Google is bringing ads to AI Overviews in India later this year: What it means for users
Also read: OpenAI prepares to take on Google Chrome with AI-driven browser, launch expected in weeks
Ads to AI Overviews
Google has confirmed to bring ads to AI Overviews in India later this year. The company shared an outline for displaying ads for both mobile and desktop. Well, this is not surprising news, since US Search users already get ads in AI Overviews. It was first rolled out to mobile devices in October 2024, and later it came to desktops.
Now, Google is expanding the ad feature on AI Overviews to India. Reportedly, the ads will be displayed for relevant search queries. Google will also label these ads as 'Sponsored' within AI Overviews responses. These ads may also include titles, service/ product descriptions, and a clickable purchase link to bring users to the landing page. As of now, the company has not provided any timeline for when the ads will start to appear, but it may happen before the end of 2025. It is reported that bringing ads will allow Google to monetise its AI offering for its upcoming products and services.
Also read: Gemini's dramatic apologies: Why Google's chatbot sometimes says it should 'switch itself off' after failing tasks
Apart from bringing ads to AI Overviews, Google also announced new AI-powered agentic features for Google Ads and Analytics. Dan Taylor, vice president for Global Ads at Google, said, 'These agentic tools can learn from advertising inputs, including datasets, landing pages, assets, and real-time campaign performance, to take the guesswork out of achieving business goals.' Therefore, businesses and instantly identify what's working, what's not, and why with automated Insights.
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