Latest news with #GREYGOOSE
Associated Press
11 hours ago
- Entertainment
- Associated Press
GREY GOOSE® VODKA CELEBRATES TENNIS SEASON WITH FRANCES TIAFOE AND THE "LAST SERVE BAR" AT GRAND CENTRAL TERMINAL
The French Vodka brand will extend the energy of the US Open® beyond the court with the Last Serve Bar, offering fans one last GREY GOOSE Honey Deuce® signature cocktail of the US Open before heading home on the train after a daytime or evening match—open August 27–29 in Vanderbilt Hall. The GREY GOOSE Honey Deuce® cocktail remains a winning serve at this year's US Open, after generating over $12.8 million in sales with more than 556,000 cocktails sold in 2024 by the USTA. HAMILTON, Bermuda, Aug. 20, 2025 /PRNewswire/ -- GREY GOOSE® vodka is proud to announce its return to the US Open for the 19th year to serve the GREY GOOSE Honey Deuce® US Open signature cocktail. The French vodka brand once again invites fans to toast world-class tennis with the season's hottest accessory, this year going beyond the tournament grounds with a new, limited-time bar pop-up at Grand Central Terminal and renewed partnership with American tennis player Frances Tiafoe. For the first time, GREY GOOSE will give fans rushing to and from the US Open another moment to savor the infectious energy of the tournament with the Last Serve Bar: a chance to enjoy a GREY GOOSE Honey Deuce® US Open signature cocktail when heading back from watching a daytime or evening match at Arthur Ashe Stadium. The Last Serve Bar will be popping up on the east side of the station's Vanderbilt Hall from Wednesday, August 27 through Friday, August 29. For many tournament attendees, Grand Central Terminal is an integral part of the US Open experience. More than 60% of fans use mass transit to and from the USTA Billie Jean King National Tennis Center via the 7-subway line and Long Island Railroad (according to the MTA), and many thousands pass through the historic train station, creating a central hub for the excitement the tournament brings to New York City. Open from 5-8 pm and 10 pm-1 am each day, the Last Serve Bar will serve complimentary, on-trend 'tiny 'tini' sample-sized GREY GOOSE Honey Deuce® and Espresso Martini cocktails for hustling commuters and late-night crowds looking to pause and make time wait. The bar will be unveiled with a spectacle of equally 'grand' proportions: follow @ to stay tuned. GREY GOOSE has also teamed up with tennis star Frances Tiafoe for the second year. As a player that embodies cheerful style on and off the court, Tiafoe and GREY GOOSE will inspire fans to savor more moments of pleasure at the US Open, whether that's cheers-ing with a GREY GOOSE Honey Deuce® cocktail, enjoying a 'last call' night cap at the brand's 'Last Serve Bar' on the way home from the US Open, or sporting a joyful 'tenniscore' fit. 'The feeling at the US Open is electric—the crowds, the passion, the style. It's an energy unlike any other Grand Slams tournament and one that could only come from New York City, and I'm excited to keep it going with GREY GOOSE again this year,' said Frances Tiafoe. 'The GREY GOOSE Honey Deuce® cocktail has become a symbol of that joyful spirit. It's part of the culture, the look, and the celebration of the tournament.' Since its debut 18 years ago, the GREY GOOSE Honey Deuce® signature cocktail of the US Open has evolved from a stadium concession to a cultural phenomenon: the exclusive signature cocktail of the US Open can be found on menus at top bars, in the hands of A-list celebrities, on the back of t-shirts and in airport lounges and even thousands of feet above Arthur Ashe Stadium on flights traveling worldwide. Not only is it the 'season's hottest accessory,' but it is also considered the 'economic star of the tournament' with more than 556,000 sold at the 2024 tournament by the USTA— a 23.5% increase over year prior — resulting in a record-setting $12.8 million in sales. 'The US Open is a premier sporting event that is truly unlike any other. There's an infectious joyful spirit that inspires people to dress up in their finest fits, enjoy a GREY GOOSE Honey Deuce® cocktail with friends and cheer on the best players from around the world,' said Aleco Azqueta, Global Vice President of Marketing for GREY GOOSE vodka. 'With our new Last Serve Bar at Grand Central Terminal, we are inviting fans to take a moment from their busy days to make time wait and savor the spirit of the tournament even after the last point is won.' The GREY GOOSE Honey Deuce® is crafted with GREY GOOSE vodka, fresh lemonade, raspberry liqueur, and topped with tennis-inspired honeydew melon balls. This year, GREY GOOSE will have branded cocktail bars serving the pink-hued drink in four locations at the USTA Billie Jean King National Tennis Center: the Food Village, Grandstand, Louis Armstrong Stadium's concourse, and the promenade level of Arthur Ashe Stadium. For those tuning into the US Open tournament from home, GREY GOOSE will offer the Honey Deuce® Express service in New York, Chicago and, for the first time, Miami, delivering canned versions of the cocktail right to fans' front doors for the duration of the tournament via Uber Eats and Cocktail Courier. For more information, including a recipe to make GREY GOOSE Honey Deuce cocktails at home, please visit About GREY GOOSE vodka Made without compromise, GREY GOOSE® is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single-origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients. The GREY GOOSE portfolio is comprised of GREY GOOSE® vodka, GREY GOOSE® Altius, GREY GOOSE® La Poire, GREY GOOSE® L'Orange, and GREY GOOSE® Le Citron Flavored vodkas. SIP RESPONSIBLY. The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Press Contacts View original content to download multimedia: SOURCE GREY GOOSE
Yahoo
12 hours ago
- Entertainment
- Yahoo
GREY GOOSE® VODKA CELEBRATES TENNIS SEASON WITH FRANCES TIAFOE AND THE "LAST SERVE BAR" AT GRAND CENTRAL TERMINAL
The French Vodka brand will extend the energy of the US Open® beyond the court with the Last Serve Bar, offering fans one last GREY GOOSE Honey Deuce® signature cocktail of the US Open before heading home on the train after a daytime or evening match—open August 27–29 in Vanderbilt Hall. The GREY GOOSE Honey Deuce® cocktail remains a winning serve at this year's US Open, after generating over $12.8 million in sales with more than 556,000 cocktails sold in 2024 by the USTA. HAMILTON, Bermuda, Aug. 20, 2025 /PRNewswire/ -- GREY GOOSE® vodka is proud to announce its return to the US Open for the 19th year to serve the GREY GOOSE Honey Deuce® US Open signature cocktail. The French vodka brand once again invites fans to toast world-class tennis with the season's hottest accessory, this year going beyond the tournament grounds with a new, limited-time bar pop-up at Grand Central Terminal and renewed partnership with American tennis player Frances Tiafoe. For the first time, GREY GOOSE will give fans rushing to and from the US Open another moment to savor the infectious energy of the tournament with the Last Serve Bar: a chance to enjoy a GREY GOOSE Honey Deuce® US Open signature cocktail when heading back from watching a daytime or evening match at Arthur Ashe Stadium. The Last Serve Bar will be popping up on the east side of the station's Vanderbilt Hall from Wednesday, August 27 through Friday, August 29. For many tournament attendees, Grand Central Terminal is an integral part of the US Open experience. More than 60% of fans use mass transit to and from the USTA Billie Jean King National Tennis Center via the 7-subway line and Long Island Railroad (according to the MTA), and many thousands pass through the historic train station, creating a central hub for the excitement the tournament brings to New York City. Open from 5-8 pm and 10 pm-1 am each day, the Last Serve Bar will serve complimentary, on-trend "tiny 'tini" sample-sized GREY GOOSE Honey Deuce® and Espresso Martini cocktails for hustling commuters and late-night crowds looking to pause and make time wait. The bar will be unveiled with a spectacle of equally "grand" proportions: follow @ to stay tuned. GREY GOOSE has also teamed up with tennis star Frances Tiafoe for the second year. As a player that embodies cheerful style on and off the court, Tiafoe and GREY GOOSE will inspire fans to savor more moments of pleasure at the US Open, whether that's cheers-ing with a GREY GOOSE Honey Deuce® cocktail, enjoying a "last call" night cap at the brand's "Last Serve Bar" on the way home from the US Open, or sporting a joyful "tenniscore" fit. "The feeling at the US Open is electric—the crowds, the passion, the style. It's an energy unlike any other Grand Slams tournament and one that could only come from New York City, and I'm excited to keep it going with GREY GOOSE again this year," said Frances Tiafoe. "The GREY GOOSE Honey Deuce® cocktail has become a symbol of that joyful spirit. It's part of the culture, the look, and the celebration of the tournament." Since its debut 18 years ago, the GREY GOOSE Honey Deuce® signature cocktail of the US Open has evolved from a stadium concession to a cultural phenomenon: the exclusive signature cocktail of the US Open can be found on menus at top bars, in the hands of A-list celebrities, on the back of t-shirts and in airport lounges and even thousands of feet above Arthur Ashe Stadium on flights traveling worldwide. Not only is it the "season's hottest accessory," but it is also considered the "economic star of the tournament" with more than 556,000 sold at the 2024 tournament by the USTA— a 23.5% increase over year prior — resulting in a record-setting $12.8 million in sales. "The US Open is a premier sporting event that is truly unlike any other. There's an infectious joyful spirit that inspires people to dress up in their finest fits, enjoy a GREY GOOSE Honey Deuce® cocktail with friends and cheer on the best players from around the world," said Aleco Azqueta, Global Vice President of Marketing for GREY GOOSE vodka. "With our new Last Serve Bar at Grand Central Terminal, we are inviting fans to take a moment from their busy days to make time wait and savor the spirit of the tournament even after the last point is won." The GREY GOOSE Honey Deuce® is crafted with GREY GOOSE vodka, fresh lemonade, raspberry liqueur, and topped with tennis-inspired honeydew melon balls. This year, GREY GOOSE will have branded cocktail bars serving the pink-hued drink in four locations at the USTA Billie Jean King National Tennis Center: the Food Village, Grandstand, Louis Armstrong Stadium's concourse, and the promenade level of Arthur Ashe Stadium. For those tuning into the US Open tournament from home, GREY GOOSE will offer the Honey Deuce® Express service in New York, Chicago and, for the first time, Miami, delivering canned versions of the cocktail right to fans' front doors for the duration of the tournament via Uber Eats and Cocktail Courier. For more information, including a recipe to make GREY GOOSE Honey Deuce cocktails at home, please visit About GREY GOOSE vodkaMade without compromise, GREY GOOSE® is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single-origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients. The GREY GOOSE portfolio is comprised of GREY GOOSE® vodka, GREY GOOSE® Altius, GREY GOOSE® La Poire, GREY GOOSE® L'Orange, and GREY GOOSE® Le Citron Flavored vodkas. SIP RESPONSIBLY. The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Press ContactsNike Communications - greygoose@ Wharton - cmwharton@ Didia - atdidia01@ View original content to download multimedia: SOURCE GREY GOOSE
News18
01-08-2025
- Entertainment
- News18
5 Couture-Inspired Cocktails That Captured The Spirit Of India Couture Week 2025
The India Couture Week 2025 was a celebration of all things fashion. Here are some bold sips that have been inspired by the runway trends. India Couture Week 2025 may have drawn its velvet drapes, but the aftertaste of its most defining fashion moments still lingers – heady, opulent, and unmistakably elevated. This year, the couture wasn't just seen. It was sipped. Grey Goose brought glacial refinement to India Couture Week 2025 as the pouring partner with their Altinis that toast to the season's most striking style moments. The India Couture Week 2025 was a reminder that refinement thrives in contrast: clarity and complexity, minimalism and maximalism, restraint and indulgence. Shared by Jonas Ax, Advocacy Lead at Bacardi, here's a toast to the five trends that reigned supreme at India Couture Week 2025, and the Altinis that captured their essence. 1. Sparklecore Revival Paired with: GREY GOOSE Altius Altini Sequins, shimmer, and shine weren't just embellishments; they were a mood. Couture embraced celebration in full swing, with veils and overlays that caught every flash of the camera. Designers turned to cool tones and sculptural silhouettes: think icy blues, silver sheens, and arctic whites, crafting clarity into couture. 3. The Maximalist Bloom Paired with: GREY GOOSE Honey Deuce Runways bloomed with oversized florals, layered textures, and tropical hues. This was maximalism in full bloom. The pour: The Honey Deuce brought that energy to the glass in a sip that was vibrant, fruit-forward, and unmissably expressive. 4. Mocha Madness From matte mocha to glossy chocolate, warm browns replaced black as the dominant base tone, lending warmth and polish to silhouettes. The pour: The Altius Espresso Martini, with filter coffee and hazelnut, delivered late-night glam in every sip. 5. High-Altitude Edge Took Centre Stage Paired with: GREY GOOSE Altius Goosebump top videos View all Designers flirted with futuristic cuts, liquid metallics, and tech-inspired textiles, pushing fashion to new heights, literally. The pour: Goosebump, served with curated caviar, embodied couture's edgiest instinct. tags : cocktail food lifestyle recipes view comments Location : Delhi, India, India First Published: August 01, 2025, 13:33 IST News lifestyle » food 5 Couture-Inspired Cocktails That Captured The Spirit Of India Couture Week 2025 Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Yahoo
13-06-2025
- Business
- Yahoo
Weekly Recap: 16 Consumer Press Releases You Need to See
A roundup of the most newsworthy consumer and retail announcements from PR Newswire this week, including fresh sandwiches from Culver's, a pride vinyl collection from Urban Outfitters and a Caitlyn Clark signature basketball collection. NEW YORK, June 13, 2025 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help consumer/retail journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed. The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download. NESCAFÉ® Redefines Classic Summer Drink with Espresso Lemonade HackAt the core of this unexpected summer drink combo is the bold flavor of NESCAFÉ® Espresso Concentrate Black, made with deliciously smooth 100% Arabica beans. Paired with the refreshing tartness from SWOON® Classic Lemonade, the result is a perfect adult spin on your childhood lemonade stand – all in a matter of seconds! Wilson Sporting Goods and Caitlin Clark Unveil Year Two Signature Basketball Collection "I love working with Wilson to create these signature basketballs, and I hope this collection helps to inspire young girls and boys to get out and play," says Caitlin Clark, 2024 WNBA Rookie of the Year. "I'm really excited about the designs because they share even more about me as a person and player." Airstream and Frank Lloyd Wright Foundation Launch Limited Edition Travel Trailer The design-forward 28-foot travel trailer found inspiration from unprecedented access to archival materials at Wright's Taliesin West home and studio in Scottsdale, Arizona. Key references were drawn from Wright's Usonian home design principles. Adopted by Wright in his later career, the Usonian style centers on maximizing small spaces and open floor plan efficiency, while blending interior and exterior spaces. GREY GOOSE® Vodka Debuts "GREY GOOSE Hôtel," a New Global Campaign Starring Zoe Saldaña "The opportunity to work with GREY GOOSE again after almost two decades has been such an amazing full circle moment, and I feel especially aligned with this campaign's message of living in the present," said Saldaña, "Working on 'GREY GOOSE Hôtel' has been the great reminder to stop fretting about being productive and start saying 'yes' to more moments that inspire joie de vivre." OnePay and Synchrony to Launch New Industry-Leading Credit Card Program With Walmart; Credit Card to Be Powered by Mastercard and Set to Go Live This Fall As part of the program, OnePay and Synchrony will introduce both a general-purpose card, which will serve as the program's signature card and be available to use anywhere Mastercard is accepted, and a private label card, which will be exclusively for Walmart purchases. Urban Outfitters Unveils First-Ever Pride Vinyl Collection As part of UO Celebrates: Pride, Urban Outfitters is proud to debut a vinyl collection curated in collaboration with some of today's most influential LGBTQIA+ artists, allies, and labels. Created to honor the deep connection between music, identity, and culture, the 18-title lineup features legendary releases from RuPaul, Kesha, Britney Spears, and a new drop from Frankie Grande. Chipotle Turns Up the Heat with Adobo Ranch, the Brand's First New Dip in Five Years Made fresh in Chipotle restaurants, Adobo Ranch features adobo pepper, sour cream and a unique blend of herbs and spices, bringing a craveable kick to the brand's signature burritos, bowls, salads, tacos and quesadillas. Adobo Ranch will be available at Chipotle locations across the U.S. and Canada starting Tuesday, June 17. SmartLess Mobile Wants You To Stop Overpaying - And They're Not Exactly Subtle About ItJason Bateman, Sean Hayes and Will Arnett, the minds (and mouths) behind the wildly popular SmartLess podcast - are taking on a new role: mobile entrepreneurs. Bringing the same smart, self-deprecating humor that's made their podcast a massive hit, the team has a new mission: help people stop paying for mobile data they don't use – and don't need. Juicier, Crispier, Tastier: Culver's Answers Chicken Craze With Revamped Sandwich Lineup Led by guest feedback and research, Culver's undertook a multi-year development process to craft its new chicken sandwiches. After extensive testing, the brand's culinary team perfected their recipe for Crispy Chicken, Spicy Crispy Chicken and Grilled Chicken sandwiches. Lowe's Taps Creator Economy to Launch First Home Improvement Creator Network, With MrBeast Among the First to Join The Creator Network deepens Lowe's connection with Millennial and Gen Z audiences, generations who turn to creators for inspiration, authenticity and trusted advice. "Driving preference and engagement with the Lowe's brand by tapping into creators with varying levels of followers is a key priority for Lowe's as we look to gain relevance with younger generations while increasing digital engagement," said Jen Wilson, chief marketing officer at Lowe's. New HERSHEY'S KISSES & Pokémon Foils Are Here With 151 unique foil designs inspired by the original Kanto region Pokémon, every unwrapping is a chance to discover, trade and collect them all. From Pikachu to Mew, each Hershey's Kisses chocolate is wrapped like a Poké Ball unveiling the classic, melt-in-your-mouth milk chocolate that fans have loved for generations. Actress Marisa Tomei Launches Terra Mare: A Revolutionary Women's Wellness Brand Terra Mare addresses the unique challenges women face, including metabolic issues, hormones, and increased health risks often overlooked by conventional healthcare. Named after the Italian words for 'Earth' and 'Sea,' Terra Mare is committed to using organic, premium ingredients sourced from around the world. Two Decades, One Sweet Collab: Jonas Brothers and Friendly's Create Anniversary Ice Cream MagicThe collaboration reflects a long-standing relationship between the Jonas Brothers and Friendly's, a brand tied to many of their early memories. Growing up in New Jersey, the brothers often visited Friendly's, where they first decided on their band's name, and which has been part of the sweet moments that have shaped their journey ever since. Cheez-It® and Wendy's® Stack Up the Flavor with Limited-Edition Baconator® Crackers The mouthwatering mashup combines the signature crunch and taste of Cheez-It with the layers of flavor that make Wendy's Baconator a fan-favorite. Each bite delivers the 100% real cheese taste Cheez-It is known for, amplified with savory Applewood smoked bacon flavor – bringing the full burger experience to snack time, no drive-thru required. Ally Walker, Star of 'Sons of Anarchy,' Debuts Metaphysical Thriller 'The Light Runner' At Bainbridge Psychiatric Hospital, the lines between truth and illusion are dangerously thin. Dr. Ella Kramer, a psychiatrist haunted by her own past, is assigned to Captain Oliver Haskell, a decorated war hero whose fractured mind may hold the key to solving his wife's brutal murder. As she delves deeper into his unraveling psyche, she begins to uncover disturbing patterns among the other patients—patterns that suggest Bainbridge is far more than it seems. Mars Goes Mesozoic: M&M'S® Releases Limited-Edition, Jurassic World Rebirth Packs M&M'S®, proudly part of Mars, is hatching a partnership with Universal Pictures and Amblin Entertainment's Jurassic World Rebirth (in theaters July 2) to give fans access to limited-edition M&M'S packs, M&M'S Fun Club fan perks, action-packed exclusive content and more, because when it comes to taking a bite out of the big screen, it's more fun together. For more news like this, check out all of the latest retail-related releases from PR Newswire. Do you have a retail press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most. Helping Journalists Stay Up to Date on Industry News These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists. Once they're signed up, reporters, bloggers, and freelancers have access to the following free features: Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more. Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger's next story. Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles. Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more. About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world. For questions, contact the team at View original content to download multimedia: SOURCE PR Newswire Sign in to access your portfolio
Yahoo
09-06-2025
- Entertainment
- Yahoo
GREY GOOSE® VODKA DEBUTS "GREY GOOSE HÔTEL," A NEW GLOBAL CAMPAIGN STARRING ZOE SALDAÑA
The campaign draws on the brand's French sensibility and encourages consumers to savour moments of pleasure instead of obsessing over productivity. GREY GOOSE will unveil new creative vignettes and immersive experiential pop-ups later this year where people will be able to "check in" and experience joyful moments at the GREY GOOSE Hôtel. HAMILTON, Bermuda, June 9, 2025 /PRNewswire/ -- GREY GOOSE®, the quintessential French vodka, is proud to premiere "GREY GOOSE Hôtel," a new global campaign launching with a series of creative shorts starring Oscar-winning actor Zoe Saldaña. The films were brought to life by GREY GOOSE vodka's newly awarded creative agency of record, BBH USA, in collaboration with Director Martin Werner, Director of Photography Rodrigo Prieto and Executive Producers Laura Macauley and Jen Beitler. Together, GREY GOOSE and BBH USA crafted the campaign with a fresh perspective, delivering bold, yet playful storytelling in the creative. With this campaign, GREY GOOSE is calling on audiences to live as the French do: taking enjoyment into their own hands and savouring the good times, instead of obsessing over productivity, a focus that research shows is afflicting many in the U.S today. "The opportunity to work with GREY GOOSE again after almost two decades has been such an amazing full circle moment, and I feel especially aligned with this campaign's message of living in the present," said Saldaña, "Working on 'GREY GOOSE Hôtel' has been the great reminder to stop fretting about being productive and start saying 'yes' to more moments that inspire joie de vivre." The Films The campaign includes films set at the GREY GOOSE Hôtel, a destination that captures the mindset of a European holiday, a moment where people dress, eat and drink better and where time appears to be nonexistent. In the premiere spot, a 30-second film titled "Last-ish Call," Saldaña mischievously tiptoes across the hotel after the bar closes, quietly collecting cocktail essentials from the lobby and kitchen to help extend the good times together just a little bit longer. After all, "last call" at the GREY GOOSE Hôtel is merely a suggestion. In "Not So Dry Martini Cocktail," another 30-second spot debuting in mid-July, Saldaña and friends are soaking up the sun beachside with GREY GOOSE cocktails when a sudden rainstorm threatens to spoil their fun. Not letting it ruin the moment, the group embraces and laughs off the weather, transforming their drinks into "not-so-dry" martini cocktails. "At the heart of our new campaign is the GREY GOOSE Hôtel, a living expression of our belief that pleasure is essential," said Aleco Azqueta, GREY GOOSE Global Vice President of Marketing. "Time is meant to be enjoyed, not just managed. When we're always rushing, we miss the moments that truly matter. 'Make Time Wait' is our call to rediscover joy, not in what we check off our to-do list, but in what we truly take in." The campaign will roll out across linear TV, online video and social media starting on June 12, and will air during thrilling moments this summer that embody the joie de vivre that this campaign is looking to inspire, including the NBA Finals, U.S. Open Golf Championship, Wimbledon and the US Open Tennis Championship. Additional content, including behind-the-scenes looks at the making of the films and a demo from Saldaña on her go-to summer cocktail--Le Zoé Spritz--will also be available on the brand's Instagram channels (@greygoose). All the details in the creative campaign were carefully selected to reflect the mindset of joie de vivre and indulgence that the GREY GOOSE Hôtel evokes, from the set in Lake Como, one of Europe's premiere destinations, to the sophisticated yet playful outfits and the rich upbeat music. The Experiences Beyond the screen, consumers will be invited to "check in" and experience the world of the GREY GOOSE Hôtel at rolling activations throughout the year. To learn more about the "GREY GOOSE Hôtel," follow @greygoose on Instagram and visit Le Zoé Spritz Recipe1.5 oz GREY GOOSE® Vodka1.5 oz Rosé Wine from Provence1.5 oz Perrier® Sparkling Water3 oz Strawberry Juice.5 oz Fresh Lemon JuiceSliced StrawberriesBlueberries1 Sprig of Thyme Method: In a wine glass, add GREY GOOSE, rosé wine, Perrier, strawberry juice and fresh lemon juice over cubed ice and stir gently. Garnish with sliced strawberries, blueberries and sprig of fresh thyme. About GREY GOOSE vodkaMade without compromise, GREY GOOSE® is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single-origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients. The GREY GOOSE portfolio is comprised of GREY GOOSE® vodka, GREY GOOSE® Altius, GREY GOOSE® La Poire, GREY GOOSE® L'Orange, and GREY GOOSE® Le Citron Flavored vodkas. SIP RESPONSIBLY. The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Press ContactsNike Communications - greygoose@ Wharton - cmwharton@ Didia - atdidia01@ View original content to download multimedia: SOURCE GREY GOOSE
