Latest news with #GenerativeEngineOptimization
Forbes
15-07-2025
- Business
- Forbes
Selling Financial Services Online? Forget SEO, Introducing GEO
Marketing teams are discovering their old SEO strategies are no longer effective in the new age of ... More Generative Engine Optimization. The digital playbook that has governed Wall Street's marketing efforts for the last 20 years, an $80 billion industry known as Search Engine Optimization (SEO), is now obsolete. The relentless pursuit of the top spot on a Google search results page is being superseded by a more profound and disruptive force: Generative Engine Optimization (GEO). For anyone working in financial services today, understanding this shift isn't just about staying current; it's about staying relevant. As customers, from retail investors to institutional clients, increasingly turn to AI assistants for instant, synthesized answers, the battleground for visibility has moved. As noted by the venture capital firm Andreessen Horowitz and others, the goal is no longer to achieve a high ranking but to gain "model relevance." This means being the trusted source cited within an AI's direct answer. This change will ripple through every department of a financial services firm, demanding a radical rethinking of how products are sold, expertise is communicated and trust is built. Consider the broad implications across the industry: Asset Management A marketing team's success will no longer be measured by clicks to a mutual fund's landing page. Instead, the critical question becomes: When a user asks an AI, 'What are the best-performing sustainable investment funds?' does the AI cite your firm's ESG report and mention your specific ETF by name? This requires a strategy focused on getting fund commentary, performance data and manager insights into the financial news and data ecosystems that train these AI models. Retail Banking For product managers, the focus must shift from keyword-based web copy to comprehensive, conversational content. Research shows that user queries in large language models are significantly longer and more detailed than in traditional search. When a potential customer asks a chatbot, 'What are the best mortgage options for a first-time homebuyer with a low down payment?' the bank whose detailed guides, transparent fee structures and customer testimonials are ingested by the AI will win the recommendation. Wealth Management Research and analysis teams now have a new channel to assert their influence. Their market outlooks and white papers must be optimized not for search engines, but for summarization. The goal is for an AI to quote your firm's chief economist when asked about inflation forecasts or to reference your analyst's sector report when summarizing a market trend. Investment Banking Even in this relationship-driven field, digital reputation matters. An M&A team's public-facing deal tombstones and industry analysis can feed AI models. When a CEO or journalist asks an AI, 'Which firm has the most expertise in fintech M&A?' the answer will be shaped by the digital trail of expertise your team leaves across reputable platforms. To thrive in the post-SEO world, firms must pivot from chasing algorithms to building verifiable authority. This is no longer just a task for the marketing department. It requires a coordinated effort between product specialists, compliance teams, analysts and communication leaders to create a deep, interconnected web of trustworthy information. The firms that successfully make this transition will not just attract the next generation of clients; they will become the foundational knowledge sources for the new age of digital finance. Fore more like this on Forbes, What Is Agentic AI And What Will It Mean For Financial Services? and The Data Centers Powering AI Boom In Financial Services.
Globe and Mail
07-07-2025
- Business
- Globe and Mail
Vancouver's SearchYVR Launches GEO-Focused & AI-Ready SEO Services To Help Businesses Get Found in AI-Generated Answers
Vancouver-based SEO agency SearchYVR has officially launched its GEO (Generative Engine Optimization) service, helping businesses increase visibility in AI-powered platforms like ChatGPT, Perplexity, and Google's AI Overviews. This new offering builds on SearchYVR's technical SEO and content strategy expertise, enabling clients to get cited in AI-generated answers. As AI-powered search platforms like ChatGPT, Perplexity, and Google's AI Overviews continue to reshape how people discover information, SearchYVR is expanding its offering with the official launch of GEO (Generative Engine Optimization) services. Also referred to as AEO, LLM-SEO, or AI-SEO, the marketing industry is still finding its preferred acronym, but the intent is clear. Business owners, C-suite executives, and investors want their websites and brands to be featured and surfaced in AI-generated answers. 'Google still matters, but we're entering a phase where brands need to optimize for visibility across AI assistants, models, and AI-driven search, not just search engines,' said Harp Chatha, founder of SearchYVR. 'That means thinking differently about content, citations, and how information flows through LLMs.' Unlike traditional SEO, which focuses on climbing search engine rankings, GEO is about making your content the source that AI tools quote, summarize, and synthesize. Whether it's a product recommendation in Perplexity or a factual snippet inside ChatGPT, GEO aims to position your business inside the answer, not just on the results page. You can learn more about the differences (and similarities) between GEO and SEO in the SearchYVR learning center. While there's significant overlap between GEO and traditional SEO strategies, SearchYVR is clear on one thing. Harp Chatha says, 'SearchYVR is not going to upsell clients on tactics we've already been doing for years. This isn't about buzzwords, it's about adapting strategy to how people actually search today.' All existing SEO clients have already been receiving GEO strategies as part of SearchYVR's broader offering. 'We've quietly baked this into our content and link strategies for months. This launch just makes it official.' SearchYVR's GEO service includes: As part of the rollout, the agency is already seeing strong early results, with both Canadian and global businesses appearing in Perplexity and ChatGPT outputs, even when not ranked first in Google search. About SearchYVR SearchYVR is a near five-star–rated, Vancouver-based SEO and digital marketing service provider helping businesses grow through greater visibility on Google and beyond. SearchYVR combines technical SEO, content strategy, and now Generative Engine Optimization (GEO) to help clients get discovered across both traditional search engines and AI-powered platforms like ChatGPT, Perplexity, and Google's AI Overviews. The agency works with startups, SaaS companies, local businesses, mid-market firms, and enterprise organizations across Canada, the U.S., and the UK, always with a focus on results, not hype.
Time Business News
02-07-2025
- Business
- Time Business News
Unlock Your Business's Potential with Geo, Local, and Technical SEO Services
In today's highly competitive digital landscape, standing out in search engine results is essential for business success. Whether you're trying to attract local customers, optimize your site for AI-driven search engines, or ensure your website is technically sound, SEO services can make all the difference. At Dexora Digital, we specialize in three core areas of SEO that help businesses like yours thrive in the digital world: Geo SEO, Local SEO, and Technical SEO. As search engines evolve, Geo SEO is becoming an indispensable part of digital marketing strategies. This form of SEO focuses on optimizing websites for AI-powered search engines such as Google Gemini, ChatGPT, and Perplexity. These advanced search engines are powered by Generative Engines, which rely on large language models (LLMs) to provide users with conversational and contextually relevant search results. At Dexora Digital, our Generative Engine Optimization (GEO) strategies ensure that your brand is featured by these AI search platforms, making your website more visible to users who rely on voice search and AI-driven responses. From structured data integration (like JSON-LD schema) to GEO-friendly content creation, we make sure your site aligns with AI search engines to maximize visibility, brand awareness, and conversions. Local SEO is crucial for businesses that rely on serving a specific geographic area. Whether you're a dentist in Dallas, a contractor in Cleveland, or a cafe owner in San Diego, potential customers are actively searching for services in their local area. The challenge is ensuring your business appears in these searches. With Dexora Digital's Local SEO services, we help businesses dominate local search results by optimizing for Google Business Profiles (GBP), managing local citations, enhancing NAP consistency, and creating location-specific landing pages. Our local SEO strategies are designed to improve your online visibility, ensuring that your business shows up in 'near me' searches, maps, and local results. With 88% of local searches on mobile devices resulting in a call or visit within 24 hours, it's essential to ensure that your business appears when customers are looking for your services. Behind every successful website lies a strong technical SEO foundation. Poor technical setup can negatively impact your rankings, hinder site performance, and reduce crawlability. That's why at Dexora Digital, we offer Advanced Technical SEO services that go beyond just adding keywords. Our in-depth technical audits identify issues like misconfigured crawl directives, slow page loading times, JavaScript rendering problems, and more—problems that silently kill your site's rankings. From Core Web Vitals optimization to improving crawlability and indexation efficiency, we focus on the technical aspects of your website to ensure it performs well on both desktop and mobile platforms. We also provide structured data integration, enhance mobile usability, and streamline CMS platforms (such as WordPress and Shopify) to improve overall SEO performance. By combining Geo SEO, Local SEO, and Technical SEO, we offer a holistic solution to help your website rank higher, attract more traffic, and convert visitors into customers. Whether you're looking to improve your rankings in local search results, enhance your website's performance for AI-driven searches, or fix underlying technical issues, Dexora Digital has the expertise and tools to help you succeed. AI and Local Expertise: We specialize in optimizing websites for AI-driven search engines and improving local search visibility . We specialize in optimizing websites for and improving . Comprehensive Technical Audits: Our advanced audits ensure that no technical gaps go undetected, from duplicate content to JavaScript rendering issues . Our advanced audits ensure that no technical gaps go undetected, from to . Proven Results: We have helped countless businesses boost their rankings, improve Core Web Vitals , and dominate local markets. Visit our case studies page to see how we've helped businesses just like yours. We have helped countless businesses boost their rankings, improve , and dominate local markets. Visit our to see how we've helped businesses just like yours. Ongoing Support and Monitoring: We provide continuous monitoring and support to ensure your website remains optimized for long-term success. Ready to take your SEO strategy to the next level? Whether you need Geo SEO, Local SEO, or Technical SEO, we are here to help. Visit our Dexora Digital to learn more about our services, or contact us to schedule a consultation. TIME BUSINESS NEWS
Time Business News
25-06-2025
- Business
- Time Business News
Top SEO Agencies for USA Small & Medium Businesses
With the world so deeply embedded in the digital age, having a strong online presence is not only advantageous, but essential to survive. For small and medium-sized businesses (SMBs), search engine optimization (SEO) can be the key to success or simply hanging on for dear life in the fast-paced competitive market. Yet, finding the ideal SEO agency that knows your unique challenges, cost constraints, and growth goals can seem overwhelming. This in-depth guide reviews the best SEO agencies that are specifically designed for small and medium-sized businesses in the USA, allowing you to make the right choice that will propel your business forward. Small and medium businesses have distinctive challenges that large enterprise organizations do not have to deal with: Budget Restraints : SMBs have small marketing budgets and must deliver real ROI within a short time period. They don't have money to invest in dead-end tactics or with agencies offering false promises. : SMBs have small marketing budgets and must deliver real ROI within a short time period. They don't have money to invest in dead-end tactics or with agencies offering false promises. Resource Constraints : Small and medium businesses don't usually have in-house marketing teams, so it is extremely important to work with agencies that can manage all the areas of digital marketing and have good communication as well as timely report follow-ups. : Small and medium businesses don't usually have in-house marketing teams, so it is extremely important to work with agencies that can manage all the areas of digital marketing and have good communication as well as timely report follow-ups. Local Competition : Most SMBs are competing locally, and they need expert local SEO strategies that differ dramatically from national or global campaigns. : Most SMBs are competing locally, and they need expert local SEO strategies that differ dramatically from national or global campaigns. Quick Growth Needs: SMBs usually need to grow fast, so their SEO methods need to be able to grow and expand with the business and still be affordable. First Page Sage has positioned itself as a leading SEO company with an unwaveringly sharp organic marketing focus. The distinction with them is they have concentrated on SEO instead of diluting their expertise on marketing channels. They've also developed Generative Engine Optimization (GEO) that puts them at the cutting edge of AI-based SEO techniques. Why They're Great for SMBs: Specialized SEO expertise guarantees extensive expertise Track record of success with quantifiable results Creative solution utilizing GEO for future-proofing Open reporting and communication Services Provided: Technical SEO audits and optimisation Content planning and development Link building campaigns Local SEO optimisation Generative Engine Optimisation (GEO) SEO Ninja has become one of the leading agencies by maintaining a history of producing top-tier results for small and medium-sized businesses. They mix technical know-how with extensive knowledge of SMB issues, making them a perfect fit for companies that need to enhance their online presence. Why They Stand Out: Well-structured project management system Superb communication and transparency with clients Thorough background of excellent SEO gains Value-based pricing for small business Integrated approach to every aspect of SEO Client Success Stories: SEO Ninja customers always sing their thorough approach and clarity. One customer explained, 'They're exceedingly organized, and it's simple to see what they've done in a specific week.' That degree of transparency is important for SMBs that need to be able to observe where their ad dollars are going. Services Offered: Long-term SEO audits On-page and technical SEO Content creation and production Local SEO methods Daily monitoring and reporting of performance SmartSites is reputable as a top-notch SEO agency with high communication and project management standards. Their online visibility improvement approach through the optimization of organic search has won its special place in the hearts of small enterprises. Strengths: 100% of reviews cite their professionalism and punctuality Organic search optimization specialization Project management skills Track record in SERP optimization Services Provided: Organic search optimization SERP optimization Technical SEO optimizations Content strategy creation Tracking and reporting performance Being an ROI-driven marketing agency, Ignite Visibility provides a complete digital marketing solution with a serious focus on measurable results. Ignite Visibility's proprietary 'Certainty' forecasting technique enables SMBs to comprehend potential results in advance before they invest in SEO solutions. What Makes Them Special: ROI-driven approach with open metrics Proprietary planning tool to plan better Complete digital marketing services aside from SEO Heavy focus on Google page-one positions Services Provided: SEO strategy and implementation PPC services Social media marketing Content marketing Web development and optimization Intero Digital leads the way in building online visibility with full-service SEO. It is also highly effective for SMBs who want to rank their websites better on the search engines with its website SEO services and SERP optimization skills. Key Features: Pro at increasing online visibility Full-service website SEO services High SERP optimization capacity Experience in handling all kinds of industries Services Provided: Website SEO optimization SERP optimization strategies Technical SEO optimization Content optimization Local search optimization Victorious has been seen to excel at SEO and hands-on approach to assisting clients in enhancing search engine rankings. Focusing on driving real business growth and not merely traffic, they are best suited for SMBs. Why SMBs Trust Victorious: Hands-on approach with dedicated account management Guaranteed results in enhancing search engine rankings Business growth, not traffic, focus Transparency of communications and reporting Services Offered: SEO strategy development On-page optimization Link building Content marketing Tracking and analysis of performance Small and Medium Business experience Not every SEO agency gets the special challenges that SMBs encounter. Look for agencies with explicit experience serving businesses your size and in your industry. Transparent Pricing and Reporting SMBs should understand clearly what they are paying and what they can take out of it. Local SEO Expertise Your agency of choice should be well aware of local search algorithms, Google My Business optimization, and local citation building. Integrated Service Capabilities Agencies offering complementary services such as content marketing, social media management, and PPC advertising are better positioned to deliver more holistic strategy. Demonstrated Track Record Look for agencies that have case studies and client reviews published. What is your experience working with businesses within my sector and of my scale? May I have some concrete case studies and examples of comparable clients? What is your keyword research and competition analysis strategy? How do you quantify and report success for SEO? What is your optimisation process and adjustment strategy? What do you include in your monthly reports, and how often will we be in contact? What are your terms of contract and cancellation policy? How do you keep current with Google algorithm updates and industry news? Guaranteed placements : No legit agency can guarantee certain placements : No legit agency can guarantee certain placements Unusually low fees : High-quality SEO takes a lot of time and expertise : High-quality SEO takes a lot of time and expertise Lack of transparency : Avoid agencies that won't be transparent about how they work : Avoid agencies that won't be transparent about how they work No case studies or references : Responsible agencies must have a track record : Responsible agencies must have a track record Black hat tactics : Ensure the agency uses only white hat SEO techniques : Ensure the agency uses only white hat SEO techniques One-size-fits-all approach: Your strategy should be customized to your firm Selecting the right SEO agency is an important choice that can make or break the success of your business online. The agencies in this book have proven track records of assisting small and medium-sized businesses in reaching their goals through digital marketing. Choose an agency that understands your unique issues, promotes open communication, and delivers measurable results within your budget. Remember that SEO is a long-term investment. You may see some increase in the first six months, but dramatic changes take 6–12 months before they are actually experienced. The cyberspace is still growing at a fast pace, and professional SEO companies have become a necessity for small and medium enterprises. The following agencies headed by First Page Sage and SEO Ninja are the most suitable choice for SMBs that need to boost their online presence, gain more customers, and expand their business. Invest the time to research every agency in-depth, question them appropriately, and select a partner that not only understands your business objectives and needs but cares about them as well. With the right SEO agency as your guide, your small or medium business can compete on equal terms in the new digital economy and grow in a healthy manner. For More Articles: TIME BUSINESS NEWS
Business Wire
18-06-2025
- Business
- Business Wire
Botify Expands its AI Agents and MCP Server Integration to Equip Brands to Lead in AI Search
NEW YORK--(BUSINESS WIRE)-- Botify, the leading agentic and AI search optimization solution for brand visibility for both SEO and Generative Engine Optimization (GEO), today announced expanded platform capabilities and service offerings, including new AI agents and MCP (Model Context Protocol) server integration. These updates connect Botify's data with other agents to support holistic workflows, while empowering resource-constrained teams to build efficient processes and immediately act on opportunities to boost their search visibility. AI platforms, agentic technology, and traditional search indexes are changing how and where consumers, bots, and agents discover brands. Search is being reinvented and rebuilt in real time by AI engines like ChatGPT, Perplexity, Claude, and Google, with companies under pressure to grow fast, show results, and stay visible. Historically, larger enterprises have dominated search visibility due to larger ad budgets and access to larger teams and resources. But today, speed matters. Growth-focused companies can use their size to their advantage, turning agility into discoverability and outperforming competition at a time when it has never been more imperative. 'Our philosophy prioritizes meaningful results through automation and effectiveness, building a set of solutions that not only informs but acts, enhancing how quickly they see results and scale impact for companies,' said Adrien Menard, co-founder and CEO at Botify. 'With these innovations, we're accelerating the shift from human-only optimization to agentic workflows, laying the foundation for tomorrow's hybrid teams of humans and AI agents working in tandem. We've been leading the way in AI and automation for years, and this marks a major milestone in our continued mission to help companies be found wherever consumers, bots, and AI agents are. The future of search will be powered by hybrid teams where humans and intelligent agents work side by side to accelerate brand visibility, ROI impact, and sustained growth.' Purpose-built for both global enterprises and growth-focused companies, Botify's new agentic capabilities, technical workflows, and service offerings give brands the advantage of speed, enabling optimization at scale and driving meaningful visibility across both traditional search and AI-powered discovery platforms. The latest release includes: Expansion of AI agents: New conversational agents enable brands to understand, act on, and optimize their search performance at scale. Leveraging multiple agents, Botify Assist operates as a copilot for marketers to navigate their extensive website data, provide data-backed recommendations, and act immediately. This includes identifying indexation issues, creating new content, optimizing high-priority content for AI visibility, and more, based on a brand's own website data and real-time, LLM-powered insights. MCP server integration: Botify's MCP server allows teams to integrate Botify data into external tools or bring their own agents into the Botify environment, connecting critical data sources in one place. Brands can provide more context to Botify's agents with data from the rest of their tech stack, streamline multi-step processes, and break silos between teams. AWS partnership: Botify has joined the AWS ISV Accelerate (ISVA) Program to bring its leading AI technology to Fortune 100 companies and help them get discovered in AI Search. Botify customers can now use their software purchases toward fulfilling their AWS commitments. Botify Growth offerings: New service offerings have been built to help level the playing field for growth-focused companies. By combining AI-powered technology with expert-led services, Botify supports in-house teams at scale with a fully managed solution for companies without a dedicated search team. These offerings make it easier than ever to seize momentum, boost visibility, and execute at speed across traditional and AI search. With these updates, Botify delivers the velocity and productivity our customers need to act fast, boost visibility, and drive meaningful ROI. To learn more about the enhanced features and new offerings, please visit: About Botify: Botify's leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search. With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more. Botify's technology powers agentic workflows, AI-driven recommendations, and automated indexation and deployment. Brands maximize visibility wherever consumers, bots, and AI agents search, protecting and capturing revenue across all search platforms. Trusted by 500+ leading brands including Macy's, Levi's, Farfetch, the New York Times, and Marks & Spencer, Botify drives digital discovery, sustained profitability, productivity, and brand authority in an AI-first world.
