Party Rings unveil a major change to shape of popular biscuit - so, are you a fan of the new look?
The kids' party treat now come in fish shape, Fox's Burton's Companies has revealed.
In 1983, Party Rings were released and the icing topped shortcake biscuits have proved a hit with kids and adults alike ever since.
Since the new announcement, A sda customers has emptied shelves of to get their hands on the Under The Sea Minis.
Party Ring fans flocked to social media to share snaps of empty shelves were the new treat is supposed to be.
One customer wrote: 'Brand NEW Fox's Party Rings Under The Sea Minis in Bags, either very popular or haven't arrived at our ASDA yet!'
Another said: 'Yes same as my store yesterday only they filled them with normal party rings x'
Someone else added: 'I was fuming ha ha. I will try again tomorrow x'
Meanwhile a fourth said: 'Must look out for these.'
Another said: 'Has anyone found any of these in the North West? Hoping to get some to take on a seaside holiday in a few weeks.'
Davina Valetti Marketing Controller of Party Rings said: 'Under the Sea Minis is an exciting milestone for the Party Rings brand.
'It's not every day you change something that's been loved for over 40 years – but we think people are going to be pleased what we've done. We're still bringing the party, just with a fun new twist.'
The innovation comes as the brand also recently launched a new limited-edition Strawberry flavour.
Party Rings Strawberry can be picked up Home Bargains, Farm Foods, Poundland and Iceland for just £0.90 per pack.
It comes after B&M has just dropped a game-changing treat that's sending UK snack lovers into a frenzy - and it's an unusual take on two much-loved sweet staples.
Imported all the way from Australia, these delectable biscuits are now gracing UK shelves, much to the delight of sweet-toothed Brits.
The Cadbury Caramilk Double Stuff Oreos reimagines the classic chocolatey Oreo cookie, but with a twist.
Two golden biscuits are sandwich with a caramelised white chocolate crème filling, proving for a more saccharine variant on the beloved delicacy. The melt-in-your-mouth experience is priced at £2.99 for a 131g pack.
Shoppers have been taking to social media to express their enthusiasm.
On the popular New Foods UK Facebook group, one foodie wrote: 'I don't like Oreos normally, but these I'd try.'
Many rushed to give their compliments, dubbing the treats 'absolute must-haves'.
'Best ones yet,' one fan penned.
The post racked up more than 2,600 reactions; however, not everyone was as enchanted - with one writing: 'OMG! Go away! I feel my blood sugar levels rising just looking at them.'
The buzz is undeniable, with many eager to get their hands on the biscuits.
This launch is part of a broader trend of unique snack offerings making their way to the UK.
Previously, B&M introduced the Australian-exclusive Cadbury Dairy Milk Lamington bar, which quickly became a fan favourite.
Sweet treat fans looking to indulge in something special should head over to the nearest B&M store.
But if caramel isn't your style, other flavour variations are sold by the bargain retailer as well, such as Cinnamon Roll, Mint and Neapolitan Double Stuff Oreos, Metro reported.
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