Latest news with #FrenchPavilion
Broadcast Pro
13-05-2025
- Business
- Broadcast Pro
Business France unveils 14 firms joining French Pavilion at CABSAT
This year's participation will be marked by a special networking event co-organised by Business France and TECOM Group, bringing together the French delegation and key local players from Dubai's media ecosystem. As the Middle East's media and entertainment industry enters a phase of rapid expansion, France is making a strong statement at CABSAT 2025 with a delegation of 14 leading companies. Organised by Business France, the national trade agency, the French Pavilion at Sheikh Saeed Hall (S2 A30 & S2 B30) highlights the country's ambition to lead the next wave of innovation in broadcasting, digital content delivery and technological transformation across the region. With the regional media market expected to more than double by 2032—from $38.45bn in 2024 to $82.67bn—countries like the UAE are cementing their status as global hubs for creative industries and streaming innovation. French participation in CABSAT 2025 signals a broader strategy to forge deeper commercial and technological ties with the Gulf, offering solutions that address critical regional priorities, from 5G rollout and cloud-native production to AI-driven personalisation and eco-friendly data infrastructure. French companies have been quick to scale up investment in forward-looking technologies, reflecting their capacity to meet regional demands for agility, security and sustainability. The live, cloud-based broadcast of the Paris 2024 Olympic Torch Relay is one example of how France is pioneering digital-first and environmentally responsible media practices on a global stage. At CABSAT, France's media tech firms are presenting a wide range of advanced solutions. Ateme and Broadpeak are focusing on cutting-edge video compression and OTT delivery. In the realm of content protection and monitoring, Verimatrix and Witbe are showcasing tools to safeguard digital assets and enhance quality of service. Enensys, Hexaglobe, Netgem, and Cognacq-Jay Image are highlighting scalable platforms for IPTV, OTT, and cloud-based content management, while Multicam Systems and Easytools demonstrate the latest in multi-camera production and automation. Videomenthe and Easybroadcast are presenting collaborative video file management systems that support both live and on-demand viewing. Also part of the delegation is Cité De Mémoire, offering its expertise in digitisation, archiving, and the preservation of audiovisual heritage. International broadcaster France 24 is taking the opportunity to strengthen its brand presence across the MENA region. To further reinforce bilateral industry ties, Dubai Studio City—part of TECOM Group's Media Cluster—will host a networking event connecting local production, telecom and broadcast leaders with the French delegation. This collaboration underscores the growing strategic alignment between France and the UAE in media innovation and technological development. Through this collective presence at CABSAT 2025, France demonstrates not only its technical leadership but also its commitment to building long-term partnerships that foster growth, creativity, and sustainable transformation in the Middle East's thriving media landscape.
Mid East Info
12-05-2025
- Business
- Mid East Info
CABSAT 2025: France Powers the Future of Broadcasting and Media Innovation
United Arab Emirates, May, 12th 2025 – At a time when the Middle East's media and entertainment sector is experiencing unprecedented growth, France is stepping into the spotlight at CABSAT 2025 with a strong delegation of 14 cutting-edge companies. Gathered under the French Pavilion (Sheikh Saeed Hall – S2 A30 & S2 B30), this national showcase is organized by Business France, the public agency responsible for fostering the international growth of the French economy and aligns with France's ambition to lead the future of broadcasting, content delivery, and digital innovation in the region. France : A Trusted Tech Partner for a Booming Regional Market With the Middle East media market projected to more than double by 2032, growing from USD 38.45 billion in 2024 to USD 82.67 billion, the region is cementing its position as a global hub for content innovation, streaming, and next-gen broadcasting. The UAE, in particular, leads the charge, with TECOM Group PJSC's Dubai Studio City and Abu Dhabi's twofour54 acting as magnets for international investment and creativity. France's presence at CABSAT 2025 reflects a broader strategic ambition: to deepen technological and commercial partnerships across the Gulf and wider Middle East. The French Pavilion will spotlight innovations that address the region's evolving priorities, from 5G infrastructure and cloud-based production to AI-powered content personalization and green data centers. French Expertise : A Complete Value Chain Across Media Technologies French companies have rapidly scaled up investment in future-proof technologies, underscoring their ability to meet regional demand for flexible, secure, and sustainable media solutions. A notable example: the Paris 2024 Olympic Torch Relay, powered by France's first-ever end-to-end cloud-based broadcast, a world first that set new standards in live production and digital sustainability. Amid this high-growth context, the French Pavilion will spotlight high-value technological solutions supporting the region's ambitions for digital transformation and content innovation. In video compression, OTT delivery, and content distribution, ATEME and BROADPEAK will showcase pioneering solutions supporting high-quality and flexible video streaming. In content security and service quality monitoring, Verimatrix and Witbe will present technologies to protect digital assets and enhance user experience. For broadcasting, IPTV, OTT platform development, and cloud-based content management, Enensys, Hexaglobe, Netgem, and Cognacq-Jay Image offer integrated and scalable solutions. Multicam Systems and Easytools will highlight innovations in multi-camera capture and workflow automation. For collaborative video file management and hybrid broadcasting, Videomenthe and Easybroadcast will present advanced tools that support both live and on-demand delivery. You can meet with Cité De Mémoire that will showcase expertise in audiovisual heritage digitization, archiving, and promotion. Finally, France 24, the international news channel, will leverage its participation to reinforce its visibility in the region. As part of the program, Dubai Studio City, the region's leading hub for content creation and one of TECOM Group's 10 business districts, will host a special networking event bringing together key players from the broadcast, production, and telecom sectors and the French companies. This initiative with Dubai Studio City – which alongside Dubai Media City and Dubai Production City forms TECOM Group's Media Cluster – stands as a strong example of the growing partnership between France and the United Arab Emirates, reinforcing shared ambitions to drive innovation and collaboration across the media and entertainment landscape. By leveraging its internationally recognized ecosystem of innovation and creativity, France reaffirms its ambition to deepen technological and business ties with key stakeholders across the Middle East. About Business France: Business France is the public consulting business serving the international development of the French economy. It is responsible for fostering export-led growth by French businesses, as well as promoting and facilitating foreign investment in France. It promotes France's firms, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Business France has more than 1,400 personnel, both in France and in 53 countries throughout the world. In 2023, support from Business France made it possible to generate €3.3 billion in additional export revenues for French SMEs and mid-size companies, accounting for more than 27,111 jobs created or planned. Business France supported 66% of the 1,688 foreign investment decisions in 2024, accounting for 69% of the 37,787 jobs created or maintained nationwide over the next 3 years.
Morocco World
21-04-2025
- Business
- Morocco World
France Named Guest of Honor at Morocco's SIAM 2025
Rabat – Morocco has named France as the guest of honor for the 17th edition of the International Agricultural Exhibition in Morocco (SIAM), running from April 21 to 27 in the city of Meknes. The French Pavilion, located in the International Hall, brings together nearly 50 exhibitors and is the result of a joint effort by Business France, the French Ministry of Agriculture and Food Sovereignty, the French Embassy in Morocco, the regions of Auvergne-Rhône-Alpes and Occitanie, and the French Chamber of Commerce and Industry in Morocco (CFCIM). In recent months, diplomatic relations between Morocco and France have witnessed a notable improvement, especially following France's formal recognition of Morocco's sovereignty over the Sahara. Since then, bilateral ties have strengthened across multiple sectors, including agriculture, education, and innovation. Morocco has also been honored as a guest of honor at several major events in France. The 2025 edition of SIAM comes less than a year after the signing of an agricultural framework agreement between France and Morocco in 2024. The agreement focuses on key areas such as knowledge exchange in agricultural training, the development of animal and plant production chains, adaptation to climate change, and the deployment of innovative agricultural technologies. 'France, as the leading agricultural producer in the European Union with a market value close to €90 billion in 2024, plays a major role in shaping global agricultural standards,' said Christophe Lecourtier, French Ambassador to Morocco. 'We are proud to showcase our innovations and deepen our collaboration with Morocco, particularly through the French Pavilion at SIAM,' Lecourtier added. France is also the world's leading exporter of seeds and Europe's top producer of agricultural inputs, said Business France in a press release. More than 500 French companies operate in the agricultural equipment sector. France's pavilion at SIAM The French Pavilion covers 400 m² and hosts exhibitors representing the entire agri-food value chain, from animal genetics and sustainable irrigation solutions to organic farming and storage infrastructure, added the statement. 'Being the country of honor at SIAM this year reflects the depth of our agricultural partnership with Morocco,' said Thierry-Alain Truong, Head of the AGROTECH France Pavilion at Business France. The conference space within the French Pavilion will see various discussions covering topics such as agroecology, water resource management, climate resilience, livestock technologies, and France's support for Morocco's agricultural transition. Speakers include representatives from CIRAD, Morocco's Agricultural Development Agency, COMADER, MedZ, and regional officials from France. The CFCIM is organizing B2B meetings between French exhibitors and Moroccan stakeholders, aiming to accelerate commercial ties and launch tangible joint ventures. 'These tailor-made business meetings are designed to spark real partnerships and boost commercial exchanges between our two countries,' noted Claudia Gaudiau-Francisco, President of the CFCIM in a statement. Tags: agricultureMorocco and FranceSIAM
Trade Arabia
27-03-2025
- Business
- Trade Arabia
French firms eye Gulf's $1.68bn smart grid by 2026
France will take center stage at Middle East Energy 2025, one of the region's influential trade events dedicated to the global energy industry, from April 7 to 9, 2025. With a French Fab pavilion hosting 19 companies, France will present concrete solutions tailored to the modernization, security, and sustainability needs of today's energy infrastructure. This participation, organized by Business France, reflects France's long-standing industrial expertise and commitment to supporting the Gulf region's energy transition, in alignment with the UAE's ambitions for sustainable development and infrastructure modernization. Major Opportunities and Strategic Investments to Support Energy Transition To meet the growing energy demand, Gulf countries plan to increase their installed capacity through massive investments in new electrical infrastructure. Among the most significant projects, the electrical interconnection between the Gulf Cooperation Council (GCC) and Oman represents a major step forward. With a budget exceeding $700 million, this project aims to directly connect the GCC's interconnected grid to Oman, ensuring increased transmission capacity and reduced operational costs. On the other hand, the smart grid market is rapidly expanding and is expected to reach $1.68 billion by 2026 in the Gulf region. At the same time, the development of renewable energy, energy consumption optimization, and the construction of sustainable cities have become top priorities across the region. These developments present major new opportunities for French companies, whose expertise in these key sectors is widely recognised. France - UAE: A Strategic and sustainable Energy Partnership Both countries are entering a new phase of their strategic alliance, following high-level visits in early 2025: The visit of H.H. Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, to Paris last February, 2025 The official visit of Laurent Saint-Martin, Minister Delegate for Foreign Trade and French Nationals Abroad, to the UAE on February 20–21, 2025 These diplomatic milestones reinforced the Comprehensive Strategic Energy Partnership launched in 2022 and gave fresh momentum to bilateral cooperation in energy, trade, and innovation. A cornerstone of this partnership is the agreement between Masdar (UAE) and TotalEnergies (France) to accelerate access to clean energy in Southeast Asia and Africa, an initiative underscoring both countries' shared vision for global sustainable development. With bilateral trade reaching €8.5 billion in 2024, the UAE remains France's top trading partner in the MENA region. Energy remains a key pillar of this dynamic relationship, supported by growing collaboration across new sectors including AI, smart mobility, and green hydrogen. French Delegation: Tailored Solutions for Energy Challenges As energy systems in the MENA region evolve, the French Pavilion will spotlight innovative and resilient solutions designed to support the shift towards secure, digital, and low-carbon infrastructures. Key areas of expertise include: With solutions aligned to the region's most urgent priorities such as grid resilience, energy efficiency, renewables integration, and smart city development, the French delegation stands ready to contribute to the GCC's long-term energy goals. -TradeArabia News Service
Zawya
27-03-2025
- Business
- Zawya
French firms eye Gulf's $1.68bln smart grid by 2026
France will take center stage at Middle East Energy 2025, one of the region's influential trade events dedicated to the global energy industry, from April 7 to 9, 2025. With a French Fab pavilion hosting 19 companies, France will present concrete solutions tailored to the modernization, security, and sustainability needs of today's energy infrastructure. This participation, organized by Business France, reflects France's long-standing industrial expertise and commitment to supporting the Gulf region's energy transition, in alignment with the UAE's ambitions for sustainable development and infrastructure modernization. Major Opportunities and Strategic Investments to Support Energy Transition To meet the growing energy demand, Gulf countries plan to increase their installed capacity through massive investments in new electrical infrastructure. Among the most significant projects, the electrical interconnection between the Gulf Cooperation Council (GCC) and Oman represents a major step forward. With a budget exceeding $700 million, this project aims to directly connect the GCC's interconnected grid to Oman, ensuring increased transmission capacity and reduced operational costs. On the other hand, the smart grid market is rapidly expanding and is expected to reach $1.68 billion by 2026 in the Gulf region. At the same time, the development of renewable energy, energy consumption optimization, and the construction of sustainable cities have become top priorities across the region. These developments present major new opportunities for French companies, whose expertise in these key sectors is widely recognised. France - UAE: A Strategic and sustainable Energy Partnership Both countries are entering a new phase of their strategic alliance, following high-level visits in early 2025: The visit of H.H. Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, to Paris last February, 2025 The official visit of Laurent Saint-Martin, Minister Delegate for Foreign Trade and French Nationals Abroad, to the UAE on February 20–21, 2025 These diplomatic milestones reinforced the Comprehensive Strategic Energy Partnership launched in 2022 and gave fresh momentum to bilateral cooperation in energy, trade, and innovation. A cornerstone of this partnership is the agreement between Masdar (UAE) and TotalEnergies (France) to accelerate access to clean energy in Southeast Asia and Africa, an initiative underscoring both countries' shared vision for global sustainable development. With bilateral trade reaching €8.5 billion in 2024, the UAE remains France's top trading partner in the MENA region. Energy remains a key pillar of this dynamic relationship, supported by growing collaboration across new sectors including AI, smart mobility, and green hydrogen. French Delegation: Tailored Solutions for Energy Challenges As energy systems in the MENA region evolve, the French Pavilion will spotlight innovative and resilient solutions designed to support the shift towards secure, digital, and low-carbon infrastructures. Key areas of expertise include: Surge and lightning protection: France Paratonnerres, Indelec, CITEL-2CP Power continuity and quality: Infosec UPS System, EnerSys, RS Isolsec Energy measurement and digital supervision: Chauvin Arnoux Energy, CODRA Industrial electrification and smart connectivity: Marechal Electric, Michaud Export, Niled Marking and lighting for critical infrastructure: CITEL-2CP, OBSTA With solutions aligned to the region's most urgent priorities such as grid resilience, energy efficiency, renewables integration, and smart city development, the French delegation stands ready to contribute to the GCC's long-term energy goals. -TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
