Latest news with #Gymnasium
Los Angeles Times
2 days ago
- Entertainment
- Los Angeles Times
The Future of Digital TV Is ‘Traditional Talent,' Says Adam Faze, Gymnasium Co-Founder.
Adam Faze, Co-Founder of Gymnasium, details his company's strategy of operating as a 'digital television studio' that produces high-quality, short-form, unscripted series for social platforms like TikTok, Instagram, and YouTube. Faze identified a market opportunity to elevate the user-generated content standard on these platforms by applying traditional television formats and production values. He illustrates this success with the viral origin story of their show Keep the Meter Running, which became an overnight, hyper-local hit in New York City from an account with zero followers, proving that the 'water cooler' conversation of television has migrated to digital spaces. Faze explains that Gymnasium's talent strategy bypasses established influencers, instead focusing on discovering 'traditional talent' from comedy clubs and other real-world settings who would have been the faces of networks like MTV two decades ago. Looking forward, he offers a counterintuitive take on artificial intelligence in entertainment. He contends that while Hollywood studios debate AI's use, a younger generation of creators is already integrating it into their workflows. The true disruption, Faze argues, is not that studios will use AI to replace filmmakers, but that AI will empower individual filmmakers to create blockbuster-level content independently, thereby bypassing the studio system entirely.
Express Tribune
07-02-2025
- Entertainment
- Express Tribune
Amelia Dimoldenberg's new boyfriend revealed as Olivia Rodrigo's ex Adam Faze
Amelia Dimoldenberg, the popular host of Chicken Shop Date, has a new romance in the spotlight. The 31-year-old presenter is reportedly dating film producer Adam Faze, who previously had a high-profile relationship with Grammy-winning singer Olivia Rodrigo. Dimoldenberg and Faze, 27, were seen together for the first time this week at various London events, including the Vanity Fair EE Rising Star Party. The pair are believed to have met through mutual friends and colleagues. Faze is the founder of Gymnasium, a content studio producing viral short-form shows for TikTok and Instagram, such as the hit series Boy Room. He previously worked as a Hollywood producer and was a Forbes contributor in 2017, describing himself as a "storyteller and creative entrepreneur." He also co-founded the production company Must B Nice before launching FazeWorld in 2023. Faze made headlines in 2021 when he dated Olivia Rodrigo, with the couple spotted kissing in public. However, their relationship ended in February 2022. Dimoldenberg, known for her signature awkward-yet-charming interview style, has long been linked to major celebrities, including actor Andrew Garfield and rapper Aitch. However, these rumored relationships were never officially confirmed. Her YouTube series Chicken Shop Date, which boasts 2.8 million subscribers, has featured interviews with stars like Ryan Reynolds, Billie Eilish, Paul Mescal, and Louis Theroux. The show, which started in 2014, has gained a cult following and multiple award nominations. Dimoldenberg has not yet commented on her relationship with Faze.
