Latest news with #GeneliaDeshmukh
Time of India
7 hours ago
- Entertainment
- Time of India
Aamir Khan launches his latest theatrical film 'Sitaare Zameen Par' on YouTube!
Aamir Khan launches 'Sitaare Zameen Par' globally on YouTube from August 1, 2025, shortly after its theatrical run. Priced affordably, the film stars Aamir Khan and Genelia Deshmukh with a unique cast. This innovative release aims to make quality cinema accessible worldwide, breaking barriers through digital streaming. Aamir Khan has taken a groundbreaking step in making his latest film widely accessible by choosing to release 'Sitaare Zameen Par' on YouTube movies-on-demand right after its theatrical release. The innovative approach allows audiences worldwide to watch the film at an affordable price. Notably, the movie will be available exclusively on YouTube and will not appear on any other digital platform, marking a new era in global film distribution. Worldwide digital release scheduled for August 1, 2025 Aamir Khan's Sitaare Zameen Par Opens Below Expectations | Day 1 Collection Breakdown The actor has revealed that his highly successful film 'Sitaare Zameen Par' will have a worldwide digital release on YouTube starting August 1, 2025. The pioneering distribution strategy allows audiences to watch the heartfelt family drama—featuring Aamir Khan, Genelia Deshmukh, and a remarkable cast including ten actors with intellectual disabilities—directly from home. The film will be priced at Rs. 100 in India and will be accessible in 38 other countries, such as the USA, Canada, UK, Australia, Germany, Indonesia, the Philippines, Singapore, and Spain, with region-specific pricing tailored for each market. A spiritual successor celebrating love, joy, and diversity Khan's film 'Sitaare Zameen Par', touted as a spiritual follow-up to the 2007 hit 'Taare Zameen Par', highlights themes of love, joy, and embracing diversity. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Up to 70% off | Shop Sale Libas Undo The movie has resonated with viewers, surpassing ₹250 crore globally. Now, viewers can enjoy the film by renting it, allowing everyone to turn their personal screens into a cinema-like experience. Aamir Khan's vision for accessible cinema Commenting on the launch, actor-producer Aamir Khan stated, "For the past 15 years I have been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons. Finally the time for the perfect storm has come. With our government bringing in UPI and India becoming no 1 in the world in electronic payments, with internet penetration in India having grown dramatically and growing everyday, and with YouTube being on most devices, we can finally reach vast sections of people in India, and a significant part of the world. My dream is that Cinema should reach everyone at a reasonable and affordable price. I want people to have the ease of watching Cinema when they want, where they want. If this idea works, Creative voices can tell different stories breaking geographical and other barriers. This will also be a great opportunity for younger creative people entering the field of Cinema. If this idea works, then I see this as a win-win for all.' Film credits and upcoming production Directed by RS Prasanna, written by Divy Nidhi Sharma, 'Sitaare Zameen Par' stars Aamir Khan, Genelia Deshmukh and introduces ten new faces. Next up, Aamir is producing 'Lahore 1947' starring Sunny Deol and Preity Zinta , and 'Ek Din', featuring Junaid Khan and Sai Pallavi, both under his banner Aamir Khan Productions.
Yahoo
9 hours ago
- Entertainment
- Yahoo
Aamir Khan Bypasses Traditional Streamers and Takes ‘Sitaare Zameen Par' Straight to YouTube: ‘I'm Hoping This Will Be the Blueprint for My Future Slate' (EXCLUSIVE)
Aamir Khan is making waves in the Indian film distribution landscape with an unprecedented move that sidesteps traditional streaming platforms entirely. The Bollywood superstar has revealed that his latest theatrical hit 'Sitaare Zameen Par' will be released exclusively on YouTube Movies-on-Demand starting Aug. 1, marking a new approach to post-theatrical distribution. The film, which has surpassed $30 million worldwide at the box office, will be available for rent at INR100 ($1.15) in India and in 38 international markets including the U.S., Canada, U.K., Australia, Germany, Indonesia, Philippines, Singapore and Spain, with localized pricing for each territory. More from Variety YouTube Pumps Up Ad Revenue 13% in Q2 to Reach $9.8 Billion India Reports Over $1.1 Billion in Media Deals at WAVES 2025 Creator-Focused Franchise Building Venture Flywheel Launched by Eyal Baumel Based on Experience With Leading YouTubers (EXCLUSIVE) 'Roughly 15 years ago, I realized that our most successful films, like '3 Idiots' or 'Dangal,' the statistic of people watching in theaters is about 2-3% of the population,' Khan tells Variety. 'So the next thought that came to me is, how do we reach out to the remaining 97-98%?' The film, a spiritual successor to Khan's 2007 classic 'Taare Zameen Par,' stars the actor-producer alongside Genelia Deshmukh and features an ensemble cast including 10 actors with intellectual disabilities. Directed by R.S. Prasanna and written by Divy Nidhi Sharma, the project celebrates themes of love, laughter and inclusivity. Khan's decision to bypass subscription-based streaming services in favor of YouTube's pay-per-view model represents a calculated bet on democratizing content consumption. 'I don't think [subscription models are] economically viable for films to do that, not over a long term period,' he explains. 'That's my personal opinion.' The timing of this distribution experiment coincides with several technological and behavioral shifts in India's media landscape. Khan points to the introduction of digital payments, increased internet penetration and the proliferation of smartphones and smart TVs as key factors that made this approach viable. 'India is the No. 1 country in electronic payments. Almost everyone uses various apps to make payments,' Khan notes. 'Internet penetration earlier was not that strong. Today, it's very strong and getting stronger.' Gunjan Soni, country managing director of YouTube India, emphasized the platform's massive reach as a key attraction for the partnership. According to ComScore data, YouTube reaches four out of five internet users in India aged 18+, while entertainment videos on the platform generate over 7.5 billion views daily globally. 'Aamir's vision and the way he drives democratization is really the heart of YouTube's mission as well,' Soni tells Variety. 'So it was actually almost a perfect fit from that perspective.' The collaboration represents YouTube's growing ambitions in premium content distribution. The platform already offers a robust selection of movies available for purchase or rental across diverse languages and genres, positioning itself as a viable alternative to traditional streaming services. For Khan, the move fulfills a long-held dream of reaching every corner of his audience at an accessible price point. 'If a family of four sits and watches the film, then it comes to INR25 [¢28] per head, which I think is a value that works not just for the audiences, but also gives an opportunity for filmmakers to earn so they can make better content,' he says. Notably, YouTube has not provided any advance payment to Aamir Khan Productions for the release, with the entire arrangement based on revenue sharing from the pay-per-view model. Khan views this distribution approach as more than a one-time experiment. 'I'm hoping that this will be the blueprint for my future slate, because I feel this is the best way that I would like to reach my audience,' he says. 'I would like to have a healthy theatrical release, and then I would like to be present on digital, on YouTube, on a video on demand basis.' The distribution strategy could have significant implications for emerging filmmakers in India's prolific film industry. Khan sees the model as particularly beneficial for young storytellers who struggle to secure theatrical releases or streaming deals. 'This is an opportunity for young people who otherwise don't have an entry,' Khan explains. 'You can put it out, and if your film is good and people like it, things go viral every day.' Khan's production company is already planning to leverage this distribution model to support emerging talent, with the actor-producer indicating he would consider curating films from newer filmmakers and taking only a small commission while passing on larger profits to the creators. The success of this experiment will be closely watched throughout the industry, as exhibitors and traditional streaming services grapple with changing consumer behaviors and technological disruption. 'It's like Christopher Columbus took off searching for India. He ended up in America,' Khan says when asked about success metrics. 'Will we have five viewers? Will we have 5,000 viewers? Will we have 50,000 viewers? Will we have five crore [50 million] viewers? I don't know.' However, both Khan and Soni express confidence in the long-term potential of the movies-on-demand model, with the YouTube executive indicating that the platform is actively courting other industry players to adopt similar distribution strategies. 'This is the beginning. We are very much rolling out the red carpet for the industry and would be having active discussions,' Soni says. For Khan, who has built a reputation for taking creative and commercial risks throughout his career, this latest venture represents more than just an alternative distribution method — it's a fundamental reimagining of how premium content can reach audiences in an increasingly digital world. 'I believe it's a very important step towards really strengthening cinema, strengthening storytelling,' Khan concludes. 'That's what I believe, and which is why I'm putting my entire weight behind it.' The film will offer subtitles and dubs in key languages to reach broader audiences both in India and internationally. Khan's next productions include 'Lahore 1947' starring Sunny Deol and Preity Zinta, and 'Ek Din' featuring Junaid Khan and Sai Pallavi, both under his Aamir Khan Productions banner. Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? Final Emmy Predictions: Talk Series and Scripted Variety - New Blood Looks to Tackle Late Night Staples Solve the daily Crossword
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First Post
9 hours ago
- Entertainment
- First Post
Aamir Khan launches his latest theatrical release 'Sitaare Zameen Par' on YouTube, will be available in India at Rs. 100
This bold decision sets a new precedent for film distribution globally. Sitaare Zameen Par will be available exclusively on YouTube and will not be released on any other digital platform. read more Aamir Khan has chosen to release his latest film on YouTube movies-on-demand, immediately after its theatrical run, ensuring it reaches every corner of the world at an accessible price. This bold decision sets a new precedent for film distribution globally. Sitaare Zameen Par will be available exclusively on YouTube and will not be released on any other digital platform. Aamir Khan today announced the global release of his superhit theatrical film Sitaare Zameen Par, exclusively on YouTube starting on 1 August, 2025. This strategic move marks a bold new distribution approach that delivers one of 2025's most successful theatrical releases directly into people's homes. This heartwarming family drama, starring Actor-Producer Aamir Khan, Genelia Deshmukh and featuring a powerful ensemble, including 10 actors with intellectual disabilities, will be available in India at Rs. 100, and in 38 international markets, including USA, Canada, UK, Australia, Germany, Indonesia, Philippines, Singapore, Spain, among others, with pricing localized for each market. STORY CONTINUES BELOW THIS AD Aamir Khan's Sitaare Zameen Par, a spiritual successor to the 2007 classic Taare Zameen Par, celebrates love, laughter, and inclusivity. The film has struck a deep chord with audiences — crossing ₹250 crore worldwide. Audiences can now rent the movie by paying a fee, turning every home and device into a janta ka theatre. This makes premium cinema accessible to a wider audience, whether in their home or on the move - all they need is an internet connection. For fans who missed it in cinemas or wish to re-watch it, this offers a high-quality, convenient option. To reach even broader and newer audiences in India and globally, Sitaare Zameen Par will offer subtitles and dubs in key languages. The digital release of Sitaare Zameen Par leverages YouTube's reach and flexible distribution capabilities. This will also be the primary destination where other beloved films from Aamir Khan Productions, will be available in the days to come. This pivotal collaboration demonstrates YouTube's growing role in democratising reach and evolving distribution strategies, establishing YouTube as a premier destination for post-theatrical film and media content. YouTube's reach in India and globally is unparalleled. According to Comscore, YouTube reached 4 out of 5 Internet users in India aged 18+, while entertainment videos on YouTube generated over 7.5 billion views on a daily basis globally, in 2024. STORY CONTINUES BELOW THIS AD Commenting on the launch, Actor-Producer Aamir Khan stated, 'For the past 15 years I have been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons. Finally the time for the perfect storm has come. With our government bringing in UPI and India becoming no 1 in the world in electronic payments, with internet penetration in India having grown dramatically and growing everyday, and with YouTube being on most devices, we can finally reach vast sections of people in India, and a significant part of the world. My dream is that Cinema should reach everyone at a reasonable and affordable price. I want people to have the ease of watching Cinema when they want, where they want. If this idea works, Creative voices can tell different stories breaking geographical and other barriers. This will also be a great opportunity for younger creative people entering the field of Cinema. If this idea works, then I see this as a win-win for all.' STORY CONTINUES BELOW THIS AD Gunjan Soni, Country Managing Director, YouTube India, highlighted the strategic significance of this partnership. 'The digital launch of Sitaare Zameen Par exclusively on YouTube underscores a significant step towards democratizing Indian film distribution at a global scale. YouTube is already a key digital destination for premium content, and we're excited to offer filmmakers and content owners not only our unparalleled digital reach but also the control and flexibility to meet their audiences where they are. Today's launch is far more than a release - YouTube is laying out the red carpet for Indian cinema to stride onto the global stage.' Directed by RS Prasanna, written by Divy Nidhi Sharma, Sitaare Zameen Par stars Aamir Khan, Genelia Deshmukh and introduces ten new faces. Next up, Aamir is producing Lahore 1947 starring Sunny Deol and Preity Zinta, and Ek Din, featuring Junaid Khan and Sai Pallavi, both under his banner Aamir Khan Productions.
News18
9 hours ago
- Entertainment
- News18
Aamir Khan Announces Sitaare Zameen Par Release On YouTube; Deets Inside
Last Updated: Aamir Khan starrer Sitaare Zameen Par, which released theatrically on 20th June 2025, will be available exclusively on YouTube Movies-on-Demand starting August 1. In an unprecedented move to democratize content consumption, Aamir Khan has chosen to release his latest film on YouTube movies-on-demand, immediately after its theatrical run, ensuring it reaches every corner of the world at an accessible price. This bold decision sets a new precedent for film distribution globally. Sitaare Zameen Par will be available exclusively on YouTube and will not be released on any other digital platform. Aamir Khan today announced the global release of his superhit theatrical film Sitaare Zameen Par, exclusively on YouTube starting on 1 August, 2025. This strategic move marks a bold new distribution approach that delivers one of 2025's most successful theatrical releases directly into people's homes. This heartwarming family drama, starring Actor-Producer Aamir Khan, Genelia Deshmukh and featuring a powerful ensemble, including 10 actors with intellectual disabilities, will be available in India at Rs. 100, and in 38 international markets, including USA, Canada, UK, Australia, Germany, Indonesia, Philippines, Singapore, Spain, among others, with pricing localized for each market. Aamir Khan's Sitaare Zameen Par, a spiritual successor to the 2007 classic Taare Zameen Par, celebrates love, laughter, and inclusivity. The film has struck a deep chord with audiences — crossing ₹250 crore worldwide. Audiences can now rent the movie by paying a fee, turning every home and device into a janta ka theatre. This makes premium cinema accessible to a wider audience, whether in their home or on the move – all they need is an internet connection. For fans who missed it in cinemas or wish to re-watch it, this offers a high-quality, convenient option. To reach even broader and newer audiences in India and globally, Sitaare Zameen Par will offer subtitles and dubs in key languages. The digital release of Sitaare Zameen Par leverages YouTube's reach and flexible distribution capabilities. This will also be the primary destination where other beloved films from Aamir Khan Productions, will be available in the days to come. This pivotal collaboration demonstrates YouTube's growing role in democratising reach and evolving distribution strategies, establishing YouTube as a premier destination for post-theatrical film and media content. YouTube's reach in India and globally is unparalleled. According to Comscore, YouTube reached 4 out of 5 Internet users in India aged 18+, while entertainment videos on YouTube generated over 7.5 billion views on a daily basis globally, in 2024. Commenting on the launch, actor-producer Aamir Khan stated, 'For the past 15 years I have been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons. Finally the time for the perfect storm has come. With our government bringing in UPI and India becoming no 1 in the world in electronic payments, with internet penetration in India having grown dramatically and growing everyday, and with YouTube being on most devices, we can finally reach vast sections of people in India, and a significant part of the world. My dream is that Cinema should reach everyone at a reasonable and affordable price. I want people to have the ease of watching Cinema when they want, where they want. If this idea works, Creative voices can tell different stories breaking geographical and other barriers. This will also be a great opportunity for younger creative people entering the field of Cinema. If this idea works, then I see this as a win-win for all." Gunjan Soni, Country Managing Director, YouTube India, highlighted the strategic significance of this partnership. 'The digital launch of Sitaare Zameen Par exclusively on YouTube underscores a significant step towards democratizing Indian film distribution at a global scale. YouTube is already a key digital destination for premium content, and we're excited to offer filmmakers and content owners not only our unparalleled digital reach but also the control and flexibility to meet their audiences where they are. Today's launch is far more than a release – YouTube is laying out the red carpet for Indian cinema to stride onto the global stage." YouTube offers a robust selection of movies available to buy or rent across diverse languages, genres, including popular Indian and international hits. This offering continues to grow alongside a significant opportunity in India, driven by surging internet penetration, rapid growth in Connected TVs, and increasing mobile consumption. In fact, Connected TV (CTV) is YouTube's fastest growing screen for the last 5 years in India. These trends reinforce YouTube's unique position to make premium content accessible on every screen and in every format. The platform is a critical and continuous part of a film's entire journey, from building initial buzz with teasers, trailers, and music, and now extending to seamless on-demand streaming. According to a Kantar survey, viewers in India often watch videos on YouTube when considering new purchases in entertainment, and agree that YouTube has top content in music (94%) and entertainment (94%). As viewers become more participative, fandoms on YouTube help create more stickiness for content, allowing filmmakers to build engaged and passionate fandoms. Directed by RS Prasanna, written by Divy Nidhi Sharma, Sitaare Zameen Par stars Aamir Khan, Genelia Deshmukh and introduces ten new faces. Next up, Aamir is producing Lahore 1947 starring Sunny Deol and Preity Zinta, and Ek Din, featuring Junaid Khan and Sai Pallavi, both under his banner Aamir Khan Productions. First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
5 days ago
- Entertainment
- Time of India
'Saiyaara': Genelia Deshmukh and Rakul Preet Singh praise Ahaan Panday and Aneet Padda starrer
Ahaan Panday and Aneet Padda's debut film Saiyaara has broken box office records, winning hearts of audiences and celebrities alike. Bollywood stars Genelia Deshmukh and Rakul Preet Singh praised the newcomers for their heartfelt performances. The film tells a love story tested by an unexpected secret. Ahaan Panday and Aneet Padda 's film 'Saiyaara' has smashed box office records. The movie has captivated the hearts of audiences as well as Bollywood celebrities. Recently, stars like Genelia Deshmukh and Rakul Preet Singh have applauded the newcomers for their remarkable performances, further improving the film's widespread acclaim. Genelia Deshmukh's post on Instagram Taking to her Instagram stories, Genelia shared the poster and wrote, '@mohitsuri what a film yaa, so real, so full of love and so so honest.. You deserve all the praise coming your way and as a girl who loves love stories, I'm thankful to you for letting me believe yet again that love will always exist and if at all conquer too @yrf thank you for standing by these stories and giving pure talent get a platform because you believe and back them ADITYA CHOPRANTS, AHAAN PANDAY & ANEET PADDA TASH RAJ FILMS SAIYAARA. DIRECTED BY MOHIT SURI OUS PAKSHAYE WIDHANI Bahaanpandayy I've seen you around as @deannepanday's little boy and have often discussed with @riteishd how you are meant for the movies and a star in the making and you have only come out so so nuanced and like such a superior actor .. Can't believe it's your first film @aneetpadda what an actor you are, we truly truly hope to see a lot more of you.. I for one,will be rooting for you @shaadrandhawa loved you in the film and loved seeing the film with you. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Margajaya: Unsold Sofas Prices May Surprise You (Prices May Surprise You) Sofas | Search Ads Search Now Undo . @tanishk_bagchi what a song you have created and .. it's going to be my favourite for a while to come." Rakul Preet Singh's Heartfelt Appreciation Rakul Preet Singh also took her Instagram handle and wrote a long note, '#saiyaara has been watched and I am numb.. I don't remember the last time a film made me happy and emotional at the same time. It connects so deeply leaving you with a hollow yet wholesome experience.. kudos to the entire team for the vision, sincerity, honesty and love the film has been made with.. @ahaanpandayy a star is born.. so intense, so earnest @aneetpadda_how endearing are you. So vulnerable, so pretty, so real @mohitsuri you have created magic once again .i can't express the multiple emotions you make us feel as an audience.. just wow. #AdityaChopra sir thankyou for believing in the magic of love and bringing it to life." About 'Saiyaara' 'Saiyaara' is a love story about Krish Kapoor, a musician who wants to succeed, and Vaani, a shy journalist. Vaani supports Krish's dreams, but a surprising secret causes problems between them. The movie has been loved by both fans and Bollywood stars.
