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Web Release
a day ago
- Entertainment
- Web Release
Top 5 games and tournaments driving regional eSports growth
The MENA region is home to 377 million gamers, nearly half the region's population. Governments across the GCC are pouring billions into national strategies to position gaming and esports as key growth sectors, with Saudi Arabia alone targeting a US$13.3 billion economic impact. In this context, MENATech Entertainment (a GGTech company) is leading this charge through a mix of competitive tournaments, collegiate engagement, and immersive gaming platforms. Here are five of MENATech's most impactful projects in the MENA region that highlight the breadth and ambition of its work: 1. GAMERGY MENA, Cairo, Egypt MENATech's debut of GAMERGY in Cairo marked the largest regional event of its kind, drawing over 40,000 attendees over three days. Egypt's 40 million-strong gaming community, including 7 million esports competitors, found a new home in a festival that combined high-stakes tournaments with influencer activations and live entertainment. The event featured top-tier competitions across Valorant, PUBG Mobile, League of Legends (LoL), and Rocket League, with winners sharing a prize pool of over EGP 2 million. With backing from the Egyptian Ministry of Youth & Sports, IMKAN Misr, Samsung, and Red Bull, GAMERGY MENA set a new standard for what large-scale esports events in the region could look like. 2. UNIVERSITY Esports Masters UNIVERSITY Esports Masters, the leading esports project for students in the MENA region, was a talent discovery engine. Over 1,300 students from 50+ universities competed for USD 12,500 in prizes. Kamikaze UAE and PifthePaf took home titles in LoL and VALORANT, respectively, advancing to MENA finals. Through in-person campus tours, career talks, and workshops, MENATech connected students with real career pathways in broadcasting, event production, and digital marketing, turning competitive gaming into a launchpad for the future. 3. Emirates Esports Federation Partnership The 2024 edition of the UNIVERSITY Esports Masters tournament took the collegiate model regional. MENATech partnered with the Emirates Esports Federation, a government-established body dedicated to advancing esports in the UAE by coordinating local activities and representing the country internationally. The collaboration gave university students a platform that extended beyond national borders, positioning esports as a driver of both competition and community across MENA. Featuring top university teams from the UAE, KSA, Egypt, and Morocco, it showcased high-calibre gameplay and the power of cross-border collaboration. 4. AppGallery Gamers Cup Qatar GGTech and Huawei Mobile Services MENA organized the AppGallery Gamers Cup Qatar, a high-impact, action-packed PUBG MOBILE tournament culminating in a LAN final in Doha in December 2024. Held under the guidance of the Qatar Esports Federation, the event featured a single-elimination format with intense online qualifiers. The top four teams advanced to the in-person finals, competing for a total prize pool of $20,000. 5. Temtem: Swarm GGTech Studios and Crema expanded the beloved Temtem universe with Temtem: Swarm, a twin-stick shooter roguelite that introduced fast-paced multiplayer action to the franchise. The game exceeded 100,000 units sold and continued to evolve with regular updates, including 2025's Omninesia Overrun patch, which added new content and gameplay mechanics, and the Endless Inferno patch that added a challenging map, new Temtem, co-op features, new gear, techniques and in-game achievements, and gameplay modes like Endless Mode and Hasty Mode. This project cemented GGTech's depth as a game developer capable of bringing IPs to life for a global player base. Powering the Region's Gaming Evolution The MENA region is entering a golden age of gaming, driven by youth demographics, mobile-first adoption, and state-backed investment. With national plans to develop 30+ competitive games in Saudi Arabia and position Dubai among the world's top 10 gaming hubs by 2033, the opportunity is enormous. MENATech Entertainment is helping to define this momentum. Whether it's bringing 40,000 fans together in Cairo, launching new IPs, or embedding career pathways in university tournaments, the company is building the foundation for a globally relevant, regionally rooted esports future.
Broadcast Pro
29-07-2025
- Entertainment
- Broadcast Pro
MENATech Entertainment drives Middle East's esports boom
Saudi Arabia's National Gaming and Esports Strategy projects $13.3bn in economic impact by 2030. As the Middle East solidifies its position on the global esports stage, MENATech Entertainment, a subsidiary of GGTech and a prominent international gaming and esports company, is playing a vital role in driving the region's digital entertainment ambitions. With major national strategies in Saudi Arabia and the UAE aimed at transforming gaming into a multi-billion-dollar industry, MENATech is working at the intersection of global expertise and local engagement to fuel the sector's rapid growth. Saudi Arabia's National Gaming and Esports Strategy projects a staggering $13.3bn economic impact by 2030 and envisions the creation of 39,000 jobs within the sector. This push forms a cornerstone of the Kingdom's wider Vision 2030 goals. Simultaneously, the UAE's Dubai Programme for Gaming 2033 aims to position the city as one of the world's top 10 gaming hubs, contributing $1bn to its GDP and generating 30,000 new jobs. These forward-looking policies have created a fertile environment for companies like MENATech to thrive. Mario Pérez, CEO of MENATech Entertainment, said: 'The Middle East is no longer a frontier market for gaming and esports; it's an engine of innovation, talent, and long-term opportunity. From launching GAMERGY MENA to building educational programs and regional leagues, our on-the-ground work across the region reflects the scale of what's possible here. Our global know-how, local partnerships, and community-driven development are helping ensure that the region is leading the global esports conversation. With visionary policies, tech-savvy youth, and rapidly expanding digital infrastructure, this is a dynamic launchpad for scaling the global gaming industry, now valued at $200bn.' In early 2025, MENATech brought the gaming festival GAMERGY to the region for the first time. Hosted in Cairo, GAMERGY MENA attracted more than 40,000 visitors and showcased elite competitions in games like Valorant, PUBG Mobile, League of Legends and Rocket League. Backed by the Egyptian Ministry of Youth & Sports and major sponsors including IMKAN Misr, Samsung and Red Bull, the event offered over EGP 2min prize money, marking a significant milestone for esports in the region. MENATech has also collaborated with Riot Games to launch the Strike Arabia Championship, the first official regional Valorant league. Spanning countries across the GCC, Levant, Iraq, Egypt and North Africa, the competition featured both amateur and professional divisions, with top teams advancing to European LAN finals. This initiative provided a vital link between local talent and international opportunities, spotlighting regional players on the global stage. In Saudi Arabia, MENATech has supported the development of the Saudi Esports Academy, laying the foundation for formal, in-person esports education. The company also runs the UNIVERSITY Esports programme across the MENA region, offering students practical training in fields such as broadcasting, event production and digital marketing. With one of the world's youngest populations and a fast-growing base of gamers, the Middle East is experiencing a cultural shift where gaming is increasingly viewed as a legitimate profession. Dubai alone is now home to over 350 gaming companies, including more than 260 developers. The city continues to strengthen its gaming ecosystem with initiatives like the Dubai Esports Festival, the DMCC Gaming Centre, and the issuance of gaming-specific residency visas.
Mid East Info
22-07-2025
- Business
- Mid East Info
MENATech Entertainment powers Middle East's esports rise with education, tournaments, and national collaboration
As the Middle East cements its place on the global esports map, MENATech Entertainment (a GGTech company), an international esports and gaming company, is playing a central role in accelerating the region's digital entertainment ambitions. With Saudi Arabia and the UAE leading government-backed strategies to grow gaming into a multi-billion-dollar sector, MENATech is bridging global best practices with local talent development, grassroots tournaments, and strategic partnerships. Saudi Arabia's National Gaming and Esports Strategy projects US$13.3 billion in economic impact by 2030. As part of its broader 2030 economic transformation, the Kingdom plans to create 39,000 esports-related jobs, driven by large-scale investments and a national push to become a global hub for competitive gaming. Meanwhile, the UAE's Dubai Programme for Gaming 2033 aims to position the city among the world's top 10 gaming hubs by 2033, contributing $1 billion to GDP and creating 30,000 new jobs. These initiatives have created fertile ground for companies like MENATech to scale up their impact. 'The Middle East is no longer a frontier market for gaming and esports; it's an engine of innovation, talent, and long-term opportunity,' said Mario Pérez, CEO of MENATech Entertainment. 'From launching GAMERGY MENA to building educational programs and regional leagues, our on-the-ground work across the region reflects the scale of what's possible here. Our global know-how, local partnerships, and community-driven development are helping ensure that the region is leading the global esports conversation. With visionary policies, tech-savvy youth, and rapidly expanding digital infrastructure, this is a dynamic launchpad for scaling the global gaming industry, now valued at $200 billion .' Aligning with national economic visions, in early 2025, MENATech brought one of the world's most iconic gaming festivals, GAMERGY, to the region for the first time. Held in Cairo, GAMERGY MENA drew over 40,000 attendees and featured top-tier tournaments in titles like Valorant, PUBG Mobile, League of Legends, and Rocket League. Supported by the Egyptian Ministry of Youth & Sports, IMKAN Misr, Samsung, and Red Bull, the event marked a pivotal moment for regional esports, with prize pools exceeding EGP 2 million. In partnership with Riot Games, the gaming firm launched the Strike Arabia Championship, the first official regional Valorant league. Spanning the GCC, Levant, Iraq, Egypt, and North Africa, the competition included both amateur and professional divisions, with top players advancing to European LAN finals. This structure created a bridge between regional players and international stages, giving local talent a platform to shine. In Saudi Arabia, MENATech contributed to the initial creation of the Saudi Esports Academy, laying the groundwork for a more formal and on-site educational model. The company also leads the UNIVERSITY Esports program across the MENA region, empowering students through workshops and careers in broadcasting, event management, and digital marketing. Historically backed by global brands like Amazon and HP Omen, the initiative is one of the few in the region linking competitive gaming with long-term career pathways. With one of the world's youngest populations, the appetite for competitive gaming is massive in the region. That demand is matched by cultural momentum, where gaming is considered a viable, respected career. Dubai is already home to over 350 gaming companies, including 260 specialised developers. Major events like the Dubai Esports Festival and the development of innovation hubs such as the DMCC Gaming Centre are supported by the issuance of gaming-related resident visas. MENATech continues to differentiate itself by integrating deeply into the region's ecosystem. Rather than operate as an external player, the company works alongside public and private entities to build lasting programs and infrastructure. Its approach is not just to host events, but to develop skills, create jobs, and inspire innovation. With the Esports World Cup returning to Riyadh in 2025 and more international gaming firms entering the Gulf, the spotlight on the Middle East has never been stronger. MENATech is focused on scaling its education programs, growing its tournament portfolio, and building a sustainable esports economy. Through strategic alignment with national initiatives, mega events, and investments in talent development, the company is helping position the gaming industry as a key driver of economic diversification and cultural innovation across the Middle East. For more information on MENATech Entertainment and its initiatives, visit
Web Release
21-07-2025
- Business
- Web Release
MENATech Entertainment powers Middle East's esports rise with education, tournaments, and national collaboration
As the Middle East cements its place on the global esports map, MENATech Entertainment (a GGTech company), an international esports and gaming company, is playing a central role in accelerating the region's digital entertainment ambitions. With Saudi Arabia and the UAE leading government-backed strategies to grow gaming into a multi-billion-dollar sector, MENATech is bridging global best practices with local talent development, grassroots tournaments, and strategic partnerships. Saudi Arabia's National Gaming and Esports Strategy projects US$13.3 billion in economic impact by 2030. As part of its broader 2030 economic transformation, the Kingdom plans to create 39,000 esports-related jobs, driven by large-scale investments and a national push to become a global hub for competitive gaming. Meanwhile, the UAE's Dubai Programme for Gaming 2033 aims to position the city among the world's top 10 gaming hubs by 2033, contributing $1 billion to GDP and creating 30,000 new jobs. These initiatives have created fertile ground for companies like MENATech to scale up their impact. 'The Middle East is no longer a frontier market for gaming and esports; it's an engine of innovation, talent, and long-term opportunity,' said Mario Pérez, CEO of MENATech Entertainment. 'From launching GAMERGY MENA to building educational programs and regional leagues, our on-the-ground work across the region reflects the scale of what's possible here. Our global know-how, local partnerships, and community-driven development are helping ensure that the region is leading the global esports conversation. With visionary policies, tech-savvy youth, and rapidly expanding digital infrastructure, this is a dynamic launchpad for scaling the global gaming industry, now valued at $200 billion.' Aligning with national economic visions, in early 2025, MENATech brought one of the world's most iconic gaming festivals, GAMERGY, to the region for the first time. Held in Cairo, GAMERGY MENA drew over 40,000 attendees and featured top-tier tournaments in titles like Valorant, PUBG Mobile, League of Legends, and Rocket League. Supported by the Egyptian Ministry of Youth & Sports, IMKAN Misr, Samsung, and Red Bull, the event marked a pivotal moment for regional esports, with prize pools exceeding EGP 2 million. In partnership with Riot Games, the gaming firm launched the Strike Arabia Championship, the first official regional Valorant league. Spanning the GCC, Levant, Iraq, Egypt, and North Africa, the competition included both amateur and professional divisions, with top players advancing to European LAN finals. This structure created a bridge between regional players and international stages, giving local talent a platform to shine. In Saudi Arabia, MENATech contributed to the initial creation of the Saudi Esports Academy, laying the groundwork for a more formal and on-site educational model. The company also leads the UNIVERSITY Esports program across the MENA region, empowering students through workshops and careers in broadcasting, event management, and digital marketing. Historically backed by global brands like Amazon and HP Omen, the initiative is one of the few in the region linking competitive gaming with long-term career pathways. With one of the world's youngest populations, the appetite for competitive gaming is massive in the region. That demand is matched by cultural momentum, where gaming is considered a viable, respected career. Dubai is already home to over 350 gaming companies, including 260 specialised developers. Major events like the Dubai Esports Festival and the development of innovation hubs such as the DMCC Gaming Centre are supported by the issuance of gaming-related resident visas. MENATech continues to differentiate itself by integrating deeply into the region's ecosystem. Rather than operate as an external player, the company works alongside public and private entities to build lasting programs and infrastructure. Its approach is not just to host events, but to develop skills, create jobs, and inspire innovation. With the Esports World Cup returning to Riyadh in 2025 and more international gaming firms entering the Gulf, the spotlight on the Middle East has never been stronger. MENATech is focused on scaling its education programs, growing its tournament portfolio, and building a sustainable esports economy. Through strategic alignment with national initiatives, mega events, and investments in talent development, the company is helping position the gaming industry as a key driver of economic diversification and cultural innovation across the Middle East. For more information on MENATech Entertainment and its initiatives, visit
Zawya
21-07-2025
- Entertainment
- Zawya
MENATech Entertainment powers Middle East's esports rise with education, tournaments, and national collaboration
Dubai, UAE – As the Middle East cements its place on the global esports map, MENATech Entertainment (a GGTech company), an international esports and gaming company, is playing a central role in accelerating the region's digital entertainment ambitions. With Saudi Arabia and the UAE leading government-backed strategies to grow gaming into a multi-billion-dollar sector, MENATech is bridging global best practices with local talent development, grassroots tournaments, and strategic partnerships. Saudi Arabia's National Gaming and Esports Strategy projects US$13.3 billion in economic impact by 2030. As part of its broader 2030 economic transformation, the Kingdom plans to create 39,000 esports-related jobs, driven by large-scale investments and a national push to become a global hub for competitive gaming. Meanwhile, the UAE's Dubai Programme for Gaming 2033 aims to position the city among the world's top 10 gaming hubs by 2033, contributing $1 billion to GDP and creating 30,000 new jobs. These initiatives have created fertile ground for companies like MENATech to scale up their impact. 'The Middle East is no longer a frontier market for gaming and esports; it's an engine of innovation, talent, and long-term opportunity,' said Mario Pérez, CEO of MENATech Entertainment. 'From launching GAMERGY MENA to building educational programs and regional leagues, our on-the-ground work across the region reflects the scale of what's possible here. Our global know-how, local partnerships, and community-driven development are helping ensure that the region is leading the global esports conversation. With visionary policies, tech-savvy youth, and rapidly expanding digital infrastructure, this is a dynamic launchpad for scaling the global gaming industry, now valued at $200 billion.' Aligning with national economic visions, in early 2025, MENATech brought one of the world's most iconic gaming festivals, GAMERGY, to the region for the first time. Held in Cairo, GAMERGY MENA drew over 40,000 attendees and featured top-tier tournaments in titles like Valorant, PUBG Mobile, League of Legends, and Rocket League. Supported by the Egyptian Ministry of Youth & Sports, IMKAN Misr, Samsung, and Red Bull, the event marked a pivotal moment for regional esports, with prize pools exceeding EGP 2 million. In partnership with Riot Games, the gaming firm launched the Strike Arabia Championship, the first official regional Valorant league. Spanning the GCC, Levant, Iraq, Egypt, and North Africa, the competition included both amateur and professional divisions, with top players advancing to European LAN finals. This structure created a bridge between regional players and international stages, giving local talent a platform to shine. In Saudi Arabia, MENATech contributed to the initial creation of the Saudi Esports Academy, laying the groundwork for a more formal and on-site educational model. The company also leads the UNIVERSITY Esports program across the MENA region, empowering students through workshops and careers in broadcasting, event management, and digital marketing. Historically backed by global brands like Amazon and HP Omen, the initiative is one of the few in the region linking competitive gaming with long-term career pathways. With one of the world's youngest populations, the appetite for competitive gaming is massive in the region. That demand is matched by cultural momentum, where gaming is considered a viable, respected career. Dubai is already home to over 350 gaming companies, including 260 specialised developers. Major events like the Dubai Esports Festival and the development of innovation hubs such as the DMCC Gaming Centre are supported by the issuance of gaming-related resident visas. MENATech continues to differentiate itself by integrating deeply into the region's ecosystem. Rather than operate as an external player, the company works alongside public and private entities to build lasting programs and infrastructure. Its approach is not just to host events, but to develop skills, create jobs, and inspire innovation. With the Esports World Cup returning to Riyadh in 2025 and more international gaming firms entering the Gulf, the spotlight on the Middle East has never been stronger. MENATech is focused on scaling its education programs, growing its tournament portfolio, and building a sustainable esports economy. Through strategic alignment with national initiatives, mega events, and investments in talent development, the company is helping position the gaming industry as a key driver of economic diversification and cultural innovation across the Middle East. About GGTech Entertainment GGTech Entertainment is an international company operating in Europe, North America, South America, the Middle East and North Africa, dedicated to the development of innovative leisure, entertainment and educational projects through gaming, esports and technology. Focusing on innovation, applied technology and interactive environments, the company offers a wide range of technological solutions to promote the development of society and provide its users with a highly customisable and high quality gaming experience.
