Latest news with #GeorgeFlooks
Sharjah 24
02-05-2025
- Business
- Sharjah 24
FITCODE to open third new club in Dubai
As an official HYROX Training Center, FITCODE Q-East provides members with specialized programming, expert coaching and priority access to HYROX competitions. With a dedicated space for endurance, strength and agility training, Q-East is set to become a go-to hub for competitive athletes and high-performance fitness seekers. Expanding its diverse offering, FITCODE Q-East will introduce a Megaformer studio, bringing a new dimension to strength and core training. This highly effective, low-impact yet high-intensity method enhances stability, endurance and muscle control - complementing FITCODE's existing boutique studio lineup, which includes Cycle, HIIT and MINDBODY classes. Beyond performance, FITCODE Q-East prioritizes recovery featuring cold plunge therapy to reduce muscle inflammation, massage services for deep tissue recovery, an infrared salt sauna to promote relaxation and detoxification and a steam room to enhance circulation and muscle recovery. Every element is designed to support members in achieving peak performance while maintaining overall well-being. By blending next level training, expert coaching and advanced recovery solutions, FITCODE Q-East redefines what it means to train at the highest level. This expansion further cements FITCODE's position as Dubai's leading premier fitness destination for those who demand the best in performance, recovery and innovation. 'FITCODE's second new launch of 2025 is testament to strong interest in this comprehensive and high-quality fitness experience,' said George Flooks, Chief Executive Officer of Arada's fitness division, which operates FITCODE. 'This new location in one of Dubai's most exciting and fast-growing districts will allow us to offer FITCODE's world-class services to a new membership of fitness enthusiasts.' For more information on memberships, visit and follow @FITCODEhc on Instagram.
Khaleej Times
29-04-2025
- Health
- Khaleej Times
How Dubai is raising the bar with healthy lifestyle initiatives
As fitness becomes more than just a lifestyle trend, Dubai is fast emerging as one of the world's most forward-thinking fitness capitals. From beach bootcamps and desert obstacle races to rooftop yoga and city-wide wellness festivals, fitness in Dubai is not just encouraged — it's embedded into the rhythm of daily life. The city's commitment to active living is reflected in everything from infrastructure to events. Government-led initiatives like the Dubai Fitness Challenge, now marked in the annual calendar, have seen hundreds of thousands of residents participate in month long activities, while outdoor gym installations, running tracks in residential neighborhoods and purpose-built cycling routes to make movement more accessible than ever. But beyond the everyday events and activities, Dubai has also positioned itself on the global map as a fitness destination. Wellness tourism is growing, with visitors arriving for everything from HYROX competitions, CrossFit and yoga retreats to tech-enhanced gym experiences. The rise of boutique studios, wellness communities and high-performance clubs demonstrate how Dubai's ongoing commitment to developing a health-focused fitness landscape. At the heart of Dubai's evolving fitness scene stands Sport Society - the world's largest sports mall bringing retail, training and recovery all under one roof. Among the biggest arrivals shaping this new destination is Wellfit, the region's leading and fastest growing fitness provider. Set to open its fifth flagship gym in late 2025, the 47,000 square foot club at Sport Society will feature Olympic lifting platforms, functional HIIT zones, salt wall saunas and ice plunges. It will also be home to Dubai's official HYROX community, connecting the emirate to one of the world's fastest growing fitness competitions. 'Dubai has built a fitness culture that is inclusive, aspirational and community driven,' says George Flooks, CEO of Arada's fitness and wellness division, which oversees Wellfit. 'At Wellfit Sport Society, we're creating more than just a gym — we're creating an environment where people can connect, grow and challenge themselves.' This expansion comes at a time when Dubai is emphasising its health and sports agenda, investing in infrastructure that supports active living, from running tracks in residential areas to free community workouts and large-scale events.
Sharjah 24
17-04-2025
- Business
- Sharjah 24
Wellfit to open its fifth flagship club in Mirdif's Sport Society
Wellfit Sport Society will offer members access to top-tier fitness equipment, expert-led classes and recovery amenities, all within a dynamic environment surrounded by sports facilities, retail stores and dining options. Wellfit Sport Society will also feature a dedicated strength and cardio area equipped with 48 cardio machines, 40 strength equipment machines, 16 HIIT & power cardio machines and six Olympic lifting platforms. The club will also contain five dedicated studios and zones for group classes, including HIIT, cycling, MMA, yoga and functional fitness. As an official HYROX affiliated club, Wellfit Sport Society will have certified coaches, specialized classes and exclusive member benefits for HYROX events. In addition to its high-performance training facilities, Wellfit Sport Society will integrate wellness and recovery services, offering premium services to support performance, recovery and overall well-being. The club's wellness amenities include two salt wall saunas, five cold plunges, one stretching zone and a dedicated mobility and stretching zones to enhance recovery. Members will also have access to Hungry Wolves, an award-winning healthy eating restaurant to complement their fitness journey. George Flooks, CEO of Arada's fitness and wellness division, which operates Wellfit, said: 'We are excited to introduce Wellfit Sport Society, Mirdif's premier sports and fitness destination. With world-class facilities, premium wellness offerings and a vibrant family-friendly atmosphere, this flagship club embodies our commitment to bring an active, healthy lifestyle to communities across the UAE. Designed to provide the space, equipment and support needed for personalized training, this club allows members to train their way.' Founder Memberships for Wellfit Sport Society will be launching soon, with limited spots available for early access. Members who sign up early will benefit from exclusive discounts and priority access to this fitness hub. Part of the brand portfolio of UAE master developer Arada, Wellfit's network of mega-clubs continues to grow, now serving over 16,000 members across existing locations in Jumeirah Village Circle, Meydan, Aljada and Dubai Marina.
