New Google Advertising Playbook by Fospha Reveals 61% Growth Potential Remaining in Performance Max and Search
Key insights from the playbook include:
Last Click attribution leaves Google performance invisible: Performance Max is undervalued by 33% by Last Click, while for Search it's a huge 59%. Fospha reveals that in 2025, adopting full-funnel measurement is no longer a luxury, it's a necessity for profitable growth.
Strategic allocation of Google budgets is crucial: Fospha's top-performing Retail brands allocate 55% to PMAX and 12% to Paid Search.
Brands have significant potential to scale PMAX & Search: there is an average of 61% headroom for profitable growth in these channels
Brands already leveraging Fospha's measurement solutions are seeing significant improvements in their PMAX and Search strategies. A leading DTC apparel brand used Fospha's insights to optimize their PMAX creative strategy, contributing to a 87% increase in YoY blended revenue.
"Brands know that Google Performance Max has huge potential, but without the right measurement and optimization strategies, they're flying blind," said Sam Carter, CEO of Fospha. "This Playbook gives brands a clear roadmap to maximizing PMAX and Search performance, ensuring every marketing dollar works harder in 2025."
To download a free copy of the Google Performance Max & Paid Search Playbook, visit https://www.fospha.com/pmax-playbook
About Fospha
Fospha is a full-funnel marketing measurement platform, empowering leading retail brands to spend smarter and grow faster. For over 10 years, Fospha has pioneered privacy-safe measurement, restoring visibility lost due to data privacy changes and providing brands with the granularity of attribution and the predictive power of MMM in a single algorithm.
For more information, visit www.fospha.com
Contact: Snezhina Kashukeeva, snezhina.kashukeeva@fospha.com
Logo - https://mma.prnewswire.com/media/2164027/5264138/Fospha_logo.jpg
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