21-03-2025
Karma Lays Out Its (Optimistic) Product Plans Through 2028
Every couple of years we have to check in with Karma to see what they're doing. Now's a good time.
Yesterday Karma unveiled yet another new model, a hybrid-electric coupe called the Amaris, based on the third-generation Revero architecture. I saw it at Karma headquarters in Irvine, California, and it looks nice. It's pictured above.
It's hard to keep track of all this Karma stuff without a program, so here's a refresher. The current Karma Automotive came about when Henrik Fisker's Fisker Inc. went bankrupt in 2014, due to the bankruptcy of battery supplier A123 and Superstorm Sandy wiping out a bunch of finished Fiskers on a dock in New Jersey.
The current Karma Automotive was founded when Chinese auto parts supply giant Wanxiang purchased the assets of Fisker Inc. at a bankruptcy auction.
Are we clear on all that? Now have a look at the current and future Karmas, presented on a timeline from now till 2016 Karma Automotive began building a 'new' car called the Revero based on the bones of the former Fisker. In fact, it looked and drove like a Fisker. A few years ago it got a refresh. The Revero four-door four-seater is now in what Karma calls its third generation, with a 28-kWh battery good for not-quite-80 miles of all-electric range.
But Karma makes only 160 Reveros a year at its assembly facility in Moreno Valley, California. Soon you'll be able to get a sportier version of the Revero called the Invictus, shown above, but they're only making 30 of that comes the Gyesera hybrid (Karma uses the term EREV for plug-in hybrid, meaning Extended Range Electric Vehicle). The Gyesera is yet another take on the Revero architecture, with four doors and a newer-looking body. Karma said yesterday that the Gyesera will be in production by the end of the year, also in Moreno Valley.
The Gyesera four-door was previously shown as a battery-electric, but changing market conditions—i.e., lower-than-expected demand for EVs—forced a return to PHEV/EREV Amaris is the two-door coupe that was revealed yesterday at Karma HQ in Irvine. It will also be a hybrid, with its own take on the Revero architecture wrapped in a hot carbon-fiber body. It'll come out in the fourth quarter of 2026, Karma claims. You can see it at The Quail this summer, complete with an interior, a feature the model displayed at yesterday's program did not is Karma's electric super coupe, with 1,000 hp, 0-60 mph in 3.0 seconds, and a top speed of 180 mph. It even has a range of 250 miles, Karma says. It's going into production in 2027.
Karma promises 'otherworldy presence forged by the American spirit,' as well as butterfly doors that 'open with a dramatic flair, reminiscent of a red-carpet arrival.'And finally, the Karma Ivara GT-UV (Grand Touring Utility Vehicle) will arrive in 2028. The Ivara sports near-SUV proportions. Karma says it establishes 'a new segment of multi-terrain capable vehicles, the GT-UV, or Grand Touring Utility Vehicle. Its signature Comet Line draws exotic proportions, projecting an otherworldly boldness unseen before in the ultra-luxury segment.'
Will any of it happen? Who knows? Karma president Marcus McCammon, whom we've known since he was product manager of the Dodge Neon SRT-4 more than 20 years ago, says the Moreno Valley facility can make 15,000 vehicles a year when it has three shifts working. He expects Karma Automotive to become profitable by 2028 or 2029. And somehow Karma Automotive has carried on since the company's founding in 2014. Ya just gotta believe!
