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Fox's makes huge change to popular chocolate bars for first time in 10 years – and they're on supermarket shelves now
Fox's makes huge change to popular chocolate bars for first time in 10 years – and they're on supermarket shelves now

The Sun

time04-08-2025

  • Entertainment
  • The Sun

Fox's makes huge change to popular chocolate bars for first time in 10 years – and they're on supermarket shelves now

FOX'S has has made a huge change to one of its popular chocolate bars for the first time in a decade - and they're on supermarket shelves now. The iconic biscuit-makers, which started making brandy snaps in 1853, has brought out a brand new edition of its Rocky bars. 1 The lunchbox favourites already come in a range of flavours including chocolate, caramel, orange, mint, and salted caramel. However, Fox's has now launched new Rocky Stack'd sandwich bars, in what it said was a "fresh twist" for the range. The new bars combine two biscuits with a layer of cream sandwiched in between, and covered in milk chocolate. They're available in two flavours - chocolate cream and vanilla cream. Shoppers have already spotted the treats on supermarket shelves, after they launched exclusively in Asda stores on July 26. The supermarket is currently selling them on offer at 96p for a six-pack. Fox's confirmed that the bars would be rolled out to other major supermarkets from September 7, and will retail at £1.50 for a six-pack. Fox's Burton Company said it was the first "major innovation" to its Rocky bars, which were first launched in the 1990s, in 10 years. Some fans who have already tried the biscuits pointed out that they're very similar to another iconic Fox's treat - the Fox's Favourites Classics. "They taste exactly like a classic but they are only 96p so can't complain," one fan commented on Facebook. Another said the new bars were "basically a rebranded Fox's Classic". FBC's trade marketing director David Hebson said: 'Rocky has always stood for quality and great taste, and we're proud to be one of the top household names in the biscuit category. "With STACK'd, we're doubling down on those values while giving shoppers the 'new news' they're craving in the chocolate biscuit bar aisle. 'This is all about offering a more indulgent and satisfying option – whether it's evening snacking or an on-the-go treat – and we believe it gives retailers a powerful new reason to back the Rocky brand.' Other new Fox's flavours The launch comes after Fox's jumped on the Dubai-style chocolate trend earlier this year, launching new biscuits inspired by the viral flavour. Fox's Chocolatey Dubai Style Pistachio Indulgent Creams launched in Tesco stores this summer, selling for £2.35 for Clubcard members. If you don't have a Clubcard, the limited edition biscuits are £3 per pack. Each pack contains eight of biscuits, featuring a chocolate-encased shortcake with creamy centre and crispy pistachio filling made using real nuts. Meanwhile, Fox's made a change to its much-loved Party Rings in April this year - marking the first shake-up in the biscuits' 42-year history. The brand launched "Under the Sea Minis", which featured "fun, fish shapes" instead of the classic ring, exclusively in Asda stores for 12 weeks. Do you have a money problem that needs sorting? Get in touch by emailing money-sm@

Party Rings unveil a major change to shape of popular biscuit - so, are you a fan of the new look?
Party Rings unveil a major change to shape of popular biscuit - so, are you a fan of the new look?

Daily Mail​

time08-05-2025

  • Entertainment
  • Daily Mail​

Party Rings unveil a major change to shape of popular biscuit - so, are you a fan of the new look?

Party Rings have unveiled a major change to the shape of the popular biscuit - for the first time in forty years - and shoppers have already flocked to one supermarket to clear the shelves of them. The kids' party treat now come in fish shape, Fox's Burton's Companies has revealed. In 1983, Party Rings were released and the icing topped shortcake biscuits have proved a hit with kids and adults alike ever since. Since the new announcement, A sda customers has emptied shelves of to get their hands on the Under The Sea Minis. Party Ring fans flocked to social media to share snaps of empty shelves were the new treat is supposed to be. One customer wrote: 'Brand NEW Fox's Party Rings Under The Sea Minis in Bags, either very popular or haven't arrived at our ASDA yet!' Another said: 'Yes same as my store yesterday only they filled them with normal party rings x' Someone else added: 'I was fuming ha ha. I will try again tomorrow x' Meanwhile a fourth said: 'Must look out for these.' Another said: 'Has anyone found any of these in the North West? Hoping to get some to take on a seaside holiday in a few weeks.' Davina Valetti Marketing Controller of Party Rings said: 'Under the Sea Minis is an exciting milestone for the Party Rings brand. 'It's not every day you change something that's been loved for over 40 years – but we think people are going to be pleased what we've done. We're still bringing the party, just with a fun new twist.' The innovation comes as the brand also recently launched a new limited-edition Strawberry flavour. Party Rings Strawberry can be picked up Home Bargains, Farm Foods, Poundland and Iceland for just £0.90 per pack. It comes after B&M has just dropped a game-changing treat that's sending UK snack lovers into a frenzy - and it's an unusual take on two much-loved sweet staples. Imported all the way from Australia, these delectable biscuits are now gracing UK shelves, much to the delight of sweet-toothed Brits. The Cadbury Caramilk Double Stuff Oreos reimagines the classic chocolatey Oreo cookie, but with a twist. Two golden biscuits are sandwich with a caramelised white chocolate crème filling, proving for a more saccharine variant on the beloved delicacy. The melt-in-your-mouth experience is priced at £2.99 for a 131g pack. Shoppers have been taking to social media to express their enthusiasm. On the popular New Foods UK Facebook group, one foodie wrote: 'I don't like Oreos normally, but these I'd try.' Many rushed to give their compliments, dubbing the treats 'absolute must-haves'. 'Best ones yet,' one fan penned. The post racked up more than 2,600 reactions; however, not everyone was as enchanted - with one writing: 'OMG! Go away! I feel my blood sugar levels rising just looking at them.' The buzz is undeniable, with many eager to get their hands on the biscuits. This launch is part of a broader trend of unique snack offerings making their way to the UK. Previously, B&M introduced the Australian-exclusive Cadbury Dairy Milk Lamington bar, which quickly became a fan favourite. Sweet treat fans looking to indulge in something special should head over to the nearest B&M store. But if caramel isn't your style, other flavour variations are sold by the bargain retailer as well, such as Cinnamon Roll, Mint and Neapolitan Double Stuff Oreos, Metro reported.

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