Latest news with #GenerativeA.I.
Yahoo
2 days ago
- Entertainment
- Yahoo
Golden Reel Awards: MPSE bans generative A.I. sound from awards eligibility to ‘keep artists at the forefront'
The Motion Picture Sound Editors (MPSE) are taking a definitive stance: The Golden Reel Awards will honor only human artistic achievement. In a world where Artificial Intelligence (A.I.) is rapidly infiltrating creative industries, the MPSE is taking proactive steps to preserve the integrity and humanity of sound editorial, design, and foley artistry. In a press release issued Thursday, MPSE president David Barber stated, "It is an enormous question to ask: how much of our humanity are we willing to give away to technology, especially in the arts? The time to ponder that question, set up boundaries, and guide how A.I. is assimilated into our workflow and lives was yesterday. The dam of A.I. has broken, and the waters are upon us. Choosing what we embrace as award-worthy filmmaking is a way of diverting those waters while we grapple with this exponential change. As A.I. technology infiltrates and permeates our industry, rules and accepted practices for its use need to emerge that keep artists at the forefront." More from GoldDerby Clancy Brown, Joel McHale, and more actors who self-submitted at this year's Emmys Netflix debuts 'In Your Dreams' trailer, Keke Palmer joins 'Spaceballs' sequel,' and more of today's top stories 'Cross' star Aldis Hodge on building an aspirational hero - who's not a superhero The press release further stated: MPSE has always promoted and will continue to value the human endeavor of artistic creation. Our Golden Reel Award honors people who utilize their skills and artistry to push the boundaries of storytelling through sound. We support and prize technological advances that assist artists in their creations. However, standards for the legal and ethical use of Generative A.I. have yet to be established and are far from being accepted broadly. What we choose to promote as award-worthy points to how much we value the human endeavor of artistic creation. Because of these concerns and our organization's mission to uphold and celebrate the creative human endeavor of sound and music editorial, sound design, and Foley artistry, the MPSE will not be accepting projects for awards consideration where Generative A.I. is used to create elements for the final soundtrack. Golden Reel Award qualification rules are being updated and will be published on our website soon. As the industry evolves to adopt tools and techniques, current or yet to be developed, our board of directors and A.I. committee are poised to evolve our stance on this issue, ensuring we adhere to our mission. We remain open to what the technological future may bring in support of the humans working in the craft of sound editorial. The 73rd Annual Golden Reel Awards will be held on Sunday, March 8, 2026, in Los Angeles. Best of GoldDerby Stephen King movies: 14 greatest films ranked worst to best 'The Life of Chuck' cast reveal their favorite Stephen King works, including Mark Hamill's love of the 'terrifying' 'Pet Sematary' From 'Hot Rod' to 'Eastbound' to 'Gemstones,' Danny McBride breaks down his most righteous roles: 'It's been an absolute blast' Click here to read the full article.
Yahoo
2 days ago
- Entertainment
- Yahoo
A.I. Sound Will Not Count for MPSE Golden Reel Awards
From search engines to email summaries, A.I. tools are now legion in our everyday lives. In filmmaking disciplines, they are no less endemic. But the Motion Picture Sound Editors have decided that Generative A.I. tools will not have a place in its Golden Reel Awards, which annually celebrate excellence in sound editing in feature films, broadcast, gaming, and interactive media, as well as giving out awards for individual recognition to leaders in the field. Within sound production, A.I. can be used for voice generation, dialogue cleanup, and speech enhancement in applications like Descript and and both Adobe and Avid have pushed AI features for 'boosting creativity' in more industry-level editing workspaces like Audition and Pro Tools. Just to name a few uses, A.I. features pitch or change the quality of human speech, generate wholly AI speakers from a written script, or remove silences between speakers — although, as sound designer Taylor Moore pointed out to IndieWire, working in that algorithmic way can destroy important context for audiences and can actually rob creators of the chance to make artistic choices. More from IndieWire Gold List TV Honors 'Squid Game,' 'Deli Boys,' 'The Studio,' and More Jacinda Ardern Documentary 'Prime Minister' Shows Us How the New Zealand Leader Is the Anti-Trump 'The urge with all the hyper-intelligent machine learning, polishing mix algorithms out there and the ease with which modern technology allows you to pull all the silences out and all the breaks — I mean, I could hit one button on Pro Tools and it'll strip all the silences and shorten the dialogue so there's no gaps. But that destroys it,' Moore told IndieWire. The MPSE's Golden Reel qualification rules are currently in the process of being updated and re-published on the MPSE website, detailing what it will mean in practice to not accept projects for awards consideration where Generative A.I. is used to create elements for the final soundtrack. The organization also said that the MPSE board of directors and its A.I. committee will continue to study the existing and evolving tools on the market and make additional changes to the awards guidelines as appropriate. But the MPSE wants to firmly come down on the side of supporting human artists working in sound and music editorial, sound design, and Foley artistry. 'We support and prize technological advances that assist artists in their creations. However, standards for the legal and ethical use of Generative A.I. have yet to be established and are far from being accepted broadly. What we choose to promote as award-worthy points to how much we value the human endeavor of artistic creation,' the MPSE released in a statement announcing their ban on projects that utilize Generative A.I. David Barber, president of the MPSE, added in the same statement that, 'It is an enormous question to ask: how much of our humanity are we willing to give away to technology, especially in the arts? The time to ponder that question, set up boundaries, and guide how A.I. is assimilated into our workflow and lives was yesterday. The dam of A.I. has broken, and the waters are upon us. Choosing what we embrace as award-worthy filmmaking is a way of diverting those waters while we grapple with this exponential change. As A.I. technology infiltrates and permeates our industry, rules and accepted practices for its use need to emerge that keep artists at the forefront.' Best of IndieWire Guillermo del Toro's Favorite Movies: 56 Films the Director Wants You to See 'Song of the South': 14 Things to Know About Disney's Most Controversial Movie Nicolas Winding Refn's Favorite Films: 37 Movies the Director Wants You to See
