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Linda Mtoba: Brand partnerships more lucrative than acting

Linda Mtoba: Brand partnerships more lucrative than acting

Former Isibaya actress Linda Mtoba has recently spoken up about how she makes more money from brand partnerships than acting, despite the latter being her passion.
The 33-year-old is not only famous for appearing on small screens but is also considered an influencer due to her large online following. She has bagged a number of brand partnerships throughout the years, working on campaigns with major companies.
Many will recognise her for working with Vaseline and Huggies since she's a mother to a daughter, whom fans know affectionately as 'Bean'.
Mtoba recently celebrated a career highlight in March when she attended the Oscars in the US. Working with Don Julio, she also got the chance to rub shoulders with Hollywood stars Selena Gomez and Miley Cyrus.
She also recently bagged another win, becoming Glamour SA magazine's latest cover star for May.
'For me personally, I feel like acting is such a labour of love,' she shared during a Q&A session on her Instagram stories.
She went on to describe the sacrifices involved in being a thespian, how they affect spending time with her family, the long hours on set, and how the paycheck at the end of the day does not match the amount she would earn from influencing.
'The money that I get month end, is equivalent to a one-day content shoot,' Mtoba claimed.
This was an answer to one of her followers, who curiously asked if she was only doing brand work full-time and if it worked for her financially.
Mtoba highlighted that having a career as an actress is more of a passion for her, and it isn't about the money. This rang clear when she hinted that she makes much more from getting brand partnership deals.
Mtoba isn't the only actress who has spoken about poor pay in the industry. Just last month, veteran actress Nandi Nyembe also took to social media to share that she was enduring financial struggles and asked for donations on Facebook.
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 11.
Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
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