Brett Cooper joins Fox News as contributor, bringing Gen Z perspective to network's lineup
Cooper gained popularity with her podcast The Brett Cooper Show, which she launched in January, attracting over nine million followers across her social media platforms. The 23-year-old conservative star, often recognized for her distinctive views, previously hosted The Comments Section, a video podcast that ran from January 2022 to December 2024. She covers topics ranging from current events and pop culture to generational changes and relationships, offering a perspective that resonates with younger audiences.
In a 2023 appearance on Jesse Watters Primetime, Cooper discussed the evolving media landscape, noting how young people are increasingly seeking authentic voices rather than traditional pundits. She emphasized that this new generation values genuine, independent content.
Cooper's addition to Fox News comes as the network seeks to engage younger viewers, a demographic that has shown less interest in traditional cable news. According to recent Nielsen data, the average Fox News viewer is 69 years old. However, with Cooper's growing influence among Gen Z, the network aims to broaden its appeal. Along with Cooper, Fox News has also brought in other rising conservative stars like Riley Gaines and Lawrence Jones to attract a younger audience.
Originally from Washington State, Cooper moved to Los Angeles at 10 to pursue an entertainment career. She studied English literature at UCLA and business at UC Berkeley. Cooper is also starring in The Daily Wire's version of Snow White, currently in production.
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