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Deliveroo collaborates with The Authority of Social Contribution - Ma'an to launch the Food ATM initiative this Ramadan
Deliveroo collaborates with The Authority of Social Contribution - Ma'an to launch the Food ATM initiative this Ramadan

Zawya

time06-03-2025

  • Business
  • Zawya

Deliveroo collaborates with The Authority of Social Contribution - Ma'an to launch the Food ATM initiative this Ramadan

This Ramadan, Deliveroo is collaborating with the Authority of Social Contribution - Ma'an, to support the Food ATM initiative, a program enabled by the authority and launched by Ayesha Khan. As part of Deliveroo's ongoing Full Life campaign, designed to tackle food insecurity, the collaboration aims to offer a convenient way for customers to give back to the community during the holy month. Through a dedicated page on the app, Deliveroo is offering a simple and convenient way for users to donate meals to those in need. To maximise the impact of the initiative, Deliveroo will match the meal donations made through the app, amplifying the support to those in need across Abu Dhabi. Taghrid Oraibi, Head of Communications at Deliveroo Middle East, said 'At Deliveroo, through our ongoing Full Life campaign, we are committed to supporting the communities we serve, and Ramadan is a time to come together and give back. Our partnership with Ma'an allows us to offer our customers a convenient way to contribute to a meaningful cause in Abu Dhabi.' As Abu Dhabi government's official channel to receive social contributions through a unified platform, the Authority of Social Contribution – Ma'an encourages the community to participate in the spirit of Ramadan by supporting blue-collar workers, driving positive social impact and cultivating a culture of giving among Abu Dhabi community members. Amna AlZaabi, Contribution Management Division Director - Fundraising Department at the Authority of Social Contribution – Ma'an, said 'This partnership with Deliveroo embodies the true spirit of social responsibility, as it brings together the efforts of the private sector and the wider community to address the social priority of food insecurity during the holy month of Ramadan. This partnership provides a platform for the community to directly contribute to those in need, allowing community members to give back and play an active role in supporting one another. This initiative reflects the Authority of Social Contribution –Ma'an's commitment to strengthening Abu Dhabi's social fabric and fostering a sense of shared responsibility. We will continue to consolidate our efforts in driving community engagement through participation and collaboration, in honour of the 'Year of Community' 2025.' The dedicated donation page is available throughout Ramadan, accessible to customers across the UAE. Every donation, no matter the amount, helps provide meals to those in need, embodying the spirit of compassion and generosity that defines the holy month. About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 181,000 best-loved restaurants and grocery partners, as well as around 135,000 riders to provide the best on-demand delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

Deliveroo launches the ‘Collecteroo' initiative in collaboration with UAE Food Bank
Deliveroo launches the ‘Collecteroo' initiative in collaboration with UAE Food Bank

Zawya

time26-02-2025

  • Business
  • Zawya

Deliveroo launches the ‘Collecteroo' initiative in collaboration with UAE Food Bank

Dubai, United Arab Emirates: Deliveroo UAE has collaborated with the UAE Food Bank to launch 'Collecteroo', a first of its kind initiative designed to enhance food security and reduce food waste across the UAE. As part of Deliveroo's ongoing Full Life campaign, which was introduced in the UAE in August 2022, this initiative will facilitate the collection and redistribution of surplus food to communities in need through the UAE Food Bank. The 'Collecteroo' initiative will see a dedicated van collect surplus food from supermarkets, trading companies, hotels, and restaurants. With nearly 500 tons of food collected every month, the Collecteroo van is set to become an essential part of the UAE's efforts to combat food waste while ensuring that excess food benefits those who need it most. Taghrid Oraibi, Head of Communications at Deliveroo Middle East, said 'The launch of the 'Collecteroo' initiative is a significant milestone in our ongoing commitment to reducing food waste and tackling food insecurity. By working with the UAE Food Bank, we aim to help make a tangible difference to communities in need across the UAE. This initiative, aligning with our Full Life campaign, is part of our broader strategy to ensure we make a positive impact in the markets we operate in. We look forward to building on this ongoing campaign as we continue our efforts to reduce food waste.' Manal Obaid bin Yaroof, Head of the Executive Team at UAE Food Bank, said 'At the UAE Food Bank, we continuously seek opportunities to expand our efforts in building a sustainable food ecosystem where excess food is efficiently redirected to those who need it most. The 'Collecteroo' initiative has the potential to support thousands of individuals every month, bringing us one step closer to ensuring that surplus food is distributed responsibly and effectively.' Deliveroo's initiative supports the UAE's national target of reducing food waste by 50% by 2030, in line with the country's food security strategy and the UN Sustainable Development Goals. About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 181,000 best-loved restaurants and grocery partners, as well as around 135,000 riders to provide the best on-demand delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

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