New Balance goes big on grey with London promotion and new products
Given the 'colour' grey continues to influence much of our visual lives (think house front doors, cars, etc) New Balance is running with it as a major new product theme called 'Grey Days'.
And its importance to the sportswear brand is clear as it said: 'Grey embodies a design philosophy of timelessness, quality, and quiet confidence, spotlighting the brand's legacy and the evolution of its innovation and silhouettes across generations'.
It also 'continues to embody New Balance's dedication to craft, quality and fearless independence, in every field'.
Originally introduced by the brand in the 1980s 'in the service of building a superior urban running shoe', we fast-forward to May with a celebration that brings the colour closer to consumers, with New Balance having installed a newspaper kiosk in London featuring a 'Grey Days' special edition.
The kiosk has been located in the heart of a popular meeting place, Seven Dials in Covent Garden, where visitors are encouraged to experience the space and grab a Grey Days newspaper.
With the aim of 'giving back', a crossword puzzle can be found on the back page with participants encouraged to solve the puzzle and return it to the kiosk. With staff members verifying the answers, correct participants are given the chance to 'play' and pick a counter from within a concealed bag. Every day there are x10 grey counters given away to winners, with the prize of a gift card that they can redeem in-store for a pair of free trainers.
The brand is also celebrating Grey Days throughout May with an assortment of new and classic footwear and apparel styles in a full range of grey shades, available in its stores, online and via selected retailers.
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Given the 'colour' grey continues to influence much of our visual lives (think house front doors, cars, etc) New Balance is running with it as a major new product theme called 'Grey Days'. And its importance to the sportswear brand is clear as it said: 'Grey embodies a design philosophy of timelessness, quality, and quiet confidence, spotlighting the brand's legacy and the evolution of its innovation and silhouettes across generations'. It also 'continues to embody New Balance's dedication to craft, quality and fearless independence, in every field'. Originally introduced by the brand in the 1980s 'in the service of building a superior urban running shoe', we fast-forward to May with a celebration that brings the colour closer to consumers, with New Balance having installed a newspaper kiosk in London featuring a 'Grey Days' special edition. The kiosk has been located in the heart of a popular meeting place, Seven Dials in Covent Garden, where visitors are encouraged to experience the space and grab a Grey Days newspaper. With the aim of 'giving back', a crossword puzzle can be found on the back page with participants encouraged to solve the puzzle and return it to the kiosk. With staff members verifying the answers, correct participants are given the chance to 'play' and pick a counter from within a concealed bag. Every day there are x10 grey counters given away to winners, with the prize of a gift card that they can redeem in-store for a pair of free trainers. The brand is also celebrating Grey Days throughout May with an assortment of new and classic footwear and apparel styles in a full range of grey shades, available in its stores, online and via selected retailers.
