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Cars, Dining, Fashion Collabs: Genesis House Sets The Stage For Luxury
Cars, Dining, Fashion Collabs: Genesis House Sets The Stage For Luxury

Forbes

time21-04-2025

  • Automotive
  • Forbes

Cars, Dining, Fashion Collabs: Genesis House Sets The Stage For Luxury

New York City's Genesis House The most exciting reveal at the New York Auto Show didn't happen at the Javits Center; it unfolded a mile south at Genesis House, the showroom, restaurant and event space in the city's Meatpacking District. There, in an expansive light-filled space paved with honeyed floors and accented by modern artwork, the Genesis team created the ultimate setting to reveal its latest innovation, the X Equator off-road SUV. Following the fanfare and snapping of cameras, the guests were guided down a flight of stairs and into a lower level theater where yet another reveal would take place. There, with more tightly curated lighting, screens and sound, a true theatrical experience took place: Amid a zooming swirl of speed and sound emerged the Genesis Hypercar and the debut of the Genesis Magma Racing team, a new world-class effort focused on competing at Le Mans. Just after the Hypercar took the stage but before media and fans came closer, Hyundai executives including global CEO José Muñoz, North American CEO Randy Parker, chief creative officer Luc Donckerwolke and vice president of design Sang Yup Lee took to the stage for a group photo to celebrate the announcement. The evening's showcase is just one raison d'être for Genesis House, the three-level showroom and 'embassy of Korean Culture,' said Rachel Espersen, executive director, brand experience at Genesis House. Drawing on an expression Donckerwolke is known for, 'design is brand and brand is design,' the mission of the venue is to embody the Genesis philosophy of creativity and hospitality in a single immersive space through events and collaborations. With this mission, Genesis House opened in New York just nearly four years ago. In the time since, Genesis House has become a go-to place in the fashionable Meatpacking District as well as a destination for immersion in modern Korean culture. Creative collaborations include those with production designer Ethan Tobman, floral designer Jeff Leatham and with the Council of Fashion Designers of America on a fashion incubator, the Genesis House AAPI Design + Innovation Grant. And, it's become known for as a culinary destination. Guests get a ringside seat to the Genesis House kitchen You'd be forgiven for darting into Genesis House and dashing right up the stairs to the second floor restaurant and tea house. The setting, notable for a traditional wood ceiling that mimics the rooflines of Korean villages built with age-old tongue and groove carpentry rather than hammer and nails, creates a space as quaint as it is chic. And it sets the stage for a culinary experience, with lunch and dinner offered as a tasting menu of traditional Korean dishes in a modern presentation, or an a la carte dinner menu featuring many of the same items on the tasting menu. To complement, Genesis House cellars a world-class wine lists and the most expansive list of Korean spirits in New York, 28 in all. The Genesis GV80 Coupé on display at Genesis House At the first floor entrance to Genesis House, guests are greeted by product specialists who are knowledgeable about the cars on display as well as the materials, design details and other factors that go into commissioning a Genesis vehicle. Armed with iPads and sample materials on display, buyers can see, touch and feel the variety of trim and color options available for any of the brand's models. Throughout the space guests will find the lineup of vehicles, from the GV60 electric SUV to the G80 luxury sedan to the GV80 Coupé, the brand's latest SUV. There, they can sit in the cars, try the technology and get a feel for the seats and upholstery, though test drives are not available; that requires a visit to a dealership, something product specialists can also help with. On some days, however, not all vehicles will be on display; guests may instead find concept cars or other displays that set the tone for the brand's design vision. And yet on other days, a collaborative exhibition may dominate the space, but the mission is always the same: to tell the Genesis story in a way that resonates among all the senses. The Genesis X Equator at its Genesis House Reveal Genesis could hardly have picked a better location for Genesis House, the only such space in the Genesis portfolio. Nestled between 14th Street and 10th Avenue, just West of the High Line and just south of Little Island Park, the venue's expansive windows offer a view of these iconic destinations. In warmer weather an outdoor terrace allows guests to bask in the sun and take in an even better view of the neighborhood. Genesis House is open to the public, offering lunch and dinner, as well as tea service, Tuesday through Sunday. Guests are invited to tour the first floor showroom, dine on the second floor or simply relax in the reading room. Special events, however, are by invitation (and may impact restaurant hours) and are quite the coveted ticket, even when its not leading the fervor of the auto show just down the street.

Revealed: Genesis' LMDh Hypercar set to take on Le Mans, WEC in 2026
Revealed: Genesis' LMDh Hypercar set to take on Le Mans, WEC in 2026

Yahoo

time16-04-2025

  • Automotive
  • Yahoo

Revealed: Genesis' LMDh Hypercar set to take on Le Mans, WEC in 2026

Motorsport photo We've been privy to the renderings of the Genesis-planned LMDh (Le Mans Daytona hybrid), hypercar competitor coming to WEC and IMSA racing series within the next year or two. But the big reveal of the polished, fiery orange-clad physical competitor for its Genesis Magma Racing effort — the GMR-001 hypercar — happened Wednesday on the US shore at this week's New York International Auto Show. Advertisement Like many of the hypercar manufacturers competing in both series across the pond thus far, you can see where Genesis has pulled design cues from its road cars – noting the recognizable 'two-line' lighting, or the slightly separated stacked 'strips' of headlights like you see on its models – same for the rear 'taillights.' The sweeping curves of the body and panel work were done by Genesis' Design Europe's chief creative officer, Luc Donckerwolke. Genesis Magma Racing GMR-001 Hypercar Genesis Magma Racing GMR-001 Hypercar Genesis Genesis Genesis Magma Racing GMR-001 Hypercar Genesis Magma Racing GMR-001 Hypercar Genesis Genesis Genesis Magma Racing GMR-001 Hypercar Genesis Magma Racing GMR-001 Hypercar Genesis Genesis Underneath and new to note is a flat underbody plate has to support aerodynamic efficiency, with integrated inlets that are meant to help enhance the car's thermal performance. Beyond the bodywork though, the chassis development remains a partnership project between the Korean outfit and ORECA. Advertisement What's not changing as far as we know, as no further information was shared by Genesis at the time of the physical car's reveal is the hypercar's planned V8 underpinnings expected to be paired with the series' spec hybrid system. What we do know is that the V8 is being developed from similar technology used in its inline four-cylinder 1.6-liter turbo engine from the Hyundai i20 N Rally 1. The technical director at Hyundai behind the LMDh engine program told in December that the development from a 1.6-litre inline four to a 3.2-litre in the short time window (about 16 months from inception to track) would be challenging, but the idea of making small adjustments from the four to a V8 would be more time conducive, rather than developing an entire V8 engine from the ground up. Genesis Magma Racing GMR-001 Hypercar Genesis Magma Racing GMR-001 Hypercar Genesis Genesis Advertisement Chances are that there will be some changes in the design and powertrain as development continues on the GMR-001, as expected. Each manufacturer who has participated in LMDh/hypercar programs has experienced similar changes prior to the final form that arrives on track for race day. And the powertrain developments are constant as the team and manufacturers behind the hybrid unit, learn how each works together. In the interim, Genesis Magma Racing is working on gathering real world experience ahead of its WEC debut next year — with an LMP2 entry in the European Le Mans Series (ELMS) championship and the team's Trajectory Program drivers Jamie Chadwick and Mathys Jaubert. It's already experienced success in the opening round of the series — scoring a win for the team's debut race at the 4 Hours of Barcelona. The Genesis Magma Racing will set its pace in the 2026 WEC season with drivers Andre Lotterer and Pipo Derani, with plans to run an additional car in the IMSA WeatherTech Sportscar Championship in the States in 2027. Genesis Magma Racing GMR-001 Hypercar Genesis Magma Racing GMR-001 Hypercar Genesis Genesis Read Also: Jamie Chadwick: Everyone is secretly desperate to find the future female superstar WEC reveals BoP tweaks for Imola 6 Hours What are LMH and LMDh? The top Le Mans 24 Hours series explained

Genesis GMR-001 Le Mans Hypercar's V8 Is Two Turbocharged Rally Car Engines Stuck Together
Genesis GMR-001 Le Mans Hypercar's V8 Is Two Turbocharged Rally Car Engines Stuck Together

Yahoo

time11-03-2025

  • Automotive
  • Yahoo

Genesis GMR-001 Le Mans Hypercar's V8 Is Two Turbocharged Rally Car Engines Stuck Together

It's pretty rare to see a genuinely new engine get developed these days even for race cars, especially from smaller automakers that don't have as big of a motorsport presence, so it was shocking when Genesis announced that its upcoming Le Mans Hypercar would be powered by a V8 engine. The Hyundai Motor Group hasn't made a V8 since 2021 when the Tau engine was discontinued, so would the company be coming up with a totally new motor for its GMR-001? Well, not exactly. Genesis Magma Racing team principal Cyril Abiteboul revealed that the LMDh racer's V8 was created by sticking two WRC-derived turbocharged four-cylinder engines together. Hyundai has competed in the World Rally Championship for the past 12 years, winning the manufacturer's trophy in 2019 and 2020, and Abiteboul was team principal since January 2023 and president since January 2024, so the move makes sense. Abiteboul says the decision to fuse the WRC engines together was largely due to timing and so Genesis wouldn't have to design something new from scratch: Anyone who knows about engines will appreciate that we only had six months to develop a complete engine. We elected to go with a V-8, precisely because the V-8 was a great opportunity not to have to redesign a complete engine from scratch and instead take inspiration from our [Hyundai Motor Group's] existing WRC [World Rally Championship] engine, a very competitive 1.6-liter turbocharged inline-four that we've been using for several years. We took that engine and made it two times four in line, which gives us a V-8. Those WRC motors make around 380 horsepower, though without restrictions that figure could surely be boosted up. Current WRC cars are hybrids, all using a spec motor that adds an extra 134 horsepower, but that system won't get carried over in the creation of the V8 as LMDh cars have their own spec hybrid system that uses a 67-hp electric motor. Genesis is also working with famed racing constructor Oreca on the GMR-001's development. Read more: GM Hopes A Clutch Pedal Is Enough To Make Enthusiasts Buy EVs We were in a dearth of cool top-end Le Mans race car designs following Audi's dominating diesel era, but with the LMDh and LMH classes we're finally seeing some wild designs again, and the Genesis might be the best looking one yet. Asked about the relationship between design and performance, Abiteboul said the two go hand-in-hand: One of the most famous French aero designers used to say that a nice airplane flies well, too. And I tend to believe that. Sometimes, technical regulations can induce you to design cars that are not necessarily very nice-looking because they are extremely sophisticated. I keep thinking of Formula One because that's where I spent the largest part of my life. There was a period of time when cars were packed with aerodynamic surfaces: lots of wing legs, shark legs and so on and so forth. But in the end, I believe there is no opposition between aesthetics and functionality. In any case, the car that wins is always the more beautiful one. Abiteboul added that maintaining Genesis' Korean identity is important for the Magma team. That's not just in terms of design (the Magma logo is even a reference to Korean characters), but in how quickly the GMR-001 is coming together. Since its initial debut in Dubai in December Genesis has only shown renderings and a half-scale model of the GMR-001 so far, but the real thing will be unveiled in April before testing begins in August, and it'll be racing in early 2026. "By all standards, we really compressed the timing of what is normally done to an extreme, because we also want to show the speed of Korean culture — or what I'd like to call, Genesis hyperspeed," said Abiteboul. When the GMR-001 hits the track in the 2026 FIA World Endurance Championship season, it'll be up against competitors from Acura, Alpine, BMW, Cadillac and Porsche — Lamborghini has canceled its WEC Hypercar entrant, but Ford will be joining in 2027. Genesis will then join the IMSA SportsCar Championship for the 2027 season. The company will be fielding two cars in each. Want more like this? Join the Jalopnik newsletter to get the latest auto news sent straight to your inbox... Read the original article on Jalopnik.

American F1 Veteran Logan Sargeant 'Stepping Away' From Racing
American F1 Veteran Logan Sargeant 'Stepping Away' From Racing

Yahoo

time18-02-2025

  • Automotive
  • Yahoo

American F1 Veteran Logan Sargeant 'Stepping Away' From Racing

American Logan Sargeant, who lost his Formula 1 ride with Williams midway through the 2024 season and who was set to race in the European Le Mans Series, is apparently "stepping away from the sport to pursue other interests." The news on the 24-year-old Sargeant is surprising. He was slated to drive for the IDEC Sport and Genesis Magma Racing in the Euro Series, where he was to pair with former W Series and Indy NXT driver Jamie Chadwick. Following the decision of Logan Sargeant to stepping away from the sport to pursue other interests, IDEC SPORT and Genesis Magma Racing are taking note of his decision and will announce his substitute in the next few days. We wish Logan all the best in his future projects. — IDEC SPORT Racing (@IDECSportRacing) February 18, 2025 IDEC Sport Racing released the news on its X page on Tuesday. The six-race ELMS schedule is scheduled to kick off April 1 with testing in Barcelona ahead of the season-opening race there the next week. Sargeant, who made 36 starts for Williams F1 in 2023 and 2024, tested an Indy car for Meyer Shank Racing at Thermal Club in California, but no IndyCar Series deal for 2025 came of it. His best finish in Formula 1 was a 10th-place finish at Austin in 2023.

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