Latest news with #GoogleMarketingLive
Hindustan Times
11-07-2025
- Business
- Hindustan Times
Google is bringing ads to AI Overviews in India later this year: What it means for users
Last year, Google introduced a new AI-powered feature called 'AI Overviews' to Search. The feature is widely used to get summarised information of users' search queries with relevant sources, making the entire web-search process quick and seamless. Now, the Mountain View giant has announced that it's bringing ads to AI Overviews in India to monetise its AI innovations. The company made this announcement at the Google Marketing Live (GML) event in India, during which it announced several new ad-based tools for businesses. Know how ads in AI Overviews can change user experience and how they will pop up in the search interface. AI Overviews will start to display ads for relevant search queries with clickable purchase links.(REUTERS) Also read: OpenAI prepares to take on Google Chrome with AI-driven browser, launch expected in weeks Ads to AI Overviews Google has confirmed to bring ads to AI Overviews in India later this year. The company shared an outline for displaying ads for both mobile and desktop. Well, this is not surprising news, since US Search users already get ads in AI Overviews. It was first rolled out to mobile devices in October 2024, and later it came to desktops. Now, Google is expanding the ad feature on AI Overviews to India. Reportedly, the ads will be displayed for relevant search queries. Google will also label these ads as 'Sponsored' within AI Overviews responses. These ads may also include titles, service/ product descriptions, and a clickable purchase link to bring users to the landing page. As of now, the company has not provided any timeline for when the ads will start to appear, but it may happen before the end of 2025. It is reported that bringing ads will allow Google to monetise its AI offering for its upcoming products and services. Also read: Gemini's dramatic apologies: Why Google's chatbot sometimes says it should 'switch itself off' after failing tasks Apart from bringing ads to AI Overviews, Google also announced new AI-powered agentic features for Google Ads and Analytics. Dan Taylor, vice president for Global Ads at Google, said, 'These agentic tools can learn from advertising inputs, including datasets, landing pages, assets, and real-time campaign performance, to take the guesswork out of achieving business goals.' Therefore, businesses and instantly identify what's working, what's not, and why with automated Insights. Mobile Finder: Google Pixel 10 Pro Fold LATEST specs, features, and price
Campaign ME
10-07-2025
- Business
- Campaign ME
The platform updates you need to know from June
Campaign Middle East rounds up the latest platform updates on social media, content and streaming platforms from June. Here are the key highlights: YouTube: YouTube announced several new features for advertisers at Google Marketing Live, focusing on enhanced shopping experiences and creator collaborations. The Masthead placement on mobile is now shoppable, allowing brands to drive discovery, website traffic, and conversions by showcasing new products or key moments in YouTube's most prominent ad slot. YouTube is also helping brands with managing creator partnerships within Google Ads. The new central hub allows advertisers to manage existing relationships, discover new creators, and integrate authentic creator content into their ad strategies via 'partnership ads.' This feature is rolling out in over 20 markets. Moreover, brands can also generatively extend videos into all aspect ratios. This AI-powered feature automatically resizes existing video content to fit any missing aspect ratio, ensuring optimal performance across various placements globally. TikTok: TikTok hosted a Family Academy initiative in the UAE. The event showcased TikTok's latest safety feature enhancements designed to support family wellbeing. Many of these enhancements build on Family Pairing, a feature launched five years ago, which continues to evolve with input from families and digital safety experts. Key enhancements include: Time Away: Allows parents to decide when it's best for their teens to take a break (e.g. during dinner, study time, or bedtime). Teens can request extra time, but parents make the final decision. Allows parents to decide when it's best for their teens to take a break (e.g. during dinner, study time, or bedtime). Teens can request extra time, but parents make the final decision. Privacy Controls: Parents can view who their teen follows and who follows them on TikTok, along with accounts their teen has blocked. They can also manage who sees their teens' content, who can interact with them, and who can send them direct messages. Parents can view who their teen follows and who follows them on TikTok, along with accounts their teen has blocked. They can also manage who sees their teens' content, who can interact with them, and who can send them direct messages. Wind Down Mode: Teens under 18 who use the app after 10 PM will receive a full-screen reminder accompanied by calming music to help them unwind. A second reminder follows, harder-to-dismiss, full-screen prompt will appear if they continue scrolling. Teens under 18 who use the app after 10 PM will receive a full-screen reminder accompanied by calming music to help them unwind. A second reminder follows, harder-to-dismiss, full-screen prompt will appear if they continue scrolling. Screen Time Management: Parents can set personalised reminders for teens to limit app usage throughout the day. Snapchat Snapchat has relaunched its Family Safety Hub, a refreshed and more inclusive platform designed to help families navigate the app confidently and safely. The updated Hub offers clearer guidance, accessible resources, and new tools that reflect the evolving needs of both parents and teens. The revamped Family Centre section includes updated guidance on how to use in-app features that enable parents to see who their teen is communicating with – without viewing the content of conversations – helping to strike a balance between safety and autonomy. New additions to the Hub include a dedicated FAQ section and a reorganised overview of Snapchat's features, providing a tab-by-tab explanation of the platform and offering practical tips for families. The site also hosts downloadable tools and resources that were previously only available at in-person Snap events. These will be continuously updated as Snapchat's product features and safety offerings evolve. In addition, relevant videos from Snap's YouTube channel have been integrated across the platform and will be refreshed quarterly, ensuring the content remains engaging and up to date. In an effort to educate parents, creators and press, Snapchat hosted an educational session in collaboration with the Abu Dhabi Early Childhood Authority and life educational coach, Hala Kazim. Google Google launched Audio Overviews on NotebookLM in more than 50 languages including Arabic, starting this week. Audio Overviews, which turn uploaded sources into engaging, podcast-like conversations, were launched late last year in English. With Gemini's native audio support, people can use Audio Overviews in their preferred language, and more updates will come to the feature based on users' feedback. Audio Overviews are generated in the preferred language of the user's account. This update also introduces a new 'Output Language' option in NotebookLM's settings. People can change the language at any time, making it easy to create multilingual content or study materials as needed. For example, a teacher preparing a lesson on – climate change in the region can share resources in various languages – like an Arabic documentary, an English research paper and Spanish study reports – with students. The students can upload these and can generate an Audio Overview of key insights in their preferred language. This capability breaks down language barriers and makes the information more accessible to everyone. The feature now generates podcasts in Modern Standard Arabic, and Egyptian colloquial Arabic, and the tool will add more dialects soon. NotebookLM is an AI-powered collaborator and is accessible on the web Pinterest Pinterest introduced AI-powered auto-collages and new shopping trend forecasting ahead of Cannes Lions 2025. As part of Pinterest Ad Labs, the platform is piloting auto-collages –a new AI feature that allows advertisers to turn their existing Pinterest product catalogue into thousands of new shoppable collages in minutes. Collages are already one of the most popular and engaging content types among Gen Z Pinterest users; as early tests indicate that users saved auto-collages at twice the rate of regular product Pins. Auto-collages will enable advertisers to reach their customers more easily by providing a multitude of creative options for their campaigns on Pinterest – all while saving them time and creative resources. So, how does it work? Auto-collages intuitively curates, cuts out and groups product images together into new shoppable visual content based on: User engagement: Creates new collages that emulate existing collages with strong user engagement. Creates new collages that emulate existing collages with strong user engagement. Similar products: Selects similar products and groups them together in a grid-style collage. Selects similar products and groups them together in a grid-style collage. User saves: Creates new personalised collages featuring products similar to what users have saved on their boards. In the coming months, Pinterest is planning gradually expand access to more advertisers. For more monthly platform updates, check here.
Business Insider
29-05-2025
- Business
- Business Insider
‘Don't Overlook the Innovation Story,' Says Colin Sebastian About Alphabet Stock
Alphabet (NASDAQ:GOOGL) has long been the undisputed leader in internet search, but the rise of generative AI is beginning to raise questions about its continued dominance in the field. Confident Investing Starts Here: Against this backdrop, Baird's Colin Sebastian, an analyst ranked in the top 4% of Wall Street stock experts, attended the company's Google Marketing Live event and came away convinced that Alphabet is taking decisive steps to stay ahead of the curve. 'While there were 'breadcrumbs' that foreshadowed key announcements at Google Marketing Live, it's encouraging to witness the company innovating quickly in search, showing a commitment to monetization, and even taking aim at competitors in new ways,' the 5-star analyst said. 'While competition in search is intensifying, Google presented, in our view, a compelling suite of new ad products and agentic capabilities that can expand monetization and contribute incrementally to revenues.' Google announced a deeper integration of AI into its core search advertising platform, including the expansion of ad placements within AI Overviews (AIO). This means that both search and shopping ads will now appear directly in AI-generated summaries on desktop browsers in the U.S. Additionally, the company is introducing ad formats specifically designed for AI Mode, tailored to fit the more conversational and context-aware nature of AI-powered search experiences. 'Importantly,' adds Sebastian, 'these newer formats should help expand search advertising and reach into middle- and upper-funnel consumer journeys, directly contradicting the bearish view that new AI formats will simply disintermediate core search.' Sebastian thinks that advertisers will be quick to adopt these new ad formats, especially as Google has indicated that monetization tests are performing similarly to traditional search ads. Over time, the analyst believes these formats could lead to higher conversion rates for commerce and retail advertisers. In addition, advertisers running Performance Max and shopping campaigns will be able to access the new formats effortlessly. For users, the key will be Google's ability to match relevant ads with the context of longer, more detailed search queries, allowing users to find answers, including ad content, directly within the AI search experience without needing to scroll to traditional website links. As is typical for Google, the company is also introducing enhanced measurement and analytics tools, including new agentic capabilities to help marketers streamline and automate tasks. 'While many investors remain skeptical in our conversations,' notes Sebastian, 'Google also continues to report growth in queries where AI Overviews are shown, and Gen-Zers are the most active search cohorts.' So, what's the bottom line for investors? Sebastian is backing Alphabet shares with an Outperform (i.e., Buy) rating and a $190 price target, implying a potential upside of 10% over the next year. (To watch Sebastian's track record, click here) Wall Street at large is also bullish. GOOGL carries a Strong Buy consensus rating, based on 29 Buy recommendations and 9 Holds. The average price target stands slightly higher at $199.14, suggesting the stock could climb ~15% in the coming months. (See GOOGL stock forecast) To find good ideas for stocks trading at attractive valuations, visit TipRanks' Best Stocks to Buy, a tool that unites all of TipRanks' equity insights.
Yahoo
25-05-2025
- Business
- Yahoo
Alphabet Inc. (GOOG)'s AI Ad Strategy Expands Reach – But Analyst Keeps Neutral Stance
We recently published a list of . In this article, we are going to take a look at where Alphabet Inc. (NASDAQ:GOOG) stands against other AI stocks on Wall Street's radar. Alphabet Inc. (NASDAQ:GOOG) is an American multinational technology conglomerate holding company wholly owning the internet giant Google, amongst other businesses. On May 23, Citizens JMP analyst Andrew Boone reiterated a 'Market Perform' rating on the stock. Boone has highlighted a shift in Google's ad strategy that now aligns with its advanced AI search capabilities. Google Marketing Live, Google's online event brimming with AI, demonstrated the latest advertising products from the company and the integration of AI into its search functions. According to Boone, AI search is broadening Google's total addressable market for search by handling more complex queries. This increased ad load is likely to maintain revenue projections for Google's search business. However, rising competition for search queries could limit Alphabet's stock valuation. Since the competitive landscape for Alphabet seems competitive and constraining, the firm places a neutral outlook on the shares. A user's hands typing a search query into a Google Search box, emphasizing the company's search capabilities. Analysts on Wall Street currently have a consensus 'Buy' rating on the stock. The average price target of $200 implies a 18.72% upside, however, the Street-high target of $234 implies an upside of 38.9%. Overall, GOOG ranks 3rd on our list of AI stocks on Wall Street's radar. While we acknowledge the potential of GOOG as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than GOOG and that has 100x upside potential, check out our report about this cheapest AI stock. READ NEXT: and . Disclosure: None. This article is originally published at Insider Monkey.
