Business France unveils 14 firms joining French Pavilion at CABSAT
As the Middle East's media and entertainment industry enters a phase of rapid expansion, France is making a strong statement at CABSAT 2025 with a delegation of 14 leading companies. Organised by Business France, the national trade agency, the French Pavilion at Sheikh Saeed Hall (S2 A30 & S2 B30) highlights the country's ambition to lead the next wave of innovation in broadcasting, digital content delivery and technological transformation across the region.
With the regional media market expected to more than double by 2032—from $38.45bn in 2024 to $82.67bn—countries like the UAE are cementing their status as global hubs for creative industries and streaming innovation. French participation in CABSAT 2025 signals a broader strategy to forge deeper commercial and technological ties with the Gulf, offering solutions that address critical regional priorities, from 5G rollout and cloud-native production to AI-driven personalisation and eco-friendly data infrastructure.
French companies have been quick to scale up investment in forward-looking technologies, reflecting their capacity to meet regional demands for agility, security and sustainability. The live, cloud-based broadcast of the Paris 2024 Olympic Torch Relay is one example of how France is pioneering digital-first and environmentally responsible media practices on a global stage.
At CABSAT, France's media tech firms are presenting a wide range of advanced solutions. Ateme and Broadpeak are focusing on cutting-edge video compression and OTT delivery. In the realm of content protection and monitoring, Verimatrix and Witbe are showcasing tools to safeguard digital assets and enhance quality of service. Enensys, Hexaglobe, Netgem, and Cognacq-Jay Image are highlighting scalable platforms for IPTV, OTT, and cloud-based content management, while Multicam Systems and Easytools demonstrate the latest in multi-camera production and automation. Videomenthe and Easybroadcast are presenting collaborative video file management systems that support both live and on-demand viewing.
Also part of the delegation is Cité De Mémoire, offering its expertise in digitisation, archiving, and the preservation of audiovisual heritage. International broadcaster France 24 is taking the opportunity to strengthen its brand presence across the MENA region.
To further reinforce bilateral industry ties, Dubai Studio City—part of TECOM Group's Media Cluster—will host a networking event connecting local production, telecom and broadcast leaders with the French delegation. This collaboration underscores the growing strategic alignment between France and the UAE in media innovation and technological development.
Through this collective presence at CABSAT 2025, France demonstrates not only its technical leadership but also its commitment to building long-term partnerships that foster growth, creativity, and sustainable transformation in the Middle East's thriving media landscape.
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