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Khaleej Times
20-05-2025
- Entertainment
- Khaleej Times
What makes a fashion pop-up a success in the UAE?
What do Insta-gold photo opps, client-targeted exclusive styles, and a pervasive sense of FOMO have in common? They are the key ingredients of a successful fashion pop-up and catnip to the UAE's luxury consumer. In recent weeks, regional social media algorithms have been awash with images of New York brand The Frankie Shop's two-week installation in Abu Dhabi, while, over in Dubai, British designer Victoria Beckham put the star power into promotion for her exclusive capsule collection created for online retailer Ounass. For the uninitiated, pop-ups are temporary installations leveraged by brands (who often don't have a permanent store in the region) to showcase their products, get customers posting on social media, and build brand awareness. Contemporary fashion label The Frankie Shop created a custom space in the capital's Mina Zayed Port, while Victoria Beckham took over Ounass Maison in Dubai's Mandarin Oriental hotel. Pop-ups can serve as a testing ground before a brand invests in its own store, or simply drive customer acquisition through email sign-ups and app downloads. The best pop-ups dial up brand awareness from vaguely-on-my-radar to drank-all-the-Kool-Aid. Over recent years, Dior has taken over luxury beach restaurant Nammos at Dubai's Four Seasons, Kim Kardashian's Skims held a Valentine's themed pop-up complete with prize-dispensing claw machine in Alserkal Avenue (the queues were wild), and Jordanian footwear designer Amina Muaddi took a stance against scruffy sandals by installing a temporary paean to high-heels right in the middle of flip-flop central, Dubai's Kite Beach. The man behind many a fashion pop-up is Lebanese entrepreneur and founder of The Haute Agency, brand strategist Wael Al Fatayri. 'Pop-ups work really well in the UAE because people here are driven by novelty and exclusivity. They want the drama,' he says, 'the goal is to get people to talk, to build a buzz. You have to give people a reason to show up and share'. The most successful pop-ups will incorporate an exclusive collection of styles not available anywhere else, be playful or photogenic (ideally both) and, Wael cautions, don't forget the food and beverages. 'Feed your customers, they drive long distances,' he advises, adding that innovative culinary elements, such as a unique ice cream flavour, add a wholesome sprinkling of sweetness to what is essentially a giant sales pitch. Guests want to feel special and taken care of. Besides being fed, this means making customers feel seen within the wider brand narrative. The Frankie Shop installation, which wrapped earlier this month and was held in collaboration with The Abu Dhabi Investment Office, served a masterclass in local integration by working with regional artists and stylists. 'They respected the Abu Dhabi vibe, not just copying what has been done in New York,' observes Wael, 'when people feel like the brand cares about them it really translates.' The Frankie Shop, known for oversized suiting and a minimalist aesthetic, honoured its hosts with an exclusive Abu Dhabi collection, amplifying the collaboration to a global audience and placing Abu Dhabi on the pulse of one of the world's coolest brands. 'They took The Frankie Shop signature look and localised it, it felt like it belonged where it was,' says Wael. And yes, there was a café, serving collagen lattes to be sipped and snapped while wearing an LED face mask. Meanwhile, Beckham's capsule of designs for Ounass is 'created with the Dubai woman in mind', according to the online luxury retailer. Showcased by a bevy of the region's most glamorous influencers, the styles are selling out fast online and in the Ounass Maison pop-up, as social storytelling trickles down to serious spending. With her visit supported by Dubai Tourism, the potential power of the pop-up goes far beyond selling a few dresses; it's about cementing the UAE as a central stop on the global fashion circuit, a draw for the world's most chic. Top of the Pops.
Emirates Woman
25-04-2025
- Entertainment
- Emirates Woman
10 fabulous things to do in the UAE this May
Pop-ups, wellness mornings, Pilates classes and so much more… If you're spending May in the UAE, Emirates Woman has curated the best events, pop-ups, classes and festivals to add to your must-visit list this month. Here are 10 fabulous things to do across Dubai and Abu Dhabi this May. Until May 1: Curate your wardrobe around The Frankie Shop May 1 is the last day to shop the exclusive Frankie Shop pop-up in Abu Dhabi. An immersive experience located at the Regional Concept Space in MiZa, Abu Dhabi's emerging art and culture district, you can shop th latest seasonal drops, plus discover a curated menu of collagen drinks, created in partnership with @48collagencafe. @thefrankieshop May 2: Head to the capital to see an award-winning comedian View this post on Instagram A post shared by Kevin Hart (@kevinhart4real) A frequent face on the UAE's comedy circuit, actor and comedian Kevin Hart returns to Abu Dhabi's Etihad Arena on May 2. This time around, the Grammy and Emmy-nominated funnyman promises endless laughs with his new material, Acting My Age. He's one of a huge number of headliners of Abu Dhabi Comedy Season, running from the end of April until June, which will also see Michael McIntyre, Pete Davidson and Trevor Noah perform. Tickets start from AED295. @ Throughout May: Stretch and flex at a chic new Pilates studio Hot cardio is taking over Dubai – and the newest concept to bring its own take to the city is Brrn Barre. With Hot Cardio at its core, the studio offers a fusion of Barre, functional training and core Pilates movements in the hot rooms with infrared heating to target all our wellness needs. Find it in Goshi Warehouse City, Al Quoz. @brrnbarre May 3: Discover your new favourite beauty brand A one-of-a-kind beauty and wellness event is taking place on May 3 at KANVAS in Al Quoz to celebrate the official launch of Murad Skincare at Beauty Solutions, and beauty junkies are all invited. There's sound healing, meditation, charm making and art therapy, as well as lots of opportunities to discover the skincare line. RSVP to lora@ @beautysolutionsme May 17: Head to a huge music festival at Expo City The annual Elrow extravaganza returns to Dubai for an unmissable season closing. This time it's taking place at Expo City, but you can expect all of the usual high-octane fun this Ibiza-born event is known and loved for. This year's stage is the 'Rowlympic Games' bringing the grandeur of Roman architecture as a backdrop to confetti cannons, high-spec production, and a DJ set list that includes Bora Uzer, Ilario Alicante and Patrick Topping. @dubaidancedistrict Until May 15: Enjoy a last chance to go glamping in Hatta View this post on Instagram A post shared by Visit Hatta (@ If you want to immerse yourself in nature, there's no better way to do it than by escaping to the Hatta hills. At this enclave of adventure, nestled alongside the pretty Hatta Dam, there are several glamping options, including dome tents that come with plunge pools, rustic-luxe lodges that dot the mountainside, and retro caravans fitted with all the amenities you'll need. Once here, there's lots of activities to try at the Wadi Hub, or simply curl up with a book and embrace the local nature. Rates start from AED400. @ Until May 30: Shop the Rowen Rose pop-up at THAT Concept Store View this post on Instagram A post shared by THAT (@thatconceptstore) Beloved by the style set, Rowen Rose has landed at THAT Concept Store. Bringing its bold, unapologetically chic Parisian aesthetic to Mall of the Emirates for a limited time, you can shop the SS25 collection until the end of May. The collection blends delicate femininity with bold masculine elements—featuring lightweight fabrics, elegant patterns, crisp tailoring, and sculptural silhouettes. Perfect for breezy summer days. @thatconceptstore Sundays throughout May: Enjoy a refined lunch at L'Amo Bistro Del Mare Enjoy lunches alfresco at L'Amo Bistro Del Mare, bringing a taste of La Dolce Vita to Dubai every Sunday with its refined new lunch experience. Set against the serene backdrop of Dubai Harbour, expect a seasonal menu of antipasto, an a la carte choice of main, and a trio of desserts, all paired with live music from a three-piece band. It's available from 1pm to 4pm for AED325. @lamobistrodelmare May 17: Head to a DJ set by the sea at COVEBEACH View this post on Instagram A post shared by COVEBEACH (@covebeachdubai) Squeeze one final beach party out of the season at COVEBEACH. This stalwart beach club now features a duo of pools, several restaurants and bars and some seriously stunning views on JBR, and is a lively spot for days spent soaking up the sun. On Saturday May 17 they're set to host COVEBEACH XLA FAMILIA, a beachfront brunch party with international DJ sets and a brunch package from 2pm to 5pm if you're heading down in the afternoon or 5pm to 8pm, perfect for a sunset soiree. Packages start from AED275 for brunch and AED150 for general admission. @covebeachdubai Wednesdays in May: Wake up with wellness mornings at La Baia View this post on Instagram A post shared by La Baia Dubai (@ This colourful ode to the Italian Riviera might be about leisurely lunches and evening date nights, but it's also a wonderful way to embrace some mid-week self-care. On Wednesdays, you can recharge with an energising yoga class at 8am led by Adrienne Everett, then enjoy a nourishing breakfast plus pool and beach access for the rest of the day, all for AED250. @ – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Telegraph
31-03-2025
- Entertainment
- Telegraph
Julianne Moore's suit is the grown-up way to wear double denim
Double denim. Two words which can strike fear into even the most confident of dressers, conjuring images of Britney Spears and Justin Timberlake in those matching 'Canadian tuxedos' from the early 2000s. It is, however, possible to rock jean on jean in ways that feel surprisingly elegant and cool. Julianne Moore gave us a double-denim masterclass last week when she wore a denim suit to an event celebrating the launch of the capsule collection she co-designed with Californian label Frank and Eileen, which will be available to buy this autumn. Comprising a single-breasted, loose-fit denim blazer in mid blue with matching wide-leg jeans, the head-to-toe denim ensemble felt understated. Yet, styled as Moore did – with chunky gold jewellery and glowing make-up – it looked decidedly polished. It was a great evening look, as easy to pull off as it was elegant. This is the sophisticated way to do double denim for those over 40. 'Double denim has come a long way from its once-taboo status,' says stylist Nadia Phillips, who wore a Frankie Shop cropped indigo denim jacket and matching wide-leg jeans to London Fashion Week. 'When done right, it looks effortlessly cool, especially when adding contrast with accessories, or playing with proportions and shapes.' According to trend forecaster WGSN's spring/summer 2025 report, this summer will see a shift towards denim tailoring and office wear, while wide-leg jeans will retain their spot as the dominant silhouette for another season, accounting for 27.1 per cent of the market. 'I've seen people wear a full denim look to meetings or dinners and look seriously chic,' says stylist and content creator Felicity Bird, whose background in retail consultancy means she understands corporate dress codes. 'It's just about styling it with polish. Think sharp accessories, a heel or loafer, and a clean white shirt or silk camisole.' Still not sold on the idea of wearing double denim to your next board meeting or birthday dinner? A quick look at some recent runway moments might inspire, particularly the washed denim pleat-front palazzo pants and matching blazer Ralph Lauren showed for this season, an elegant look for a client meeting or spring lunch; or the ultra-polished indigo denim jacket and trouser combinations Tory Burch and Ulla Johnson showed in their autumn/winter 2025 collections, both of which had easy evening appeal. 'Denim is evolving beyond its casual roots, with designers incorporating structured tailoring and high-end finishes that make it suitable for formal settings,' says Phillips. 'Bottega Veneta and Saint Laurent have introduced dark, sleek denim suits that feel more like modern tailoring than traditional denim, while Brunello Cuccinelli pairs denim blazers with cashmere turtlenecks, elevating the look.' It's not just luxury brands that are serving brilliant denim suiting. High street names from Cos to Sézane, Paige, Levi's and Me+Em have launched interpretations this season. And once you've got your head around the idea of a denim 'suit', you realise its charm as a wonderfully versatile styling piece (there's a reason Me+Em's jacket is called the 'Wear With Everything Blazer'). After all, denim goes with everything, and the parts of a denim suit can be worn together or separately ensuring maximum mileage. The trick is to ensure both pieces are the same shade. Opt for good quality, minimally stretchy fabrics and structured fits, then pair with luxe fabrics like silk, suede and polished leather. A belt can also be useful to break up a look, just avoid big buckles which can veer a little too rodeo. 'Totême does really elegant denim that feels grown-up – their straight-leg jeans and jackets are great if you want something polished,' says Bird. 'I also love Citizens of Humanity for a more relaxed feel (its horseshoe jeans are a favourite), and Agolde is brilliant for trend-led cuts that still feel wearable – its low-slung baggy styles are so good. For high street, Arket and Cos have nailed the minimal look this season.' How to wear a denim suit For day 'Play on the slightly 1970s feel of a denim suit by adding a ruffle white cotton blouse and tan accessories,' says Florrie Thomas, stylist and co-founder of personal shopping platform Wrapp10. Sézane's Christie jacket and matching high-waisted flares have a similar feel that would work well. Christie jacket, £170, and Martin trousers, £125, Sézane Alternatively, Phillips and Bird suggest making it more relaxed with a white tee or tank, straight leg vintage wash jeans and ballet flats or trainers. Effortless but still pulled together. As summer draws near, don't rule out the possibility of a denim blazer styled with shorts, either matching or leather, and strappy mules. Cos has a single-breasted blazer and matching Bermuda shorts that's comfortable but cool. For work For work, look for structured silhouettes – sharp lapels and defined shoulders. Simkhai and Paige both have great options, each with a slightly cinched waist that's super flattering. 'Layer over a white tee or fine knit with smart loafers and a sleek bag,' says Bird, 'to keep it elevated but not too try-hard.' For evening 'For evening, opt for indigo denim for a smarter look or juxtapose your favourite pair with sparkly heels and a tuxedo shirt or blazer,' says Thomas. And don't forget to up the ante on accessories: a pair of diamanté earrings, red lipstick and slicked back hair take denim from daywear to dinner ready. If you'd rather break it up, Phillips suggests pairing an oversized indigo denim blazer with shoulder pad details with black trousers and a fitted tank top and a great heel for a sleek, monochrome outfit. Shop the look
