Latest news with #GCCAwards
Campaign ME
3 days ago
- Business
- Campaign ME
The Marketing Society GCC Awards 2025: Mashreq, Majid Al Futtaim, Etihad and more shortlisted
The Marketing Society has announced the shortlist for its 2025 GCC Awards, featuring entries from brands including Mashreq, Majid Al Futtaim, Etihad, STA, Red Sea Global, and Mercedes-Benz. The awards, launched in the UAE in 2023, aim to recognise marketing work that demonstrates not only creativity and effectiveness but also contributes to business growth and reputation. The 2025 edition saw a significant increase in participation, with entries tripling year-on-year. The shortlist spans eight categories: Brand Communication, Brand Evolution, Customer Experience & Engagement, Sustainability, Successful & Effective Partnerships, B2B, Best Use of Media, and Best Team. The entries represent a wide range of industries including retail, tourism, tech, banking, aviation, FMCG, mobility and real estate. Brand Communication Virgin Mobile UAE – Superfans, Real Stories: Rehumanising Brand Communications at Virgin Mobile UAE Procter & Gamble – Pampers – Joy Has Come Early Madagascar National Tourism Board – Madagascar Uncharted | Beyond the Baobabs Majid Al Futtaim – The SHARE Touch Miral, Yas Island Abu Dhabi – The Chief Island Officer's Enduring Legacy Mercedes-Benz – Mercedes-Benz presents The Mission XX – Riyadh to Dubai with a single charge Brand Evolution Allinners Media – Empowering Personal Brands In The GCC: A Year of Innovation and Authentic Connections at Allinners Media G42 – Artificial Intelligence, Real Emotions. Mashreq – Climb2change by Mashreq MG Motor – Underdog to Unstoppable National Housing Company – Where Life Begins: How NHC Rewrote The Rules Of Real Estate Marketing Saudia – Revitalising a National Icon Customer Experience & Engagement, in partnership with National Housing Company City Centre Deira – Santa Hotline: A Magical Festive Surprise at City Centre Deira Miral Destinations – Yas Annual Pass PwC Middle East – Our space is your space – بيتي بيتك Careem Kuwait – Careem Kuwait: Captain Wanasa G42 – THE INTELLIGENCE GRID Mashreq – Mashreq AED 1 Specials Sustainability Emirates Nature-WWF – Pioneering Citizen Science and Conservation in the UAE Mashreq – Climb2Change by Mashreq Red Sea Global – The Regeneration Journey – Red Sea Development Dubai Holding – Gift It Forward – A philanthropic initiative Successful Effective Partnerships Madagascar National Tourism Board – Madagascar Uncharted | Beyond the Baobabs Saudi Tourism Authority – The Most Amazing Arla Foods – Selfless Shelves G42 – The Choice Majid Al Futtaim – Increasing Loyalty Through Increasing Partnerships Mashreq – Mashreq AED 1 Specials B2B IBM – The CEO's Guide to Generative AI G42 – THE INTELLIGENCE GRID Mashreq – Climb2Change by Mashreq Best Use of Media Saudi Tourism Authority – The Most Amazing Madagascar National Tourism Board – Madagascar Uncharted | Beyond the Baobabs Best Team Majid Al Futtaim Retail – HyperMax Launch Al Masaood Group – Al Masaood Marketeers – 'The Makers of Results' The Hanging House – The Hanging House Team Etihad – Selling Memories, Not Products: Etihad's Black Friday evolution Wio Bank – A team united by the mission to disrupt banking Informa Bahrain Marketing Team – The Autumn Fair Marketing Team Judging will be conducted in two stages. The first involves a scoring system that evaluates strategy, insights, innovation, risk, results, and the extent to which the work elevates the marketing profession. The second stage sees top-scoring entries debated by the panel to determine the winners. The 2025 judging panel comprises 24 senior marketing leaders from across the region, representing organisations including Mondelez, Diriyah, Gulf Bank, PIF, Wio Bank, Samsung and Pepsi, among others. The Marketing Society GCC Awards 2025 winners will be announced at the awards ceremony taking place on Tuesday, 24 June, from 7–10pm at Atlantis, Dubai.
Campaign ME
03-03-2025
- Business
- Campaign ME
The Marketing Society expands GCC leadership to drive regional growth
The Marketing Society has revealed key leadership appointments as part of its strategic expansion across the GCC region, marking a significant milestone in the society's mission to champion marketing excellence and strengthen its influence across the region. Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors and current Dubai Chair, has been appointed Chair, GCC, for The Marketing Society, leading the expansion across the region. Hameedaldin brings deep regional expertise and a visionary approach to this new role. Meanwhile, Amina Taher, CMO, Wio Bank PJSC and current Chair, Abu Dhabi, will assume the position of Chair, UAE, overseeing both Dubai and Abu Dhabi. Taher has been instrumental in elevating the marketing profession in Abu Dhabi, and the society believes that her strategic leadership will be key to shaping its continued growth in the Emirates. To further support this expansion, Faheem Ahamed, Group CMO, G42 in Abu Dhabi, and Aly Tawfik, Area Marketing Director, Red Bull in Dubai will support Amina as Vice Chairs. Additionally, former Chair, UAE, Khaled Ismail, CEO and Partner, TOUGHLOVE Advisors will take on a newly created global role as Chair of International Hubs, designed to enhance collaboration across key markets, including Hong Kong, Singapore, New York and the GCC. This role, introduced by CEO Sophie Devonshire, reflects the commitment to global connectivity and growth. Commenting on the leadership appointments, Sophie Devonshire, CEO, The Marketing Society, said: 'We are incredibly excited about our new leadership team in the GCC. The impact Khaled has made on the Society is immeasurable and he's been instrumental in shaping our success. His passion, ideas, and leadership have helped build this community from a few dozen members to a 550+ strong community. He is the perfect Changemaker to help drive our vision forward globally.' Devonshire added, 'Mohammed and Amina have done an outstanding job in their previous roles as Chairs in Dubai and Abu Dhabi and I am excited to see how they can further expand our Society's influence across the region.' The Marketing Society community continues to grow and now has more than 550 members in the GCC, marking 360 per cent growth in four years. Through the network; a programme of 30 physical events; training programmes, including the UAE Scholarship; their gender equality initiative THINK EQUAL; GCC Awards; Sustainability Squad, and more, the society aims to grow marketing's positive impact on business.
