Latest news with #Hawkstone
Daily Mirror
5 days ago
- Entertainment
- Daily Mirror
Jeremy Clarkson issues apology as he shares worrying update on Diddly Squat
Clarkson's Farm series four teased in Prime Video trailer Jeremy Clarkson apologised for his "dishevelled state" during an impassioned address at Hawkstone's VIP Summer Party yesterday (July 14) in the grounds of his Farmer's Dog pub. He disclosed that farming life has proved so challenging that his trusted colleague Kaleb Cooper was compelled to miss the spectacular event entirely. Harvesting has recently commenced at Diddly Squat - and according to Jeremy, it's destined to be the "worst" on record. Kaleb's brand new combine harvester suffered a breakdown within just 15 minutes of beginning operations - and with so much work remaining, he was obliged to abandon the demonstration he'd planned to showcase a new variant of his beloved Hawkstone beverage, cider. "We got the combine fixed and then - and this is true for the first time in four months - it rained," Jeremy lamented whilst making excuses for his co-star's non-attendance. "That soaked all the oats that we were supposed to be harvesting, so I rushed over here, and he sent his apologies. He's simply waiting for the moisture levels to drop so that we can get cracking!" Jeremy Clarkson revealed there is a crisis at Diddly Squat Farm (Image: Getty) He further elaborated: "We know we're in for a shocking harvest this year - if there are any farmers here, they would tell you the same thing. Last year was the second worst recorded ever, and we think this year's going to be even worse because it just hasn't rained," reports the Express. The Who Wants To Be A Millionaire? host subsequently expressed gratitude to the audience for supporting British agriculture during difficult periods by purchasing Hawkstone beer, and quipped that any establishment which refused should be "set on fire". Kaleb Cooper was "missing: from the event and has been struggling with harvesting (Image: Getty) The crowd burst into fits of giggles as he joked: "If you go in a pub and they're selling Peroni, they're backing Italian farming - and if they're Italian, that's fine, but if they're not, that's just not on, and we should set fire to the place!" Despite his agricultural gripes, Jeremy Clarkson assured fans that Hawkstone beer was thriving, thanks to their unquenchable thirst for ale, saying it was going "from strength to strength". At the VIP Summer Party, Jeremy also introduced the Hawkstone Choir, described as "bona fide farmers who can genuinely sing", and presented a "banned advert" which failed to pass advertising standards. Jeremy shares a rare announcement confirming it was likely to be the worst harvest on record (Image: PA) Clarkson humorously confessed his bafflement at the ban, but the audience quickly understood why when they heard the choir's expletive-laden praise of the beer: "F*** me, it's good." The event was further enlivened by a live gig from the Wurzels, a legendary Somerset band with nearly six decades of history and chart-topping hits like Combine Harvester, The Tractor Song, and I Am A Cider Drinker. Clarkson's Farm is available to stream on Amazon Prime.
Irish Independent
5 days ago
- Climate
- Irish Independent
Jeremy Clarkson gives concerning update on future of his farm after 'worst year ever'
The former Top Gear host (65) admitted it looked like it will be the 'worst year ever' for his 1,000-acre Diddly Squat Farm in Oxfordshire. Clarkson said they have been struggling with a 'shocking' harvest due to the heatwaves and drought sweeping across the UK. "I mean, if there are any farmers here, they'd tell you the same thing,' he said at the Hawkestone VIP Summer Party at his pub, The Farmer's Dog, per GB News. "Last year, it was the second worst recorded ever, and we think this year is going to be even worse because it just hasn't rained.' The Clarkson's Farm star added that his farm manager, Kaleb Cooper, couldn't be at event - despite being billed to meet guests and host a cider tasting session - because it had rained for the first time in four months. "We began the harvest over at Diddly Squat this very morning, and set off about 8:30am, Kaleb for the first time ever with his new combine doing the combining,' Clarkson said. "8:45am, his combine broke down. Got the combine mended and then - and this is true - for the first time in four months, it rained. "So that soaked all the oats that we were supposed to be harvesting.' The motoring journalist went on: "So I've rushed over here and he sends his apologies. 'He's sitting waiting for the moisture levels to drop so that he can get cracking because we know that we're on for a shocking harvest this year." In June, it was revealed farmers could be facing another terrible harvest after the hottest spring on record and the driest conditions in decades. The Energy and Climate Intelligence Unit (ECIU) think tank warned climate change is already having a 'devastating' impact on farmers, food security and shopping bills, and the recent extremes will have a negative impact on the harvest. Elsewhere at his summer party, Clarkson showed guests the banned advert for his Hawkestone beer. The Grand Tour star filmed his first commercial to flog the beer, hiring a 34-strong choir of British farmers to sing the opera classic, Flower Duet. 'It's difficult to put into the spoken word how hard it is to make Hawkstone lager, so instead I've put it into a song for some farmers to sing,' Clarkson says at the beginning of the ad. But instead of singing the original French lyrics by Léo Delibes, the farmers sing: 'F**k me, it's good.' Speaking to The Sun, Clarkson blasted 'the fun police in their beige offices' for the advert not being compliant with broadcasting regulations. He launched his Hawkstone beer and cider brand in 2021, offering a range of premium British beers and ciders.
Metro
15-07-2025
- Entertainment
- Metro
Jeremy Clarkson ruffles feathers as he brazenly reveals advert that was 'banned'
To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video Jeremy Clarkson has slammed authorities for deciding to 'ban' his new big-budget beer advert on TV and radio. The Clarkson's Farm star hired a 34-strong choir of farmers to sing a classic opera tune about his Diddly Squat Farm's Hawkstone lager. At the beginning of his advert, the 65-year-old can be heard saying: 'It's difficult to put into the spoken word how hard it is to make Hawkstone's lager. So instead, I've put it into a song for some farmers to sing.' The farmers then begin a rendition of the opera tune, while tweaking the words to say 'f*** me it's good'. It then ends with the Amazon Prime Video star taking a sip of his pint in the middle of the choir before saying: 'Hawkstone. It is f*****g good.' After learning that the advert is 'not compliant' with broadcasting regulations, the former Top Gear presenter hit out at the advertising authorities for being the 'fun police'. He has also described the advert as 'the best thing I've ever made, apart from a Shepherd's pie in 1988'. Speaking to The Sun, he said: 'It's a cock-up, as usual. I've made my biggest, most heartfelt, and frankly, most expensive advert ever, and it's been banned. 'The fun police in their beige offices have decided that the public can't be trusted to watch it. Metro's TV reporter Milo Pope shares his thoughts on Jeremy Clarkson's 'banned' advert Who would have thought it? Apparently getting a choir to sing the words 'f*** me it's good' over and over in an advert isn't allowed to be broadcast on live television? It's a shocker for me certainly, but I think former Top Gear presenter Jeremy Clarkson is fully aware of what he is doing. It appears that the 65-year-old knows exactly how he wants to market himself and his Diddly Squat brand. In December 2021, he also pulled a similar trick where he bemoaned not being able to advertise Hawkstone lager for again saying the same phrase 'f*** me that's good'. It's a, debatably, clever marketing tactic, but personally I think he'd be better off leaving the swearing out of it. 'It's been kicked off the telly, silenced on the radio, and barred from the cinema. 'Apparently, it's 'not compliant'. With what, I have no idea. Common sense?' This comes after Jeremy revealed that he took a 'big financial hit' on an extortionate farm purchase The 65-year-old discussed selling his £85,000 Lamborghini tractor that featured in Clarkson's Farm season four. After the TV personality was spotted at an auction selling the agricultural machine, one X user @headbug_inc asked: 'You had to let the beast go? No way?! Dude, what happened?' More Trending Clarkson replied: 'I'm starting to understand that when it comes to farming, you have to be sensible. Took a big financial hit on that tractor as well.' The Who Wants to Be A Millionaire host first launched Hawkstone back in 2021. The beer has since become the fastest-growing beer brand in the UK. View More » Clarkson's Farm is available to watch on Amazon Prime Video. Got a story? If you've got a celebrity story, video or pictures get in touch with the entertainment team by emailing us celebtips@ calling 020 3615 2145 or by visiting our Submit Stuff page – we'd love to hear from you. MORE: 'Hidden treasure' music biopic finally arrives on Amazon Prime Video MORE: Amazon Prime fans beat the heat and binge 'best sci-fi series in years' MORE: Amazon Prime adds 'worst movie ever made' with a surprisingly good cast
Wales Online
14-07-2025
- Entertainment
- Wales Online
Jeremy Clarkson's new advert banned from all TV, radio and cinemas
Jeremy Clarkson's new advert banned from all TV, radio and cinemas Clarkson describes the advert as 'the best thing I've ever made, apart from a shepherd's pie in 1988' The banned Jeremy Clarkson advert Jeremy Clarkson says an advert he has created to promote his beer has been banned by every major platform - including all TV channels, all radio stations and cinema. Hawkstone, formerly the Cotswolds Brewing Company, is based in Cheltenham and Bourton‑on‑the‑Water, Gloucestershire. In 2021 it rebranded after teaming up with Jeremy Clarkson, who invested in the company and helped launch Hawkstone Lager—a 4.8% ABV beer originally made from barley grown on his Diddly Squat Farm in Oxfordshire. Clarkson has been involved in a number of adverts for the beer, but he says the latest has failed to make it past the censors. His latest creation, featuring a 34-strong choir of real British farmers, has been 'banned from broadcast on every major platform', prompting Clarkson to appeal directly to the nation's press to run the advert. The choir that sings in Clarkson's advert The ad, which Clarkson describes as 'the best thing I've ever made, apart from a shepherd's pie in 1988,' features a choir of genuine, farmers singing 'with the voices of angels'. The project was intended to be a powerful celebration of British farming, the backbone of his best-selling lager and cider brand. Article continues below And yet, it may never be seen… 'It's a cock-up, as usual,' said Clarkson from his Diddly Squat Farm. 'I've made my biggest, most heartfelt, and frankly, most expensive advert ever, and it's been banned. The fun police in their beige offices have decided that the public can't be trusted to watch it. It's been kicked off the telly, silenced on the radio, and barred from the cinema. Apparently, it's 'not compliant'. With what, I have no idea. Common sense?' Clarkson with his beer in the advert Clarkson said: 'If the regulators won't let the people see it, then perhaps the newspapers will. I'm asking every editor in the country: will you publish my banned ad?' Article continues below Hawkstone sells a range of premium British lagers, ciders and vodka. Named after an ancient standing stone, the beer was originally made from the barley grown at Diddly Squat Farm. Hawkstone is the fastest growing beer brand in the UK, and the most followed beer in the world on Instagram. The advert features the farmers repeatedly singing offensive language - with the phrase 'f*** me it's good' before Clarkson finishes the video by swearing himself.
Daily Mirror
14-07-2025
- Entertainment
- Daily Mirror
Jeremy Clarkson's new advert banned but he says it's 'best thing I've ever made'
Clarkson says the advert will not be shown on TV or in cinemas and has been banned from the radio Jeremy Clarkson says an advert he has created to promote his beer has been banned by every major platform - including all TV channels, all radio stations and cinema. Hawkstone, formerly the Cotswolds Brewing Company, is based in Cheltenham and Bourton‑on‑the‑Water, Gloucestershire. In 2021 it rebranded after teaming up with Jeremy Clarkson, who invested in the company and helped launch Hawkstone Lager —a 4.8% ABV beer originally made from barley grown on his Diddly Squat Farm in Oxfordshire. Clarkson has been involved in a number of adverts for the beer, but he says the latest has failed to make it past the censors. H is latest creation, featuring a 34-strong choir of real British farmers, has been 'banned from broadcast on every major platform', prompting Clarkson to appeal directly to the nation's press to run the advert. The ad, which Clarkson describes as 'the best thing I've ever made, apart from a shepherd's pie in 1988,' features a choir of genuine, farmers singing 'with the voices of angels'. The project was intended to be a powerful celebration of British farming, the backbone of his best-selling lager and cider brand. And yet, it may never be seen… 'It's a cock-up, as usual,' said Clarkson from his Diddly Squat Farm. 'I've made my biggest, most heartfelt, and frankly, most expensive advert ever, and it's been banned. The fun police in their beige offices have decided that the public can't be trusted to watch it. It's been kicked off the telly, silenced on the radio, and barred from the cinema. Apparently, it's 'not compliant'. With what, I have no idea. Common sense?' Clarkson said: 'If the regulators won't let the people see it, then perhaps the newspapers will. I'm asking every editor in the country: will you publish my banned ad?' Hawkstone sells a range of premium British lagers, ciders and vodka. Named after an ancient standing stone, the beer was originally made from the barley grown at Diddly Squat Farm. Hawkstone is the fastest growing beer brand in the UK, and the most followed beer in the world on Instagram. The advert features the farmers repeatedly singing offensive language - with the phrase 'f*** me it's good' before Clarkson finishes the video by swearing himself.
