The Future of Digital TV Is ‘Traditional Talent,' Says Adam Faze, Gymnasium Co-Founder.
Faze explains that Gymnasium's talent strategy bypasses established influencers, instead focusing on discovering 'traditional talent' from comedy clubs and other real-world settings who would have been the faces of networks like MTV two decades ago. Looking forward, he offers a counterintuitive take on artificial intelligence in entertainment. He contends that while Hollywood studios debate AI's use, a younger generation of creators is already integrating it into their workflows. The true disruption, Faze argues, is not that studios will use AI to replace filmmakers, but that AI will empower individual filmmakers to create blockbuster-level content independently, thereby bypassing the studio system entirely.
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