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Cricket-T20 can be US craze like yoga and Bollywood weddings
Cricket-T20 can be US craze like yoga and Bollywood weddings

Yahoo

time16 hours ago

  • Business
  • Yahoo

Cricket-T20 can be US craze like yoga and Bollywood weddings

By Amlan Chakraborty (Reuters) -Indian-American businessman Sanjay Govil is convinced Twenty20 cricket can be the next big cultural import into the United States, following a trail blazed by yoga and Bollywood-style weddings. Previous investors have held similar dreams of breaking into the U.S. sports league market, only to be thwarted by the nation's obsession with baseball, basketball and American football. IT entrepreneur Govil, however, is confident that along with Microsoft's India-born CEO Satya Nadella and Silicon Valley's Anand Rajaraman and Venky Harinarayan he can embed the short, jazzy version of cricket deeply into the U.S. sporting landscape "T20 leagues are the future," Govil, who owns Washington Freedom, one of the six franchises in the Major League Cricket (MLC), told Reuters. "Like Yoga, like Bollywood weddings, things from India and it's crazy here. "People here just love Indian wedding. When we have weddings in hotels, people just stop and watch. It's a spectacle, right?" Although cricket originated in England, India is now its financial engine with a cash cow in named the Indian Premier League (IPL) T20 competition, which has a brand value of $12 billion. IPL franchises with deep pockets also own teams in leagues in England, South Africa, United Arab Emirates, West Indies and the United States. The U.S. featured in the first international cricket match, against Canada, in New York in 1844, but cricket remains very much a niche sport in the country. RAISED PROFILE The introduction of the MLC in 2023 and staging matches in last year's T20 World Cup have raised the game's profile. Cricket returning to Olympics after a gap of 128 years at the 2028 Los Angeles Games will be "another big impetus", said Govil, who was born in Canada but grew up in New Delhi before moving to the U.S. Govil, who also owns 50% stake in the Welsh Fire franchise of The Hundred tournament in England, said MLC franchises learned a lot from their interaction with IPL counterparts. "One of the IPL owners came to my house and he educated me on how to build a team," he said. The presence of India's marquee players in the MLC would have been the icing on the cake but Govil respects the Indian board's policy of not allowing its players to take part in leagues abroad. "I'm sure they have some logic behind why they're doing what they're doing, and I respect that," he said. "I have to succeed in the cards which are dealt to me." Govil knows that cricket in the U.S. cannot rely only on the Indian market or south Asian diasporas in order to be successful. "We want to grow domestic talent. We cannot just rely on international players," he said. "We also have to create our own market here, because we cannot just rely on Indian eyeballs watching our matches." "We are in this for a long haul," Govil added. "We are making a lot of investments. We all have to have our own stadiums. "Once we have like eight or nine stadiums, that's when you're going to really see cricket growing in the U.S." Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Cricket-T20 can be US craze like yoga and Bollywood weddings
Cricket-T20 can be US craze like yoga and Bollywood weddings

The Star

time18 hours ago

  • Business
  • The Star

Cricket-T20 can be US craze like yoga and Bollywood weddings

Cricket - ICC T20 World Cup 2024 - Final - India v South Africa - Kensington Oval, Bridgetown, Barbados - June 29, 2024 General view of India fans in the stands before the match REUTERS/Ash Allen (Reuters) -Indian-American businessman Sanjay Govil is convinced Twenty20 cricket can be the next big cultural import into the United States, following a trail blazed by yoga and Bollywood-style weddings. Previous investors have held similar dreams of breaking into the U.S. sports league market, only to be thwarted by the nation's obsession with baseball, basketball and American football. IT entrepreneur Govil, however, is confident that along with Microsoft's India-born CEO Satya Nadella and Silicon Valley's Anand Rajaraman and Venky Harinarayan he can embed the short, jazzy version of cricket deeply into the U.S. sporting landscape "T20 leagues are the future," Govil, who owns Washington Freedom, one of the six franchises in the Major League Cricket (MLC), told Reuters. "Like Yoga, like Bollywood weddings, things from India and it's crazy here. "People here just love Indian wedding. When we have weddings in hotels, people just stop and watch. It's a spectacle, right?" Although cricket originated in England, India is now its financial engine with a cash cow in named the Indian Premier League (IPL) T20 competition, which has a brand value of $12 billion. IPL franchises with deep pockets also own teams in leagues in England, South Africa, United Arab Emirates, West Indies and the United States. The U.S. featured in the first international cricket match, against Canada, in New York in 1844, but cricket remains very much a niche sport in the country. RAISED PROFILE The introduction of the MLC in 2023 and staging matches in last year's T20 World Cup have raised the game's profile. Cricket returning to Olympics after a gap of 128 years at the 2028 Los Angeles Games will be "another big impetus", said Govil, who was born in Canada but grew up in New Delhi before moving to the U.S. Govil, who also owns 50% stake in the Welsh Fire franchise of The Hundred tournament in England, said MLC franchises learned a lot from their interaction with IPL counterparts. "One of the IPL owners came to my house and he educated me on how to build a team," he said. The presence of India's marquee players in the MLC would have been the icing on the cake but Govil respects the Indian board's policy of not allowing its players to take part in leagues abroad. "I'm sure they have some logic behind why they're doing what they're doing, and I respect that," he said. "I have to succeed in the cards which are dealt to me." Govil knows that cricket in the U.S. cannot rely only on the Indian market or south Asian diasporas in order to be successful. "We want to grow domestic talent. We cannot just rely on international players," he said. "We also have to create our own market here, because we cannot just rely on Indian eyeballs watching our matches." "We are in this for a long haul," Govil added. "We are making a lot of investments. We all have to have our own stadiums. "Once we have like eight or nine stadiums, that's when you're going to really see cricket growing in the U.S." (Reporting by Amlan Chakraborty in New Delhi; editing by Ed Osmond)

T20 can be US craze like yoga and Bollywood weddings
T20 can be US craze like yoga and Bollywood weddings

Straits Times

time18 hours ago

  • Business
  • Straits Times

T20 can be US craze like yoga and Bollywood weddings

Cricket - Fifth T20 International - India v England - Wankhede Stadium, Mumbai, India - February 2, 2025 India players lift the trophy and celebrate after winning the t20 series REUTERS/Anushree Fadnavis Cricket - ICC T20 World Cup 2024 - Final - India v South Africa - Kensington Oval, Bridgetown, Barbados - June 29, 2024 General view of India fans in the stands before the match REUTERS/Ash Allen T20 can be US craze like yoga and Bollywood weddings Indian-American businessman Sanjay Govil is convinced Twenty20 cricket can be the next big cultural import into the United States, following a trail blazed by yoga and Bollywood-style weddings. Previous investors have held similar dreams of breaking into the U.S. sports league market, only to be thwarted by the nation's obsession with baseball, basketball and American football. IT entrepreneur Govil, however, is confident that along with Microsoft's India-born CEO Satya Nadella and Silicon Valley's Anand Rajaraman and Venky Harinarayan he can embed the short, jazzy version of cricket deeply into the U.S. sporting landscape "T20 leagues are the future," Govil, who owns Washington Freedom, one of the six franchises in the Major League Cricket (MLC), told Reuters. "Like Yoga, like Bollywood weddings, things from India and it's crazy here. "People here just love Indian wedding. When we have weddings in hotels, people just stop and watch. It's a spectacle, right?" Although cricket originated in England, India is now its financial engine with a cash cow in named the Indian Premier League (IPL) T20 competition, which has a brand value of $12 billion. IPL franchises with deep pockets also own teams in leagues in England, South Africa, United Arab Emirates, West Indies and the United States. The U.S. featured in the first international cricket match, against Canada, in New York in 1844, but cricket remains very much a niche sport in the country. RAISED PROFILE The introduction of the MLC in 2023 and staging matches in last year's T20 World Cup have raised the game's profile. Cricket returning to Olympics after a gap of 128 years at the 2028 Los Angeles Games will be "another big impetus", said Govil, who was born in Canada but grew up in New Delhi before moving to the U.S. Govil, who also owns 50% stake in the Welsh Fire franchise of The Hundred tournament in England, said MLC franchises learned a lot from their interaction with IPL counterparts. "One of the IPL owners came to my house and he educated me on how to build a team," he said. The presence of India's marquee players in the MLC would have been the icing on the cake but Govil respects the Indian board's policy of not allowing its players to take part in leagues abroad. "I'm sure they have some logic behind why they're doing what they're doing, and I respect that," he said. "I have to succeed in the cards which are dealt to me." Govil knows that cricket in the U.S. cannot rely only on the Indian market or south Asian diasporas in order to be successful. "We want to grow domestic talent. We cannot just rely on international players," he said. "We also have to create our own market here, because we cannot just rely on Indian eyeballs watching our matches." "We are in this for a long haul," Govil added. "We are making a lot of investments. We all have to have our own stadiums. "Once we have like eight or nine stadiums, that's when you're going to really see cricket growing in the U.S." REUTERS Join ST's Telegram channel and get the latest breaking news delivered to you.

Cricket-T20 can be US craze like yoga and Bollywood weddings
Cricket-T20 can be US craze like yoga and Bollywood weddings

Yahoo

time19 hours ago

  • Business
  • Yahoo

Cricket-T20 can be US craze like yoga and Bollywood weddings

By Amlan Chakraborty (Reuters) -Indian-American businessman Sanjay Govil is convinced Twenty20 cricket can be the next big cultural import into the United States, following a trail blazed by yoga and Bollywood-style weddings. Previous investors have held similar dreams of breaking into the U.S. sports league market, only to be thwarted by the nation's obsession with baseball, basketball and American football. IT entrepreneur Govil, however, is confident that along with Microsoft's India-born CEO Satya Nadella and Silicon Valley's Anand Rajaraman and Venky Harinarayan he can embed the short, jazzy version of cricket deeply into the U.S. sporting landscape "T20 leagues are the future," Govil, who owns Washington Freedom, one of the six franchises in the Major League Cricket (MLC), told Reuters. "Like Yoga, like Bollywood weddings, things from India and it's crazy here. "People here just love Indian wedding. When we have weddings in hotels, people just stop and watch. It's a spectacle, right?" Although cricket originated in England, India is now its financial engine with a cash cow in named the Indian Premier League (IPL) T20 competition, which has a brand value of $12 billion. IPL franchises with deep pockets also own teams in leagues in England, South Africa, United Arab Emirates, West Indies and the United States. The U.S. featured in the first international cricket match, against Canada, in New York in 1844, but cricket remains very much a niche sport in the country. RAISED PROFILE The introduction of the MLC in 2023 and staging matches in last year's T20 World Cup have raised the game's profile. Cricket returning to Olympics after a gap of 128 years at the 2028 Los Angeles Games will be "another big impetus", said Govil, who was born in Canada but grew up in New Delhi before moving to the U.S. Govil, who also owns 50% stake in the Welsh Fire franchise of The Hundred tournament in England, said MLC franchises learned a lot from their interaction with IPL counterparts. "One of the IPL owners came to my house and he educated me on how to build a team," he said. The presence of India's marquee players in the MLC would have been the icing on the cake but Govil respects the Indian board's policy of not allowing its players to take part in leagues abroad. "I'm sure they have some logic behind why they're doing what they're doing, and I respect that," he said. "I have to succeed in the cards which are dealt to me." Govil knows that cricket in the U.S. cannot rely only on the Indian market or south Asian diasporas in order to be successful. "We want to grow domestic talent. We cannot just rely on international players," he said. "We also have to create our own market here, because we cannot just rely on Indian eyeballs watching our matches." "We are in this for a long haul," Govil added. "We are making a lot of investments. We all have to have our own stadiums. "Once we have like eight or nine stadiums, that's when you're going to really see cricket growing in the U.S." Sign in to access your portfolio

Arun Govil questions modern-day Ramayan adaptations: 'None of the stars today fit to play Lord Ram'
Arun Govil questions modern-day Ramayan adaptations: 'None of the stars today fit to play Lord Ram'

Time of India

time5 days ago

  • Entertainment
  • Time of India

Arun Govil questions modern-day Ramayan adaptations: 'None of the stars today fit to play Lord Ram'

Veteran actor , who immortalised the role of Lord Ram in Ramanand Sagar's classic Ramayan, has weighed in on the current wave of mythological remakes, and he isn't holding back. Speaking to NDTV, the revered actor expressed skepticism about modern interpretations and questioned whether today's stars truly embody the spiritual weight of the character. Tired of too many ads? go ad free now 'Three-four people have tried recreating it, but they weren't successful,' Govil said. 'I don't think in our lifetime someone should attempt to remake Ramayan.' Govil believes authenticity, not star power, should lead casting choices Though he didn't mention any names, Govil's remarks seem to reflect public sentiment around recent adaptations like Adipurush (2023), which cast Prabhas as Ram but faced intense criticism over its dialogues, visual treatment, and perceived lack of reverence. Despite high expectations and a massive release, the film failed to leave a lasting impact. In a pointed remark on casting, Govil added, 'When it comes to playing Ram, none of the stars we have today fit the part in my opinion. Maybe someone from outside the industry might be more suitable.' Arun Govil's old video resurfaces: Muslim family greets 'Shri Ram' at airport Govil's portrayal of Lord Ram between 1987 and 1988 became a spiritual event in itself, with millions tuning in every Sunday morning on Doordarshan. His performance, soft-spoken demeanor, and commanding presence set a benchmark that many argue remains unmatched even today. The timing of his remarks is noteworthy, coinciding with the second phase of the Pran Pratishtha ceremony at the in Ayodhya, a monumental spiritual event that reinforces the cultural importance of Ramayan and its characters. Govil's comments also come just as gears up to portray Lord Ram in Nitesh Tiwari's ambitious film adaptation of Ramayan. Planned as a two-part saga, the project is expected to release on Diwali in 2026 and 2027.

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