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Los Angeles Times
16-07-2025
- Entertainment
- Los Angeles Times
Beat ‘em or buy ‘em. Fox News and others chase online audiences with podcaster deals
As legacy news brands turn to podcasters to court online audiences, another digital media upstart has been invited to sit at the grown-ups table. Fox News Media this week signed a licensing deal with the makers of 'Ruthless,' a popular conservative podcast, a move aimed at expanding the network's digital reach. The five-year-old podcast is co-hosted by public affairs and digital advocacy consulting firm Cavalry LLC's founding partners Josh Holmes, Michael Duncan and John Ashbrook, as well as Shashank Tripathi, a commentator known by the pseudonym 'Comfortably Smug.' It will operate under the Fox News Digital division led by Porter Berry. The co-hosts will also get exposure on the Fox News Channel. The move is another sign of traditional media outlets looking for ways to appeal to audiences who are no longer in the pay-TV universe. Faced with a slow but steady decline in audience levels due to competition from streaming, upstart digital operations are seen as a route to reach those consumers. Podcasts — particularly those hosted by comedians such as Joe Rogan and Andrew Schulz — proved influential in the 2024 presidential election as more traditional news outlets felt their relevance waning. 'Ruthless' has gained a large following among men aged 18 to 45, a group that is spending less time with traditional TV, where Fox News is the most-watched cable channel and often tops broadcast networks in prime time. The podcast is regarded as the conservative answer to 'Pod Save America,' the popular digital program led by four former Obama aides, which is produced by Los Angeles-based Crooked Media. Recent 'Ruthless' episodes covered anti-ICE protests in Los Angeles and Elon Musk's proposal for a new political party. Fox News Media has a stable of podcasts hosted by the network's on-air talent such as Will Cain. But 'Ruthless' is the first outside entity to join its digital platforms, and similar deals could follow. Fox News has a multiyear deal with 'Ruthless,' which will share in the revenue the podcast generates across the network's various platforms. The 'Ruthless' partners will retain editorial control over the podcast, although their right-leaning worldview is in keeping with other commentators on Fox News. They will also serve as Fox News contributors appearing on the TV network's programs. Others media giants have gotten into the more freewheeling online sphere by working with podcasters and YouTubers. ESPN reached into the digital media space when it picked up sports commentator Pat McAfee's program — a hit on YouTube — for its TV networks. McAfee retains control of the program, which is licensed by the Walt Disney Co. unit. Earlier this year, Fox News parent Fox Corp. acquired Red Seat Ventures, which provides ad sales, marketing and production support for digital content creators, many of them aimed at politically conservative audiences. There may be more such deals ahead. The Fox News announcement follows reports that David Ellison, whose company Skydance Media has a merger agreement with Paramount Global, has engaged in talks about acquiring The Free Press, a popular digital news site launched by former New York Times opinion writer Bari Weiss. The entity, which produces Weiss' current affairs podcast 'Honestly' and uses the independent newsletter publishing platform Substack, would operate separately from Paramount Global's CBS News division, according to one person familiar with the discussions who was not authorized to comment publicly.
Express Tribune
25-06-2025
- Entertainment
- Express Tribune
Brett Cooper joins Fox News as contributor across all platforms
Fox News Media has officially signed conservative podcaster and social media influencer Brett Cooper as a contributor, the network announced on Wednesday, June 25, 2025. Cooper, a prominent Gen Z voice known for her sharp wit and independent commentary, will provide cultural, political, and social analysis across all Fox News Media platforms. She is set to make her debut appearance on The Will Cain Show at 4 p.m. ET today. Conservative Gen Z influencer @imbrettcooper is joining FOX News Media as a contributor, the company announced. Cooper, who has amassed over nine million followers across her social media platforms, makes her debut Wednesday on "The Will Cain Show." — Fox News (@FoxNews) June 25, 2025 With over nine million followers across platforms, Cooper rose to prominence through her podcast The Brett Cooper Show, which launched in January 2025. Prior to that, she hosted The Comments Section, where she discussed current events, pop culture, and generational issues. 'Her grounded perspective, sharp wit and distinctive takes make her an ideal addition to the team,' said Fox News Media in a statement. In a previous appearance on Jesse Watters Primetime, Cooper discussed the evolving media landscape, noting, 'Young people are hungry for independent voices. They want authenticity, not traditional punditry.' A UCLA graduate, Cooper lives in Tennessee with her husband. Her addition to Fox News highlights the network's growing interest in amplifying younger, conservative voices who resonate with digital audiences. Cooper's new role signals a broader shift in media toward influencers who bridge generational divides and connect directly with viewers across social platforms. The Brett Cooper Show continues to grow, cementing her position as a rising figure in political commentary.
Express Tribune
25-06-2025
- Entertainment
- Express Tribune
Brett Cooper joins Fox News as contributor, bringing Gen Z perspective to network's lineup
Fox News Media has signed conservative podcaster and influencer Brett Cooper as a new contributor. Cooper, known for her sharp commentary on cultural, social, and political issues, will provide her insights across all Fox News platforms. Her debut is scheduled for Wednesday on The Will Cain Show at 4 p.m. ET. Cooper gained popularity with her podcast The Brett Cooper Show, which she launched in January, attracting over nine million followers across her social media platforms. The 23-year-old conservative star, often recognized for her distinctive views, previously hosted The Comments Section, a video podcast that ran from January 2022 to December 2024. She covers topics ranging from current events and pop culture to generational changes and relationships, offering a perspective that resonates with younger audiences. In a 2023 appearance on Jesse Watters Primetime, Cooper discussed the evolving media landscape, noting how young people are increasingly seeking authentic voices rather than traditional pundits. She emphasized that this new generation values genuine, independent content. Cooper's addition to Fox News comes as the network seeks to engage younger viewers, a demographic that has shown less interest in traditional cable news. According to recent Nielsen data, the average Fox News viewer is 69 years old. However, with Cooper's growing influence among Gen Z, the network aims to broaden its appeal. Along with Cooper, Fox News has also brought in other rising conservative stars like Riley Gaines and Lawrence Jones to attract a younger audience. Originally from Washington State, Cooper moved to Los Angeles at 10 to pursue an entertainment career. She studied English literature at UCLA and business at UC Berkeley. Cooper is also starring in The Daily Wire's version of Snow White, currently in production.
Yahoo
11-06-2025
- Entertainment
- Yahoo
Fox Nation renews Martin Scorsese's record-breaking 'The Saints' docudrama for second season
Acclaimed filmmaker Martin Scorsese is returning to Fox Nation for a second season of the docudrama series "Martin Scorsese Presents: The Saints." The eight-episode season will spotlight new religious figures, with each episode dedicated to one saint's journey of faith and sacrifice. Season two will feature prominent names such as Saint Mary the Virgin, Saint Peter, Saint Patrick, and Carlo Acutis, often referred to as the "patron saint of the internet," who is the most recent figure, and first millennial, to be considered for sainthood. Scorsese, who has long expressed a deep interest in religious storytelling, said the series fulfills a personal dream. "For many years, I dreamed of telling stories of the lives of the saints. It's been an obsession of mine for as long as I can remember," Scorsese said in a Fox Nation press release. "So the chance to do this series meant the world to me, and it's heartening to know that people have responded to it. I'm very excited to be coming back for a second season." Martin Scorsese Unravels St. Mary Magdalene's Complex Legacy In Series Finale Of 'The Saints' Fox News Media's Chief Digital and Marketing Officer Jason Klarman said the demand for more episodes was clear. Read On The Fox News App "It was evident our subscribers wanted more, and we delivered," Klarman said. "We're thrilled to welcome back Mr. Scorsese for season two of 'The Saints.' It truly has been a remarkable partnership." Martin Scorsese's 'The Saints' Returns To Fox Nation For Lent Spotlighting Francis Of Assisi, Other Legends The first season of "The Saints" broke viewership records, becoming Fox Nation's "highest-engaged and most-watched series of all time." Each month it aired, the program held the top spot on the platform. Season one featured re-tellings of the lives of Joan of Arc, John the Baptist, Mary Magdalene, and others. Series creator Matti Leshem said he was "thrilled" by the public's response to the show and expressed his gratitude to Fox Nation for being able to tell the stories of these figures. "'The Saints' celebrates the very best of humanity—courage, sacrifice, and above all, faith," he said. Martin Scorsese Illuminates History's Boldest Saints In Fox Nation Series He 'Didn't Believe Could Be Done' Click Here To Join Fox Nation Scorsese has been a giant of the film industry for years, with a career spanning over five decades. His 2006 film "The Departed" won him the Academy Award for Best Directing, and the film itself also won Best Picture, Best Editing, and Best Writing at the 2007 Oscars. Scorsese has directed other landmark films as well, including "Goodfellas," "The Wolf of Wall Street," "Raging Bull," and "The Irishman." The second season of "Martin Scorsese Presents: The Saints" will be split into two halves with the first set of four episodes premiering weekly in November 2025. The remaining four episodes will debut in the spring and conclude in May 2026 on Fox Nation. Read More From Fox NewsOriginal article source: Fox Nation renews Martin Scorsese's record-breaking 'The Saints' docudrama for second season
Fox News
11-06-2025
- Business
- Fox News
Fox News Multimedia Reporters
The Fox News Multimedia Reporters is like no other program in the industry. Qualified candidates are positioned across the country to shoot, produce, edit, and report content for Fox News Media platforms. After two years of ongoing technical training, skill development, and mentorship, our reporters are positioned to become stronger journalists in the field. The Fox News Multimedia Reporters (MMR) is part of our company's ongoing mission to invest in talent. It was implemented in 2011 to build a pipeline for the next generation of skilled, hardworking multiplatform journalists. The Multimedia Reporters operate as one-person-bands with the ability to go live virtually anytime, anywhere. They are trained on top-of-the-line video equipment and streaming technology. Each day they gather news information, conduct live and taped interviews, write stories and deliver news reports on all Fox News Media platforms. Throughout this two-year experience, the reporters are provided with the tools, resources and guidance to develop a comprehensive skill set that prepares them for the future. The MMR program begins with an intensive week-long, hands-on technical training session at Fox News' New York City headquarters. The reporters are then dispatched to their locations where they receive daily guidance and feedback from management. We challenge the multimedia reporters to continually hone their journalistic skills and capabilities.
