6 hours ago
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- Daily Record
Aldi's 'dream job' that gives free crisps for reviews reopens for applications
The highly coveted title generated hundreds of entries and support from Michelle Keegan last year.
Crisp fanatics were sent into a frenzy last year when Aldi announced their "dream job". Now the role is coming back, and it's open for applications.
The budget supermarket giant is officially on the hunt for a new Crisp Taster 2025, the same title that generated tons of applications and even interest from actress Michelle Keegan.
Sharing her enthusiastic thoughts on Instagram, the beloved Brassic and Fool Me Once actress pleaded: "IS THIS TRUE @aldiuk because I am READY and available with lots of experience."
Why is it so popular? Well the lucky winner gets sent out samples of the supermarket's crisps completely free of charge for them to try out, all from the comforts of their own home.
This can include everything from the discounter's Specially Selected Lightly Sea Salted Hand Cooked Crisps, Specially Selected Mature Cheddar & Red Onion Hand Cooked Crisps, the Snackrite Delta Strips and Snackrite Cheese Flavour Cheezios.
All Aldi asks for in return is a helpful review that will provide feedback on the crisps' taste, crunch, texture and appearance to help guide its Buying Team on potential future flavours.
Eager applicants for 2025 need to simply send an email to crisptaster@ with a few personal details including their full name, location and social media handles.
Applicants will also need to send a short video, no longer than one minute, explaining why they should get the role, alongside their favourite Aldi crisps and snacking opinions that will make them stand out.
However, they don't have long, as the supermarket's search is only open until Thursday, August 21, with the lucky winner being contacted before August 28.
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The UK's fourth largest supermarket first launched the coveted Crisp Taster role in 2024, being so popular that it generated hundreds of entries from crisp lovers all across the country.
Nabbing the title last year was 39 year-old NHS worker George Critchley, becoming the supermarket's first ever crisp taster after he wowed judges with his love for crisps that meant his wedding tables were named after varieties like Wotsits and Discos.
He said: "Being Aldi's Crisp Taster was an utter delight – I got to sample new flavours before anyone else and directly influence what hits the shelves.
"It wasn't just fun, it was a genuine opportunity to shape the future of snacks for a whole nation. If you're a true crisp connoisseur, this is a role you don't want to miss."
Julie Ashfield, Chief Commerical Officer at Aldi UK, said: 'After the success of last year with hundreds of entries, we welcome our shoppers feedback once again to make sure our latest products provide the quality, taste and price they deserve.
"Our range of crisps are going down a treat this year, so launching the role for a new Crisp Taster is the perfect way to encourage innovative ideas and delicious products onto shelves."
News of the role's return comes just after it was announced that Aldi would be providing 23 locations with upgrades to enhance the shopping experience, with three in Scotland - Cupar, North Berwick and Livingston.
Visit Aldi's website to find more information on the Crisp Taster 2025 role and how to apply.
