11-08-2025
Amazon shoppers say £38 'stylish' smartwatch is 'better than Apple'
People said that the 'very comfortable' device is quickly replacing their more expensive smartwatches
Amazon shoppers have been praising an affordable smartwatch that can do almost anything a big-name brand like Apple, Fitbit, or Google can do—but for much cheaper. During a flash sale with the online retailer, shoppers can take advantage of a further discount.
The Gydom Fitness Smartwatch normally sells online for £59.99 but has been cut in price to £37.98 during an Amazon offer. It is available in a range of colours - but only certain ones are discounted to this extent.
Amazon shoppers looking for the best deal will be interested in the 1.8-inch version with either black or pink bands, as both have been dropped with a £22 saving. Other versions are available, such as options for a blue, green, purple or red silicone band, but these prices range from £45 to £56.
Shoppers have claimed that the waterproof piece of smart tech is "better and easier than Apple" in terms of style and function. The wearable device has a range of apps and features to make life a little bit easier, such as making or answering calls without needing to pull out your smartphone and getting alerts from social media apps such as Facebook, Instagram, WhatsApp, Snapchat and more.
The watch also comes with the Alexa voice assistant, with voice commands that can help set alarms, check the weather and control music. People wanting to monitor their fitness can take advantage of the 100+ sports programmes that record and track workouts—whether they're walking, running, cycling, or playing a game like cricket, basketball, or football—with in-depth reports on steps, distance travelled, and calories burned.
The benefits don't stop when you go to bed either, as Amazon claims the watch can even track your health habits as you sleep. Wearing it overnight will "provide a detailed sleep quality analysis report." All of this is possible for days, according to Amazon, due to the "outstanding battery life" that lasts for up to a week on a single 2.5 hour charge.
Similar options are available for a budget smartwatch, such as the Karrimor Smart Watch, which is £19.99 at Sports Direct, or the Reflex Active Series 23 Smart Watch, which is £39.99 at Currys. In terms of bigger brands available, the Apple Watch SE 2 (40mm) can be picked up for £219 on Amazon or the Samsung Galaxy Watch6 is available at Argos for £279.
Plenty of shoppers shared praise in the reviews after buying a watch of their own. One said: "It has a breathable silicone strap which is very comfortable to wear." Another added: "Arrived quickly and very easy to set up. Been wearing a few days now and so far no issues."
A third posted: "Honestly, better and easier than [an] Apple Watch once familiar with the features. Loving it [after a month of use]. But, it wasn't all glowing news from shoppers as a few did experience some issues. Someone else put: "Loads of functionality and looks great too! I use it for swimming and no issues so far."
One claimed: "The app is confusing and in broken English. Difficult to navigate and update to own preferences such as goal weights. Step length also difficult to calibrate, I had completed a 5k walk and the watch only logged 200 steps. Not worth the money."
Another suggested: "Very cheaply made and flimsy. It's also quite bulky so if you have small wrists like me I wouldn't recommend it. Does as its supposed to but just can tell it's a cheap watch."
A third customer, leaving a one-star review, said: "Not very accurate data at all. Said I was sleeping when I was going about my day and doing 100 steps during the night when I hadn't left my bed. Doesn't consistently measure heart rate."
But, most were happy with the product, as someone else wrote: "It offers is many of the functions of an Apple watch at a tenth of the price of what you might pay for the base Apple SE watch."
And, one more added: "Very happy with my new watch, I bought it to replace my Fitbit sense as I'm sick of them packing in after 2 years. This watch does everything I want it to do and I love the app, it provides great information."
