Latest news with #Gentlemen'sLeague
Fashion Value Chain
26-04-2025
- Entertainment
- Fashion Value Chain
Peter England Launches ‘League of Legends' Collection
Peter England, India's leading menswear label under Aditya Birla Fashion and Retail Limited, revives its iconic Gentlemen's League with a bold new chapter: The League of Legends collection. Unveiled during the vibrant cricketing season of JioStar IPL, this exclusive capsule pays homage to cricket legends Kapil Dev, Sir Vivian Richards, and the celebrated commentator Harsha Bhogle. This first-of-its-kind collaboration between Peter England and cricketing greats celebrates the spirit, legacy, and timeless elegance of the gentleman's game. Building on the success of the Gentlemen's League launched in 2023, the new League of Legends collection reimagines cricket-inspired fashion through a modern lens, blending smart casual and sport-formal aesthetics. Featuring meticulously tailored polos, crew necks, and cable-knit sweaters, the collection draws design inspiration from iconic cricket moments, ball textures, signature stripes, and classic cricket hues. With breathable fabrics, precision tailoring, and a strong nod to cricket heritage, these pieces are designed for the modern Indian gentleman – seamlessly transitioning from boardroom meetings to weekend match screenings. Anil S Kumar, Chief Operating Officer at Peter England, shared, 'The League of Legends collection is our tribute to cricket's enduring magic and the legends who embody its spirit. Bringing together icons like Kapil Dev, Sir Vivian Richards, and Harsha Bhogle lends authenticity and inspiration to this bold new offering for today's style-conscious Indian man.' Now available across 240+ Peter England exclusive outlets and the official online store, The League of Legends collection redefines modern gentleman's fashion while honoring India's timeless love for cricket. Explore the collection here
Fashion Network
25-04-2025
- Entertainment
- Fashion Network
Peter England forges closer links with cricket with new campaign
Menswear label Peter England has forged deeper links with the world of cricket and launched a new capsule collection titled 'The League of Legends ' in partnership with cricket names including Kapil Dev, Vivian Richards, and Harsha Bhogle to engage fans of the sport this Indian Premier League season. 'Continuing from the Gentlemen's League collection– the new League of Legends capsule is a celebration and our humble tribute to cricket's timeless appeal and the charisma of the men who shaped it," said Peter England's chief operating officer Anil S Kumar in a press release. "Having legends like Kapil Dev, Sir Vivian Richards, and Harsha Bhogle on board makes this collection authentic and aspirational. It's a bold new chapter for Peter England and for the modern Indian man who dresses with purpose, pride, and passion.' The capsule collection is accompanied by a campaign titled 'The Gentlemen's League,' which has been timed to closely align with the ongoing cricket season in India and stars Dev, Richards, and Bhogle. Timed with the JioStar IPL, the initiative is designed to celebrate cricket's enduring cultural significance while bringing together well known names in the sport. The League of Legends collection features polos, crew necks, and knitwear inspired by historic on-field moments and cricketing aesthetics. Key pieces include cable-knit sweaters and polos with graphics and textures referencing cricket balls and pitch motifs, aiming to merge sport and style. The collection is now available at over 240 Peter England exclusive brand outlets and online. The brand aims to position the line within the smart casual and sport-formal space, to offer a different approach to traditional sports merchandise.
Hans India
24-04-2025
- Entertainment
- Hans India
Peter England unveils its newest campaign ‘The Gentlemen's League – League of Legends': Peter England Pays a Nostalgic Tribute to Cricket's Greatest Legends
Peter England, India's leading menswear brand from the house of Aditya Birla Fashion and Retail Limited, proudly announces the return of The Gentlemen's League with its bold new collection – The League of Legends. Launched during the country's most celebrated cricketing festival, JioStar IPL, the brand pays homage to the game's most iconic figures – Kapil Dev, Vivian Richards, and the unmistakable voice of international cricket, Harsha Bhogle. In a nation deeply passionate about cricket, this first-ever collaboration between Peter England and cricketing legends marks a celebration of heritage, style, and the enduring charm of the gentleman's game. Originally introduced in 2023 as a tribute to cricket's timeless spirit, The Gentlemen's League returns with an elevated vision – not just as a collection, but as a cultural moment. The League of Legends capsule features a striking range of polos and crew necks, adorned with graphics inspired by the most iconic on-field moments of Kapil Dev and Sir Vivian Richards. Each piece reflects their attitude, flair, and fearlessness, designed for today's modern gentleman who values legacy while embracing the present. Unlike traditional sports merchandise, this collection reimagines cricket-inspired fashion through a smart casual and sport-formal lens – a distinctive positioning in India's fashion landscape. With precision tailoring, breathable fabrics, and heritage-inspired details, The League of Legends offers a versatile wardrobe that moves effortlessly from the boardroom to after-hours, from match screenings to weekend outings. The collection artfully balances tradition and contemporary style, featuring colours drawn from the world of classic cricket and refined touches like cable knit structures, signature stripes, and cricket-inspired motifs. Key pieces include cable-knit sweaters, mnemonic cricket polos, and prints inspired by the seams and textures of cricket balls – all designed to seamlessly integrate the spirit of the game into everyday style. Speaking on the launch, Anil S Kumar, Chief Operating Officer, at Peter England, said: 'Continuing from the Gentlemen's League collection– the new League of Legends capsule is a celebration and our humble tribute to cricket's timeless appeal and the charisma of the men who shaped it. Having legends like Kapil Dev, Sir Vivian Richards, and Harsha Bhogle on board makes this collection authentic and aspirational. It's a bold new chapter for Peter England and for the modern Indian man who dresses with purpose, pride, and passion.' The League of Legends collection is now available across 240+ Peter England exclusive brand outlets and on the brand's online store. With this launch, Peter England not only celebrates cricket but also redefines what it means to be a gentleman – on and off the pitch.
