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Get four Supergoop! SPFs for £11 each in limited-time bundle offer
Get four Supergoop! SPFs for £11 each in limited-time bundle offer

Daily Mirror

time05-08-2025

  • Entertainment
  • Daily Mirror

Get four Supergoop! SPFs for £11 each in limited-time bundle offer

Save £48.25 on four Supergoop! SPF favourites thanks to this limited-time bundle offer If you've ever been tempted to see whether Supergoop! lives up to the hype, now is a smart time to find out. As part of its branded kit collaborations for summer, Boots has dropped a limited-edition SPF kit featuring four of the brand's bestselling sun protection products *including two full sizes) for £44 despite being worth £92.25. That brings each product down to just £11, a significant discount when you consider one full-size tube of Unseen Sunscreen usually costs up to £34 alone. The Boots x Supergoop! Beauty Bag Edit includes four tried-and-tested formulas spanning everyday sunscreen, a luminous primer, a glow-giving stick and a face and body lotion—basically a capsule wardrobe of SPF. It arrives in a sunny yellow zip-up pouch and offers a 40% saving overall, working out to £48.25. A look inside Boots x Supergoop! Beauty Bag Edit Inside the edit is the Supergoop! Unseen Sunscreen SPF 30 (full size), one of the brand's most viral products. It's clear, velvety and silicone-based, designed to double up as a primer that grips onto make-up without clogging pores or leaving a cast. Beauty editors and influencers have long named it their go-to invisible SPF, especially under foundation. You also get a travel-size Glowscreen SPF 30, a glow-boosting sunscreen-meets-primer that feels more like make-up than skincare. It's a good entry-level option for those who want sun protection but don't like the feeling of thick lotions. It has a tint, but it's sheer enough to work on a range of skin tones, and it layers easily under makeup. Our head of beauty raves about Supergoop!'s Glowscreen... Zoe says: "I know how important applying SPF daily is, but that doesn't mean I find the experience enjoyable. Before finding Supergoop!, SPFs made my skin look shiny and feel heavy, but this gives the most gorgeous glow and feels incredibly light to wear. It also works perfectly under my foundation. A real year-round hero." There's also a full-size Glow Stick SPF 50 (full size), a solid balm formula ideal for throwing in your bag or topping up SPF on the go. While stick SPFs aren't everyone's first choice, this one glides on well and gives a subtle sheen that works particularly well on cheekbones and collarbones– basically anywhere you'd normally add a touch of highlighter. Rounding off the kit is a 20ml Play Everyday Lotion SPF 50, which is suitable for face and body. It's non-greasy, has a barely-there scent and gives up to 80 minutes of water and sweat resistance. While the tube is on the smaller side, it's handy for travel or topping up during a commute or lunch break. Altogether, the edit is a fairly low-cost way to see which Supergoop! formulas actually work for your routine. The set is exclusive to Boots and only available while stocks last. Judging by how quickly similar edits from brands like Liz Earle and Dr. Jart+ have sold out this summer, it's unlikely to hang around. In other beauty savings news, it's well worth checking out Rodial's outlet section, which regularly offers full-size skincare (including anti-ageing hero formulas) marked down by up to 87%, simply because the box is damaged or unboxed. An anti-ageing ingredient that's long been rumoured to be a favourite of Princess Kate is bee venom, and you'll find plenty of it in Rodial's Bee Venom Moisturiser. Usually priced at £150 for a 50ml tub, you can shop it out of the box for £90, which is a saving of 40%.

Don't Miss Supergoop's 20% Off Sale For Prime Day
Don't Miss Supergoop's 20% Off Sale For Prime Day

Buzz Feed

time11-07-2025

  • Entertainment
  • Buzz Feed

Don't Miss Supergoop's 20% Off Sale For Prime Day

It's a good thing Amazon Prime Day happens in the summer, because it's the perfect time to stock up on SPF essentials — and now it's even more perfect because Supergoop is offering 20% off tons of bestsellers! Here are a few fan faves: The wildly popular Glowscreen SPF 40 for anyone who wants a super glowy, lit-from-within complexion at all times. Better yet, it doubles as a makeup-gripping primer, so your glow will shine through your foundation while keeping you protected. Promising review: "I've tried a lot of sunscreen and primers over the last year. I mean A LOT. My skin is super sensitive, acne-prone, and prone to dryness and redness. (Complicated, I know) This stuff doesn't feel heavy and moisturizes really well while not feeling like I'll break out later. It protected my skin from sunburn during six hours at Six Flags. I don't wear a ton of makeup, but the foundation and bronzer I wore didn't budge or crease. It makes your skin glow like [wild], which alone is a bit much for me, but under some foundation, it looks amazing! Def worth the buy and will buy again." — $17.60+ (originally $22+; available in three sizes and four shades) Mattescreen SPF 40 with a buildable tint that's so mattifying and blurring, many reviewers say they skip makeup when wearing it (although it does work perfectly as a primer!). It goes on whipped and airy, so it'll basically feel like there's nothing there. Promising review: "Finally a MATTE sun product from Supergoop! — a brand that really works for me. I am so happy with this — it feels like NOTHING and mattes down like a primer, but it's SPF and tinted. I am very fair-skinned, burn easily, and so far (one week of using daily) nothing but clear matte skin." —truth alwaysPrice: $19.20+ (originally $24; available in two sizes) The highly rated (Re)setting Mineral Powder, which Amazon has sold a whopping 10,000+ of in the last month. This SPF 35 PA+++ powder sets your makeup, absorbs excess oil, and keeps you matte for hours. It won't replace your liquid sunscreen, but it is the perfect way to top up your sun protection while you're on the go — and for applying to your scalp! Note: Powdered sunscreens are best used for touching up, not as a replacement for traditional sunscreen (read more from the Cleveland Clinic).Promising review: "This is a game changer. Purchased in translucent and use it in my hair part to prevent burning. My son is a catcher, and he prefers this powder over normal sunscreen because it doesn't run into his eyes. This will be a summer staple for us." —Amazon CustomerPrice: $28 (originally $35) The Supergoop Glow Stick with SPF 50, which manages to be totally invisible yet gorgeously glowy at the same time, unlike the thick, pasty sunscreens that are cluttering your skincare drawer. Reviewers say this feels more like a traditional moisturizer — and it's the perfect body sunscreen if you want that ☀️ summer glow. ☀️ Promising review: "I love this sunscreen. It goes on smooth, not oily or greasy, and doesn't leave a white residue. It doesn't irritate my sensitive skin. But best of all, [it] does not drip into your eyes when you sweat. Most sunscreens drip into your eyes and BURN. This one does not! It absorbs quickly and provides great sun protection. I use it over makeup and even for my children. This is the only sunscreen I use on my family's face." —Jason $25.60 (originally $32) An 18-ounce jug of the iconic Everyday SPF 50 Lotion you can park by your door as a reminder to apply before you leave your home. This is designed for both your face and body, so you can slather this all over when you're in a rush. Oh, and there's no white cast! Prefer mineral sunscreen? You can also get the Mineral Sheer Screen SPF 30 on sale!Promising review: "I know this is pricey for sunscreen, but it really is the best. I originally got a small sample in a Birchbox subscription several years ago, and it was like the sunscreen I'd been searching for all my life. It goes on smoothly and stays put. It smells nice, you can use the same formula for face and body, and a little goes a long way. It also protects you from burning while still getting tan. I am self-conscious about dark spots and melasma, but I can be outside without worrying when I use Supergoop Play. I was thrilled to see Amazon offered it in this large size with a pump bottle." —Amazon CustomerPrice: $54.40 (originally $64.99) The sprayable Play Antioxidant Body Mist that combines the sun-protecting powers of SPF 50 PA++++ with the brightening powers of vitamin C for the ultimate beach bag essential. It's super lightweight and designed to absorb quickly, and you can even apply it on wet skin! Honestly, the best feature might be that you can spray it from any angle, even upside down, which will make reapplying a breeze. Promising review: "I've struggled to find a sunscreen that I like. This is by far the winner. Very minimal scent. At first, it's a little citrusy, but once it dries, there's almost no scent. Definitely not that sunscreen smell. And it's not greasy or sticky. Can't tell it's there." —Jennifer SPrice: $19.20 (originally $24) Check out the rest of Supergoop's Prime Day deals here!

Everything On This List Is Under $25 *And* On Sale For Prime Day — But Only Until Tomorrow, So Chop Chop
Everything On This List Is Under $25 *And* On Sale For Prime Day — But Only Until Tomorrow, So Chop Chop

Buzz Feed

time11-07-2025

  • Entertainment
  • Buzz Feed

Everything On This List Is Under $25 *And* On Sale For Prime Day — But Only Until Tomorrow, So Chop Chop

Amazon Prime Day is here! There are more deals than you could ever begin to look through on your that's where we come in. Hypoallergenic Blueland laundry detergent tablets for 30% off — this powerful plastic-free tablet can be dropped directly into the drum of your washing machine for stain-lifting magic. Oh, and once you realize how much easier (and better for our planet) this is than liquid detergent/pods, you'll never want to go back, so prepare wisely now. Promising review: "I absolutely love these laundry tablets. I have always felt guilty about throwing such a large plastic jug away, and now I don't have to! I love how compact these tablets are; it makes them perfect even for traveling, and they leave my clothes smelling great. They work well with both hot and cold water, so I have no complaints!" —Eme $20.99 (originally $29.99) Supergoop best-sellers for 20% off, including the wildly popular Glowscreen SPF 40 for anyone who wants a super glowy, lit-from-within complexion at all times. Better yet, it doubles as a makeup-gripping primer, so your glow will shine through your foundation while keeping you protected. Promising review: "I've tried a lot of sunscreen and primers over the last year. I mean A LOT. My skin is super sensitive, acne-prone, and prone to dryness and redness. (Complicated, I know) This stuff doesn't feel heavy and moisturizes really well while not feeling like I'll break out later. It protected my skin from sunburn during six hours at Six Flags. I don't wear a ton of makeup, but the foundation and bronzer I wore didn't budge or crease. It makes your skin glow like [wild], which alone is a bit much for me, but under some foundation, it looks amazing! Def worth the buy and will buy again." — $17.60+ (originally $22+; available in three sizes and four shades; see more Supergoop deals here) An Amazon Fire TV Stick 4K for 50% off — if you've been putting off upgrading your old one or getting another one for your guest room, then now is the time to do it! Use this to stream over a million movies and shows, plus it even has an AI-powered TV search to help you find exactly what you need without struggling to type it in. Promising review: "The Alexa Fire Stick might be the greatest invention since drive-thru coffee. I plugged it in, blinked twice, and boom — it was up and running. I didn't need a tech degree or a YouTube tutorial narrated by someone whispering in a British accent. Setup? Ridiculously simple. Navigation? Smooth like jazz. Lag? Nonexistent. This thing moves faster than I do when someone says, 'Free snacks in the break room.' I press the mic button and say, 'Find mystery shows,' and Alexa serves them up like a psychic with a popcorn addiction. No scrolling, no back-and-forth, no spelling out titles like I'm on Wheel of Fortune. The layout is clean and makes actual sense. Everything I want is right there. It's like it knows I'm too tired to think after 8 p.m. and hands me exactly what I didn't know I needed. Bonus: It's tiny. I've lost it in the couch cushions twice, but it always comes back. Like a loyal little entertainment boomerang. If you're tired of complicated remotes, laggy interfaces, and shouting, 'WHERE IS NETFLIX?' into the void — get this. Easy. Fast. Zero drama. Just like I pretend to be in real life." —momsaysitsgoodPrice: $24.99 (originally $49.99) A Burt's Bees after sun lotion for 38% off, because sunburns happen, and the best thing to be when it does is prepared! This helps to soothe and hydrate red, itchy post-sun skin. Promising review: "I ordered this two weeks ago after seeing rave reviews. So grateful I did. Yesterday I got the worst burn. It was unbelievable. I applied this 4 times over 24 hours. When I woke up this morning it was a lot better and has just gotten increasingly better throughout the day. The burn is mostly faded, and the pain is so much better. I hope to never burn this badly again, but I will be stockpiling this lotion all the same." —CarolinaPrice: $7.02 (typically $11.40) A ridiculously durable, windproof travel umbrella for 50% off with a LIFETIME warranty, making it the true last umbrella you'll ever buy. This uses fiberglass ribs instead of flimsier aluminum, which helps it keep its shape in 70+ MPH winds, and still manages to be super lightweight and compact for travel. Check out a TikTok of the Tumella Umbrella in action. Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. SmokerPrice: $14.98+ (typically $29.99; available in 21 colors and packs of two and three) A "spray and go" enzyme-based laundry stain remover for 29% off that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes, so you don't have to do any heavy scrubbing yourself. Check out a TikTok of the laundry spray in action. Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. Promising review: "This is absolutely the best stain remover I ever used. I had shirts that looked like they had oil stains on them. I tried other stain removers without luck. When I got Puracy I pre treated the stains then put a little more in and washed. The stains were completely gone. I was able to wear the shirts again!!" —Amazon CustomerPrice: $9.99+ (typically $13.99; available in different sizes) — and shop all the Puracy deals here A pair of blackout curtains for up to 38% off so that you can nap at (or sleep in until... we don't judge) any time of the day! These are thermal insulated, so they also help to regulate the temps inside your home, no matter how sweltering or freezing it may be outside. Promising review: "BEST BLACKOUT CURTAINS EVER. These are the best quality and are true blackout curtains. Both aesthetically pleasing and work even better than the blackout shield we previously had. Our second set of these panels and I don't know that we'll ever buy a different set because these are truly the best! " —JPAPrice: $24.84+ (originally $39.99; available 14 sizes and 23 colors) A Hydaway Collapsible Insulated Tumbler for up to 34% off so you always have a convenient cup in your bag or backpack both for travel (you'll never spend $$ on a disposable water bottle again, not when you have this + a water fountain) and for everyday life when you stop into your favorite coffee shop on a whim. Yes, that means it works for hot *and* cold drinks! Promising review: "I haven't really tested how leak-proof it is, but otherwise it's a sound travel item, both compact and lightweight enough to stick into a side cargo pants pocket, for example. It's a good size for tea, smoothies, or even to use as a small pasta bowl in a pinch. Or a catch-all container spot in a hotel room — for pens, notes, spare change, receipts, keys, etc. The lid helps keep it clean in storage and on the go. I would buy another, and perhaps will, just to keep handy in the car console." —Britte A. LynamPrice: $21.04+ (originally $31.95+; available in seven on-sale colors at various discounts) A bag of Liquid I.V. electrolyte drink mix for 30% off in the yummy firecracker Popsicle flavor, which is gonna taste *just* like summer while keeping you hydrated. (Yes, they really taste like the popsicles.) But lots of other flavors are on sale, too, including sugar-free versions! FYI, depending on your situation, water may be enough to rehydrate you! Read more about electrolyte-enhanced drinks and hydration at Cleveland Clinic. Promising review: "Liquid I.V. does an amazing job hydrating. I purchase their product for 40+ employees who work in a construction-related industry. Hydration is so important while working in the hot Georgia Sun, and this product aids in this 100%. Now, let's talk about the firecracker flavor! When we produced these for our crew, ages 23–60, all of their eyes lit up, and they were super excited. Many of them did not know this flavor existed. Quite honestly, I didn't either until I came across them on Amazon. They all loved the flavor. In particular, the ones who were older kept telling me it tasted like their childhood. Seriously, who hasn't stood outside an ice cream truck ordering the Firecracker Popsicle?" —Disney DivaPrice: $16.54 for 16 packets (typically $23.62; available in 16 more flavors) — and shop all the Liquid I.V. deals here 28 pairs of Command strips for 44% off that'll hold up to 10 and 15 lbs., and leave your walls damage-free. I (Natalie) have been using these to hang all kinds of things that meet the weight requirements — picture frames, decorative wood pieces, bulletin boards, mirrors — for over 10 years, and can attest they genuinely do what they say they will. I live in a NYC rental and try to avoid putting holes in the walls. I have 40+ pieces of wall art hanging on the walls with these strips. —ElizabethPromising review: "I use these all over my house to hang pictures and not damage my walls with holes. They are also super easy to peel on and off without damaging the paint. They also stay put and hold a solid amount of weight." —TCM 0523Price: $12.84 (normally $22.99) — and check out all the Command deals here The TikTok-viral TirTir cushion foundation for up to 60% off (the lowest price ever!) that offers 72 hours of flawless wear, blending seamlessly to hide redness, blemishes, and under-eye bags. It has buildable coverage, perfect for a natural look or full glam. Plus, it's packed with hibiscus and red propolis extracts for a boost in skin elasticity. And to top it all off, its oval-shaped puff can reach every little corner of your face. Check out this TikTok of Mikayla Nogueira's review of this review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer so if you're older that's something to keep in mind. Overall beautiful and long-lasting. This will be my go to foundation from now on." —AJ BondPrice: $10+ (originally $25, typically $19.99 on Amazon; available in 40 shades and a mini size) — and shop all the TirTir deals here A 3-in-1 apple charging station for up to 31% off (PLUS an additional 25% off promo code) that juices up your iPhone, Apple Watch, and AirPods simultaneously without the need for a bunch of cords. Plus, the foldable design makes it travel-friendly, and the anti-slip base ensures your devices stay put. Promising review: "I've been using this wireless charging station for a few weeks now, and I couldn't be happier. It charges my iPhone, AirPods, and Apple Watch all at the same time—no messy cables, no overheating, and no guesswork about placement. Just drop the device on the pad and it starts charging instantly. What really impressed me is how fast and consistent the charging is. My phone goes from 20% to 80% noticeably quicker than with other chargers I've tried, and it never disconnects or stalls. The build quality feels solid, and the design looks great on my nightstand—clean, modern, and minimal." —Akiena KPrice: $17.98+ (originally $25.99; best deal on the black color — be sure to hit "redeem" on the 25% off promo code for the full discount) Dawn Powerwash Gain Original Dish Spray for 34% off — which means you'll get lots and LOTS of help with making that pile of dirty dishes in your kitchen sink disappear. (I'm a big fan of the original formula.) It includes four bottles and one nozzle. Promising review: "Dawn Platinum Powerwash Dish Spray is my new go-to for tackling grease efficiently. It's fast, easy to use, versatile, and smells fresh—plus, the refillable bundle saves money and reduces plastic. Highly recommended for busy kitchens or anyone who hates scrubbing!" —Zaily BPrice: $11.61 (originally $17.50) Biodance's TikTok-beloved Bio-Collagen Real Deep Masks for 30% off, which can be worn overnight for a serious boost of hydration, firming, and brightening — even reducing the appearance of pores and fine lines. Reviewers say they noticed a difference in just one use *and* that people stopped to compliment their skin! Btw, once you wake up and see where the mask has become transparent, you'll know the serum is absorbed — how cool is that? Note: These typically go up to 32% off during Cyber Week and Prime Day, but they are SUPER popular, so this might be a good time to stock up before the word gets out 👀.Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it's pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It's an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don't mind the long wear time, this mask could be a game changer for your skincare routine!" —NalaPrice: $13.30 for a set of four (typically $19; sometimes $15.20 at Amazon) A set of lightweight packing cubes for up to 42% off you can use to significantly decrease the bulk of your clothing to save space on trips. This particular set is a cut above the others because it comes with a visible layer that allows you to see what's in each bag without popping them all open to find something. Promising review: "If you're looking to stay organized on the go for yourself or with kids, I cannot recommend this enough! I've used packing cubes before that were poor quality. The quality of this product exceeded my expectations. The material and zippers are lightweight yet durable. Packing for my daughter and me on our last trip was a breeze with these packing cubes! Highly highly recommend!" —es86Price: $14.44 (originally $24.99; available in 17 colors — not all colors on sale) Laneige Lip Sleeping Mask for up to 30% off, which continues its reign as the TikTok lip care holy grail throne alongside everyone's beloved Laneige Lip Glowy Balm (which is, by the way, also up to 30% off right now 👀👀) — the lip sleeping mask has the same delightful flavors (including the iconic GUMMY BEAR!!) and hydrates lips with the *chef's kiss* lightweight, moisturizing blend that doesn't get all sticky and goopy like competitors. Promising review: "I LOVE this! I wasn't sure if it would work or be good because it blew up on TikTok, and I usually don't trust TikTok recommendations. However, this is amazing! It's not sticky, how I thought it might be, but it's not too buttery either. It stays on ALL night, which is a huge win for me because I sleep on my stomach and usually lip masks rub off at night. But this stays! It's really great and my lips feel so soft! I definitely recommend. Especially if you struggle with dry, flaky lips like me." —Samantha GarverPrice: $16.80+ (originally $24; available in six flavors) — and shop all the Laneige deals here A sleeveless halter bodysuit for 40% off made with such soft, stretchy, durable material that reviewers say it's an *excellent* comparison to Zara and Skims, perfect for pairing with high-waisted jeans, skirts, and blazers. It's compressive enough that a lot of reviewers were also impressed that they didn't need a bra with it! Promising review: "I absolutely love this top! Saw it in a few TikTok videos and decided to try. I have it in white, nude, coffee, and black. I love wearing it under blazers for interviews." —Abryana MarksPrice: $14.97+ (typically $24.97; available in women's sizes S–XXL and 30 colors) Catrice under-eye brightener for 20% off (matching the lowest price it's ever gone for) to help revive tired eyes with a lightweight formula that delivers superb coverage in just a few swipes. This tinted concealer uses hyaluronic acid and shea butter, which may help reduce dark circles over time. Bonus: It's just like the $33 Becca version but for MUCH less! Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —PlaceholderPrice: $4.80 (originally $6; available ih four shades) — and shop all the Catrice deals here A pack of 32 Energizer AA batteries for 33% off because every time your remote control conks out on you, you go to your junk drawer just to find more dead batteries. You'll feel so mature the next time you need to change the batteries in your smoke detector, and you ACTUALLY have fresh batteries to work with! Promising review: "These batteries hold up incredibly well in my wireless controllers and gaming accessories. No sudden drop-offs mid-session, and they last way longer than I expected. Solid performance, great value — definitely a must-have for any serious gamer." —coreyPrice: $13.29 (typically $19.98) — and see more Energizer deals here An Aerie-inspired crossover flare leggings for up to 53% off that are so ultra-soft and satisfyingly stretchy that reviewers swear by them for everything from Pilates to errands to lounging. Yes, seriously, this is a Very Good pair of leggings for less than $20. Promising review: "These are the comfiest pants. I usually buy big baggy sweatpants because I hate the tight cinching around my stomach from leggings or other tight pants. But the sweats are not as cute and don't give you the nice booty visual. I hesitantly bought these pants because the reviews raved about how comfy they were, and the reviews were absolutely right! These are tight around my waist, but not in a way that's uncomfortable at all. They sit nicely. They also give you a bangin' booty, whether you have one or not! Highly recommend this product. Good price for the quality." —SarahPrice: $14.23+ (typically $28.99+; available in women's sizes XS–XXL, four inseam lengths, and 32 colors) Mise En Scene Perfect Serum for 32% off, an extra STEAL considering this beloved K-beauty staple compares to the $46 Gisou version — reviews swear by this for for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time. Check out a TikTok of the serum in action. Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn't leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara KleinPrice: $12.94 (typically $18.99; available in two sizes, a mist style, and four other formulas) — and shop all the Mise En Scene deals here A cult-favorite liquid eyeliner from Stila for 30% off designed to stay put all day — no smudging or reapplying. Perfect for liquid eyeliner novices, the felt tip is user-friendly and delivers smooth, precise lines every time. When applying, use the tip of the pen to create a thin line. For a bold, thicker line, apply with slightly more review: "Sheer perfection. Super easy to apply. I was never good with these type of eyeliners, but after reviewing this product I figured I will give it a eyeliner I ever owned. It goes on smooth with a sharp line, no messing up. From the first time I applied it I couldn't believe how well it worked. Cat-eye done in a second or need to re-apply or fixing it later as it stays on nicely all day. I use it with the little black palette from Lorac, which came with primer, and I am not sure if that helps but I put my eye shadow on, then eyeliner and I am good to go. It stays put ALL DAY, just as the name promises. And as other reviewers mentioned, using this product you will be a pro in applying eyeliner in no time. That's how nicely it goes on. I can't say enough good things about it!" — $16.80 (originally $24) A reviewer-beloved 2-in-1 nausea relief inhaler for 25% off designed to work FAST to help reduce spontaneous nausea, motion sickness, morning sickness, and general queasiness (having a human body is hard). You can either use it as a scent inhaler or rub it directly on the tip of your nose for relief. Check out a TikTok of the nausea relief inhaler in action. Promising review: "Took this on my first cruise. Anytime that I started to feel woozy I'd reach for it. I'm sure the required act of deep breathing helped a lot - and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&LillyPrice: $9.74 for a pack of two (originally $12.99; also available in a pack of four) Cosrx's snail mucin repairing essence for 48% off that may seem like it would give you the ick, but is totally worth adding to your routine. No snail-like results here: Just pat it in, and you'll be appreciating the moisture boost right away. Reviewers say it helps with acne, inflammation, peeling, fine lines, and more! I loooove this essence for whenever I need an added boost of hydration. It absorbs into the skin beautifully!Promising review: "This product is everything everyone says it is and more. If I could recommend one product that is the key to glass skin, it would be this. It gives an immediate glow, and makes the skin look so supple and healthy. The texture wasn't off-puting for me, but it is a bit slimy and stringy when you first pump out the product. It absorbs pretty quickly and doesn't leave a sticky residue, and it is unscented. Can't say enough good things about this product and the brand. You need this product in your life!" —Sarah DeebPrice: $12.99 (originally $25) — and shop all the Cosrx products deals here A 4-pack of smart light bulbs for 34% off so you can turn on and off lights and control dimness/brightness from your phone and via voice command — just like the Philips Hue system, but for a lot less. Now you can turn on your lights and make it look like someone's home when you, sadly, have to stay late at the office. Promising review: "I rent and can't install a motion light outside my door. I don't like leaving my porch light on all the time, just in case it's dark when I come home. This is the perfect alternative. I can set it to come on at dusk and turn it off at a specific time. I turned the brightness down to light just my doorway, so as not to disturb my neighbor. I love that it can be controlled with Alexa, too. Great light!" —KitPrice: $22.99 (originally $34.99; also available individually) — and shop all the Kasa Smart lighting deals here Some Grace and Stella under-eye masks for 48% off — they're bound to become a staple in your skincare routine. They're infused with retinol, which is known to help increase skin cell production and help with elasticity. If you're looking to reduce puffiness and dark circles, this will be your new best friend! Promising review: "These are a must have for the morning. I've tried a million different brands and these are the best. They are thicker than most and best if you pop them in the freezer for a couple of minutes before applying. They definitely help with swelling and bags." —TRPrice: $11.90 for 24 pairs (originally $22.95) — and shop all the Grace & Stella deals here A set of six foldable storage bins for 43% off, which can hold a ton of stuff — think bulky blankets and comforters, seasonal wardrobe items, and anything else that's taking up way too much space elsewhere. These fold down when not in use and have a clear window so you can easily see what's inside without having to rummage through it first. Promising review: "These bags hold a ton! They are easy to carry, the plastic window makes them very convenient for storage, and they fold up into neat thin squares when not in use. These are a lot more convenient than plastic boxes and can hold an unbelievable amount of stuff." —Daddy's CarPrice: $18.69 for a set of six (typically $32.99) TruSkin vitamin C serum for 49% off that just short of startles reviewers for how fast it visibly brightens and firms skin even from the first use, and how well it reduces wrinkles and the appearance of dark spots over time. This may be on the pricier side of skincare, but this cult-fave blend of vitamin C, hyaluronic acid, and vitamin E has over 93,500 5-star reviews on Amazon, and dozens of reviewer photos that prove the hype is more than earned. Also, you're already saving money — reviewers compare it to the $182 SkinCeuticals CE Ferulic serum. Promising review: "Magic potion. Where has this been all my life? This stuff is amazing! At 31, I am trying to take care of my skin more as I noticed my face looks "tired." I started to use this and saw immediate results. I apply it after washing/using a derma roller and follow up with applying moisturizer afterward. My husband has even noticed a difference after using for a week and has said things like "your face is glowing", "your face looks radiant", "you look different, younger", "whatever you are doing is working". Bottom line, if you're in search of an anti-aging serum, stop looking and buy this." —J.D.M."I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using, I had to write one. I'm only on month two, and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that's it!" —RebekahPrice: $24.99 for the 2-ounce bottle (originally $48.99) A BuzzFeed-reader-favorite retinol body lotion for 45% off, which is the lowest we've seen it go for! The retinol in the creamy formula helps promote skin cell turnover, while the ferulic acid firms skin for a tighter appearance. Reviewers also note that this works wonders on rough, bumpy skin on their upper arms and legs after consistent use, so it may finally resolve that uneven texture you've been struggling with! Promising review: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn't itchy at all. This lotion goes on and absorbs beautifully. It's not too thin or thick, and the scent is sensational... It's not greasy or slick and does not have a residue that pills or transfers." —TickTokAlicePrice: $13.80 (typically $24.99) — and shop other Medix 5.5 deals here A bodycon lounge dress for 20% off perfect for fans of Skims looking to spare themselves a few bucks — this versatile, figure-hugging dress has just the right amount of compression to mimic the iconic style and stay oh-so-comfortable for long periods of wear. Promising review: "I have the Skims bodycon as well, and this is a great alternative! The Skims dress is ribbed, and the fabric is thinner and softer, but I don't think that the Skims dress quality increases proportionally with the higher price point. If I were to purchase another bodycon dress, it would hands down be this one. It hugs my figure beautifully and can be layered and styled for all seasons. It's one of the most versatile pieces in my wardrobe!" —Makayla CurtisPrice: $19.99 (typically $24.99; available in women's sizes XXS–XL and in nine colors). A Kahi Wrinkle Bounce Hydrating Multi-Balm for 35% off, a TikTok-famous Korean beauty product that I personally have NEVER seen this cheap before (!!) — this easy peasy all-in-one moisturizer for your face, lips, eyes, *and* neck is formulated with salmon complex and collagen to help reduce fine lines and boost radiance. Reviewers especially love how instant the hydration feels, and swear by it for that ~glass skin~, "just out of the shower" effect. Check out a TikTok of the wrinkle balm in action. Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy Price: $14.99 (originally $22.99; available in five styles) Abib SPF 50 Airy Sunstick Smoothing Bar for 30% off, an iconic K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF. Check out a TikTok of the Airy Sunstick Smoothing Bar in that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina"One of the best facial sunscreens I've ever used. The design is amazing and contours your face perfectly. It works well on its own or layered under makeup. No issues with clogging my pores or breakouts. I wore it on a trip to Mexico, and it did its job flawlessly. I will repurchase again and again." —TlongPrice: $11.99 (originally $17.02; also available in two-packs) — and shop all the Abib deals here Tons of Olaplex best-sellers for 30% off, including the wildly popular No. 3 Hair Perfector, which is meant to help rebuild the bonds in your hair (which can become damaged due to chemical treatments, color processes, and heat styling) and help prevent further damage. Note: This is a repairing treatment, NOT a conditioner! To use, apply it before your shampoo to damp, towel-dried hair, let it sit for at least 3 minutes (up to 10 for maximum results), then follow it up with your go-to shampoo and conditioner. It's designed for all hair reviews for No. 3 Hair Perfector: "This tiny little magical oil has done everything it promotes, plus much, much more! I can't live without this now! I've been using it on my very thin, dried-out, frizzy curls — it solves it all! My hair after one use was noticeably different but now it looks thick, healthy, shiny, and after six weeks of using it twice a week. It looks like I got a fresh haircut! My hair is noticeably healthier, and other people see a difference! Don't hesitate to get this! I wish I had it sooner!" —Katie"I'm transitioning to natural, and Oplalex is great for restoring moisture and helping with breakage. I have 4c delicate hair, and this product is perfect. Especially great in restoring my hair nutrition when coming out of protective hairstyles." —JeanettePrice: $21 (originally $30) — and shop all the Olaplex deals here A beautifully packaged, travel-friendly Touchland Glow Mist hydrating hand sanitizer for 30% off (the lowest price it's ever gone for) for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. Touchland is a small business that specializes in hand sanitizers. Check out a TikTok of Touchland in action. Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it's pretty! Absolutely no issues with the product or the design of the packaging leaking, and it's extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I'm especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what's not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. "I love the light fragrance of this sanitizer and how it doesn't dry my skin. Definitely will buy again." —Lindsey OgdenPrice: $11.20 (typically $16; available in Lily of the Valley and Rosewater scents) — and shop all the Touchland deals here Color Wow Dream Coat Supernatural Spray for 30% off when you wanna walk around with an invisible hair shield that protects your beloved blowout. It'll keep unwanted moisture away so you can live that frizz-free life. Bonus: The waterproof coating can last up to 72 hours or through 2–3 washes! Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action. Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair, and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —CheckFirstWithAmazonPrice: $19.60 (originally $28) — and shop all the Color Wow deals herePsst — you can also get this in an "extra strength" version and a curly hair version, both of which are also 30% off! A bottle of sulfate-free biotin shampoo for 28% off (very close to the lowest price it goes for) that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review: "After using this for the first time, I knew it was worth the price. It's wonderfully luxurious! The shampoo is not runny, which is good because you have to leave it on the lathered hair for at least three minutes, and it doesn't get in my eyes during that time. The smell is not strong or medicinal; it is pleasant enough. It doesn't seem drying to my hair like some of the volumizing shampoos I've used. This product makes my hair feel so good and look so healthy. I will be buying this again!" —Rachel ElainePrice: $9.99 (originally $13.95; available in two scents).Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! A pack of cult-fave Mighty Patch pimple patches for 20% off that use hydrocolloid to absorb pus and oil from *inside* the zit, protecting skin from further damage and reinfection so you don't have to hot compress, pop, ooze, scar, and repeat. These may also prevent you from picking your face, which lowers your chances of scarring. Promising review: "This product is the best acne remedy I have ever used on my face! I am 23 years old, and I have struggled with stress for years, and it has caused cystic acne. I have tried so many different products, and I have pretty sensitive skin. These patches have relieved so much pressure in my acne and have cleared them up beyond words! Seriously, these honestly work!! I will be a loyal customer for sure. I cannot thank this product enough. I just got over my period and had awful cystic acne. Usually, my acne would be in pain for a whole week after my period... I used these patches right away when I felt pressure in a spot on my face. My period is now over, and my face is completely cured and healing with minor scars!! I am so confident and feel relieved!" —Loyal Amazon CustomerPrice: $10.08 for 36 patches (originally $12.60; also available in larger multipacks) — and shop all the Mighty Patch deals here And! A set of their hydrocolloid nose patches for 20% off for overnight use to help kick "nose gunk" to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀. Promising review: "It's gross in the most spectacular way. The amount of disgusting gunk that came out of my face was appalling and I instantly gagged. However, my nose has never felt so clean and smooth for consecutive days. If you have oily skin I definitely recommend washing your face first and apply it to the nose before moisturizing the rest of your face. If I could give this 10 stars I would. Everyone is getting this for Christmas….maybe because it's not cheap." —Justina"Saw it on TikTok and already use their acne patches, so I was sold. Works just as well. I'd highly recommend them!" —Sara Fox Price: $13.24 for 10 patches (originally $16.55) A TP-Link Wi-Fi extender for 33% off (the lowest price ever) so you can boost your service throughout the whole house, even in those dead zones where your movies or files always buffer. Whether you've got a Zoom work meeting or an equally important episode of The Office to rewatch, this extender won't disappoint. Promising review: "I purchased this item because my job went from hybrid to work from home. My internet router is located in my master bedroom, but my office is in the middle of my house, meaning I didn't have a strong signal for work. I called my internet provider, and they wanted to charge me a lot of money to extend the internet across my house. I ended up buying this extender to help with the signal. I'm glad I purchased it because now I have coverage on the other side of my house. It was easy to install, and the app is super simple, all for a great price. Thanks to the TP-Link extender, without it, I would've had to go back to work at the office." —JaryPrice: $19.99 (originally $29.99) — and shop all the TP-Link deals here A POUND of Temptations cat treats for 25% off that isn't the most expensive thing on the reg, but is nice to get for a beat cheaper because you never want your kitties to go without. Promising review: "One or more of your kitties is AWOL? Shake the treats. Someone slipped out the door when it was opened? Shake the treats. Why do they look like they're about to fight? Shake the treats. How did you train the calico to sit on command? Shake the — okay, no, we didn't shake them then, but they still worked wonders." —CyndiPrice: $6.36 (originally $8.48) Up to 55% off Mixsoon Bean Essence that'll become THAT product in your skincare bag. It hydrates and exfoliates at the the same time and is made with natural ingredients like fermented bean, barley, and pomegranate to help remove dead skin cells and give you a gorgeous glow.

Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World
Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World

Business of Fashion

time28-04-2025

  • Lifestyle
  • Business of Fashion

Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World

At retailers across the US, it's a battle of the sunscreens. In one corner is Naked Sundays, whose lavender-tinted tubes arrived in 700 Ulta Beauty last month (and whose SPF50 'glow mist' and 'priming lotion' have already sold out). Founded in 2021 by the author and TV news host Samantha Brett, it was the first Australian prestige skincare-suncare brand to launch into the great wide US beauty market this year, and it also wasn't the last. In the opposite corner is Ultra Violette, which debuted at Sephora in packaging of a much deeper purple. The brand was founded in 2019 by Bec Jefferd and Ava Chandler-Matthews, alumni of the Aussie beauty retailer Mecca, to create highly-wearable sunscreens infused with beauty benefits. Both brands want to become world famous, and both knew they had to conquer the US, the world's largest market for sunscreens, to do so. The US has become a compelling proving ground for other brands — mostly from Australia, South Korea or Japan — as well as a regulatory headache. Many like Beauty of Joseon have used grey markets like Amazon, TikTok Shop or import stores to feed growing demand, but the ones hoping to enter US retailers or open stateside fulfilment centres are forced to reformulate to the US' regressive standard. ADVERTISEMENT Before Australian SPF brand Ultra Violette launched in the US, it had to reformulate a few key SKUs to the FDA's standards. (Ultra Violette) The world has an uneven approach to regulating sunscreens. In most jurisdictions, including Japan, Korea and the EU, the product is a cosmetic; in Canada, Australia and the US, it's regulated as an over-the-counter drug, with its active ingredients — the UV filters themselves — subject to strict approval. This isn't a problem for Australia, which has a wide variety of approved filters that mirror contemporary standards in Asia and Europe, but is a point of vexation in the US, which hasn't approved a new filter since 1996. One new chemical filter is currently under the FDA's review, which wouldn't open the door for innovation so much as begin turning the knob. US brands like Supergoop, with its popular beautified Glowscreen, or dermatologist brands like Elta MD and La Roche-Posay have done their best to create covetable formulas under the FDA's oppressive regime, but now risk ceding market share to entrants from abroad. 'We really built the business outside of the US,' said Bec Jefferd, co-founder of Ultra Violette. After Australia, the brand launched in the Middle East and UK, where it became a best-seller at Space NK, and saved the US for last. To truly win the category, Jefferd remembers thinking: 'We've got to tackle the biggest beauty market in the world.' Foreign Influence In countries like Australia, which sits under a thinner part of the ozone layer than other countries, or Japan, where women regularly don UV-protective clothing or accessories like parasols in addition to topical SPF, the concept of shielding one's skin from the sun is a more urgent part of one's regular beauty routine. 'We do not accept anything less than SPF 50 on our skin as a nation,' Brett said. 'SPF 49 — unacceptable.' Americans largely don't wear it. A 2024 survey of 2200 adults commissioned by the Environmental Working Group found that 17 percent wore sunscreen daily. Meanwhile 40 percent of adults in Australia wear sunscreen, according to that nation's Board of Statistics, and 60 percent in Japan, said Mintel in 2023. But those numbers are growing, along with the category itself; in the past five years, Ulta Beauty has expanded its stock of sunscreens by a third, adding over 10 new SPF brands to its roster. It follows that most of the world's fastest growing suncare brands are of Korean, Japanese or Australian origin, according to an analysis by insights firm Black Swan data, reflecting the markets known for their innovative and cosmetically 'elegant' formulas. 'You can have many more textures when you're working with a variety of filters compared to what we're dealing with in the US,' explained cosmetic scientist Dr. Julian Sass. The fastest growing brand worldwide, however, happens to be an American: Drmtlgy, the 'medical-grade' skincare brand founded in 2019, had the idea to make a cheaper version of the Swiss dermatologist brand Elta MD's best-selling tinted sunscreen (both products boast a specific SPF of 46) and advertised it aggressively through Facebook and Instagram ads. ADVERTISEMENT Both Drmtlgy and Elta MD use a chemical filter alongside the mineral filter zinc oxide, which has been used by humans for centuries to protect against the sun's rays. Zinc and titanium dioxide remain the standard active ingredients in US sunscreens despite their chalky and unpleasant wear, appearing everywhere from mass to luxury formulas. 'That's why you see a lot of [suncare] brands launching with zinc, because they can launch those globally, and that is the fastest path to a truly global product,' said Chandler-Matthews. Ultra Violette raised $15 million to power its expansion into the US, and reformulated a few SKUs before it launched in Sephora in March. 'The assumption we had was that we couldn't formulate something that was beautiful and elegant for the US,' said Jefferd. The brand tested the new products with its Aussie die-hards two years before its American debut. Marcha Chaudry, a lawyer and beauty regulatory expert, said that sunscreens utilising FDA-unapproved filters cannot be sold in the US, but shoppers — and sellers — sidesteps regulation by buying directly from abroad (as a 'personal import') or grey market sellers, from import shops to marketplaces like Amazon. Korean manufacturers like Cosmax and Kolmar, the latter which makes SPF for brands like Neogen and Dr. G (along with 'the majority' of Korean sunscreens, says The Korea Herald) have announced plans to ramp up production of SPF products at their US factories, but will have to reverse-engineer their formulas with the FDA's limited palette. The K-beauty brand Beauty of Joseon made a splash debut in the US after its silky sunscreen went viral on TikTok Shop, but when the brand opened a fulfilment centre stateside, it had to discontinue four of its popular formulas for US customers, which used unapproved ingredients. 'Ughh,' one user wrote on Reddit. 'The FDA is really cracking down.' 'So glad I don't live in the US!' another replied. Slow Burn The duelling specialty retail launches of Naked Sundays and Ultra Violette, alongside a growing number of domestic SPF-focused startups, prove that the opportunity to own the US' outsize sun care market is still anyone's for the taking. ADVERTISEMENT In April, the sun care brand Good Weather launched with the One Daily Sun Cream, their hybrid of a daily sunscreen and luxury moisturiser, on a DTC website and in all US Nordstrom doors for $48 per tube. The brand began with 'mandatory' zinc oxide, said co-founder Francesca Hashim, but added peptides, niacinamide and a tint to remove the white cast. She and co-founder Alexandra Shunt went to three different manufacturers before they found one who could 'land the brief.' 'We were like, 'How far can we push to make it a product that people actually want to wear?'' Shunt added. Their logline is: 'A new kind of mineral sunscreen.' Good Weather, a new sunscreen brand from the US, endeavors to blend a daily sunscreen with a luxury moisturiser. (Good Weather) Even with a limited monograph, brands are still able to compete on formula. They just have to get crafty. 'People want efficacy,' Sass explained. 'They want their sunscreen with their niacinamide. One and done.' Black Swan Data has recorded surging searches for 'whipped sunscreen' and 'acne sunscreen,' suggesting consumer appetite for new textures and ingredient combinations — and a long runway for SPF brands. The SPF brand Vacation, launched out of sunny Miami, isn't known for its wearable formulas but for imbuing them with fine fragrance and casting them in fun formats, like one that mimics the texture of Reddi-whip. News that the FDA is weighing a new chemical UV filter has inspired hope among founders that the US may soon see the light (of new chemical UV filters). 'Hopefully it'll be approved in early 2026,' said Ultra Violette's Jefferd. 'That gives us a bit of confidence.' Sass said he knows a raft of brands whose pipelines are waiting for that moment. 'They're ready to go when that filter is approved,' he said. 'But my confidence in the FDA is slim on a good day.' Sign up to The Business of Beauty newsletter, your must-read source for the day's most important beauty and wellness news and analysis.

Supergoop! Debuts in India, Now Available on Nykaa
Supergoop! Debuts in India, Now Available on Nykaa

Fashion Value Chain

time22-04-2025

  • Business
  • Fashion Value Chain

Supergoop! Debuts in India, Now Available on Nykaa

April 22, 2025 – National: Supergoop!, the globally loved sunscreen-first skincare brand, has officially launched in India, available exclusively through Nykaa. Renowned for transforming SPF into a joyful, skin-friendly essential, Supergoop! is here to shake up traditional sun care perceptions with formulas that are light, wearable, and tailored for modern lifestyles. Founded by Holly Thaggard, Supergoop! has spent over 15 years building its identity as the 'Experts in SPF™', offering breakthrough products like the clear Unseen Sunscreen, the radiant Glowscreen, and the mattifying Mineral Mattescreen. Designed for all skin tones and types, these SPF innovations double as primers, glow boosters, and skin protectants in one. India's rising sun care awareness, particularly among Nykaa's digitally-savvy users, sets the perfect stage for Supergoop!'s debut. Anchit Nayar, Executive Director and CEO of Nykaa Beauty, remarked, 'Sunscreen is fast becoming one of the most-searched categories on Nykaa. With Supergoop!, we want to convert that interest into action by making SPF an everyday skincare ritual.' Supergoop!'s omni-channel launch includes availability on Nykaa Luxe, and select Nykaa retail locations. The product lineup features bestselling formulas like the Unseen Sunscreen, Glowscreen, Mineral Mattescreen, PLAY Everyday Lotion, and convenient on-the-go products like the Glow Stick, Sunscreen Spray, and (Re)setting Mineral Powder. Expressing her excitement, Supergoop! founder Holly Thaggard said, 'India is a vibrant, sun-drenched country—and it's time to make SPF second nature here. We're thrilled to collaborate with Nykaa to bring Supergoop! to a new generation of sun-smart consumers.' Whether you're a skincare minimalist or a glow-getter, Supergoop! offers clean, effective, and wear-anywhere protection—available now, only on Nykaa.

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