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Linda Mtoba: Brand partnerships more lucrative than acting
Linda Mtoba: Brand partnerships more lucrative than acting

The South African

time3 days ago

  • Entertainment
  • The South African

Linda Mtoba: Brand partnerships more lucrative than acting

Former Isibaya actress Linda Mtoba has recently spoken up about how she makes more money from brand partnerships than acting, despite the latter being her passion. The 33-year-old is not only famous for appearing on small screens but is also considered an influencer due to her large online following. She has bagged a number of brand partnerships throughout the years, working on campaigns with major companies. Many will recognise her for working with Vaseline and Huggies since she's a mother to a daughter, whom fans know affectionately as 'Bean'. Mtoba recently celebrated a career highlight in March when she attended the Oscars in the US. Working with Don Julio, she also got the chance to rub shoulders with Hollywood stars Selena Gomez and Miley Cyrus. She also recently bagged another win, becoming Glamour SA magazine's latest cover star for May. 'For me personally, I feel like acting is such a labour of love,' she shared during a Q&A session on her Instagram stories. She went on to describe the sacrifices involved in being a thespian, how they affect spending time with her family, the long hours on set, and how the paycheck at the end of the day does not match the amount she would earn from influencing. 'The money that I get month end, is equivalent to a one-day content shoot,' Mtoba claimed. This was an answer to one of her followers, who curiously asked if she was only doing brand work full-time and if it worked for her financially. Mtoba highlighted that having a career as an actress is more of a passion for her, and it isn't about the money. This rang clear when she hinted that she makes much more from getting brand partnership deals. Mtoba isn't the only actress who has spoken about poor pay in the industry. Just last month, veteran actress Nandi Nyembe also took to social media to share that she was enduring financial struggles and asked for donations on Facebook. Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 11. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.

Linda Mtoba encourages embracing natural beauty and flaws
Linda Mtoba encourages embracing natural beauty and flaws

IOL News

time25-04-2025

  • Entertainment
  • IOL News

Linda Mtoba encourages embracing natural beauty and flaws

Vaseline Brand Ambassador Linda Mtoba attended the Vaseline Cera-Glow launch in Johannesburg, where she openly spoke about beauty, skin care and embracing the changes bodies go through. Picture: Supplied/MightyFine Image: Supplied/MightyFine In a world where filters, retouches, and beauty standards dominate our screens, choosing to show up as your most authentic self is nothing short of revolutionary. For actress and Vaseline Brand Ambassador Linda Mtoba, the journey of embracing her natural beauty, flaws and all, has become a deeply personal statement of confidence, resilience, and truth. 'I don't always use filters in my stories,' she says. 'And the reason for that is simple: as much as I can put on a filter, it doesn't help me accept myself as I truly am.' Mtoba, speaking at the launch of the Vaseline Cera-Glow range, during a panel discussion led by host, TV and radio presenter Zola Mhlongo. The former 'The River' actress's sentiment resonates with many. The pressure to present a picture-perfect version of ourselves—especially online—can feel overwhelming. But Mtoba's is clear: perfection isn't real, and chasing it only creates distance from who we truly are. 'Everyone has bad days,' she admits. 'Sometimes your skin is breaking out, your hair isn't sitting right—and that's okay. We're not mannequins. We're human. When I take care of my skin, I don't want to feel like I need a shield or a mask every time I step out or go online.' The idea of minimizing filter use isn't about shaming those who choose to use them, but rather about reclaiming authenticity in a world that often hides behind digital polish. 'When you see me, I want you to see me,' she says. 'Online, filters can become a kind of armour, a way to protect ourselves from judgment. But at what cost?' Mtoba reflects on how social media can amplify scrutiny—turning an audience of 500 into 500,000. And yet, the courage to be seen, truly seen, is what breaks through the noise. 'It's so important for us to be authentic, not just for ourselves, but for the people we're sharing our lives and content with.' Her message touches something deeper: the emotional and psychological weight of trying to live up to impossible standards. 'We've started to treat normal as if it's not good enough. Things like stretch marks, skin texture, or a bad hair day—these are the realities of being human. But somehow, they've become the very things we're made to feel ashamed of.' She recalls her own experience with stretch marks after giving birth, how comments and unsolicited judgments tried to diminish something so natural. 'It was painful. But it also made me want to shift the conversation. These marks tell stories. They show growth, life, change.' At the heart of Mtoba reflection is the power to reclaim beauty on your terms. 'Perfection isn't the goal. Presence is, confidence is, and being able to look in the mirror and say, 'This is me, and I'm okay with that.' That's everything.' Mtoba shared also a powerful reminder that we all need to hear more often: 'Our skin carries our stories, our stress, our joy. It binds us to ourselves. Let's treat it, and each other, with kindness.' Guests at the Vaseline Cera Glow launch included Sni Mhlongo, Simphiwe Ngema, Lasizwe Dambuza, Rich Mnisi, Vanessa Mhango, Anele Nzimande, Linda Mtoba and Phupho Gumede. Picture: Supplied/ Mighty Fine Image: Supplied/ Mighty Fine As someone who is followed by two million people on Instagram, and over 700,000 on Instagram, Mtoba is careful about how she represents herself and loves to be honest with her followers. She enjoys sharing her beauty secrets with them, such as the reason behind her glowing skin being the Vaseline Cera-Glow range. The launch event in Johannesburg brought together tastemakers from across the country—including, media personality Lasizwe Dambuza, renowned designer Rich Mnisi, and expert voices such as dermatologist Dr Nomzamo Mkhize, who all celebrated their skin. IOL Entertainment

Linda Mtoba's guide to confidence and taking care of her skin
Linda Mtoba's guide to confidence and taking care of her skin

News24

time25-04-2025

  • Entertainment
  • News24

Linda Mtoba's guide to confidence and taking care of her skin

Whether she's jet-setting to international award shows or just sitting at home with her little girl, Linda Mtoba makes sure her skin is taken care of. TRUELOVE caught up with the Queendom actor at the launch of Vaseline's new Cera-Glow range and she breaks down everything from her skincare routine to her thoughts on social media filters and feeling good in her skin. Tell us about your skincare routine. "Okay, my skincare steps, one, ukugeza. Let's start there! First things first, you need to have a shower, make sure that you are cleansed and clean. Followed by my face care, I always wash my face with cold water then I have [an] ice bath on my face. I just put my face in literally cold water and ice, or I have [an] ice roller that I have in the bathroom, I use that. "And then what I can't miss is my retinol for my face, I think retinol is very important. And peptides for your face. That's what my dermatologist told me, 'If you're doing those two things, your skin's going to be glowing'. And then followed by my actual skincare … I first put on my oil and then I go in with my moisturiser, my lotion." View this post on Instagram A post shared by Linda Mtoba (@linda_mtoba) How do you make yourself feel good in your skin? "I don't know if it's an age thing or what but even sitting at home I put on a lighter fragrance and then put it over my gown, ngifaka kancane just to smell good." Looking and feeling good even in your own space, why is that so important to you? "Because it's still me. Where I am, it doesn't really matter. Wherever I am, I'm there with me, so I should always feel my best, regardless of where the situation is. So, I think its just an important thing to always just know that it's always just you, it's still you. "Whether you're going to an event, whether you're going out the house, whether it's going to be at home. If you want to put perfume, do it because it's for you." What have been some problem areas with your skin that you really wanted to target? "Oh, my stretch marks and cellulite have been a big one especially since having my child and Vaseline products have really helped with the appearance of my stretch marks quite a bit … So, I've been using argan for the past four years." View this post on Instagram A post shared by Linda Mtoba (@linda_mtoba) What are your thoughts on using filters when posting on social media? "Everyone has a bad day sometimes. So, you just don't be feeling your best sometimes and I'm so specific on that 'sometimes'. One thing that I do try my best to do is that even when I snap my stories, most of the times I don't put on any filters. And the reason being is that, as much as I can put a filter on, at the end of the day I still have to face myself as I am, "So, the first thing starts with me accepting myself as I actually am. I mean, everyone has bad days. Sometimes your skin is acting up, your hair's not looking its best, and that's okay because we use it as a shield of some sort. But when your skin is taken care of, you don't need to have that shield up all the time." View this post on Instagram A post shared by Linda Mtoba (@linda_mtoba) View this post on Instagram A post shared by Linda Mtoba (@linda_mtoba)

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