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MENATech Entertainment powers Middle East's esports rise with education, tournaments, and national collaboration

MENATech Entertainment powers Middle East's esports rise with education, tournaments, and national collaboration

Zawya21-07-2025
Dubai, UAE – As the Middle East cements its place on the global esports map, MENATech Entertainment (a GGTech company), an international esports and gaming company, is playing a central role in accelerating the region's digital entertainment ambitions. With Saudi Arabia and the UAE leading government-backed strategies to grow gaming into a multi-billion-dollar sector, MENATech is bridging global best practices with local talent development, grassroots tournaments, and strategic partnerships.
Saudi Arabia's National Gaming and Esports Strategy projects US$13.3 billion in economic impact by 2030. As part of its broader 2030 economic transformation, the Kingdom plans to create 39,000 esports-related jobs, driven by large-scale investments and a national push to become a global hub for competitive gaming. Meanwhile, the UAE's Dubai Programme for Gaming 2033 aims to position the city among the world's top 10 gaming hubs by 2033, contributing $1 billion to GDP and creating 30,000 new jobs. These initiatives have created fertile ground for companies like MENATech to scale up their impact.
'The Middle East is no longer a frontier market for gaming and esports; it's an engine of innovation, talent, and long-term opportunity,' said Mario Pérez, CEO of MENATech Entertainment. 'From launching GAMERGY MENA to building educational programs and regional leagues, our on-the-ground work across the region reflects the scale of what's possible here. Our global know-how, local partnerships, and community-driven development are helping ensure that the region is leading the global esports conversation. With visionary policies, tech-savvy youth, and rapidly expanding digital infrastructure, this is a dynamic launchpad for scaling the global gaming industry, now valued at $200 billion.'
Aligning with national economic visions, in early 2025, MENATech brought one of the world's most iconic gaming festivals, GAMERGY, to the region for the first time. Held in Cairo, GAMERGY MENA drew over 40,000 attendees and featured top-tier tournaments in titles like Valorant, PUBG Mobile, League of Legends, and Rocket League. Supported by the Egyptian Ministry of Youth & Sports, IMKAN Misr, Samsung, and Red Bull, the event marked a pivotal moment for regional esports, with prize pools exceeding EGP 2 million.
In partnership with Riot Games, the gaming firm launched the Strike Arabia Championship, the first official regional Valorant league. Spanning the GCC, Levant, Iraq, Egypt, and North Africa, the competition included both amateur and professional divisions, with top players advancing to European LAN finals. This structure created a bridge between regional players and international stages, giving local talent a platform to shine.
In Saudi Arabia, MENATech contributed to the initial creation of the Saudi Esports Academy, laying the groundwork for a more formal and on-site educational model. The company also leads the UNIVERSITY Esports program across the MENA region, empowering students through workshops and careers in broadcasting, event management, and digital marketing. Historically backed by global brands like Amazon and HP Omen, the initiative is one of the few in the region linking competitive gaming with long-term career pathways.
With one of the world's youngest populations, the appetite for competitive gaming is massive in the region. That demand is matched by cultural momentum, where gaming is considered a viable, respected career. Dubai is already home to over 350 gaming companies, including 260 specialised developers. Major events like the Dubai Esports Festival and the development of innovation hubs such as the DMCC Gaming Centre are supported by the issuance of gaming-related resident visas.
MENATech continues to differentiate itself by integrating deeply into the region's ecosystem. Rather than operate as an external player, the company works alongside public and private entities to build lasting programs and infrastructure. Its approach is not just to host events, but to develop skills, create jobs, and inspire innovation.
With the Esports World Cup returning to Riyadh in 2025 and more international gaming firms entering the Gulf, the spotlight on the Middle East has never been stronger. MENATech is focused on scaling its education programs, growing its tournament portfolio, and building a sustainable esports economy. Through strategic alignment with national initiatives, mega events, and investments in talent development, the company is helping position the gaming industry as a key driver of economic diversification and cultural innovation across the Middle East.
About GGTech Entertainment
GGTech Entertainment is an international company operating in Europe, North America, South America, the Middle East and North Africa, dedicated to the development of innovative leisure, entertainment and educational projects through gaming, esports and technology. Focusing on innovation, applied technology and interactive environments, the company offers a wide range of technological solutions to promote the development of society and provide its users with a highly customisable and high quality gaming experience.
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Space42, Microsoft, and Esri sign agreement supporting Map Africa Initiative, reinforcing UAE leadership in AI-enabled space solutions
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This collaboration with Microsoft and Esri is more than technical; it's strategic. It advances Space42's business priorities, strengthens our role as a trusted partner to governments, and delivers meaningful benefits to communities across Africa. Accurate, high-quality mapping and the intelligence solutions built on it are essential for growth, resilience, and inclusive innovation. With reliable data, communities and economies prosper.'President of Esri, Jack Dangermond, said, "We are proud to support the Map Africa Initiative in partnership with Space42. Transforming satellite imagery into detailed, accurate base maps at a continental scale requires advanced geospatial technology and professional production workflows. These same capabilities have supported similar national and regional mapping efforts around the world. With Map Africa, we are helping to establish a foundational resource that will drive infrastructure planning, economic growth, and sustainable development across the continent.'Group Chief Executive Officer at G42, Peng Xiao, said, 'We believe intelligence is the foundation for societal progress, yet it remains out of reach for millions across the Global South. This partnership is a decisive step toward closing that gap. Together with our partners, we will deliver AI-powered insights that enable African nations to plan smarter, build better, and grow more sustainably and responsibly. From agricultural optimisation and natural resource management to strengthening public services infrastructure and economic empowerment, this partnership will help turn data into development, and intelligence into impact.'G42's partnership with Microsoft represents a shared commitment to harnessing AI as a global force for good. Together, we are building the infrastructure and applications that will extend the benefits of intelligence to communities across the world, transforming lives through technology that is trusted, responsible, and inclusive.'Maps of Africa are fragmented, outdated, or inaccessible, leaving governments and businesses to make major decisions with inaccurate and incomplete Map Africa Initiative seeks to change that by producing continent-wide geospatial data that is accurate, timely, and locally process itself is collaborative from start to finish, bringing together the complementary strengths of each organisation. Space42 will lead fundraising efforts and project management, in addition to providing satellite data through sovereign capacities and commercial partners. It will process data using AI-powered Digital Twin models to produce dynamic, use-specific outputs and lead the Research & Development roadmap for new AI models and automation of map production will orchestrate base map production workflows with its GeoAI and remote sensing capabilities, while also supporting regional hubs to train local teams and build long-term capacity. Microsoft will provide the secure cloud infrastructure and AI framework through Azure to support data processing, sharing, and integration at initiative is expected to unlock long-term value across multiple industries. Ports and logistics: Detailed terrain and infrastructure mapping will improve route planning, reduce inefficiencies, and support Africa's emergence as a global logistics hub. Renewable energy: Site selection models will support optimal solar and wind deployment, improving efficiency and return on investment. Security and disaster response: Governments will be better equipped to monitor borders, track natural resources, and coordinate emergency responses. Smart cities and digital economies: Accurate maps are foundational to urban planning, public services, and technology data will be licensed to national governments, enabling ownership and long-term updating by National Mapping time, the initiative will also support a new commercial ecosystem of African startups. The data will eventually be housed in G42 and Microsoft-managed data centres across the Space42, the initiative deepens long-standing partnerships with Microsoft and Esri, expands Space42's presence in Africa, and opens new commercial opportunities in analytics, licensing, and infrastructure support. The Map Africa Initiative reflects Space42's position as the global partner of choice for governments seeking geospatial data at scale, serving as both a strategic proof point and a commercial gateway to new UAE is Africa's largest foreign investor, with US$44 billion in capital deployed in 2024 alone, nearly matching the combined investments of the UK and China. As the UAE's national space champion, Space42 advances this agenda by exporting AI and geospatial capabilities that enable data-driven expanding the UAE's space ecosystem and fostering knowledge transfer across industries, Space42's geospatial mapping capabilities play a crucial role in building a future-ready, innovation-driven economy in both the UAE and Africa. For African countries, the mapping capabilities enable smarter land use, improved disaster response, modern infrastructure planning, and the foundations for smart cities and digital economies. For the UAE, this strategic engagement opens high-growth markets, deepens diplomatic and commercial ties, and consolidates its role as a global leader in AI-enabled space solutions.

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