Latest news with #HEMIV-8
Yahoo
10 hours ago
- Automotive
- Yahoo
Ram Brand Launches 'Never Stop Being American' Marketing Campaign, New Brand Ethos 'Nothing Stops Ram'
"Never Stop Being American" marketing campaign takes off across broadcast and Ram brand's social media channels Campaign celebrates America, its people, pastimes and traditions, formally introduces the Ram brand's new tagline, "Nothing Stops Ram" Set to a custom version of "The Star-Spangled Banner" by Kenny Wayne Shepherd, the spot launches on Flag Day UFC's Dana White narrates the Ram brand anthem Launch follows on the heels of brand's recent announcements that the HEMI® V-8 has returned to Ram and Ram brand is back in NASCAR Ram brand to take part in America250 yearlong celebration as exclusive truck sponsor AUBURN HILLS, Mich. , June 14, 2025 /PRNewswire/ -- It's not the 4th of July yet, but the Ram brand is already setting off the fireworks! On the heels of the brand's highly anticipated and long-awaited news that the HEMI® V-8 is making a comeback and that Ram brand is back in NASCAR, Ram is launching its new marketing campaign, "Never Stop Being American," and with it, even more attitude with the brand's new tagline, "Nothing Stops Ram." "Never Stop Being American" screams red, white and blue. Set to a custom version of "The Star-Spangled Banner" by Kenny Wayne Shepherd and narrated by UFC's Dana White, the 60-second spot, launching on Flag Day, explodes with fireworks, HEMI V-8s, NASCAR, tattooed grandmas, rodeos, burnouts, the Goodyear Blimp, the Ram Monster Truck, Ram trucks and fighter jets with patriotic smoke trails, mullets and blue suede shoes, just to name a few."Ram's new campaign, 'Never Stop Being an American,' is an ode to America, its people, its culture and time-honored traditions," said Olivier Francois, global chief marketing officer, Stellantis. "Launching it, and the new 'Nothing Stops Ram' tagline, sets the stage for an epic year for the brand that will be remembered for the HEMI V-8's comeback and return to NASCAR and, for the country, leading into America's 250th anniversary, in which Ram will play a leading role during the yearlong celebration as the event's exclusive truck partner." The news of the HEMI V-8 and NASCAR return was officially announced by Tim Kuniskis, global CEO of the Ram brand, during a live NASCAR event at the Michigan International Speedway on June 8."Last weekend, we let our Ram customers know that we heard them loud and clear, and the HEMI V-8 is back," said Kuniskis. "Nothing stops Americans, and nothing stops Ram, so when our drivers told us what they wanted in their trucks, we answered the call. This is just the start of what will be an unforgettable year for the brand and for our customers, which starts now by giving them what they've fought us to have, freedom of choice that includes the return of an iconic American powertrain." The "Never Stop Being American" marketing campaign was created in partnership with the Ram brand and Glue IQ, with Doner developing the "Nothing Stops Ram" tagline. Ram brand also launched its "Ram-Demption" campaign as part of last weekend's events at Michigan International Speedway, officially signaling the return of the HEMI V-8 and the brand's return to NASCAR. The 68-second video features Kuniskis behind the wheel of Ram's NASCAR concept truck at Darlington Raceway in South Carolina, with the iconic Goodyear Blimp and jets flying overhead. Different versions of the "Ram-Demption" video include 60-, 30- and 15-second spots, which are running across NASCAR media and the Ram brand's social media channels, in addition to a long-form video running on the Ram brand's YouTube channel. "Ram-Demption" was created in partnership with Argonaut agency. The Ram brand will also play a big part in the festivities surrounding the 250th anniversary of America, announcing its exclusive truck brand partnership with America250, the bipartisan organization charged by Congress to lead the commemoration of the signing of the Declaration of Independence. The Ram brand will also play a big part in the festivities surrounding the 250th anniversary of America, announcing its exclusive truck brand partnership last month with America250, the bipartisan organization charged by Congress to lead the commemoration of the signing of the Declaration of Independence. Ram brand will play a central role in the yearlong celebration, which includes providing trucks that move America250 official events across the country​. In addition, the Ram brand will reveal a limited-edition A250 vehicle within its truck portfolio to commemorate the yearlong celebration. More details will be announced as the celebration continues throughout the brand's parent company, formerly named after Walter P. Chrysler, celebrated its 100th anniversary on June 6, 2025. Ram BrandRam offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this continues to outperform the competition, setting the benchmark in the most important areas for truck buyers: Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension Ram 1500 RHO: Best off-road performance per dollar Ram ProMaster: The most cargo space available in any traditional full size cargo van Ram Power Wagon: Most off-road capable full-size pickup Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit Follow Ram and company news and video on:Company blog: website: Truck brand: @RamTrucks, @StellantisNAYouTube: For more information, please visit the Stellantis media site for North America at View original content to download multimedia: SOURCE Stellantis Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
New York Post
a day ago
- Automotive
- New York Post
Ram boss sorry for ‘woke' pivot that killed gas-guzzling engine, brings back growling classic after backlash: ‘We got it wrong'
Ram admitted it screwed up by killing a legacy American-made engine known for its raw power — and is revved up to bring it back after facing major backlash. The automaker had discontinued the beloved HEMI V-8 engine from its 2025 Ram trucks as part of a 'woke' pivot by the since-ousted CEO of parent company Stellantis Carlos Tavares, But new Ram CEO Tim Kuniskis, who came out of retirement last last year, offered up a mea culpa over the decision to pull the plug on the engine that powered the top-selling truck for decades. 7 Ram Trucks CEO Tim Kuniskis appears in a new ad for the company in which he apologizes for ditching a beloved gas-powered engine. Youtube/Ram Trucks In a newly-released ad, Kuniskis publicly acknowledged the misstep and said Ram is reversing course by bringing back the gas-guzzling HEMI engine in 2026 models. 'We own it. We got it wrong. And we're fixing it,' Kuniskis announces in the commercial. Ram ditched the HEMI as part of its broader push toward meeting stricter emissions regulations enacted by the Biden administration as well as its goal of improving fuel efficiency across its lineup. President Trump administration has pushed to scrap many of Biden's green initiatives. 'When Ram made the decision to discontinue production of the iconic HEMI V-8, the internet erupted, and lifelong loyalists voiced their outrage across social media,' Lindsay Fifelski, head of Ram brand advertising, told Fast Company. 7 Kuniskis is seen in the ad getting behind the wheel of a Ram Truck as it speeds down a NASCAR runway. Youtube/Ram Trucks 'We knew we couldn't market our way around this moment; we had to meet it head-on.' The Ram ad also features screeching tires and Kuniskis narrating over the roar of engines as drives the Ram Truck on a NASCAR track. 'You hear that? That's our HEMI, and it's saying, 'I'm back,'' he bellows, as the truck blazes down the track. A fan chimes in: 'Did he say what I think he said? That thing's got a HEMI!' 'Hell, yeah, it does!' another said. 7 The ad features screeching tires and Kuniskis narrating over the roar of engines as he is drifting, doing doughnuts and taking hot laps on a NASCAR track. Youtube/Ram Trucks Later, amid tire smoke and cheering crowds, Kuniskis leaned into the hype. 'You want more? Buckle up. Ram's coming back to NASCAR,' he said. He offered up one last rallying cry — 'Let's f–king go!' — then ended the commercial with a promise: 'We're back in America's motorsport. The HEMI's back. And we ain't going anywhere.' 7 'You hear that? That's our HEMI, and it's saying, 'I'm back,'' he said, as the truck blazes down the track. Youtube/Ram Trucks Ram and its parent brand Dodge left NASCAR after the 2012 season. The commercial, created by ad agency Argonaut, doubles as an apology and a reintroduction of the HEMI, which is named for the hemispherical shape of the engine's combustion chambers. The HEMI is unique in that the shape of its chambers allows for better airflow, higher efficiency and greater power output. The engine delivers up to 717+ horsepower in supercharged variants and is prized for its durability, low-end torque and distinctive rumble. 7 The HEMI is unique in that the shape of its chambers allows for better airflow, higher efficiency and greater power output. Frisco Dodge The iconic engine was replaced by the new Hurricane lineup of more powerful and efficient 3.0-liter twin-turbo inline-six engines during the refresh of the fifth-generation Ram 1500 light-duty truck. The move aligned with parent company Stellantis' global electrification and downsizing strategy, which emphasized smaller, more efficient powertrains like the Hurricane. The company positioned the Hurricane as more powerful and fuel-efficient than the outgoing V8 — but the decision sparked backlash from loyalists who valued the HEMI's iconic rumble, durability, and cultural significance. 7 The engine delivers up to 717+ horsepower in supercharged variants. RAM Ram's overall sales dropped more than 18% year over year in 2024. Kuniskis told CNBC that he expects the HEMI to account for 25% to 40% of Ram 1500 pickup truck sales in 2025. The renewed interest suggests the company's about-face could deliver not just goodwill, but a needed boost at the dealership level. 7 Ram Trucks and its parent company Stellantis are joining other automakers in moving away from full electrification of their fleets. Youtube/Ram Trucks Stellantis, the fourth largest automaker in the world — whose portfolio of brands includes Ram, Dodge, Fiat, Chrysler, Peugeot and Jeep — is just the latest automaker to scale back the push toward electrifying its fleet of cars and trucks. Several major car companies — including Ford, GM and Mercedes-Benz — have scaled back or delayed their electrification plans due to weaker-than-expected consumer demand, high production costs and charging infrastructure concerns. Ford is pivoting toward hybrids and GM postponed several EV launches. By late 2023, electric vehicle inventory was piling up on dealership lots, with EVs taking more than three times longer to sell than gas-powered cars, signaling a sharp slowdown in consumer demand.
