08-07-2025
I Shop For a Living – These Are the Only Prime Day Fashion Deals Worth Your Money
Levi's, Women's Ribcage Full Length Jeans
Calvin Klein, White T-Shirt
Tommy Hilfiger, Flared Dress
Guess, Noelle Girlfriend Bag
Michael Kors, East West Crossbody
Tommy Hilfiger, Poppy Backpack
Puma, Racerback Sports Bra
Adidas Essentials, 3-Stripes Cotton Leggings
Skechers, Slip-in Everywhere Cargo Pants
Under Armour, Fleece Hoodie
Spanx, Power High-Waisted Shorty Thigh Shapewear
Tommy Hilfiger, Cut Out Swimsuit
Cupshe, Scalloped V-Neck Tummy Control Swimsuit
Kate Spade, New York Heart You Enamel Bangle
Thomas Sabo, Bracelet With Seashells
Swarovski, Ariana Grande Collection Necklace
Diesel, Stainless Steel Signet Ring
Hush Puppies, Bailey Mary Janes
Camper, Misia K201507 Sandal
Timberland, Allington Ankle Boots
I could list all the reasons why July is an excellent month; the weather's sunny, Wimbledon is on, and that summer holiday you booked months ago is finally here, but if, like me, you're a self-confessed shopping addict, no event seems as exciting as Amazon Prime Day. Another Prime Day is finally upon us, and this year, it's doubling down with a massive four-day event running from 8th to 11th July. Naturally, this means you can expect an array of standout fashion and Prime Day beauty deals to help you snag some pretty incredible savings on your wish list. Whilst Grazia's beauty editors have personally tried and tested some of the best discounted make-up and skincare, I've browsed the endless Prime Day fashion deals and clothing discounts to help you stock your wardrobe up on everything from basics to investment pieces.
As Grazia's senior commerce writer, I've had my fair share of staying up well past midnight, scrolling through deal after deal on Amazon to sniff out those real gems amongst the crowded digital racks. Last year, for example, I managed to bag some incredible concessions on Levi's jeans and Calvin Klein basics. That said, scrolling through the overwhelming number of Prime Day deals can take over your entire evening, not to mention result in panic-buying pieces you'd regret. Well, to save you the effort and make sure your hard-earned cash is spent on worthwhile pieces, I've handpicked some of the best Prime Day clothing deals that'll have you saying 'it's actually from Amazon'.
From the best jeans for women to trendy Puma trainers, I'll be updating this page regularly as the new markdowns trickle through on Amazon to help you stay afloat amongst the endless discounts. So get your wishlist ready, and scroll ahead for team Grazia's edit of the best fashion must-haves you absolutely need to consider this Amazon Prime Day.
Levi's, Women's Ribcage Full Length Jeans
Price: £48.84 (was £111.63)
If there's one staple you absolutely need in any stylish wardrobe, it's a pair of classic blue jeans, and this Levi's pair with its mid blue wash and straight cut are perfect for wearing with just about everything.
Calvin Klein, White T-Shirt
I swear by a handful of white T-shirts in my summer wardrobe, and this simple Calvin Klein style is the kind that'll look great with everything from jeans and tailored trousers to breezy maxi skirts.
ONLY, Lace Short Dress
You really can't go wrong with a white mini come summer, and this lacy take from ONLY is a touch dressier than your basic linen styles. Dress it up with suede sandals and a raffia hat on holiday or wear with retro trainers and a denim jacket for a sunny stroll in the park.
Vero Moda, Slim Jeans
If you've been considering dipping your toe back into the slim jeans trend the style set has been wearing lately, add Vero Moda's medium blue pair to your cart immediately. Wear with kitten heels and a slouchy button-down for a fashion-forward look.
Tommy Hilfiger, Flared Dress
The perfect casual summer dress, this brown midi features a fitted bodice and flares out at the waist for a universally flattering fit.
Guess, Noelle Girlfriend Bag
Price: £65.18 (was£108.53)
Add a '90s flair to your outfits with a sleek shoulder bag, like this minimalist design from Guess. Featuring adjustable and removable handles with a simple metallic logo embellishment, it's the kind of bag that'll store your essentials while looking incredibly stylish.
Acuye, Leather Tote Bag
Price: £29.88 (was £35.99)
With the rise of boho, slouchy tote bags are increasingly popular for SS25, and this sleek leather style is perfect for everyday. It's roomy enough to store your laptop and chic enough to elevate any outfit.
Michael Kors, East West Crossbody
Emblazoned with Michael Kors' instantly recognisable monogram print, this simple east-west crossbody bag is classic yet modern.
Tommy Hilfiger, Poppy Backpack
Looking for a backpack to carry your office essentials? Tommy Hilfiger's Poppy backpack is practical and offers plenty of room without compromising on style, thanks to its white construction and sporty stripes.
Puma, Racerback Sports Bra
Price: £11.80 (was £15.39)
Made from soft modal cotton, Puma's scoopneck racerback sports bra delivers sufficient support whether you're headed to the pilates studio or out for a run.
Adidas Essentials, 3-Stripes Cotton Leggings
One of Amazon's consistent bestsellers, these Adidas leggings are so great, I have three pairs currently on rotation.
Skechers, Slip-in Everywhere Cargo Pants
Add a streetwear edge to your workout with these baggy cargo pants from Skechers. Crafted for a loose fit to be sweat-wicking and comfortable, these grey vargos will also work well with a graphic T-shirt and trainers for a relaxed weekend look.
Under Armour, Fleece Hoodie
As warm as it is soft, Under Armour's grey fleece hoodie is the ideal layer for early morning runs.
Spanx, Power High-Waisted Shorty Thigh Shapewear
With dresses getting more body-fitting this season, Spanx's high-waisted shapewear shorts will help sculpt a seamless figure whil still letting your breathe comfortably.
Triumph, Formfit BS X
If you're after a full body shapewear, Triumph's formfit is perfectly comfortable and is treimmed with elegant lace for a sleek finish.
Tommy Hilfiger, Cut Out Swimsuit
If your style preferences lean towards the sporty, Tommy Hilfiger's minimalist navy number is an excellent option. Featuring high cut legs and a branded belt at the bust, it also has a cut-out at the back that adds a striking finish.
Cupshe, Scalloped V-Neck Tummy Control Swimsuit
Price: £29.99 (was £36.99)
While every body is a beach body, if you prefer a little shapewear boost at the beach, Cupshe's navy one piece comes with built-in power mesh for tummy control and a slimming silhouette.
Kate Spade, New York Heart You Enamel Bangle
Price: £59.50 (was £81.55)
If the style set is any indication, bangles are the It accessory of the moment and this simple hinged style from Kate Spade with enamel detailing and a heart motif is perfect for wearing as a stack or on its own.
Thomas Sabo, Bracelet With Seashells
Seashell jewellery is trending for SS25, and we're eying Thomas Sabo's sterling silver design studded with seashell charms and white stones.
Swarovski, Ariana Grande Collection Necklace
Price: £141.67 (was 3250)
From the Swarovski x Ariana Grande collection, this sweet necklace features heart-shaped crystals surrounded by a glittering halo of clear pavé crystals, resulting in a glamorous yet romantic piece perfect for dressier occasions.
Diesel, Stainless Steel Signet Ring
Price: £43.37 (was £59.26)
While technically from the menswear section, Diesel's polished stainless steel signet ring with an engraved red logo will slot seamlessly into your everyday stack.
Hush Puppies, Bailey Mary Janes
Get that fashion-forward Birkenstock look for much less with these taupe sandals from Hush Puppies. Featuring a contoured footbed, you'll find these sandals are easy to walk in all day long.
Puma, Carina L Trainers
While the cushioned footbed of these Puma trainers promises comfort, the streamlined silhouette makes this pair easy to wear with everything from jeans and shorts to maxi dresses.
Camper, Misia K201507 Sandal
As striking as they are comfortable, Camper's platform sandals are perfect for adding a touch of Y2K nostalgia to your summer wardrobe.
Timberland, Allington Ankle Boots
Price: £106.13 (was £125)
Winter may be a little while away, but it's never too late to start stocking up on some chic boots. Our top pick? Timberland's heeled suede ankle boots.
Amazon Prime Day starts today, 8th July 2025 and runs until the 11th, so there's plenty of time to tick off your summer wardrobe wish list.
Prime Day is Amazon's bi-annual sale event exclusively available for Prime members. Every year, products across brands including Calvin Klein, Guess, Levi's, Adidas and more are heavily discounted, and you can also expect a wide range of deals from small businesses across the UK.
While Black Friday sees just about every major retailer jump on the discount bandwagon, Prime Day is a little more exclusive as it's limited to Amazon, and only for Prime members. But don't sleep on it. If you're looking to bag early deals on your favourite fashion brands (without waiting until November), Prime Day is your secret answer to major savings.
Much like previous Prime Day events, you can expect an array of fashion basics and staple brands to be heavily discounted this year. While Levi's is usually on sale, I predict sportswear labels such as Puma, Adidas and Skechers, as well as fashion brands including Guess, Ted Baker and Calvin Klein, will be discounted, based on my previous experience covering Amazon fashion sales.
Main image credits: ©Intsagram/@ @samiraradmehr
Hitanshi Kamdar is a senior commerce writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet's most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.
