Latest news with #PMAX
The Star
20-06-2025
- Business
- The Star
Turkish competition authority launches probe into Google's PMAX
ISTANBUL (Reuters) -Turkey's antitrust authority will launch a probe into Google's Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on Friday. In a statement, the competition board said the probe will examine whether Google has engaged in unfair practices against advertisers and if it has hindered competition through data consolidation with PMAX. Google's Performance Max uses AI and automatically finds the best placements for a brand's ads across Google services including email, search and YouTube. (Reporting by Ezgi Erkoyun; Editing by Joe Bavier)
Time of India
20-06-2025
- Business
- Time of India
Turkish competition authority launches probe into Google's PMAX
Turkey's antitrust authority will launch a probe into Google 's Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on Friday. In a statement, the competition board said the probe will examine whether Google has engaged in unfair practices against advertisers and if it has hindered competition through data consolidation with PMAX. Google's Performance Max uses AI and automatically finds the best placements for a brand's ads across Google services including email, search and YouTube. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories
Yahoo
14-04-2025
- Business
- Yahoo
New Google Advertising Playbook by Fospha Reveals 61% Growth Potential Remaining in Performance Max and Search
LONDON, April 14, 2025 /PRNewswire/ -- Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands increasing spend in Google's Demand Capture arsenal, understanding its true return and optimizing for maximum efficiency is more critical than ever. The new Google Performance Max & Paid Search Playbook provides brands with the data-driven insights needed to outperform the competition. Key insights from the playbook include: Last Click attribution leaves Google performance invisible: Performance Max is undervalued by 33% by Last Click, while for Search it's a huge 59%. Fospha reveals that in 2025, adopting full-funnel measurement is no longer a luxury, it's a necessity for profitable growth. Strategic allocation of Google budgets is crucial: Fospha's top-performing Retail brands allocate 55% to PMAX and 12% to Paid Search. Brands have significant potential to scale PMAX & Search: there is an average of 61% headroom for profitable growth in these channels Brands already leveraging Fospha's measurement solutions are seeing significant improvements in their PMAX and Search strategies. A leading DTC apparel brand used Fospha's insights to optimize their PMAX creative strategy, contributing to a 87% increase in YoY blended revenue. "Brands know that Google Performance Max has huge potential, but without the right measurement and optimization strategies, they're flying blind," said Sam Carter, CEO of Fospha. "This Playbook gives brands a clear roadmap to maximizing PMAX and Search performance, ensuring every marketing dollar works harder in 2025." To download a free copy of the Google Performance Max & Paid Search Playbook, visit About Fospha Fospha is a full-funnel marketing measurement platform, empowering leading retail brands to spend smarter and grow faster. For over 10 years, Fospha has pioneered privacy-safe measurement, restoring visibility lost due to data privacy changes and providing brands with the granularity of attribution and the predictive power of MMM in a single algorithm. For more information, visit Contact: Snezhina Kashukeeva, Logo - View original content to download multimedia: SOURCE Fospha
