Latest news with #GenerationZ.
Time of India
2 days ago
- Business
- Time of India
Hailey Bieber hits the billionaire club at 28, but how did she get there?
(Image Credits: Instagram) From the popular pocket blush to the multifunctional lip gloss case, Hailey Bieber's brand Rhode Beauty soon became a cult favourite amongst Generation Z. Emphasising high quality with a minimalist approach to beauty, the brand saw a direction making the owner of the house, Hailey Rhode Bieber, a billionaire club member. Hailey Bieber's beauty brand has now been acquired by the cosmetics company, e.l.f. Beauty in a deal worth $1 billion. Named after her middle name, she launched the company in June 2022 and it became a popular mainstay in the world of skincare and cosmetics. Using the strategies of social media to the fullest, she curated a range of high-end skincare and makeup products that soon became viral on the website. (Image Credits: Instagram) Who is Hailey Bieber? Hailey Rhode Baldwin married Hollywood's heartthrob, Justin Bieber, in 2018 and changed her name to Hailey Rhode Bieber. Daughter of actor Stephen Baldwin. Stepping into the limelight in 2015 after dating Justin Bieber, the couple tied the knot in November 2018 and welcomed their first child in 2024. Founder and now the Chief Creative Officer of Rhode Beauty, she's not the first celebrity to achieve billionaire status through beauty brands, as Rihanna's Fenty Beauty and Selena Gomez's Rare Beauty are already on the list. Inauguration of the Rhode Beauty Empire In June 2022, Hailey Bieber joined the big fashion league and stood tall with other beauty entrepreneurs like Kylie Jenner, Selena Gomez, and Rihanna, launching Rhode Beauty, which is her middle name. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch vàng CFDs với mức chênh lệch giá thấp nhất IC Markets Đăng ký Undo Despite the oversaturated beauty and skincare celebrity market, she commanded her fashionable and creative energy and focused on the younger audience with iconic packaging and minimal detailing. Hailey Bieber talks about her struggle with a skin condition called Perioral Dermatitis Why does Gen Z love Rhode? Rhode Beauty has made its core values clear, which include the notes of simplicity, affordability, authenticity, quality, and transparency. The root of Rhode's success lies in its exceptional branding, which involves creating a distinct identity for a company and including the values, voice, and visual elements to shape the public's perception. Rooted in a 'less is more' philosophy, the brand has mastered its brand through social media strategies and driven awareness and sales using the power of the internet. Why did Hailey Bieber sell Rhode at its peak? The beauty giant e.l.f. has agreed to purchase Hailey Bieber's Rhode Beauty for $800 million in cash and $200 million in shares. The brand has promised Hailey's brand baby another $200 million, according to the brand's growth over the next three years. However, this raised the question of why Hailey Bieber sold her brand when it was at its peak. (Image Credits: Instagram) The CEO of Rhode Beauty, Tarange Amin, said, ' She could have easily gotten more money from private equity or something else, but she cares about building this brand for the long term.' But her fans are speculating something else. According to a report by The Hollywood Reporter, the financial consequences of Justin Bieber's 'Justice' tour's cancellation are the real reason. Failing to meet his contractual duties, the 'Baby' singer owes around $20 million to the promoters. This comes after he sold his entire music catalogue for about $200 million, which also includes his master recordings. She's the billionaire dollar spouse Keep in mind that Rhode Beauty's sale comes at the same time as Justin's alleged financial and mental health struggles. However, Hailey Bieber's gigantic success shouldn't go unmissed amidst these cruel speculations. One step to a healthier you—join Times Health+ Yoga and feel the change
Time of India
22-05-2025
- Entertainment
- Time of India
When Gen X marketers decode Gen Z: The weird woke at Goafest 2025
HighlightsThe Advertising Club and Advertising Agencies Association of India's annual creativity carnival, Goafest, took place in Goa amidst unusual May rains, setting a unique backdrop for discussions on marketing to Generation Z. During the panel discussion titled 'Ignite the Z Factor: Swipe Right For Relevance: Building Brands Gen Z Cares About,' accomplished marketers Amarjit Singh Batra, Vikram Mehra, and Geetika Mehta emphasized the need for authenticity, sustainability, and social connectedness in branding, while also acknowledging that the best insights about Gen Z might come from the generation itself. Despite the panel's focus on Generation Z, Spotify's 2025 data revealed that the most streamed songs among Gen Z were predominantly from established artists rather than younger musicians, highlighting a paradox in the panel's discussion about the generational shift in creative decision-making. Rains in the month of May in the land of sun and sand, Goa, is rather weird. It poured throughout the day as champagne was popped and ceremonial lamps were kindled to celebrate the return of The Advertising Club and Advertising Agencies Association of India's annual creativity carnival—Goafest in Goa. Yet, the weather wasn't the only oddity on show. Amid the drizzle, three accomplished Gen X marketers took the stage to decode the ever-elusive Gen Z, only to serve up an ironic, slightly cringe submission: decoding Gen Z should probably be left to, well, Gen Z. Amarjit Singh Batra, general manager - SAMEA (South Asia, Middle East, Africa) and managing director- India, Spotify , Vikram Mehra, MD of Saregama and Geetika Mehta, MD Nivea India, headlined a panel ambitiously titled "Ignite the Z Factor: Swipe Right For Relevance - Building Brands Gen Z Cares About," moderated by seasoned journalist Anuradha Sen Gupta. But instead of providing use cases, the trio quickly pivoted to a disclaimer: the best answers might actually reside with younger folks. Yet, in classic Gen X fashion, they soldiered on with the discussion anyway. Mehta highlighted, "Authenticity, sustainability, and social connectedness are critical now because of Gen Z. Earlier, a brand could have afforded to not focus on these areas. Gone are the days when you could do boring advertisements and make great products and do great business." Ironically, boring ads are something no one would pin on Mehta, known for iconic campaigns at Hindustan Unilever and later Hershey's. So, low-key, the warning about dull ads was a bit extra. Moreover, great business meant great ad as great ad intends to rake in performance. "They are people who are invested in work-life-balance, mental health. This is a generation that embraces the gig economy. They want to experience life and try out new things. They are receptive to change. For businesses launching new brands, GenZs are likely to try out first, and if the brands can win them, they can earn their loyalty. GenZs as employees want to be vocal, they want to learn, and they want to engage with the senior management. As an extension to the gig economy, many of them are going to become entrepreneurs," replied Batra when Sen Gupta quizzed him on the traits he sees among the Gen Zs. The most telling moment arrived when Mehra earnestly suggested letting go: "Creative and marketing calls must shift to younger teams. At Saregama, we now ensure that music selection is exclusively done by employees below 30." Mehta echoed this, highlighting the younger brand managers increasingly driving key decisions. But here's where it got ironic, or perhaps just straight-up paradoxical: despite their claims, the reality check came courtesy of Spotify's own wrapped data from 2025. Four of the most streamed hits were decidedly non-Gen Z creations: "Pehle Bhi Main" from the movie Animal (composed by Vishal Mishra and Shekhar Raj), "Husn" by Anuv Jain, "Sajni" from Lapatta Ladies (composed by Ram Sampath, sung by Arijit Singh), and "Satranga" again from Animal, also by Arijit Singh. Turns out, Gen Z's playlist is vibing strongly with creations from seasoned, not Gen Z, musicians. Zoya Akhtar, Vikramaditya Motwane, Raj and DK, Reema Kagti, Kiran Rao make into the favourite filmmakers of Gen Z and yet none of them are from the younger generation that Mehra and Mehta were conceding to. Thus, the panel inadvertently proved a point Gen Z might indeed lead trends, but decoding them might not strictly require generational membership. Despite the woke proclamations and somewhat performative self-awareness, the evidence on Spotify, Netflix, Amazon Prime, Instagram Reels, suggest a more complex reality. And so, the weird woke remained, hanging awkwardly over Goafest: experienced marketers earnestly advocating to pass the baton, yet clearly still very much holding onto it.
New York Times
01-05-2025
- Health
- New York Times
The science is clear: Deep breathing can be a game changer for anyone. Elite athletes agree
Editor's Note: This story is a part of Peak, The Athletic's new desk covering leadership, personal development and success through the lens of sports. Peak aims to connect readers to ideas they can implement in their own personal and professional lives. Follow Peak here. A few weeks before the NFL playoffs, a group of Kansas City Chiefs players gathered inside a meeting room and listened to an instruction: Go to your happy place. Advertisement The voice belonged to Dave Merritt, the team's secondary coach. He closed the door and hit the lights, leaving the room pitch black. He then outlined an exercise: The players were to close their eyes, imagine their happy place, a place of safety and warmth, and then start counting their breaths in silence. Inhale. Exhale. If anyone had stumbled into the room at that moment, it might have looked a little odd — a little new-age or crunchy, a little woo woo, a group of NFL defensive backs breathing slowly in the darkness. But the intention, Merritt said, was for his players to recognize the value of consciously controlling their breath, to understand the tools that would allow them to calm their autonomic nervous system and enter a parasympathetic state. 'It's a habit that any human being should learn,' Chiefs safety Bryan Cook said. 'Focusing on your breath.' Cook, 25, is a two-time Super Bowl champion and firmly ensconced in Generation Z. He meditates at least once a day. Three days before the Super Bowl, he woke up in a hotel in New Orleans and began his day with 20 deep breaths. 'People get caught up in doing the daily tasks,' he said. 'If you actually just sit, it lets your body do what it needs to do. You'll find yourself in a place of peace and calmness.' In a previous era, Cook might have been an eccentric outlier. But as the concepts of mindfulness and mental health have gained a societal foothold, he's part of a cohort of athletes who have found performance benefits in the simple act of breathing. From NBA stars Steph Curry and Shai Gilgeous-Alexander to NFL quarterback Aaron Rodgers to MLB pitchers Logan Webb and Marcus Stroman, nearly ever sport has athletes using focused breathwork to calm their minds, improve their lives and boost their performance. The Super Bowl featured several deep breathers. Lane Johnson, the Eagles' All-Pro right tackle, utilizes box breathing, the Wim Hof method and Tummo meditation — an ancient Tibetan Buddhist practice — to combat anxiety and depression, while his fellow tackle Jordan Mailata incorporates regular belly breathing, which he picked up from his therapist and yoga instructor. Advertisement To some, it may seem puzzling. It's just breathing, right? The science, however, is quite clear, according to Nicholas Tiller, a researcher at the Lundquist Institute at Harbor-UCLA Medical Center. Using a regular deep breathing routine can reduce your anxiety, blood pressure and heart rate while improving your overall mental health. To the true believers — the deep breathers, the meditators, the uber-relaxed — the equation is simple: Regular breathwork can help athletes manage a grueling schedule, stay on the field and extend their careers. It could also make anyone a little happier and more productive. All it takes to start is a deep breath. One morning a decade ago, a former minor-league pitcher named Harvey Martin woke up early to meditate. Martin had always been a seeker. He had dabbled with breathwork in college and tried meditation when he was pitching in the Milwaukee Brewers' farm system. But his career crumbled in 2015 when he developed a case of the 'yips.' Wrecked by anxiety, his ERA ballooned and the side effects compounded. His stress levels spiked. He suffered from gastrointestinal issues. He needed a way to calm himself. So he turned back to breathwork. He started in secret, waking up early so his roommates wouldn't notice. 'I was pursuing that to purely heal myself,' he said. Martin discovered that, like many Americans, he was 'a chronic mouth breather,' meaning he unconsciously breathed through his mouth instead of his nose. The condition is associated with sleep disorders, such as sleep apnea, and can bias your nervous system toward a sympathetic state, triggering your body's 'flight or flight' response. His breathing, he believed, was worsening his anxiety. He spent the next year working on his own health. 'It's kind of like all things,' he said. 'Once you see it, you can't unsee it.' He discovered the Wim Hof method, a breathing technique popularized by the famed Dutch wellness guru and increasingly used by athletes. It consists of a period of rhythmic hyperventilation followed by a long breath hold. Advertisement One reason for its appeal? It can be done in minutes. Martin supplemented the regimen with alternating trips to the sauna and cold. When his anxiety improved and his GI issues reversed, he fully bought in, evangelizing his methods to other athletes. His exploration happened to coincide with a small group of elite athletes extolling the benefits. (Rodgers, then with the Green Bay Packers, said breathwork was a 'common ritual' that helped him 'get back to center.') By 2019, Martin launched his own training company. And by 2021, San Francisco Giants manager Gabe Kapler hired him to be the team's 'breathing specialist.' It was a novel role, and Martin wanted a fresh approach. He wasn't a sports psychologist or a mental skills coach, a title coming into fashion. He instead viewed his job through the lens of physiology. He reasoned that if athletes could control their nervous systems by the way they breathed, they could then control their mood and motivation. 'Which inevitably would control the way you think,' he said. His training sessions began with the mechanics of deep, slow nasal breathing, teaching his athletes to understand their diaphragms. Then he moved on to more intense methods. Players would control their breath while standing on a board of nails or in a tub of ice-cold water. They'd sit in darkness and experience 'sound bath meditation,' a form of audio therapy in which singing bowl instruments — derived from ancient cultures across Asia — are used to induce relaxation. They also learned 'grounding,' the simple act of walking barefoot on the outfield grass. 'I remember when Harvey first got here,' Giants starter Logan Webb said. 'I was like, 'Who is this hippie telling me I need to go walk on the grass barefoot or breathe with him?'' Webb was 24 and coming off a disappointing year. Open to anything that might help, he was soon one of Martin's most diligent students. They ran through one breathwork session on the day before his starts and another in the days after. If Webb felt out of whack, he had one question: Where's Harvey? Breathing wasn't the only reason he transformed into one of the most dependable pitchers in baseball. But after finishing second in the NL Cy Young in 2023 and logging the second most innings in all of MLB from 2021 to 2024, he figured there was something to it. Advertisement 'There's times when your elbow or your back or hip is maybe sore or a little tired, and you start doing these breathing exercises,' he said. 'I don't know how to explain it, but you start feeling blood flow going into those spots.' In the offseason Webb adheres to a simple routine. He retreats to a room in his house, turns off the lights, lies on a pillow and covers himself with a blanket. He begins by doing deep, nasal breathing. He then turns on a guided video of the Wim Hof method. Sometimes his wife, Sharidan, joins him. 'She's not playing a sport, but it calms her down,' he said. 'It just relaxes you. It takes you away from life for a couple of minutes.' Martin has found other believers in Yankees starter Marcus Stroman and a collection of NHL players, including Utah's Nick Bjugstad and Columbus' James van Riemsdyk. Stroman believes the sessions to be an 'untapped weapon' that most players have never considered. 'It's so basic,' Martin said. 'But it's very misunderstood.' The COVID-19 era brought increased awareness to the human respiratory system. It also created a cottage industry of products meant to help us breathe better: nasal dilators. Canned oxygen. There was even a nasal inhaler, sold on Amazon, that claimed to cleanse your liver. It was the last one that really irked Tiller, the researcher at UCLA. Raised in the United Kingdom, Tiller has made a career in two tracks: Studying respiratory medicine and debunking junk science. So in 2023, he co-authored a paper, published in the European Journal of Applied Physiology, with one goal: Separate the benefits of what scientists term breathing interventions from what Tiller calls 'the bulls—.' The short version of the findings was straightforward. Pretty much every respiratory intervention or product on the market is not supported by science or research, except one: deep breathing. Advertisement When you breathe slowly and deeply, your lungs fill up with oxygen. The process stimulates the vagus nerve, which runs from the large intestine to the brain. The stimulation sends a message to the brain that your 'fight or flight' response is not needed. It also increases parasympathetic drive — a mode commonly known as 'rest and digest.' One analogy that doctors use is to think of the nervous system as an automobile. Sympathetic drive — the fight-or-flight response — works like a gas pedal, while parasympathetic drive provides the brake. But unlike some systems in the body, we can control our nervous system — our personal speed — through breathing. Of course, this knowledge isn't new. The ancient Greeks believed in the concept of 'pneuma,' or breath, a force that sustained consciousness. The ancient Chinese utilized Qigong, a system of meditation and breathing. And anyone who has ever taken a yoga class has used some form of the ancient practice of Pranayama, or breath regulation. But after years of research, Tiller believes that one doesn't need to be spiritual or practice meditation to gain the benefits of breathwork. 'When you look at the practical benefits of meditation,' he said, 'most of it comes from the deep-breathing element.' Just one session can be helpful. But research has shown that regular, slow breathing can increase the benefit, even if it's something as simple as box breathing, a technique that includes inhaling for four seconds, holding for four seconds, exhaling for four seconds and then holding for another four. Tiller recommends a slightly different technique, suggesting a slow breath in for four seconds, a hold for four seconds, and then an out breath for eight seconds, pursing the lips so you don't exhale too quickly. But that's just one method of many. Mike Maric, a former competitive freediver and a professor at the University of Pavia in Italy, has authored four books about breathing and worked with some of the top athletes in Italy, including Olympic gold medalist swimmer Federica Pellegrini. Maric preaches what he calls the '3-6-5 method,' which translates to three times per day, six breaths per minute (inhale for five, exhale for five) for five minutes at a time. Advertisement 'I see more athletes interested in meditation and mindfulness,' he said from Italy. 'And the best example of mindfulness is a breathing technique.' For more than a decade, Maric said, he extolled the virtues of mindfulness and breathwork to a growing group of Italian Olympians. The work felt radical and a little niche, as if he was passing along a secret that nobody else was using. But then he started looking across the world, to athletes in the United States. It was then he realized that his secret domain was everywhere. Lane Johnson is what you might call a YouTube guy. Standing 6-6 and 325 pounds, he is a hulking offensive tackle with two Super Bowl rings and a sparkling resume. He also possesses a curious mind, which results in online deep dives into the training routines and unorthodox techniques of successful athletes and military special ops. He has tried Wim Hof, studied a similar practice called Tummo breathing — practiced by Buddhist monks in the Himalayas — and recently, he stumbled upon a vibrational chair from a company that touts itself as 'the world's most advanced nervous system regulation device.' Part of his interest stems from his history of anxiety and depression, which he has battled since college. But at age 34, as his body declines, part of it is pure competitiveness. He'll take edges wherever he can find them. 'I look at Olympic athletes, like wrestlers, anybody that's done well,' Johnson said. The increase of athletes like Johnson being more open to breathwork has dovetailed with two long-term trends. The modern athlete is more likely than ever to be aware of their mental health. The modern athlete also is open to the tiniest advantage, no matter where it comes from. When Martin talks to athletes about the benefits, he rarely starts with a conversation with mental health. Instead he talks about the athlete lifestyle — the travel, time zones and demands. Advertisement 'If you did certain things that athletes do, for vacation, you'd be tired,' Martin said. 'And they do that and perform every night.' When Curry, the Warriors' star, started working out with skills coach Brandon Payne in the early 2010s, the training came with a message: 'Breathing is a skill, too.' Curry used techniques to calm his mind, but he also integrated them into his workouts, so that a stationary ballhandling drill might come with a specific breathing pattern. Breathe in for three, hold for one, breathe out for three. Curry is a cerebral athlete with world-class spatial awareness and coordination. But when he enters one of his patented 'flow' states, draining off-balance 3s from all over the court, Payne believes there's one thing that allows him to stay locked into the groove: his breathing. 'It all starts with having a sense of calm and having a sense of organization inside your brain,' Payne said. If athletes like Rodgers and Curry are believers, perhaps it's no surprise that others have followed. To Martin, it's the search for a healthy body — and holistic lifestyle — that has caused more athletes to find comfort in breathing. The list extends to golfers such as Rory McIlroy and Gary Woodland, who used breathwork to calm himself after facing frightening symptoms related to a brain lesion. It also features Gilgeous-Alexander, New York Jets quarterback Justin Fields and Kansas City Royals shortstop Bobby Witt Jr., who incorporates a deep breath into his routine at the plate and uses meditation to stay present off it. 'Just to kind of clear your mind, refocus, reload and kind of re-engage in what you're doing,' Witt said. Like any other skill, Martin maintains that mastering your breath requires technique, practice and time. But unlike most skills possessed by professional athletes, this one is clearly, fundamentally different: Anyone can do it. Rustin Dodd is a senior writer for Peak, The Athletic's new desk covering leadership, personal development and success. He last wrote about Nick Sirianni and why first impressions are misleading. Follow Peak here. (Illustration: Dan Goldfarb / The Athletic; Stacy Revere, Emilee Chinn, Thearon W. Henderson / Getty Images)
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Business Standard
30-04-2025
- Business
- Business Standard
Majority of Indian employees considering changing employer in 2025: Aon
A majority—82 per cent—of surveyed employees in India are either in the process of changing employers or may seek new opportunities in the next 12 months, compared to 60 per cent globally, according to a recent survey by Aon, the global professional services firm. Aon's 2025 Employee Sentiment Study also found that only 7 per cent of employees in India feel undervalued, compared to 13 per cent globally. Nitin Sethi, head of talent solutions for India at Aon, said, 'Until recently, very few companies considered how benefits, wellness and healthcare programmes could shape their employer brand and employee value proposition. Post-Covid, we are seeing changes as employees increasingly value these programmes, and companies are more actively branding and communicating their availability to current and future employees. A multigenerational workforce is accelerating this change, while advanced technology is making it easier to implement these programmes. In the next decade, companies that excel in benefits, health and wellness will have a significant opportunity to position themselves as best-in-class employers.' The global study surveyed more than 9,000 employees across 23 countries, including the United States, United Kingdom, China, India, and Australia. It found that a large share of Indian workers are actively considering changing employers. Medical coverage emerged as one of the most valued benefits across all generations among Indian respondents, with Generation X and Generation Y rating it higher than Generation Z. Generation Z placed greater value on work-life balance. Additionally, 76 per cent of surveyed employees in India said they would be willing to trade current benefits for improved choices. This indicates the need for businesses to align their total rewards and benefits strategies with the evolving expectations of their workforce. 'Employees are increasingly aware of the advantages of medical and life benefits,' said Ashley Dsilva, head of health and wealth solutions and director and principal officer for India at Aon. 'The importance of retirement and financial planning among the young workforce is surprising. This shift may be due to a better understanding of the impact of inflation on daily living, especially since entry-level wages have stagnated in many sectors.' Younger employees have also taken on increased debt, with a substantial number securing personal loans before the age of 30. According to Dsilva, employers have a clear opportunity to underscore the value of benefits and emphasise financial wellbeing in their offerings, thereby enhancing employee engagement through innovative communication methods. The study further found that 10 per cent of surveyed employees in India had no confidence that their employer is investing in skills development and training to prepare them for the future of work. At the same time, Indian employees demonstrated stronger commitment to developing artificial intelligence (AI) skills, with 43 per cent expressing motivation to learn new skills to remain relevant, compared to 35 per cent globally.
Sharjah 24
22-04-2025
- Business
- Sharjah 24
UOS champions research-driven education at QS Middle East 2025
Organised by QS Quacquarelli Symonds, a global leader in university rankings and educational consulting, the summit convened international higher education leaders to discuss the evolving role of universities in shaping the future of Society 5.0. Discussions emphasised the critical role universities play in fostering inclusive growth, cultivating critical thinking, and bridging skill gaps while ensuring humanity remains at the heart of technological and industrial advancement. Keynote address on university excellence Prof. Al Naimiy delivered his keynote speech during the opening forum, "Leading with Distinction: University Excellence for the Future," where he joined fellow university presidents and regional education leaders to explore how universities can champion comprehensive development, nurture critical thinking skills, build knowledge-based economies, and advance sustainable academic and research practices. Speakers also addressed the ethical responsibility of universities to ensure human values remain central to technological and industrial progress. Strategic vision and academic offerings Prof. Al Naimiy presented Sharjah University's key initiatives and practices outlined in its 2025-2030 strategy. These initiatives aim to achieve excellence across all facets of university operations through integrating scientific research and education, continuously adapting to digital transformations and technological advancements. He announced that the University will offer approximately 150 academic programs starting in September, including master's and doctoral degrees, with graduate programs comprising over 60% of the offerings. All programs are accredited by the UAE Ministry of Higher Education, and 80% have secured international academic accreditation. Adapting to Generation Z learners The Chancellor emphasised the importance of keeping pace with the changing behaviors and expectations of students, particularly those from Generation Z. He noted that the University has established the Institute of Leadership in Higher Education to train faculty members in developing teaching methods tailored to the mindset of this digitally savvy generation, which demonstrates a unique engagement with modern learning tools and methods. Community engagement and industry partnerships Turning to the University's engagement with the community and industry, Prof. Al Naimiy highlighted University of Sharjah's experience in involving graduate students, especially working professionals, in applied research that addresses real-world challenges faced by their organisations. He stated that the University is actively building partnerships with the industrial and governmental sectors, fostering impactful research projects, and enhancing the University's role as a hub for knowledge generation that is aligned with the specific needs of the community. A Quadruple Helix approach to sustainable development In closing, Prof. Al Naimiy affirmed that the University of Sharjah embraces a comprehensive Quadruple Helix approach, fostering collaboration between academia, industry, society, and government, thereby solidifying its position as a leading educational institution that actively contributes to building a sustainable future. QS Summit: A platform for global academic dialogue The QS Summit is a prominent global platform that brings together university leaders, policymakers, and researchers to discuss the future of higher education. This year's edition focused on "Reshaping the Future of Universities in the Era of Society 5.0," emphasising the integration of technological innovation with human needs in shaping the future of communities. The event featured open discussions and workshops addressing topics such as digital transformation in higher education, academic leadership in a changing environment, the future of employment and workforce skills, and international partnerships in research and innovation.
