Latest news with #GlobalAgencyoftheYear
Libnan News
26-05-2025
- Business
- Libnan News
'Laws Under Attack': ICRC Sounds the Alarm Over Strikes on Hospitals in Conflict Areas
- Advertisement - Dubai, UAE, May 22, 2025 – The International Committee of the Red Cross (ICRC) has launched a bold new campaign, Laws Under Attack, to draw global attention to the repeated targeting of hospitals and medical personnel in conflict areas —despite the Geneva Convention's explicit protections established over seven decades ago. When violence escalated in Lebanon in 2024, the last operational hospital in southern Lebanon became a direct casualty of targeted attacks. In a powerful statement to the world, the ICRC partnered with TBWA\RAAD to transform the very laws being violated into an urgent plea for accountability. Amid the rubble and scars of the Hospital, Lebanese muralist and calligrapher Ghaleb Hawila meticulously inscribed articles from the Geneva Convention onto the building's shattered walls. Each crack and burn stands as concrete evidence of international law violations—an arresting reminder that these laws must be honored and not ignored. This unprecedented initiative does more than commemorate the resilience of frontline medical workers—it demands that governments and armed groups alike respect humanitarian law and protect critical medical facilities. It is a resounding call to the global community to remember that laws written in ink cannot be erased by bombs. 'This campaign is crucial', said Simone Casabianca – Aeschlimann, Head of the ICRC Delegation in Lebanon, 'because it reminds us of what is needed and what can actually be done by the parties to a conflict to spare the civilians. It also ensures that medical and humanitarian teams are protected and can perform their duties in a dignified manner.' — ENDS About TBWA\RAAD: TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide's presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the Middle East's Most Innovative Companies by Fast Company Middle East in 2024, 2023 and 2022, one of the Best Workplaces for Women in the Middle East in 2024 by Fast Company Middle East, Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our regional clients include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, NEOM, Nissan, Pfizer, Philips, Pladis. Follow us on Instagram and Twitter and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC). About the ICRC: The International Committee of the Red Cross (ICRC) is a neutral, independent humanitarian organization dedicated to protecting and assisting victims of armed conflict and violence. With a presence in over 100 countries, the ICRC works to uphold international humanitarian law and provide lifesaving support where it is needed most.
Campaign ME
09-04-2025
- Business
- Campaign ME
These are the MENA shortlists for Campaign's Global Agency of The Year
Agencies from the Middle East have made a strong impact on the Campaign's Global Agency of the Year, collecting nine shortlists for the MENA region amongst 18 markets shortlisted from around the globe. There were entries from 117 companies from 27 countries for this year's Campaign Global Agency of the Year Awards. Within the region, shortlists represent the UAE, Saudi Arabia and Qatar. Publicis Groupe Middle East, Saatchi & Saatchi Middle East, TBWA\RAAD, Impact BBDO, Create. Group, and Magna MENA are among the Middle East shops across three category groups. These individual categories include Agency Growth Leader, Strategic Planning Leader, Best Network: Middle East & Africa, Corporate Communications/Marketing Team or Person, Creative Agency, New Business Development Team or Person, Head of Agency and Performance Agency. Trix van der Vleuten, Head of Global Brands and Marketing Strategies, The Social Hub chaired the 2025 jury. In a statement to Campaign, she said the true strength of Campaign's Global Agency of the Year Award lies in its global reach. Winners will be revealed at a ceremony at London's Carlton Tower Jumeirah on 12 June. Here's the full breakdown of the MENA shortlists of Campaign's Global Agency of The Year: People & Teams: Agency Growth Leader: Jennifer Fischer, Publicis Groupe Middle East Strategic Planning Leader: Tahaab Rais, Publicis Groupe ME&T Corporate Communications/Marketing Team or Person: Romy Abdelnour, TBWA\RAAD New Business Development Team or Person: Publicis Groupe Middle East, Growth & Innovation Team Head of Agency: Bassel Kakish, Publicis Groupe ME&T, and Tom Otton, Create. Group Network: Best Network: Middle East & Africa: Saatchi & Saatchi Middle East Agency: Creative Agency: Impact BBDO Performance Agency: Magna MENA Find out more at the Global Agency of the Year Global website here. See the full list of last year's winners here.
Zawya
12-03-2025
- Business
- Zawya
TBWA\RAAD names Derek Green as Chief Creative Officer
Dubai, UAE — TBWA\RAAD has announced the appointment of Derek Green as its new Chief Creative Officer, reinforcing the agency's commitment to bold innovation and transformative thinking. With over 25 years of international experience, Green has led award-winning campaigns for some of the world's most iconic brands—including Verizon, Samsung, McDonald's, KFC, Novartis, P&G, Coca-Cola, AMEX, IBM, Nestlé, and Corona. His creative philosophy aligns closely with TBWA's Disruption® mantra: to create brave concepts that truly differentiate brands in the marketplace. Having worked across Australia, the USA, Europe, the Middle East, and Africa, he has built high-performing teams recognized for developing insight-driven marketing and communications strategies that have earned some of the industry's most coveted awards across three continents. 'We are thrilled to have Derek join our leadership team', said Reda Raad, Group CEO of TBWA\RAAD. 'His track record of championing bold ideas and challenging category conventions makes him the ideal leader to steer our creative vision. We're thrilled to have him join us at a time when the industry needs to reimagine what's possible.' Commenting on his new role, Derek Green added: 'I'm excited to join TBWA\RAAD at such a pivotal time for the region, where the industry is primed for brave thinking. True innovation happens when we dare to challenge norms, and I look forward to driving impactful, disruptive solutions that shape the future of our clients' brands.' By blending daring creativity with TBWA\RAAD's signature Disruption® approach, Green will empower clients to seize opportunities in fast-paced markets, shaping brand experiences and effective strategies for lasting success. About TBWA\RAAD: TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide's presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the Middle East's Most Innovative Companies by Fast Company Middle East in 2024, 2023 and 2022, one of the Best Workplaces for Women in the Middle East in 2024 by Fast Company Middle East, Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our regional clients include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, NEOM, Nissan, Pfizer, Philips, Pladis. Follow us on Instagram and Twitter and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).
Zawya
10-03-2025
- Business
- Zawya
TBWA\RAAD celebrates International Women's Day with Speed Power Talks #FromWomenForWomen
Dubai, UAE — TBWA\RAAD marked International Women's Day by teaming up with the American University of Sharjah (AUS) for an empowering initiative that provided young, ambitious female students and alumni with practical skills and career-defining insights. The agency hosted Speed Power Talks, a series of fast-paced mentoring sessions led by TBWA\RAAD's women professionals, focused on passing down the knowledge they have gained throughout their careers. 'At TBWA\RAAD, we believe that real progress happens when women actively share the very knowledge that forged their journeys,' said Romy Abdelnour, Head of Communications at TBWA\RAAD. 'Negotiation, resilience, creativity—these are skills that shape lives, not just careers. That's why, this International Women's Day, we're passing them on, #FromWomenForWomen.' During the event, mentors offered first-hand advice on diverse topics such as smart saving in finance, being resourceful in production, cultivating leadership traits through HR, leveraging prompt trends for personal growth in the digital realm, harnessing the power of persuasion in creativity, decoding trends in strategy, and boosting visibility on LinkedIn through effective PR. Each session was designed to spark open, unfiltered conversations and help participants develop the confidence to navigate both their professional and personal journeys. Rooted in #FromWomenForWomen, the event underscored the agency's ongoing commitment to fostering growth opportunities for women within the creative industry. By sharing their hard-earned expertise, TBWA\RAAD mentors demonstrated that empowering others is the most effective way to build a more equitable, dynamic workforce. About TBWA\RAAD: TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide's presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the Middle East's Most Innovative Companies by Fast Company Middle East in 2024, 2023 and 2019, one of the Best Workplaces for Women in the Middle East in 2024 by Fast Company Middle East, Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our regional clients include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, NEOM, Nissan, Pfizer, Philips, Pladis.
