Latest news with #HarlinSachdeva
India Today
6 days ago
- Lifestyle
- India Today
August festive season: Early surge in beauty and lifestyle gifting trends
Raksha Bandhan, once synonymous with traditional gifts and sweets, has evolved into a vibrant, inclusive celebration of relationships. No longer confined to the brother-sister exchange, Rakhi today embraces cousins, friends, in-laws, and chosen family. This shift has inspired a new wave of gifting ideas—personal, intentional, and rooted in self-care and India steps into August, the month marks the beginning of the festive calendar—Rakhi, Janmashtami, Ganesh Chaturthi, and more. For brands across beauty, fashion, lifestyle, and wellness, this is the moment when consumer excitement peaks. The focus is now on gifts that resonate with individuality and meaning, whether it's beauty hampers, artisanal fragrances, or jewellery that tells a spoke with leading brands to get their take on how Rakhi gifting is changing this SEASON DRIVING EARLY BEAUTY AND SELF-CARE PURCHASES 'August kicks off India's festive calendar, Raksha Bandhan, Janmashtami, Ganesh Chaturthi, and beyond,' says Harlin Sachdeva, Founder & CEO of House Of Makeup. 'Lipsticks, glosses, highlighters, and multi-use tints are topping the list of go-to gifts. Rakhi gift sets are in popular demand as they offer an easy yet thoughtfully curated option. What's even more heartening is that gifting is no longer limited to the traditional brother-sister exchange. Sisters are buying for each other, for themselves, and even building beauty hampers as part of their festive prep.'GIFTING AS A GESTURE, NOT JUST A PRODUCT'As Rakhi lights the way into the festive season, we're noticing a beautiful shift in the way people think about beauty gifting,' says Sahyadari Nimesha Bhagi, Co-founder of SUYU. 'It's no longer just about a box of skincare—it's about a gesture. Customers are reaching for skincare that feels like a hug: little rituals of love, textures that calm. Bonds are more inclusive now—cousins who are soul sisters, best friends, sisters-in-law. Gifting feels less performative, more personal.'THE RISE OF QUIRKY AND PERSONALISED HAMPERS'Rakhi season always brings a beautiful surge of love, memories, and last-minute gifting madness,' say Mitali Kothari & Bhavisha Shah, Founders of Gifting Concierge. 'Our personalised vegan stationery added that thoughtful touch, sippers kept the cheer cool and constant, and our characterised food boards became the ultimate crowd-pleaser. Each box we sent out carried a story, a sibling bond, a shared memory, a thoughtful gesture.'FRAGRANCES BECOMING A FESTIVE FAVOURITE'Raksha Bandhan has always been a time for meaningful and heartfelt gifting, and this year we're witnessing a clear trend towards indulgent, dessert-inspired fragrances,' says Sheetal Desai, Founder of wiSDom Fragrances. 'Our newly launched trio, Velvet Vanilla, Mocha Muse, and Nutty Affair, is already in high demand. "Customers are pairing these perfumes with artisanal sweets or opting for the 'save the calories, gift the scent' route.'SKINCARE TAKING CENTRE STAGE'We see Raksha Bandhan as more than just a celebration—it's a moment to pause, pamper, and express love through thoughtful gifts,' says Queenie Singh, Co-founder of BiE. 'This season, there's been a clear shift toward skincare as a preferred gifting choice, with people leaning into self-care essentials that offer both indulgence and impact.'JEWELLERY WITH MEANING AND LEGACY'This Rakhi, we're not just seeing a rise in demand—we're witnessing a rise in intention,' says Tiara Dhody, Founder of Treasures by Tiara. 'Our newest collection is a tribute to iconic female warriors from history—figures like Rani Lakshmibai. Customers are choosing gifts that go beyond ornamentation—jewellery that doesn't just shine, but speaks.'advertisement'The Rakhi season isn't just about celebrating sibling bonds, it's also a moment of emotional gifting,' says Jigar Patel, Founder and Creative Director at Brillare. Consumers today are choosing meaningful gifts that go beyond the traditional. "We see customers gravitating towards our clean, effective skincare and haircare ranges, products that reflect care, concern, and intention.'- Ends
India Today
28-07-2025
- Business
- India Today
Beyond paraben-free: The real story of clean beauty in India
Clean beauty has officially entered its next chapter. What once began as a niche movement, focused mainly on eliminating certain "harmful" ingredients, has now transformed into a larger, more meaningful conversation about safety, transparency, and intentional formulation. In 2025, clean beauty is no longer about fear-mongering or trendy labels — it's about what's thoughtfully included, how it's sourced, and whether a product truly delivers on its consumers, like their global counterparts, are becoming increasingly conscious of what they put on their skin. From questioning ingredient lists to demanding cruelty-free, vegan, and ethically produced options, they are reshaping what it means to be a 'clean' brand. And with this demand, the industry itself is undergoing a quiet revolution — one led by brands that prioritise both performance and Today explores how this evolution is taking shape in India, and what it takes to meet global standards while staying relevant in a rapidly changing market. To understand this shift, we spoke to Harlin Sachdeva, Founder and CEO of House Of Makeup, one of the few Indian beauty brands to align with the rigorous European Cosmetic Directive — setting a new benchmark for ingredient safety and product integrity in India. The European Cosmetic Directive, a gold standard in product safety, bans over 1,380 potentially harmful ingredients. While this has long shaped regulatory standards in Europe, India has only recently begun its regulatory evolution. House of Makeup stands out as the first Indian brand to align with this directive since its inception in 2019, even before 'clean' gained traction in mainstream Indian beauty circles.'CLEAN' THAT'S ROOTED IN PURPOSE, NOT TRENDS'Clean beauty isn't a trend for us, it's been our foundation from the start,' says Sachdeva. 'We've always believed that high-performance makeup shouldn't come at the cost of harmful ingredients.'This philosophy reflects a growing shift: brands anticipating consumer consciousness, not reacting to it. In today's landscape, buzzwords aren't enough. Authenticity and consistency matter from formulation to brand CRUELTY-FREE — BUT IS IT VERIFIED?Claims about 'vegan' and 'cruelty-free' have become increasingly visible in India's beauty market. Yet, these remain loosely defined under Indian cosmetic regulations. While some brands make these claims without standardisation, House Of Makeup has gone a step further, combining vegan, cruelty-free status with compliance to EU-level ingredient result? A higher benchmark for clean beauty in India, one that's not just toxin-free but also ethically RISE OF FUNCTIONAL, MULTITASKING BEAUTYadvertisementAnother key evolution is the shift from clean beauty to functional beauty. Consumers no longer view skincare-makeup hybrids as luxury standard expectations. Think: foundations with SPF, lipsticks that hydrate, or primers that support sensitive skin.'Today's consumer wants more from fewer products,' says Sachdeva. 'Our line reflects this with multitasking heroes like cheek-and-lip tints and moisturising skin tints with SPF.'This intersection of performance and skin health is becoming central to the clean beauty narrative — not just about looking good, but feeling good, BEAUTY IS THE FUTUREIndia's beauty buyers are asking more questions. What's in the product? Where is it sourced from? Is it safe long-term? Clean beauty is no longer rooted in fear-based marketing, but in evidence-based formulation. The brands that stand out now are those that walk the talk prioritising safety, transparency, ethics, and in 2025, just being paraben-free isn't the story anymore — it's merely the start.- Ends
Fashion Network
11-06-2025
- Entertainment
- Fashion Network
Beauty brand House of Makeup expands portfolio with launch of Hot Glossip
Direct-to-consumer beauty brand House of Makeup has expanded its product portfolio with the launch of a new lip gloss range 'Hot Glossip'. The Hot Glossip range is available in five shades namely Pinky Swear, What's the Tea, Juicy Secrets, Berry Discreet, and Naked Truth. The brand claims that its new lip gloss range has been created using potent ingredients like hyaluronic acid, vitamin E, and natural oils. Commenting on the launch, Harlin Sachdeva, founder CEO of House of Makeup in a statement said, 'We wanted to create a gloss that doesn't stick and feels comfortable on lips. Most gloss products in the market don't address pigmented or double-toned Indian lips. Hot Glossip takes care of this with its pigment-rich formula that evenly coats lips. It's the perfect mix of juicy comfort and shine, giving your lips a glossy, hydrated look without the sticky mess.' The Hot Glossip range priced at Rs 599 ($7) will be available for purchase on the brand's website and e-commerce platforms.
India Gazette
24-05-2025
- Entertainment
- India Gazette
D2C Beauty Brand House Of Makeup Launches Hot Glossip: A Non-Sticky, High-Shine Lip Gloss in 5 Stunning New Shades
SMPL New Delhi [India], May 24: D2C beauty brand House Of Makeup has lined up another exciting launch: Hot Glossip, a revolutionary non-sticky, high-shine lip gloss for pigmented lips that gives your pout the ultimate juicy, kissable look. Forget the hassle of sticky glosses -- Hot Glossip delivers smooth, vibrant color and intense shine without the mess -- no more hair-sticking-to-your-mouth situations! Available in five stunning shades -- Pinky Swear, What's the Tea, Juicy Secrets, Berry Discreet, and Naked Truth -- this gloss is designed especially for double-toned, pigmented Indian lips, providing an even coat of rich color. Whether you're craving a playful pink (Pinky Swear), a vibrant juicy red (Juicy Secrets), a flirty nude brown (What's the Tea), a deeper, sultry shade (Berry Discreet), or something more neutral and subtle (Naked Truth), Hot Glossip has the perfect shade to match your vibe. Hot Glossip nourishes and hydrates with potent ingredients like hyaluronic acid, vitamin E, and natural oils, ensuring your lips feel as great as they look. This luxurious formula keeps your lips soft, smooth, and juicy all day long, offering the perfect balance of shine and comfort. 'We wanted to create a gloss that doesn't stick and feels comfortable on lips. Most gloss products in the market don't address pigmented or double-toned Indian lips. Hot Glossip takes care of this with its pigment-rich formula that evenly coats lips. It's the perfect mix of juicy comfort and shine, giving your lips a glossy, hydrated look without the sticky mess,' says Harlin Sachdeva, Founder and CEO of House Of Makeup. With Hot Glossip, House Of Makeup is redefining gloss for Indian lips -- no stickiness, no patchiness, just juicy color and confident shine. About House Of Makeup: House Of Makeup is a premium beauty brand committed to clean beauty and combining skincare and makeup. As the first Indian makeup brand to comply with the EU Cosmetic Directive, they exclude 1,300+ harmful ingredients from their products. Their mission is to empower individuals to express their unique beauty while prioritizing skin health, offering a wide range of shades that cater to diverse skin tones and skin types. Every House Of Makeup product blends effective makeup with nourishing skincare ingredients, ensuring that customers do not have to compromise between performance and quality. The products are also competitively priced, making them easy on the pocket. For more information visit: - (ADVERTORIAL DISCLAIMER: The above press release has been provided by SMPL. ANI will not be responsible in any way for the content of the same)
Business Standard
24-05-2025
- Entertainment
- Business Standard
D2C Beauty Brand House Of Makeup Launches Hot Glossip: A Non-Sticky, High-Shine Lip Gloss in 5 Stunning New Shades
SMPL New Delhi [India], May 24: D2C beauty brand House Of Makeup has lined up another exciting launch: Hot Glossip, a revolutionary non-sticky, high-shine lip gloss for pigmented lips that gives your pout the ultimate juicy, kissable look. Forget the hassle of sticky glosses -- Hot Glossip delivers smooth, vibrant color and intense shine without the mess -- no more hair-sticking-to-your-mouth situations! Available in five stunning shades -- Pinky Swear, What's the Tea, Juicy Secrets, Berry Discreet, and Naked Truth -- this gloss is designed especially for double-toned, pigmented Indian lips, providing an even coat of rich color. Whether you're craving a playful pink (Pinky Swear), a vibrant juicy red (Juicy Secrets), a flirty nude brown (What's the Tea), a deeper, sultry shade (Berry Discreet), or something more neutral and subtle (Naked Truth), Hot Glossip has the perfect shade to match your vibe. Hot Glossip nourishes and hydrates with potent ingredients like hyaluronic acid, vitamin E, and natural oils, ensuring your lips feel as great as they look. This luxurious formula keeps your lips soft, smooth, and juicy all day long, offering the perfect balance of shine and comfort. "We wanted to create a gloss that doesn't stick and feels comfortable on lips. Most gloss products in the market don't address pigmented or double-toned Indian lips. Hot Glossip takes care of this with its pigment-rich formula that evenly coats lips. It's the perfect mix of juicy comfort and shine, giving your lips a glossy, hydrated look without the sticky mess," says Harlin Sachdeva, Founder and CEO of House Of Makeup. With Hot Glossip, House Of Makeup is redefining gloss for Indian lips -- no stickiness, no patchiness, just juicy color and confident shine. About House Of Makeup: House Of Makeup is a premium beauty brand committed to clean beauty and combining skincare and makeup. As the first Indian makeup brand to comply with the EU Cosmetic Directive, they exclude 1,300+ harmful ingredients from their products. Their mission is to empower individuals to express their unique beauty while prioritizing skin health, offering a wide range of shades that cater to diverse skin tones and skin types. Every House Of Makeup product blends effective makeup with nourishing skincare ingredients, ensuring that customers do not have to compromise between performance and quality. The products are also competitively priced, making them easy on the pocket.
