Latest news with #digitalentertainment
South China Morning Post
21-05-2025
- Business
- South China Morning Post
Alibaba's entertainment group renamed after killer whale as it seeks to revive growth
Alibaba Group Holding is renaming its digital entertainment division as part of a broader push to reinvigorate growth outside its core e-commerce and cloud businesses. Alibaba Digital Media and Entertainment Group will be renamed Hujing Digital Media and Entertainment Group, using the Chinese name for the orca, or killer whale, Alibaba said in a statement on its official WeChat account on Wednesday. 'Orcas are large but flexible and smart, and can adapt to various complex environments,' the entertainment group said in a letter to employees. 'These characteristics are very consistent with the concept pursued by the entertainment group: digital intelligence, symbiosis and happiness.' The rebranding adds to Alibaba's 'zoo', as some refer to the technology conglomerate's animal-themed businesses. It includes Tmall, represented by a black cat, and logistics unit Cainiao, which literally means 'rookie bird'. The move aligns with Alibaba's strategy to 'return to the original mission and start a new business', the company said. Alibaba, which owns the South China Morning Post, two years ago announced a sweeping restructuring that split the company into six distinct business groups. It is now seeking to break down its internal silos.
Associated Press
06-05-2025
- Business
- Associated Press
Digital Marketplace Eneba Hits 100,000 Products Milestone, Continues Expansion
LONDON, May 06, 2025 (GLOBE NEWSWIRE) -- Leading digital entertainment marketplace Eneba has zoomed past a major milestone, surpassing 100,000 products in its ever-growing catalog. Since its 2018 launch, the digital platform has evolved into a gaming powerhouse, serving a wide range of digital products to over 15 million buyers worldwide. Eneba's meteoric rise in the highly competitive games industry is no accident – it results from a strategy rooted in a deep understanding of gamers' needs. Building A Universe For Gamers This milestone represents more than just inventory growth. Eneba's vast catalog includes blockbuster AAA titles, the best indie games, essential gamer-centric products like Steam gift cards , subscriptions, in-game currencies, and a range of non-gaming gift cards and mobile top-ups. The platform has created a seamless shopping experience that caters to the shopping habits of every type of gamer, whether they're hunting for game deals, looking to save on their favorite streaming services, or buying discount vouchers for food delivery platforms. With diverse product categories, each offering discounted rates, Eneba gives an engaged gaming audience more and more reasons to stay. Diversification: The Secret to Resilience The marketplace's diverse offering isn't just about convenience – it's a strategic advantage. As the gaming industry fluctuates, the start-up's broad selection of digital products has helped it maintain steady demand across all major platforms and regions. The numbers speak for themselves: with 80% of Eneba's users returning for their next purchase, the platform's combination of competitive pricing, security, and trust has won out in gaming communities. With over 100,000 products, record daily sales, and a diversified catalog, Eneba is thriving where others are contracting. Vision for Limitless Growth Looking ahead, Eneba continues to build on its foundation of security, user experience, and community-driven innovation. The company is expanding its partnerships, enhancing its platform with innovative features, and strengthening its position in the mobile gaming space. From eliminating security issues to streamlining global payment systems, Eneba is reshaping digital marketplace standards with speed, transparency, and security. About Eneba Eneba is a digital entertainment marketplace that has served over 15 million buyers. Founded in 2018, Eneba has rapidly grown into a trusted ecosystem for gamers with game keys, gift cards, and mobile top-ups at the best prices, backed by robust customer support and fraud prevention measures. [email protected]
