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Vivrelle closes 62 million US dollars series C round
Vivrelle closes 62 million US dollars series C round

Fashion United

time4 days ago

  • Business
  • Fashion United

Vivrelle closes 62 million US dollars series C round

Luxury accessories membership club Vivrelle has secured 62 million US dollars in funding in a Series C round led by Protagonist. In a statement, Vivrelle said it would use the investment to 'step forward' its continued growth with a focus on expanding its showroom presence to new markets, enhancing its product assortment, and developing innovative technologies to further elevate the member experience. Blake Geffen, founder and chief executive of Vivrelle, said: 'Since founding Vivrelle in 2018, we've remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life. 'This investment represents an exciting new chapter - enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.' Vivrelle secures investment to expand presence to new markets and expand product assortment Vivrelle is a first-of-its-kind membership club that provides access to a shared closet of coveted designer pieces, including handbags, jewellery and diamonds for a monthly membership fee. Over the past seven years, Vivrelle has expanded its offerings to include four membership tiers, opened a 14,000-square-foot showroom in New York City, and launched a multi-city partnership with Four Seasons Hotels and Resorts - with its next destination opening this summer in Austin, Texas. Most recently, Vivrelle debuted its first-ever retail concept over Memorial Day Weekend. Located in Bridgehampton, New York, the summer-long pop-up invites both members and non-members to borrow and shop luxury accessories, while also completing their look from a curated selection of clothing and summer essentials. Harry Hurst, founder and managing partner at Protagonist, added: 'As consumers shift away from traditional ownership models, the luxury accessories market is ripe for disruption - and Vivrelle has been at the forefront of this evolution. 'We're excited to bring Protagonist's expertise in scaling category-defining tech brands to support Vivrelle in making high-end fashion more accessible and experiential than ever before.' In 2022, Vivrelle closed a 35 million US dollar series B funding round led by 3L Capital.

Vivrelle secures $62 million series C funding
Vivrelle secures $62 million series C funding

Fashion Network

time5 days ago

  • Business
  • Fashion Network

Vivrelle secures $62 million series C funding

Luxury accessories membership club Vivrelle announced on Wednesday the closing of a $62 million Series C funding round led by Protagonist. Vivrelle said it plans to use the funding to expand its showroom footprint to new U.S. markets, diversify its product assortment, and develop new technologies. 'Since founding Vivrelle in 2018, we've remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life,' said Blake Geffen, founder and CEO of Vivrelle. 'This investment represents an exciting new chapter—enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.' Vivrelle is a first-of-its-kind membership club that provides access to coveted designer pieces, ranging from handbags to jewellery. Over the past seven years, Vivrelle has continued to grow and expand. Key milestones include the launch of new membership tiers, the opening of a 14,000-square-foot showroom in New York City, a multi-city hospitality partnership with Four Seasons Hotels and Resorts (with the next location launching this summer in Austin), and the debut of its first retail concept over Memorial Day Weekend in Bridgehampton, New York. 'As consumers shift away from traditional ownership models, the luxury accessories market is ripe for disruption—and Vivrelle has been at the forefront of this evolution,' added Harry Hurst, founder & managing partner at Protagonist. 'We're excited to bring Protagonist's expertise in scaling category-defining tech brands to support Vivrelle in making high-end fashion more accessible and experiential than ever before.' In 2022, Vivrelle closed a $35 million series B funding round, led by 3L Capital, with participation from Origin Ventures, Chapford Capital Group, Plus Capital, actresses, Lily Collins and Nina Dobrev, and personality and entrepreneur Morgan Stewart McGraw.

Vivrelle secures $62 million series C funding
Vivrelle secures $62 million series C funding

Fashion Network

time5 days ago

  • Business
  • Fashion Network

Vivrelle secures $62 million series C funding

Luxury accessories membership club Vivrelle announced on Wednesday the closing of a $62 million Series C funding round led by Protagonist. Vivrelle said it plans to use the funding to expand its showroom footprint to new U.S. markets, diversify its product assortment, and develop new technologies. 'Since founding Vivrelle in 2018, we've remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life,' said Blake Geffen, founder and CEO of Vivrelle. 'This investment represents an exciting new chapter—enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.' Vivrelle is a first-of-its-kind membership club that provides access to coveted designer pieces, ranging from handbags to jewellery. Over the past seven years, Vivrelle has continued to grow and expand. Key milestones include the launch of new membership tiers, the opening of a 14,000-square-foot showroom in New York City, a multi-city hospitality partnership with Four Seasons Hotels and Resorts (with the next location launching this summer in Austin), and the debut of its first retail concept over Memorial Day Weekend in Bridgehampton, New York. 'As consumers shift away from traditional ownership models, the luxury accessories market is ripe for disruption—and Vivrelle has been at the forefront of this evolution,' added Harry Hurst, founder & managing partner at Protagonist. 'We're excited to bring Protagonist's expertise in scaling category-defining tech brands to support Vivrelle in making high-end fashion more accessible and experiential than ever before.' In 2022, Vivrelle closed a $35 million series B funding round, led by 3L Capital, with participation from Origin Ventures, Chapford Capital Group, Plus Capital, actresses, Lily Collins and Nina Dobrev, and personality and entrepreneur Morgan Stewart McGraw.

Vivrelle secures $62 million series C funding
Vivrelle secures $62 million series C funding

Fashion Network

time5 days ago

  • Business
  • Fashion Network

Vivrelle secures $62 million series C funding

Luxury accessories membership club Vivrelle announced on Wednesday the closing of a $62 million Series C funding round led by Protagonist. Vivrelle said it plans to use the funding to expand its showroom footprint to new U.S. markets, diversify its product assortment, and develop new technologies. 'Since founding Vivrelle in 2018, we've remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life,' said Blake Geffen, founder and CEO of Vivrelle. 'This investment represents an exciting new chapter—enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.' Vivrelle is a first-of-its-kind membership club that provides access to coveted designer pieces, ranging from handbags to jewellery. Over the past seven years, Vivrelle has continued to grow and expand. Key milestones include the launch of new membership tiers, the opening of a 14,000-square-foot showroom in New York City, a multi-city hospitality partnership with Four Seasons Hotels and Resorts (with the next location launching this summer in Austin), and the debut of its first retail concept over Memorial Day Weekend in Bridgehampton, New York. 'As consumers shift away from traditional ownership models, the luxury accessories market is ripe for disruption—and Vivrelle has been at the forefront of this evolution,' added Harry Hurst, founder & managing partner at Protagonist. 'We're excited to bring Protagonist's expertise in scaling category-defining tech brands to support Vivrelle in making high-end fashion more accessible and experiential than ever before.' In 2022, Vivrelle closed a $35 million series B funding round, led by 3L Capital, with participation from Origin Ventures, Chapford Capital Group, Plus Capital, actresses, Lily Collins and Nina Dobrev, and personality and entrepreneur Morgan Stewart McGraw.

The Simeone Foundation Automotive Museum and ACO Partner for a Historic Celebration of Le Mans in Philadelphia
The Simeone Foundation Automotive Museum and ACO Partner for a Historic Celebration of Le Mans in Philadelphia

Yahoo

time6 days ago

  • Automotive
  • Yahoo

The Simeone Foundation Automotive Museum and ACO Partner for a Historic Celebration of Le Mans in Philadelphia

PHILADELPHIA, June 3, 2025 /PRNewswire/ -- On June 14–15, the Simeone Foundation Automotive Museum will become the epicenter of endurance racing in North America with its annual 24-hour tribute to the 24 Hours of Le Mans. In proud partnership with the Automobile Club de l'Ouest (ACO)—the official organizer of Le Mans—the 2025 edition of "24 Heures du Simeone" will mark a transformative moment in motorsport storytelling. For the first time, this immersive event will feature live, direct coverage of the race from Le Mans, made possible through a unique collaboration with the ACO USA. This exclusive access offers attendees an insider's perspective, with content and coverage not available to the general public. This year's theme, "The Heroes of Le Mans," explores the human dimension of endurance—the drivers, engineers, and visionaries who, through courage and persistence, forged the legacy of the world's most demanding race. Event Highlights Include: Historic vehicle demonstrations on the museum's 3-acre tarmac, featuring over 30 automobiles from the Simeone Collection including icons like the Aston Martin DBR1, Ford GT MK IV, and Porsche 917 LH Official ACO USA broadcast of the 24 Hours of Le Mans, available exclusively at the Simeone Museum Special appearances by veteran Le Mans drivers The unveiling of a major new addition to the museum collection A nighttime light and sound show capturing the mood of midnight at Circuit de la Sarthe An exclusive preview of "DriverVision," the museum's upcoming immersive experience Exclusive ACO swag, memorabilia, and discounted memberships available for attendees Live Le Mans storytelling sessions, expanding on the museum's signature Demo Day format with a rich lineup of narrative segments that bring racing history to life throughout the weekend Screenings of exclusive video interviews with legendary Le Mans drivers, conducted by author and historian Harry Hurst "This partnership represents more than a shared love of endurance racing—it's a shared responsibility to honor its legacy," said Kevin Kelly, Executive Director of the Simeone Museum. "We're not just watching the race—we're telling its story, with the people and the partners who make that story matter." Event Timing: Begins: Saturday, June 14 at 10:00 AMEnds: Sunday, June 15 at 12:00 PM Tickets and full schedule available at: For press inquiries, please contact: William Murphy Director of Communications and Digital Operations396154@ View original content to download multimedia: SOURCE Simeone Foundation Automotive Museum Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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