% YoY growth in engaged sessions while TikTok delivers 40% growth in branded search. Brand investment delivers measurable financial returns: Brands investing >5% of budget in Awareness and Consideration see up to 218% higher ROAS. The Glow Report introduces Bayesian network modeling to expose the causal relationship between brand investment and business performance. This breakthrough approach goes beyond correlation to prove how brand spend influences downstream outcomes, giving marketers the proof they need to defend and optimize budgets. "Marketers have always known that brand investment drives long-term growth, but proving its impact—especially to CFOs and CEOs—has been notoriously difficult," said Sam Carter, CEO of Fospha. "For years, we've pioneered full-funnel measurement to give brand activity the credit it deserves. Glow is the breakthrough: it identifies the leading signals that connect today's brand spend to tomorrow's business outcomes, giving marketers the confidence to invest—and the evidence to justify it." Sweaty Betty implemented Fospha's approach and measured a 2.3% uplift in AOV among new customers following their brand campaign launch."Glow was the missing piece of the puzzle for us in understanding why AOV was moving in ways we had never been able to explain before," said Jon Grail, Director of Growth at Sweaty Betty. "It has absolutely shaped the way we think about future decisions to influence AOV." Download a free copy of the Glow Report: About FosphaFospha is a full-funnel marketing measurement platform, empowering leading retail brands to spend smarter and grow faster. For over 10 years, Fospha has pioneered privacy-safe measurement, restoring visibility lost to data privacy changes and providing brands with the granularity of attribution and the predictive power of MMM in a single algorithm. Contact: Snezhina Kashukeeva, Logo - View original content to download multimedia: SOURCE Fospha Sign in to access your portfolio
Yahoo
14-04-2025
- Business
- Yahoo
New Google Advertising Playbook by Fospha Reveals 61% Growth Potential Remaining in Performance Max and Search
LONDON, April 14, 2025 /PRNewswire/ -- Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands increasing spend in Google's Demand Capture arsenal, understanding its true return and optimizing for maximum efficiency is more critical than ever. The new Google Performance Max & Paid Search Playbook provides brands with the data-driven insights needed to outperform the competition. Key insights from the playbook include: Last Click attribution leaves Google performance invisible: Performance Max is undervalued by 33% by Last Click, while for Search it's a huge 59%. Fospha reveals that in 2025, adopting full-funnel measurement is no longer a luxury, it's a necessity for profitable growth. Strategic allocation of Google budgets is crucial: Fospha's top-performing Retail brands allocate 55% to PMAX and 12% to Paid Search. Brands have significant potential to scale PMAX & Search: there is an average of 61% headroom for profitable growth in these channels Brands already leveraging Fospha's measurement solutions are seeing significant improvements in their PMAX and Search strategies. A leading DTC apparel brand used Fospha's insights to optimize their PMAX creative strategy, contributing to a 87% increase in YoY blended revenue. "Brands know that Google Performance Max has huge potential, but without the right measurement and optimization strategies, they're flying blind," said Sam Carter, CEO of Fospha. "This Playbook gives brands a clear roadmap to maximizing PMAX and Search performance, ensuring every marketing dollar works harder in 2025." To download a free copy of the Google Performance Max & Paid Search Playbook, visit About Fospha Fospha is a full-funnel marketing measurement platform, empowering leading retail brands to spend smarter and grow faster. For over 10 years, Fospha has pioneered privacy-safe measurement, restoring visibility lost due to data privacy changes and providing brands with the granularity of attribution and the predictive power of MMM in a single algorithm. For more information, visit Contact: Snezhina Kashukeeva, Logo - View original content to download multimedia: SOURCE Fospha
