Latest news with #GreyDays'
Hypebeast
21-05-2025
- Lifestyle
- Hypebeast
The New Balance ABZORB 2010 Gets the "Grey Days" Treatment
Name:New Balance 2010 'Grey Days'Colorway:Arid Stone/Raincloud/CalciumSKU:U2010GDMSRP:$160 USDRelease Date:May 22, 2025Where to Buy:New Balance Notes:New Balanceis marking its annual 'Grey Days' celebration with the launch of the ABZORB2010in a new 'Arid Stone with Raincloud and Calcium' colorway, available May 22 at 10 am ET for $159.99 USD. Revealed earlier this month — modeled byAminéin a celeb-studdedcampaign— the lifestyle runner blends archival inspiration with futuristic updates, featuring a diamond-knit mesh upper, sculpted ABZORB midsole with SBS cushioning and reflective accents throughout. A translucent TPU Stability Web adds structure at the midfoot, while molded 'N' logos and nubuck overlays complete the elevated look. The limited-edition release is restricted to one pair per order.
Fashion Network
09-05-2025
- Business
- Fashion Network
New Balance goes big on grey with London promotion and new products
Given the 'colour' grey continues to influence much of our visual lives (think house front doors, cars, etc) New Balance is running with it as a major new product theme called 'Grey Days'. And its importance to the sportswear brand is clear as it said: 'Grey embodies a design philosophy of timelessness, quality, and quiet confidence, spotlighting the brand's legacy and the evolution of its innovation and silhouettes across generations'. It also 'continues to embody New Balance's dedication to craft, quality and fearless independence, in every field'. Originally introduced by the brand in the 1980s 'in the service of building a superior urban running shoe', we fast-forward to May with a celebration that brings the colour closer to consumers, with New Balance having installed a newspaper kiosk in London featuring a 'Grey Days' special edition. The kiosk has been located in the heart of a popular meeting place, Seven Dials in Covent Garden, where visitors are encouraged to experience the space and grab a Grey Days newspaper. With the aim of 'giving back', a crossword puzzle can be found on the back page with participants encouraged to solve the puzzle and return it to the kiosk. With staff members verifying the answers, correct participants are given the chance to 'play' and pick a counter from within a concealed bag. Every day there are x10 grey counters given away to winners, with the prize of a gift card that they can redeem in-store for a pair of free trainers. The brand is also celebrating Grey Days throughout May with an assortment of new and classic footwear and apparel styles in a full range of grey shades, available in its stores, online and via selected retailers.
Fashion Network
09-05-2025
- Business
- Fashion Network
New Balance goes big on grey with London promotion and new products
Given the 'colour' grey continues to influence much of our visual lives (think house front doors, cars, etc) New Balance is running with it as a major new product theme called 'Grey Days'. And its importance to the sportswear brand is clear as it said: 'Grey embodies a design philosophy of timelessness, quality, and quiet confidence, spotlighting the brand's legacy and the evolution of its innovation and silhouettes across generations'. It also 'continues to embody New Balance's dedication to craft, quality and fearless independence, in every field'. Originally introduced by the brand in the 1980s 'in the service of building a superior urban running shoe', we fast-forward to May with a celebration that brings the colour closer to consumers, with New Balance having installed a newspaper kiosk in London featuring a 'Grey Days' special edition. The kiosk has been located in the heart of a popular meeting place, Seven Dials in Covent Garden, where visitors are encouraged to experience the space and grab a Grey Days newspaper. With the aim of 'giving back', a crossword puzzle can be found on the back page with participants encouraged to solve the puzzle and return it to the kiosk. With staff members verifying the answers, correct participants are given the chance to 'play' and pick a counter from within a concealed bag. Every day there are x10 grey counters given away to winners, with the prize of a gift card that they can redeem in-store for a pair of free trainers. The brand is also celebrating Grey Days throughout May with an assortment of new and classic footwear and apparel styles in a full range of grey shades, available in its stores, online and via selected retailers.
Yahoo
01-05-2025
- Entertainment
- Yahoo
Here's Every New Balance Sneaker New Balance Is Releasing for Its Annual ‘Grey Days' Celebration
'Grey Days' is to New Balance what 'Air Max Day' is to Nike: a chance to highlight one of its signatures with a whole lot of sneaker releases. This year's annual collection of greyscale New Balance sneakers is made up of an assortment of classic kicks and new hits that will release throughout the month. Kicking off the festivities Thursday are the Fresh Foam X 1080v14 everyday runner, the 9060 lifestyle smash and retros sneakers 740, 1000 and T500. More from Footwear News The Best Sneakers Releasing in May The Best Nike Sneakers Releasing in May The next drop will come May 14, as the 1906L sneaker-loafer gets a new grey treatment to follow up its metallic silver launch colorway from last fall. May 22 will then bring the newly launched 2010, a lifestyle model inspired by aughts runners, and the affordable 471 fashioned after '70s running sneakers. Andrew Reynold's first New Balance sneaker, the 933, will also join the festivities May 26, and 'Grey Days' will come to an end May 29 with the 1300JP, the premium Made in Japan sneaker that releases just once every five years. 'Whether you're new to the brand or a longtime loyalist, grey embodies the promise of everything that sets New Balance apart,' Brian Lynn, New Balance global vice president of Lifestyle, said in a release. 'The symbolism of Grey has remained central to the brand for decades, and Grey Days 2025 showcases its diverse appeal by bringing together an array of our athletes.' New Balance's grey lineage dates back to 1982, when it launched the 990 and chose a grey color scheme to allow the premium running sneaker's features to shine rather than color. The company had a modest expectation to sell 5,000 pairs of the $100 running sneaker, but it became a much bigger hit despite being the most expensive running shoe on the market. For this year's 'Grey Days' campaign, New Balance tapped musicians Aminé and Sainte; athletes Gabby Thomas and Cameron Brink; and the actress Storm Reid. Below, you'll find info and images for every New Balance 'Grey Days' sneaker releasing in May. Each of the sneakers can be purchased through New Balance's website. Release Date: May 1Price: $110SKU: MT10OAB Release Date: May 1Price: $110SKU: U740GS2 Release Date: May 1Price: $150SKU: M1000EGR Release Date: May 1Price: $165SKU: W108014G Release Date: May 1Price: $150SKU: U9060AGA Release Date: May 1Price: $110SKU: CT500OGA Release Date: May 1Price: $130SKU: W108014G Release Date: May 14Price: $150SKU: U1906LGR Release Date: May 22Price: $160SKU: U2010GD Release Date: May 22Price: $100SKU: U471GR Release Date: May 26Price: $130SKU: NM933GDY Release Date: May 29Price: $330SKU: U1300JP Best of Footwear News Allen Iverson's Reebok Deal: The Details of His Lifetime Contract NBA All-Star Weekend's Most Iconic Sneakers of All Time Super Bowl Halftime Show Shoes Through the Years: From Michael Jackson's Loafers to Rihanna's MM6 Maison Margiela x Salomon Sneakers
