Latest news with #God'sTrueCashmere
Yahoo
a day ago
- Automotive
- Yahoo
Kathy Gohari Named President of Rodeo Drive Committee
Kathy Gohari has been named president of the Rodeo Drive Committee in Beverly Hills, effective July 1. 'It has been an evolution,' Gohari said of the committee, which was founded in 1977 by retailer and entrepreneur Fred Hayman. It's Gohari's third term. 'Almost 50 years ago, when it was first established, the dream of the founders was really to have this cohesive, supportive, thriving street of luxury retail and real estate. We are here in 2025 delivering just that.' More from WWD National Guard Arrives in Los Angeles Following Protests Over Immigration Raids Leighton Meester, Rashida Jones and More Attend Urban Jürgensen's L.A. Bash EXCLUSIVE: Brad Pitt and Sat Hari's Luxury Label God's True Cashmere Releases First Linen Collection A nonprofit, the committee offers a space for retailers, hotels and property owners on Rodeo Drive to connect and exchange ideas while working together to attract visitors and enhance the vitality of the street. Gohari began her career on Rodeo Drive working for Emanuel Ungaro while studying fashion at the Fashion Institute of Design & Merchandising in Los Angeles. Today, she's director at Audemars Piguet. Gohari's current focus is welcoming a newer generation to the luxury shopping destination, she said. 'It is a very fine balance between maintaining its existing visitors and clients and fans and at the same time attracting a younger, newer generation who has discovered luxury, and they are some of the strongest spenders in the sector,' said Gohari. 'Not just to spend, but to have them want to come onto Rodeo Drive and film content. Today's celebrities, many of them are this generation of influencers.' With the World Cup, Super Bowl, and Olympics all headed to L.A., there's a renewed sense of excitement in the city, and a full calendar of events and activations on the horizon on Rodeo Drive. Festivities kick off on Sunday with a Father's Day car show, featuring hypercars, supercars and vintage classics. 'We are not a need business,' Gohari said. 'We are a want business. Nobody needs anything we offer on Rodeo Drive. It is a desire. It's an emotional connection. And as long as we're able to offer that, there is no one who can compete with us.' Gohari's executive committee is composed of Houman Mahboubi, Risa Misawa, Kiersten Dunn, Chelle Kearney, Kay Monica Rose and Mark Tronstein. Best of WWD Young Brooke Shields' Style Evolution, Archive Photos: From Runway Modeling & Red Carpets to Meeting Princess Diana The Most Memorable French Open Tennis Outfits With Serena Williams, Naomi Osaka & More [PHOTOS] Beyoncé's 'Cowboy Carter Tour' Outfits, Live Updates: Schiaparelli, Burberry, Loewe and More
Perth Now
4 days ago
- Entertainment
- Perth Now
Brad Pitt launching linen range
Brad Pitt is launching a line of linen clothing for summer. The Hollywood actor launched his own clothing company called God's True Cashmere in 2019 with designer and spiritual healer Sat Hari and now the brand is branching out into warm weather wear with The Elysian Collection, a unisex range made from biodegradable linen. Brad said in a statement: "This collection is vibrant, exciting and introduces a fresh dimension to what we are doing. Linen seems like the obvious progression of the brand, adding natural fibers with properties and textures we enjoy." Hari added: "I am inspired by this new adventure for the brand. We have focused on expressing our version of what a luxury linen garment could be. "There is a natural progression from our cashmere line including familiar bodies, gemstones and a focus on the holistic qualities, which I believe will resonate with our customer." The pieces - which include shirts, trousers and shorts - come in shades of cream, white, yellow and green. God's True Cashmere launched with a range of cashmere shirts which feature seven buttons made from healing stones that are aligned with the body's chakras. The shirts retail from around £1,500 and the collection also includes cashmere hats, scarves and socks as well as jackets and T-shirts, which sell from around £500. Hari previously revealed she designs all the garments with the actor's help. She previously told the New Yorker: "Brad and I design it all together. "We pick the gemstone snap that we feel resonates with the shirt. It's almost like the shirt asks for the snap that it needs." She also explained the idea for the company came after she had a dream in which she saw Brad dressed head-to-toe in green cashmere. She said of the dream: "I looked at him and said: 'What are you doing? Are you going golfing? You look like a leprechaun'. And he said: 'No, I just need more softness in my life'." She later told the actor about the dream: "And he said: 'That's strange, because on Tuesday I told my stylist: 'I need more green cashmere in my life. I need more softness'." They went on to start the company together after Hari made him a green cashmere shirt.
