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Linda Mtoba: Brand partnerships more lucrative than acting
Linda Mtoba: Brand partnerships more lucrative than acting

The South African

time3 days ago

  • Entertainment
  • The South African

Linda Mtoba: Brand partnerships more lucrative than acting

Former Isibaya actress Linda Mtoba has recently spoken up about how she makes more money from brand partnerships than acting, despite the latter being her passion. The 33-year-old is not only famous for appearing on small screens but is also considered an influencer due to her large online following. She has bagged a number of brand partnerships throughout the years, working on campaigns with major companies. Many will recognise her for working with Vaseline and Huggies since she's a mother to a daughter, whom fans know affectionately as 'Bean'. Mtoba recently celebrated a career highlight in March when she attended the Oscars in the US. Working with Don Julio, she also got the chance to rub shoulders with Hollywood stars Selena Gomez and Miley Cyrus. She also recently bagged another win, becoming Glamour SA magazine's latest cover star for May. 'For me personally, I feel like acting is such a labour of love,' she shared during a Q&A session on her Instagram stories. She went on to describe the sacrifices involved in being a thespian, how they affect spending time with her family, the long hours on set, and how the paycheck at the end of the day does not match the amount she would earn from influencing. 'The money that I get month end, is equivalent to a one-day content shoot,' Mtoba claimed. This was an answer to one of her followers, who curiously asked if she was only doing brand work full-time and if it worked for her financially. Mtoba highlighted that having a career as an actress is more of a passion for her, and it isn't about the money. This rang clear when she hinted that she makes much more from getting brand partnership deals. Mtoba isn't the only actress who has spoken about poor pay in the industry. Just last month, veteran actress Nandi Nyembe also took to social media to share that she was enduring financial struggles and asked for donations on Facebook. Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 11. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.

Tyla to host 2025 Nickelodeon Kids' Choice Awards
Tyla to host 2025 Nickelodeon Kids' Choice Awards

The South African

time16-05-2025

  • Entertainment
  • The South African

Tyla to host 2025 Nickelodeon Kids' Choice Awards

The 2025 Nickelodeon Kids' Choice Awards will be hosted by Tyla, our very own sensational singer. The event will air live on Saturday, 21 June at 8 p.m. from the iconic Barker Hangar in Santa Monica, California. This promises to be the most slime-tastic night of the summer, and Tyla is ready to bring her star power to the global stage. Tyla's rise has been nothing short of spectacular. She made history by winning the inaugural Grammy Award for 'Best African Music Performance' in 2024 with her hit single Water. The song also soared into the top 10 of the Billboard Hot 100, according to Glamour SA. Just this year, she received the prestigious Impact Award at the 2025 Billboard Women in Music event. TYLA MAKES HISTORY Now, Tyla is the first African pop star to host the Kids' Choice Awards, marking a huge milestone for African music on the world stage. Tyla also earns nominations for Favourite Global Music Star and Favourite Music Collaboration for her catchy track Show Me Love. This is the song she created with WizTheMc and bees & honey. This is a proud moment for South African music fans everywhere. The music nominations this year are as exciting as ever. The Kids' Choice Awards celebrate the best in film, TV, music, sports, and more, all chosen by fans. This year, the show will simulcast across Nickelodeon, TeenNick, Nicktoons, and the Nick Jr. channel, ensuring everyone can join the fun. Tyla's success shows how far African music has come and how it continues to captivate audiences worldwide. As Tyla puts it, 'This is just the beginning. African music is here to stay, and I'm proud to be part of this movement.' Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.

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