Latest news with #Graph
Jordan News
27-07-2025
- Business
- Jordan News
Google Launches AI-Powered Virtual Try-On for Clothing - Jordan News
Google has officially launched its AI-powered virtual try-on feature for users in the United States. First unveiled at the Google I/O conference in May, this feature is part of the tech giant's 'Shopping Graph' initiative, based in Mountain View. It is now available in Google's AI Search experience, Google Shopping, and product listings within Google Images. With just a few steps, users can virtually try on a wide range of clothing items. The company has also updated its price tracking feature. اضافة اعلان Google Enables Virtual Clothing Try-On for Users In a blog post, Google announced the rollout of its virtual try-on feature in the U.S., allowing users to try on billions of clothing items listed in the Shopping Graph. The feature is integrated into AI-powered search, Google Shopping, and product results within Google Images. Users with access to the feature can go to Google Shopping and click on any product. In AI Search and Google Images, they'll need to search for a particular style or outfit and select one from the results. If the feature is available, a "Try it on" icon will appear. Clicking it will prompt the user to upload a full-body photo of themselves. Once uploaded, Google's AI will render how the item would look on their body. The virtual try-on feature also allows users to browse previous outfits they've tried, save favorites, and share looks with friends. It is powered by a custom fashion-focused generative image model that understands the human body and how fabric folds, stretches, and flows across various body types. Updated Price Alerts and Product Discovery In addition, Google is enhancing its price alert system with a new version of its price tracking feature, also available in the U.S. The updated version allows users to set alerts based on a specific size and color of a product, as well as a desired price. This means the tracker won't notify users unless the item becomes available in the exact variant they're looking for. Google is also developing a product discovery feature that will allow users to enter AI Search mode and request outfit inspiration or a look tailored for a specific occasion. The chatbot will then scan relevant products across the Shopping Graph and, using its visual matching technology, surface curated product listings the user may like. This feature is expected to become available in the U.S. later this year.
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Business Standard
25-07-2025
- Business
- Business Standard
Google Search gets smart product tracking, AI Virtual Try-On: What's new
Google is rolling out a set of new shopping features for Search in the US, which is designed to make the online buying journey more tailored and interactive. The new tools include customisable price tracking, a virtual try-on feature for clothing, and visual inspiration for outfits or interior. According to Google, these tools use AI and Google's Shopping Graph to deliver a better experience for users. Virtual Try-on Features Unveiled at I/O 2025 and tested through Search Labs in May, Google's virtual try-on feature is rolling out in the US. Users can upload a full-body image with 'good lighting' and no one else in the frame to see how clothing looks on them in real time. This AI tool uses a custom image generation model that accurately reflects how fabrics fold, stretch, and fit on diverse body types. Custom price alerts with smarter tracking Google's price alert tool lets users define their own price drop thresholds. A new slider-based setting called 'Only notify me below a specific price' enables alerts to be sent when a product drops to a set amount. Users can also choose to track specific colours or sizes. The Shopping Graph has products and prices from all across the web so it lets the user know when there is an offer that meets their criteria. These updated alerts are now marked with a Gemini sparkle icon, this highlights the use of AI-driven product suggestions. Visual inspiration for outfits or interior Google is also previewing a new feature coming to AI Mode this fall. It will allow users to explore shoppable outfit and room ideas using vision match technology. For example: whether you are looking for style inspiration for a green flowy dress for a garden party or design ideas for a bedroom. By analysing images and queries, it will surface personalised product matches from over 50 billion items in Google's Shopping Graph.
Hindustan Times
25-07-2025
- Business
- Hindustan Times
Google's 'Try it on' AI tool lets you try clothes virtually and track the best deals
How often does it happen that we spot an outfit online, but when we try it on, it just doesn't look like how we imagined it? Google seems to resonate with our struggle and is stepping in with a tech-savvy solution. On Thursday, the company rolled out a new AI-powered feature that lets you virtually try on clothes before buying them. The new "Try it on" AI tool by Google has been launched in the U.S.(Unsplash) Available now in the US, the new Try It On feature works across Google Search, Shopping, and even product results on Google Images. All you need to do is tap the 'Try it on' icon on eligible listings, upload a full-length photo, and within moments, you'll see a realistic AI render of yourself wearing that outfit. 'You can scroll through other looks you've tried, save your favourites, or share them with friends before making the call,' a Google spokesperson confirmed. Google previously tested a similar technology through its experimental app Doppl, which takes things a step further by generating AI videos to showcase outfit movement. While Doppl is designed for in-depth style exploration, the integrated feature within Google Shopping makes it easy for casual browsers to get a quick, personalised preview. Price tracking gets personal In addition to the try-on tool, Google is enhancing how users keep tabs on prices. With the new price tracking feature, you can now set alerts not just for specific items, but also specify the size, colour and most importantly, your budget. 'No more constantly checking to see if that bag you're eyeing is finally at the right price,' said Danielle Buckley, Director of Consumer Shopping at Google. 'We'll notify you the moment there's a deal that meets your exact criteria.' This personalised price tracking is powered by Google's Shopping Graph, which is a massive AI-enhanced index of more than 50 billion products from across the web. The alerts aim to make online shopping smarter and far less stressful. What is Google's next move? A personal AI stylist? Google is also planning to turn Search into your personal stylist and interior decorator. Rolling out this fall in the US, the new AI Mode will let users explore fashion and decor inspiration tailored to specific themes, occasions, or vibes. For instance 'a green dress for a garden party' or 'cosy minimalism for a bedroom revamp.' Powered by generative AI and Google's massive Shopping Graph, the tool will present curated visual ideas alongside shoppable product suggestions, making it easier to go from inspo to add to cart in seconds. It's all part of Google's broader push to make online shopping not just more personalised, but more delightful. From trying on outfits virtually to setting custom price alerts, Google is giving users smarter tools to shop with confidence, and maybe even resist those impulsive 'just because' purchases.
Business Insider
16-07-2025
- Business
- Business Insider
Experts reveal why media mentions are the new SEO currency for growing brands
Experts reveal why media mentions are the new SEO currency for growing brands Experts say backlinks alone no longer cut it — and great content also alone isn't what gets you ranked. What is it then? Being talked about. Quietly, media mentions have become one of the strongest trust signals in Google's eyes. Here's why they're now the real currency of modern SEO. Google Ranks Brands, Not Just Websites For years, SEO was about keywords, metadata, and backlink profiles. But Google's algorithm is no longer just crawling for technical signals… It's evaluating identity. Whether it's a quote in TechCrunch, a founder profile in a niche blog, or your product name in an industry roundup, these mentions help Google connect the dots. It helps map entities in Google's Knowledge Graph. Which is how your brand becomes recognizable in the search ecosystem. 'The algorithm doesn't just care about backlinks anymore,' explains Htet Aung Shine, Co-Founder of NextClinic. 'It's about authority, and authority comes from consistent signals across multiple trusted platforms; media mentions being one of the strongest.' This kind of authority can't be faked with SEO tricks. It's earned. When trusted sources mention your brand — even casually — they're reinforcing your legitimacy. Over time, these signals create a public presence that algorithms recognize and reward. 'Think of every mention as a vote of confidence,' says Sinead Corceran, Yoga Trainer ERYT200 & Course Director at All Yoga Training. 'When Google sees others talking about you — especially in context — it assumes you're worth showing to more users.' Unlinked Mentions Are Still Powerful (and You're Probably Ignoring Them) There's a trap many SEO teams fall into: assuming that if a brand mention doesn't come with a blue, clickable backlink, it's worthless. Well, that's no longer the case. Because Google has shifted from link-counting to entity understanding. It uses mentions to confirm that your brand exists, is relevant in your niche, and is part of ongoing conversations across the web. 'We've tested pages with no backlinks, just unlinked brand citations — and they still performed well,' says Martin Seeley, CEO & Senior Sleep Expert at Mattress Next Day.' When your brand name keeps appearing in credible sources — even without a link — Google begins to connect it with specific topics, keywords, and categories. That helps you rank for more than just your own content. You start to appear in broader search contexts because you've become part of the digital narrative. 'If someone reads your name on a major media site, that alone builds familiarity,' says LJ Tabango, Founder & CEO of Leak Experts USA. 'Even without a link, they might Google you. That brand search gives Google another trust signal.' Rightfully so. Unlinked mentions influence human behavior, too. Readers come across your brand in articles or social posts, and even without a link, they search your name directly. One Mention in the Right Place Can Outperform 100 Low-Quality Backlinks 'Dozens of backlinks from average blogs might look impressive in a spreadsheet, but in reality, a single media mention from the right source can deliver 10x more impact — both for rankings and brand perception,' says Stephen Twomey, Founder of MasterMindSEO. The difference comes down to context and credibility. A mention in an outlet like Forbes, TechCrunch, or even a respected niche publication carries more weight because it's both editorial and earned. Google knows these outlets don't link to just anyone. So when they reference your brand, especially within content that matches your niche, it signals serious trust. Paula Mixides, Link Building Expert at Cake Box - Birthday Cakes, says, 'A high-authority mention in a relevant article can do more for your SEO than dozens of links from directories or generic blogs.' That ripple effect is something low-effort links simply can't replicate. That is especially true for startups and growth-stage brands. Instead of pouring effort into mass link-building, consider focusing on just one high-quality media opportunity per month. 'People underestimate how powerful one well-placed editorial mention can be,' explains Kasia Siwosz, Life Coach. 'You get trust, traffic, SEO value, and brand lift — all in one.' Media Mentions Drive Branded Search — The Most Underrated SEO Metric The most trusted brands in search aren't always the ones with the most links… they're the ones people actually look for. Branded search is where that starts. When someone sees your name in a respected article and types it into Google, they're sending a powerful signal: this brand matters. That action — even once — tells the algorithm you're worth noticing. Multiply that by dozens or hundreds of users over time, and suddenly your name carries weight in the SERPs. 'Branded search volume is one of the strongest signals that you're building a real business, not just a content farm,' says Michael Jensen, CMO at Forsikringssiden. 'Google wants to rank the brands people look for — mentions create that curiosity.' These searches also improve click-through rates. A user who recognizes your brand from media coverage is more likely to click when you appear in search. That engagement reinforces rankings and conversions. 'When users type your name directly into search, that's when you know you've made it past the algorithm,' explains Michael Song, Marketing Manager at Zhoushenghang used buses. 'Media mentions spark that interest — they create the reason to search in the first place.' Journalists Are Your New Link Builders — But They Hate Traditional Pitches The best links in SEO don't come from link builders — they come from journalists. And most brands pitch them completely wrong. Journalists aren't looking for your homepage, your About page, or your PR jargon. They're looking for real, helpful insight — fast, clear, and relevant to the story they're writing. If you give them that, they'll quote you. And if they quote you, the link will usually follow. Journalists don't care about your product. They care more about whether you have something useful to say in context of the article. That's what gets included. That shift means brands need to stop acting like advertisers and start acting like contributors. Whether it's through HARO Services, Qwoted, or direct relationships, success comes from positioning your people — not your brand — as a valuable part of the conversation. 'Reporters want smart quotes from smart people,' says Rameez Usmani, Founder & CEO of HARO Link Building Service - 'If your insight fits the piece and doesn't sound self-serving, you've earned yourself a backlink without asking.' Mentions Create a Feedback Loop for Topical Authority When your brand shows up in multiple articles around the same topic, Google starts connecting you to that theme, even if you're not ranking for those keywords yet. That's how you build topical authority without publishing dozens of blog posts. A few high-quality mentions in relevant media can position you as a go-to source in a niche, and that reputation carries over into rankings. 'You don't need 100 pages about a topic — you need 10 good mentions in the right places,' says Alex L., Founder of StudyX. These mentions act like external citations. Google sees you consistently tied to certain themes — like AI tools, digital health, or sustainable fashion — and starts surfacing your content higher when those topics are searched. Magnus Larsen, Head of Marketing at Forbrukerguiden, explains, 'Those external signals help Google trust your site before your content even catches up.' It's a loop: the more mentions you earn in a niche, the more likely you are to rank. And the more you rank, the more likely you are to be mentioned again. You're Wasting Media Mentions by Not Repurposing Them Most brands treat media mentions like a one-time win — they celebrate, then forget. But smart brands squeeze every bit of value out of each one. A quote in a top-tier blog? Turn it into a LinkedIn post. A founder mentioned in a newsletter? Add it to your homepage. A customer story featured by a third party? Use it in your sales deck. Repurposing extends the shelf life of each mention — and boosts its SEO value. 'If you're not building a content loop around every media feature, you're wasting the compound effect,' says Nick Borges, COO at Heartwood Recovery. You can also link back to the original mention to boost its authority and visibility. This creates a second layer of SEO benefit — helping that article rank while reinforcing your association with it. 'Mentions shouldn't just live in your press section,' says John Beebe, Founder of Classic Car Deals. 'They should be everywhere your audience looks — sales calls, email nurture, even onboarding.' A single media mention has more value than most blog posts — if you know how to keep it alive. Founders and Experts Get Quoted — and That's Your SEO Advantage Richard Zi, CEO at ZW Cable, says, 'Media mentions are one of the fastest ways to earn trust, not just with people, but with Google. And the easiest path to those mentions is to put a real voice front and center.' Journalists quote founders, specialists, and real humans, not generic brand blurbs. When you show up as a person with a point of view, you're more likely to be mentioned, quoted, and linked in editorial content. 'People connect with people. That's why expert-driven content and quotes outperform any company boilerplate,' says Faizan Haider, SEO Specialist & Link Builder at Qwoted Link Building.
Business Wire
09-06-2025
- Business
- Business Wire
Contrast Introduces the First Unified Platform to See Application-Layer Attacks, Stop Breaches, and Remediate Vulnerabilities with AI
PLEASANTON, Calif.--(BUSINESS WIRE)-- Contrast Security, the global leader in Application Detection and Response (ADR), today announced the general availability of Northstar, a major release for the company that redefines how businesses see cyberattacks, stop breaches, and protect their applications and APIs. This is the industry's first platform to unite developers, security, and operations teams through an integrated user experience. Contrast pairs runtime data and contextual analysis with AI-powered auto-remediation to cut response times and eliminate noise, marking a breakthrough in application-layer security. The Contrast Graph: Live Runtime Insight That Drives Precision At the core of the platform is the Contrast Graph, which powers its most advanced capabilities, including optional agentic AI workflows that help teams respond faster and fix smarter. The Contrast Graph builds a real-time digital twin of an organization's application and API environment, mapping live attack paths, correlating runtime behavior, and exposing how vulnerabilities, threats, and assets are connected. This deep, dynamic context eliminates the guesswork that plagues traditional tools, enabling accurate, automated prioritization and remediation - so teams can focus on real risk and act with confidence. Tyler Shields, Principal Analyst at Enterprise Strategy Group, says, 'Connecting security operations processes with application security incident and vulnerability detection capabilities is a significant step towards breaking down the silos that exist between developers, application security, and security operations teams. This broad contextual analysis offering lends itself well to advanced AI-based prioritization and automated remediation, which are the key security outcomes required by security organizations today.' Runtime Intelligence That Sees, Stops, and Solves With the Northstar release, Security Operations and AppSec teams can, for the first time, see application-layer attacks as they happen, stop them instantly, and auto-remediate active vulnerabilities with the new Contrast AI. These capabilities leverage Contrast's powerful real-time context - paired with dynamic risk scoring that reflects exploitability, impact, and live attack activity, so teams always know where to focus. The unified platform provides views that are tailored to each role, enabling developers to prioritize remediation while SOC teams zero in on the most critical threats to limit damage. "We are excited to see the new features and feel that Contrast is set apart from other competitors, beyond reach. It makes our jobs better and easier. The real data will allow our team to take action more efficiently," said Martha Gamez-Smith CISSP, PMP, SSCP, Information Security Officer - Texas Computer Cooperative | Education Service Center, Region 20. Jeff Williams, an OWASP Founder, Contrast Security Founder and CTO, said, 'Northstar is the culmination of everything we've learned about defending modern software. We didn't just bolt together another set of tools—we reimagined AppSec from first principles. By combining runtime observability, real-time graph context, and AI-powered automation, we built a platform that doesn't just find problems—it understands them, prioritizes them, and helps teams fix them fast. This is the platform I've wanted since OWASP's earliest days—one that doesn't just generate alerts, but actually defends the software that powers our world.' Contrast Northstar Release Highlights: A Unified Perspective, Tailored for Every Team Contrast delivers a new visual user experience built around the Contrast Graph, giving Dev, Sec, and Ops teams real-time visibility into attacks, vulnerabilities, and business risk - all in views tailored to their roles and integrated into the developer, CNAPP, and SIEM solutions they use every day. The Contrast Graph acts as a live map of the application and API environment, showing how vulnerabilities, threats, and assets are connected so teams can act faster, together. Focus on What Matters Most Dynamic Risk Scoring: Continuously prioritizes vulnerabilities with architectural, threat, and business context based on real-world observations in production - so defenders can fix what's actually at risk. Unified ADR + AST: Bring together Application Detection and Response and Application Security Testing to break down silos across development, AppSec, and SecOps with shared context that connects incidents to vulnerabilities, aligning teams around real threats and faster resolution. Agentic AI That's Context-Aware Contrast AI SmartFix: Uses Contrast Graph data to generate fix plans, write code, create test scripts, and draft pull requests, dramatically reducing remediation time. Contrast MCP Server: Opens up access to Contrast's runtime insights - starting with vulnerability data and designed to support future agentic AI use cases. Faster Rollouts. Easier Management. Deployment Hub: Simplifies onboarding and managing updates across complex, distributed environments, speeding time to protection. Flex Agent: Streamlines agent deployment and updates at scale with no manual configuration required, simplifying installation and reducing setup time. Availability and Ecosystem Momentum The Contrast Northstar release is available today, delivering immediate value to both partner ecosystems and enterprise organizations looking to modernize their application security programs. Contrast integrates seamlessly with industry-leading tools like Splunk, Wiz, and Sumo Logic to ensure that security insights flow into the platforms teams already rely on. Additional integrations and strategic partnerships will be announced in the coming weeks, as Contrast continues to expand its global partners and redefine application-layer defense. To experience Contrast Northstar's release, go to: About Contrast Security Contrast Security is the global leader in Application Detection and Response (ADR), empowering organizations to see and stop attacks on applications and APIs in real time. Contrast embeds patented threat sensors directly into the software, delivering unmatched visibility and protection. With continuous, real-time defense, Contrast uncovers hidden application-layer risks that traditional solutions miss. Contrast's powerful Runtime Security technology equips developers, AppSec teams and SecOps with one platform that proactively protects and defends applications and APIs against evolving threats.
